The Ross Simmonds Show

In this episode of The Ross Simmonds Show, Ross sits down with Talia Wolf, founder of GetUplift and author of Emotional Targeting, to unpack why customer emotion is now central to CRO, SEO, content marketing, and brand trust. They explore how marketers can move beyond surface-level analytics, use AI responsibly, uncover real customer motivations, and build messaging that converts by resonating wit...

In this episode of The Ross Simmonds Show, Ross sits down with Nick Lafferty, Founding Marketing Engineer at Profound, to unpack the fast-moving world of AI visibility, AEO, GEO, and AI search. They explore how brands can earn citations across ChatGPT, Claude, Perplexity, Grok, and Google AI, why visibility is no longer just an SEO problem, and how marketers can build systems that help their teams...

In this episode of The Ross Simmonds Show, Ross sits down with Matt Symes, founder of Symplicity, to unpack why AI transformation fails when companies focus on tools, data, or privacy before fixing broken workflows. Matt shares a practical, workflow-first approach to using AI for sales, marketing, leadership, and business growth while helping founders avoid scaling chaos faster. Key Takeaways and...

In this episode of The Ross Simmonds Show, Ross sits down with Travis Tallent of DayNova to unpack how organizations can use AI tools like Claude, Claude Code, Claude Chat, and Claude Co-Work to save time, improve workflows, and amplify business growth. Travis shares practical AI agent examples for marketing, sales, operations, finance, and account management, while emphasizing a strategic approac...

In this episode of The Ross Simmonds Show, Ross breaks down why founders often over-focus on perfecting the product while underinvesting in the most important part of business: getting customers to buy. He shares 20 practical customer acquisition tactics covering owned channels, outreach, community building, audience engagement, strategic partnerships, personal branding, and frictionless buying ex...

In this episode of The Ross Simmonds Show, Ross breaks down why stepping away from the grind isn’t falling behind but a strategic advantage. Backed by research and real-life perspective, he shows how rest, presence, and intentional time off can actually fuel better performance, creativity, and long-term success. This is a must-listen for founders, marketers, and creators playing the long game. Key...

Reddit is influencing more B2B buying decisions than most marketers realize. In this episode, Jon Clark from Page 2 Podcast sits down with Ross to explore how Reddit has become a powerful force in search, why AI is transforming content distribution, and what it takes to build a marketing engine that drives real reach and results. Ross shares practical insights on SEO, content strategy, brand visib...

Too many marketers hit publish and hope for the best. In this episode, Ross breaks down why hope is not a distribution strategy and what to do instead. You’ll learn how to build a deliberate, repeatable content distribution system that amplifies reach, compounds results, and drives measurable business growth in the AI era. Key Takeaways and Insights: 1. Hope Is Not a Distribution Strategy - Publis...

In this episode of The Ross Simmonds Show, Ross makes a bold prediction: the next great CMO will be a media operator with a marketing budget. As AI and LLMs reshape how buyers discover and decide, traditional attribution, funnels, and SEO playbooks are breaking down. If you want to win in an AI-first world, it’s time to shift from campaign thinking to category ownership. Key Takeaways and Insights...

In this episode of The Ross Simmonds Show, Ross breaks down findings from the B2B Backlink Intelligence Report, an analysis of 12,154 pages across 24 B2B brands and 11 verticals, to reveal why 44.8 percent of thought leadership content fails to earn meaningful backlinks. He exposes the 9.5-point performance gap hiding inside most B2B content strategies and shares the three underutilized formats th...

In this episode of The Ross Simmonds Show, Ross breaks down why showing up in LLMs like ChatGPT, Claude, and Perplexity is the biggest marketing shift of our time and why treating it like SEO 2.0 is a losing strategy. He walks through five practical plays to build citation authority, dominate AI visibility, and engineer the kind of distribution leverage that compounds long after you press publish....

In this episode of The Ross Simmonds Show, Ross breaks down why OpenAI and HubSpot's media acquisitions this quarter aren't about content quality. They're about owning distribution. He connects the dots on what this land grab means for every B2B marketer and how to apply the same strategy without a billion-dollar balance sheet. Key Takeaways and Insights: 1. Media Acquisition Is the New Moat - Ope...

In this episode of The Ross Simmonds Show, Ross drops new research across 8,566 high-priority B2B SaaS keywords that reveals how Reddit is quietly dominating bottom-of-funnel search, including the most expensive CPC terms in your Google Ads account. He breaks down what the data actually means for your pipeline and the exact playbook operators need to respond before the gap widens further. Key Take...

In this episode of The Ross Simmonds Show, Ross breaks down how he built a quarter-million-dollar solo consulting business before 30 and how he would engineer that same growth today as a fractional CMO in the AI era. From personal brand foundations to referral flywheels to public speaking as a client acquisition engine, this is a tactical, no-excuses blueprint for building authority and pipeline a...

In this episode of The Ross Simmonds Show, Ross makes the case that AI visibility isn't a new game — it's the result of a decade of distribution compounding in plain sight. He breaks down why CREAM is dead, why D.R.E.A.M. wins, and exactly which channels, from Reddit to YouTube to review sites, are shaping what Google AI Overviews, ChatGPT, and Perplexity actually cite. Key Takeaways and Insights:...

In this episode of The Ross Simmonds Show, Ross sits down with Britney Muller, AI educator and founder of Orange Labs, to unpack what marketers are getting wrong about large language models, why reverse engineering ChatGPT is a dead end, and how to build real leverage in a probabilistic world. From practical AI workflows to the ethical risks shaping the future of the industry, this is a first-prin...

Stop scrolling through fantasies about moving to big cities... this episode will hit different. Matt Paulson joined me to break down how he created roughly $200 million in wealth through MarketBeat while based in Sioux Falls (population ~200k). We go in on the non-negotiable principles that drove his 20-year compounding success... why location independence + community roots beat the coastal grind....

In this episode of The Ross Simmonds Show, Ross sits down with Mike King, founder of iPullRank, to unpack the seismic shift from traditional SEO to AI search, AEO, and GEO, and why framing it as "just SEO" is quietly costing teams budget, influence, and growth. Together, they break down the Google leak, retrieval-augmented generation (RAG), content ecosystems, and what separates operators from spe...

In this episode of The Ross Simmonds Show, Ross breaks down five underrated career strategies that quietly separate high performers from everyone else. From investing in yourself without permission to thinking in decades instead of quarters, this is a tactical blueprint for anyone serious about long-term growth. If you're playing the long game in your career, this episode gives you the mindset and...

In this episode of The Ross Simmonds Show, Ross breaks down the so-called “SaaSpocalypse” after $1 trillion in SaaS market cap vanished in a single week. While headlines scream that “AI will replace SaaS,” Ross argues the reality is far more nuanced. He introduces a three-part framework: Exposed, Embedded, Evolved, and outlines the strategic shifts founders and marketers must make to survive and c...

B2B buyers no longer rely solely on Google or your website for answers, they turn to private communities, Reddit, and even LLMs like ChatGPT and Perplexity. This episode of The Ross Simmons Show, breaks down why Reddit has become a critical influence layer in the modern buyer’s journey and how brands can win by combining SEO fundamentals, off-site visibility, and a disciplined Reddit strategy buil...

Every enterprise is building an AI stack, but most are doing it wrong. In this episode, Ross breaks down a tactical, use-case-driven framework for building an AI stack that actually works. If you’re a marketer, operator, or executive looking to leverage AI strategically (without blowing your budget or ignoring compliance), this episode gives you the structure you need to win. Key Takeaways and Ins...

In this episode of The Ross Simmonds Show, Ross talks about the skills that create early traction don’t scale; growth requires letting go, delegating, and evolving into a CEO. Scaling isn’t just about revenue or headcount, it’s about scaling yourself. That means building trust, hiring people better than you in their domains, creating systems, rituals, and documentation, and replacing instinct with...

In this episode of The Ross Simmonds Show, Ross explains why blind optimism can be one of the most dangerous traits for a founder. He introduces the Stockdale Paradox, the idea that great leaders balance unwavering belief in long-term success with full acceptance of the brutal facts in front of them. Ross shares how toxic positivity can cause founders to ignore churn, burn, and hard realities unti...

In this episode of The Ross Simmonds Show, Ross sits down with long-time friend Clinton Senkow, a leading expert in partnership marketing. They explore the core principles of building successful partnerships, why most companies underutilize this growth tactic, and how AI is transforming the partnership landscape. Clinton shares actionable advice for startups and established companies looking to ha...