The Ross Simmonds Show

Join me today as I speak with Dr. Susan Rogers, professor, neuroscientist, and sound engineer.  Susan Rogers, PhD, is a cognitive neuroscientist and author of This Is What It Sounds Like: What the Music You Love Says About You. Prior to her science career Susan was a record producer and engineer, known chiefly for her work with Prince and Barenaked Ladies and she currently teaches for Berklee Coll...

In this episode, I share my Keynote presentation that I gave about the power of experimentation to the audience at MozCon, one of the leading SEO conferences in the world. I’m sure you know, consciously or subconsciously, just how powerful experimentation is. Experiments have helped us create, cure diseases, invent things like velcro, Pumpkin Spice lattes and more. So, how can you strategically ex...

In this episode of my journal entries, I share a keynote that I presented at SimilarWeb on one of my favorite topics: Why marketers should think like investors in order to drive content results. This is one of my favorite things to talk about because I live and breathe this. --- I bought my very first stock in 2008.  I bought the GM stock at a time when I thought, I would definitely get a return o...

On this episode of the Create Like the Greats, we discuss how Toast's $12M+ SEO Moat helped them grow during a pandemic. We explore their strategies and tactics that enabled them to capture market share in an economic downturn, plus what other companies can learn from their success story. With these insights into SEO optimization for e-commerce businesses, you'll be able to better understand how s...

In this episode of my journal entries, I share one of my most popular presentations. A presentation that I gave to many businesses around the globe and at conferences from coast to coast. In this particular episode, I’m going to be sharing the audio from a webinar I did with the team at Metadata.io about how SaaS brands can win in commoditized markets.  You know. Here’s the biggest problem I see r...

It was 8:20PM. I was just walking out of my kids room after reading them a story called Hair Love for the second time. I walked down stairs, made a cup of tea and opened my phone. It was an email. An email from someone who worked at LinkedIn. It turned out that someone at LinkedIn had caught some of my content online and was interested in learning more about whether or not I’d be interested in rec...

You've heard the boast. -- "I'm too busy to watch TV." "I'm too busy to stay up to date on the NFL." "I don't have time to watch Netflix." -- It's really a humble brag. And it's often misguided because the energy spent not "wasting" time usually just shifts to something that is ultimately just as wasteful...like engaging in activities, debates, and relationships that are out of our control. If we...

On today's episode, I sat with self-proclaimed email marketing nerd, Chase Dimond and we discussed...first and foremost, being a #girldad and what that means as a business owner. Beyond that, we talked about some of Chase's big goals. Like getting to 1,000,000+ followers on LinkedIn. He shared his strategy which is a combination of 1. Good Content 2. High Volume (of content) and 3. Distribution an...

Join me, Ross Simmonds, as I speak as a guest on the Pipeline podcast with host, Dave Gerhardt. "You have to invest in what works and ask yourself 'how does this link back to our overarching goal?'...and what you'll notice is that one aspect of your niche serves your audience better than the others." On this episode, I share how to build your content distribution engine in a way that helps your co...

Join me, Ross Simmonds, as I spoke as a guest on The Marketing Millennials podcast. "The truth is that you can create a great piece of content but if it doesn't get in front of the right people, then it's for nothing." One piece of content can change your life and even your business. And on this episode I share my story, and how it got me into the marketing field. From the movie Boomerang, to stud...

“Work smart not hard.” This is one of those ideas that sounds great on a billboard. Sound perfect in a tweet. And might even get someone a few email subscribers for suggest that it’s the truth. But as much as this is a great catch phrase: It doesn’t speak to the reality of who gets ahead in life. People who get ahead work both smart and hard. That’s right. You can do both. And it’s a combination o...

It’s the great resignation. It’s the great recession. It’s the great reset. It’s the great… RELAX. The world is in chaos right now. On this episode I share how to How to ride this wave as an individual or employee How to ride this wave as a company trying to grow I share how take ownership of your responsibilities, personal and professional growth, managing up the chain, personal growth, and how t...

Your content strategy has to be rooted in deep research. Specifically, research surrounding the people that you're trying to connect with, which starts with customer research. You need to think about who it is you're trying to connect with (and sell to). You have to get inside of their head.  Do that by: Talking to them.  Listening to old sales calls.  Looking through your frequently asked questio...

In this episode, I speak with, conductor, Tamara Dworetz, who is quickly establishing a reputation as a dynamic and electric musical force on the podium. Tamara talks about the role of a conductor, how she prepares for performing a new piece, as well as the interpersonal skills that a good conductor has to have. We also touch on emotional intelligence, the future of the classical world and how the...

In this episode, I share how psychology when paired with marketing and communication can be used as a superpower. —-- Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter Ross Simmonds is the CEO and founder of Foundation, a content marketing agency that p...

In this episode, I share how I built a $270K Freelance Business by 27. I also share the conversation I had with Sterling Smith, the Co-Founder of Black Freelancer, a future-of-work marketplace helping Fortune 1000 businesses hire diverse talent. Whether it's through public speaking, attending events, joining a community, or building in public, this episode provides you with insights on how you can...

Public speaking has taken me all over the world and granted me the opportunity to speak in places that I would not have previously imagined. Beyond this, I have learned ways to land coveted public speaking gigs as well as the compensation that goes along with it. In this episode, I share with you how I got started and how you can do this too with the right approach. —-- Join hundreds of content cr...

Take a deep breath. In. and out.  What do you do when there is already another major competitor in an already competitive industry? In this episode, I share what Calm did and is doing to become one of the world’s leading brands in the wellness industry. Important links and mentions: Read Foundation’s Blog Post on Calm —-- Join hundreds of content creators, marketers and B2B SAAS brand owners and g...

In this journal entry, I share 20 harsh truths that I've learned throughout my career and life. As I share them, I also provide insight into what they have meant to me as I move forward. My 20 Harsh Truths: The world isn't out to get you. We judge ourselves by our intentions but judge others by their actions. You're probably much more privileged than you think. Money matters a lot but it's not eve...

You simply never know where one piece of content will take you. In this episode, I share how one piece of content that I created years ago landed me in a conference room full of C-Suite executives and ultimately changed the trajectory of my entire career. — Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your in...

Life is more fun when you’re the underdog competing against giants.  We all love a good underdog story. In this episode, I share the story of Gusto and how they’ve are creating relevant content that has undoubtedly led to a $10B valuation. Important links and mentions: Blog Post - How Gusto Uses Content to Take on Existing SaaS Giants Ross Simmonds’ YouTube Channel —-- Join hundreds of content cre...

Despite being a young underdog in the project management platform space, monday.com is leveraging high-quality content to compete with big names like Asana, Trello, Notion, and ClickUp. In this episode, I talk about their marketing strategies that led them straight to the Super Bowl. Important links and mentions: Monday.com’s Complete Guide to Project Management Monday.com Ad - Your Team’s Future...

The best way to ensure that an AI doesn't take your job is to get a job in childcare.  You think it's a joke. But it's kinda true. The work that is the most safe right now to not be disrupted is work that has a lot of EQ / non-repetitive tasks associated with them. An AI doesn't know how to deal with a 4 year old who just decided to throw a tantrum because the sky is blue.  It has no idea. And it...

Many people are on the fence about whether or not they should make New Year's Resolutions. I definitely have some for 2023 and in this episode I discuss how I keep them top of mind throughout the entire year. My goals for 2023 fall into the following categories:  Wealth Health Community Personal Relationships Family —-- Join hundreds of content creators, marketers and B2B SAAS brand owners and get...

There’s nothing more valuable in life than time. And in this episode, I share my top 7 productivity tools that ultimately put time back into your day so that you can create something great. My Productivity Tools: Fancy Hands MarketerHire Loom Magic Studio Timebolt Chat GPT-3 Sheet+   —-- Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advic...