The Ross Simmonds Show

In this episode, Ross Simmonds discusses the major trends that will shape the future of content marketing and business strategies. He highlights the rise of AI, interactive and engaging content, the power of memes, and the importance of niche content assets. Ross discusses the transformative changes that have occurred in recent years and predicts the future trends that will shape the way we do bus...

In this episode of Create Like the Greats, Ross Simmonds explores the growing trend of audio AI and its potential impact on various industries. He discusses the benefits and risks associated with audio-driven AI, including the possibility of deep fake voices, the automation of tasks such as audiobook narration and podcast hosting, and the future of call centers powered by AI. Audio AI is bound to...

In this episode, Ross shares his expertise on preparing and delivering impactful presentations. He emphasizes the importance of identifying a theme, incorporating applicable case studies, research, and data, and personal storytelling to engage the audience. Ross also discusses his approach to planning presentations and creating meaningful connections with the audience. Ross is a master at content...

In this episode, Ross explores the ongoing debate between long form and short form content. He emphasizes that the length of the content doesn't determine its value, and instead, the focus should be on delivering quality information quickly. Ross acknowledges the benefits of long form content in generating backlinks, press, and traffic, but emphasizes that it must still provide value. He also high...

In this episode, Ross takes us through his journey of his last 48 hours in New York. He talks about the importance of leveraging AI in marketing and content marketing and how the experience has helped him to learn and grow. He also talks about taking time for solo activities and the opportunity to connect with industry peers and executives from SaaS companies. Detailed Breakdown When it comes to l...

In this episode, Ross dives into the mental frameworks used in marketing, focusing on the Pirate Metrics (AARRR) approach including acquisition, activation, retention, and referral. They also discuss mental models, the awareness and consideration stages of buying, and strategies for closing sales and delighting customers. Detailed Breakdown: Marketing is a complex and ever-evolving field and it ca...

I have invested in Personal and Professional Research and Development since the beginning of my career and then some. And I still do to this day. Investing in Research and Development is something that the biggest companies in the world has a budget for and in my opinion, so should you. On today's episode, I share just a few of the ways I've invested in Research and Development as an entrepreneur,...

The $950M Loom Acquisition Episode In this episode, Ross Simmonds dives into the incredible success story of Loom. He shares 3 simple ideas that he has taken away from Loom as a marketer, and talks about their ability to adjust their value prop to match customer needs. He also provides his insights into the importance of focusing on niche companies in regards to investing goals. More In-Depth Brea...

Today, Linktree has over 35 million users, and their website generates nearly 66M visits every single year.  With such staggering numbers, it's clear that Linktree has become an integral part of the digital landscape. --- In today's episode of Create Like the Greats. We are going to break down the six game-changing product-led marketing strategies that catapulted Linktree to success. Dive deep wit...

There are some folks out there who believe that Artificial Intelligence (AI) is just a trend. I don't think so. I think it's here to stay. Now, I understand that that may be a very scary thought and makes you wonder, "where do I begin?" In this episode, I share how AI tools like Jasper, Copy.ai, Midjourney and more are helping me create more great content and improve workflows. If you're enjoying...

In this episode, I share some of the insights that I gained while talking to Dr. Susan Rogers, Prince's staff engineer during his meteoric rise to fame. I also share my perspective on this as an entrepreneur and the lessons we can learn from Prince's life, art, and career. Listen to the full Dr. Susan Rogers Episode Here >>> Apple Podcasts: https://podcasts.apple.com/us/podcast/dr-susan-rogers-a-c...

I am particularly excited about this episode because today I was interviewed by Matilda, an AI voice that was generated by Eleven Labs via questions that were generated by ChatGPT. I speak about my experience as a speaker and attendee at Brandweek Miami. I talk on thing like: The Future Marketer My Takeaways from Carmelo Anthony's Keynote How I landed a Speaking Gig at Brandweek Miami and more......

On today's episode I sit down with the team at Dreamdata and talk about one of my favorite topics around content. and that is distribution. It is a somewhat simple concept. Companies create a lot of great content. And I mean a lot of it.  But then the content falls short of expectations, or the team stops pushing, or in this case distributing that content. And that’s where this simple concept of d...

On this episode, I share 7 lessons that I've learned from playing Fantasy Football over the years and how these same lessons apply to business. Also...Go Eagles! Know when to hold em nd when to fold em Never bench your studs Remove all personal bias Talk smack (carefully) Identify potential issues before they arise Every week is a new week Take risks — Join hundreds of content creators, marketers...

On this show, I speak often about creating a life that you consider great. I am committed to making my own life great as well as sharing some of the things that I’ve learned along that way that I know have helped me do just that.  Some of these lessons that I’ve learned were hard lessons and some of them, I simply have reflected and found the time to articulate them in a way that I hope will help...

We say it all the time on this show. We are help to help you build a life that you consider great. And , what better way to begin initiating that life by having a conversation with executive, performance coach, Dr. Julie Gurner. We talk about being "war-torn veterans" on Twitter, Hi vs. Low leverage action items, having No Plan B, and even her farm. It goes without saying but Dr. Julie (Twitter: @...

On this episode, I have a chat with Chris Boardman, a music industry giant in his own right. We talk about his project, The Missing Link, the power that music has had through his and others' life transitions, and the way artificial intelligence may impact the music listening experience. About Chris Boardman: Beginning his career in the film, television and recording industry in 1974, Chris Boardma...

On this episode, I share some of the various ways that you can distribute and share your content online. Though you may be sharing your content, there are still so many platforms and strategies that many people don't think about using to share their content. I dive into distribution and some of the (seemingly) small things you can do to keep your content top of mind. From Reddit, email lists, news...

One thing that I talk about often is the intersection of technology and content...in the case of this episode: Artificial Intelligence. In this episode, I share what impact AI can have on all of us. Not just our careers but our everyday lives. You can find the link to AI Ross here >>> https://twitter.com/foundationincco/status/1683821288819654658?s=46&t=irATAyz5mBSZy-v2YYh31w

Today’s episode, which is part of a segment that I call Journal Entries, I want to share some snippets about this information that I have curated from internal and external research and how you can use this information as you grow your brand, company, or simply in your own content marketing career. — Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing t...

In this episode, I share how I took a month long workcation as the CEO of Foundation. Taking a vacation can be challenging, especially when people on your team are depending on you to answer various questions, provide approvals, etc. So how did I do this successfully? Between the power of documentation, efficient time management, a change (advantage) with the time zone change, and some self-awaren...

The most frequently asked questions that come up when I talk to people about being shy is >>> How do you navigate through networking events? How do you navigate corporate events? How do you attend a conference and stay motivated? How can you ensure that your time is maximized at these events? How can you ensure that you’re not that shy person in the corner that doesn’t want to approach people? --...

The best marketers aren't avoiding Reddit as a marketing channel. Instead, they're taking the steps required in 2023 to better understand how to use Reddit to drive traffic, build community and increase revenue. On this episode, I'll share how I've not only used Reddit to drive results for my business and clients but I've studied what companies like Pact Coffee, Beardbrand, and more have done to w...

I'm excited to share one of the most popular keynotes that I have ever given. In this keynote, I share details about how I spent a lot of my time as a child trying to find Waldo (Wally depending on which part of the world you're in) and how the feeling of satisfaction when I would find Waldo can translate to how to uncover content market fit. The satisfaction of finding content ideas that are wort...

In this episode, I’m going to share seven simple yet important tips that will help you on your pursuit of creating something great. It’s a combination of a handful of different ideas I’ve spoken on in the past all brought together in one episode for you to enjoy. I’m sure that some of these ideas will be messages you’ve heard before and some might be a bit new. Either way, I hope that this Journal...