Sarah Berckenkamp
The Shadow Business Podcast
What if the blocks in your business have nothing to do with strategy and everything to do with the unseen patterns running beneath it? Hosted by business coach and systemic guide Sarah Berckenkamp , The Shadow Business Podcast reveals the hidden dynamics that shape your money, your clients, your launches, and your leadership. Each episode (launched every Thursday morning) takes you beneath the surface of entrepreneurship into the world of family systems, nervous system responses, and emotional inheritance; so you can finally understand why you get stuck, why you sabotage yourself, and why succ...
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Episodes
#093 On Death Becomes Her: The best Sales Process in movie history 02.11.2023 24:26
Send us Fan Mail When I was young, I was binge-watching death becomes her. I was a huge Goldie Hawn fan and every time when there would be a film starring her, I would record it on my VCR, I would only have a few recordable videotapes, which meant I watched just a few movies many times; house sitter, private benjamin, pretty woman, clueless and home alone where the films I watched over and over ag...
#092 How to chase happiness in your business 26.10.2023 28:46
Send us Fan Mail For many people running a business is about finding freedom, about having more free time or making more money. To me, running a business makes me happy. I'm sharing with you how I navigated this for myself and to show you that no happiness happens overnight. Enjoy listening! You can join the Big Life Challenge here: https://bureausbb.plugandpay.nl/checkout/big-life-challenge...
#091 How to drive your audience to your offer 19.10.2023 23:31
Send us Fan Mail There's something about people who are having succes and others who don't. The answer is in this week's podcast. Enjoy listening! 🎁 Free Hypnosis — Unblock Your Yes: In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blockin...
#090 How to stop feeling overwhelmed in your business 12.10.2023 18:51
Send us Fan Mail I've created an instagram post a few weeks ago on how my september has been and I did get some great responses, even one of my client's has used my format to review her september too. In this episode I'm diving deeper into how I decided on these topics and diving deeper into the contents of my instagram posts. Enjoy and keep reviewing your months as well! 🎁 Free H...
#089 What Oprah's interview has done for me... 05.10.2023 15:21
Send us Fan Mail In this week's podcast we're talking about a technique I was ashamed of which I've done since my teenage years, without knowing it was a self development technique: Acting like I am on the bench on one of Oprah's Super Soul Conversations. I've done this with my Club clients this week and we had so much fun! Here's how we've done this and how yo...
#088 Stop cold messaging people and do this instead 28.09.2023 19:25
Send us Fan Mail In this week's podcast I'm sharing with you why I stopped dm-ing people to step into my program and what I'm doing instead. My biggest pet peeve is someone sending me a message: "hey Sarah, you're doing this and this wrong, let me fix you." This to me is a great reason not to answer somebody. But what should you do instead if you need new clients? ...
#087 How my CPTSD Diagnoses has actually helped me evolve in my business more than I could hope for. 21.09.2023 33:21
Send us Fan Mail I received so many nice responses on an instagram post I placed recently, so I immediately decided to create a podcast about it for more context. The post talks about my diagnoses of CPTSD and how it actually helped me navigate the business that works for me. It's personal, it's nuanced, it's there. Let me know what you think <3. 🎁 Free Hypnosis — Unblock...
#086 Overcoming Shame and Thriving in Your Business 14.09.2023 20:12
Send us Fan Mail Welcome back to another episode of Big Business with Sarah the podcast that empowers you to overcome obstacles and create a successful and fulfilling business. I'm thrilled to have you here today. In this episode, we're diving deep into a topic that affects many entrepreneurs: shame, and how to overcome it to unlock your true potential. I recently read one of Gabby Ber...
#085 Amplify Your Authenticity: 3 Steps to Rock Your Industry Talk 07.09.2023 26:33
Send us Fan Mail Welcome back to Big Business with Sarah and today, we're diving into a topic a client asked me recently which is all about helping her prepare for her industry talk while staying close to her authentic self. An opportunity emerged for her and she believes that in front of that group of people, she is able to sell her offer and receive feedback on her story. Giving a present...
#084 A deep dive interview with me, about my life design by Monique Bastinck 31.08.2023 34:24
Send us Fan Mail Monique Bastinck is a life design coach with over 30 years experience. She has been a passionate and dedicated coach in the field of personal leadership and organizational development for over 30 years. With a wealth of experience in senior management and executive roles, she made a bold move in 2014. Listening to her heart, she opted for more freedom and started her own business...
#083 How to get out of that ‘employee’ money mindset and install an entrepreneurial one 24.08.2023 21:54
Send us Fan Mail One of my clients recently asked me a crucial question: "How can I get rid of my 'employee' money mindset and install an entrepreneurial one?" Which means for instance, she noticed her own mindset on this: having a limiting thought pattern like: I have 6 more months I can survive, whilst everyday could be an opportunity for her to make double of what she’s made...
#082 Why you should have standard operating procedures (SOP’s) in your business and how to create your first one 17.08.2023 19:57
Send us Fan Mail One of my clients has a brick and mortar practice and hires freelancers to help her in her business. One of her main challenges is not to find clients (she has plenty, everyone wants to work with her), but to streamline her business and to give the tools to her team to work on their own and without her having to explain every step of the way. It is time for her to delegate. And th...
#081 Do you want to annoy or to inspire in your business? The new essentials of effective marketing in your business 10.08.2023 19:19
Send us Fan Mail In this episode, we're going to explore the new essentials of effective marketing and how to avoid annoying your audience. Sometimes a new client asks me how to do ads and I know exactly how, but it’s hardly the time for it. I even saw an instagram story from someone (who sells ads trainings) that you need to have ads, because with all the good content you need to stand out....
#080 Burn-out in your business, what to do? 03.08.2023 16:31
Send us Fan Mail Today we're diving into a crucial topic that many entrepreneurs face: how to prevent burnout in your business when it’s almost happening. In this podcast, I’m answering questions from my clients and I want to share one story of one of my clients who recently experienced the pressures of burnout. During a coaching call I asked her a few questions and we figured out that if she...
#079 How to apply the Barbie-marketing strategy in your business for free 27.07.2023 27:07
Send us Fan Mail In case you missed it, there's a Barbie movie you can watch. You probably haven't missed it and because of that I'm sharing 5 marketing tips on how you can apply some of the learnings of the 100 million marketing budget in your solopreneur business for FREE. I've had a lot of fun creating this episode, let me know your thoughts on the tips and which you're...
#078 How to review your Q2 & the review of my April, May, June 2023 20.07.2023 30:21
Send us Fan Mail Every quarter is an opportunity to reflect on the past and plan for the future. So, whilst I'm sharing my review, this is an opportunity to do this for your own business too. I'm sharing everything: personal stuff, my health, my business energy, my finances. It's all there. Enjoy this week's episode and have fun creating your own review! 🎁 Free Hypnosis — U...
#077 How to handle negative feedback 13.07.2023 22:57
Send us Fan Mail Welcome back to another episode of Big Business with Sarah, where we dive into the world of entrepreneurship and personal development. Today, we have an interesting topic to discuss—one that many of us can relate to: dealing with negative feedback. In this episode, we'll explore how one of my clients handled a challenging situation and the valuable lessons we can learn from h...
#076 Use this summer to review your business plan 06.07.2023 25:33
Send us Fan Mail Today we have a fantastic topic to discuss: why summer is the perfect time for solopreneurs to make big plans for their businesses. I'll be sharing three valuable tips on how to start working on those larger goals during the summer months. So grab a cool beverage, find a comfy spot, and let's dive in! The episode about creating your goals: https://open.spotify.com/episod...
#075 Your favorite: Taking Radical Responsibility 29.06.2023 18:23
Send us Fan Mail Almost 1 year after publishing, this is the most popular episode on the podcast. People were triggered, loved it, had to get used to it and also sent it to many people. I relistened the episode and I’m still behind everything I said in here, in fact, now that I’ve coached so many people with this method, I’ve seen proof it really works in the long term (not just in my business). E...
#074 It's summer! And I have a surprise for you... 22.06.2023 15:00
Send us Fan Mail I've never done this before and I am so exited to share, listen to today's episode to find out what it is. 🎁 Free Hypnosis — Unblock Your Yes: In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to you...
#073 It's time to start working on your Personal Brand 15.06.2023 21:36
Send us Fan Mail In today's episode, we're diving into the practical steps of building your personal brand. With the rise of automation tools and content duplication, it's crucial to have a personal touch that sets you apart. Today, I'll share with you three actionable tips on how to determine your personal brand and create impactful content online. So grab your pen and let&...
#072 The one thing that keeps you motivated 08.06.2023 21:44
Send us Fan Mail Welcome back to another episode of "Big Business with Sarah” where we explore the habits and strategies that lead to success in the world of solopreneurship. Today we have an exciting topic to dive into, inspired by Stephen Covey's renowned book, "The 7 Habits of Highly Effective People," we'll explore what is the difference between people who get what the...
#071 How to fill-up your sales pipeline 01.06.2023 23:29
Send us Fan Mail Today we're diving into the topic of filling up your sales pipeline. This Thursday, I'm hosting a sales masterclass for freelance online marketeers and I was inspired to share a part of the masterclass with you, namely the filling up of your pipeline. Because once your client quits, stops working with you or once it's just over, you need new clients to keep on getti...
#070 3 reasons why you should hire a new team member (and 3 reasons why you shouldn't) 25.05.2023 23:43
Send us Fan Mail Today we have an exciting topic to discuss – the decision to hire a team member. It's a pivotal moment in any solopreneur's journey, and it can bring about significant changes to their business. We'll explore three compelling reasons why a solopreneur should consider hiring a team member, followed by three reasons when it might not be the right time. There's al...
#069 How to grow your client base 18.05.2023 31:32
Send us Fan Mail Today we're diving deep into the topic of on how to grow your client base, meaning: If 1 person found you and wants to work with you, we can also turn those into 10 or 100, 1000, 10.000 and more. This question was coming in from multiple clients, they know there’s more out there, but how to get there, in this episode I’m helping you find the way to leverage your business. W...
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