The Ross Simmonds Show

Tired of creating content that goes nowhere? This episode is your ultimate playbook, packed with over 100 actionable content marketing tips you can implement today. From developing a solid strategy and using AI tools to mastering distribution and SEO, get ready to steal the tactics that will amplify your reach and drive real results. Key Takeaways and Insights: 1. The Foundation of Success: Strate...

Search is changing fast. Your clients now ask ChatGPT and other AI platforms who they should hire, and they get a direct answer instead of a page of links. In this episode, I walk through the shift from Search Engine Optimization (SEO) to Generative Engine Optimization (GEO) and share what I’d do if I were running visibility for a professional services firm today: get found by clients, attract bet...

How do you build a brand that buyers trust when they’re surrounded by online noise? Scott Baradell, a trust expert, defines PR as securing trust at scale and walks through his framework for building a constellation of “trust signals.” This matters for us because buyers now check what AI tells them against other sources before they commit, and the brands that show up consistently across those sourc...

Every team has someone you call when a project starts going sideways. I call that person unblockable. They find a way forward while everyone else is still waiting on someone. In this episode I break down what unblockable people actually do and how I spot them when I’m hiring. Key Takeaways and Insights: 1. What I Mean by “Unblockable” - Unblockable people go looking for the answer instead of waiti...

The internet is flooded with AI-generated content right now, and that makes real human connection worth more than ever. In this episode of The Ross Simmonds Show, I break down the value I’ve seen from showing up at in-person events and how strategic networking and learning have shaped my own career. I share how I approach getting ROI from a conference and why the payoff from those rooms keeps show...

Most of the SEO playbooks teams still run are out of date. In this episode I sat down with Gaetano DiNardi to talk through the ones that drive real revenue, from winning bottom-of-funnel demand to getting recommended through Answer Engine Optimization (AEO). We got into how to build a marketing engine that captures high-intent buyers and holds up when your category gets crowded. Key Takeaways and...

In this episode of The Ross Simmonds Show, I sit down with Doug Davidoff to break down how high-growth companies build predictable revenue systems through better decisions and disciplined execution. If you want a more strategic approach to RevOps, sales leadership, go-to-market strategy, and AI in sales, this conversation gives you a practical framework you can apply in the next 90 days. Key Takea...

In this episode of The Ross Simmonds Show, I sit down with Katelyn Bourgoin to unpack what it really takes to become unignorable in today's crowded content landscape. We explore how marketers, creators, consultants, and founders can own an idea, build compound authority, and turn strategic content distribution into long-term brand equity. Key Takeaways and Insights: 1. What It Means to Be UNIGNORA...

In this episode of The Ross Simmonds Show, I challenge the common belief that productivity struggles come from not having enough time. Instead, I make the case that the real issue is weak prioritization, and I share a practical framework for using calendars, delegation, and focused decision-making to create meaningful progress. Key Takeaways and Insights: 1. Every Priority Has a Price - Choosing o...

In this episode of The Ross Simmonds Show, I sit down with Dave Gerhardt to unpack what it really takes to win in B2B marketing today, from building brand through content and community to creating distribution that compounds over time. We also dive into AI, events, audience trust, hiring, and the mindset shifts required to build a durable media brand in a crowded market. Key Takeaways and Insights...

In this episode of The Ross Simmonds Show, I break down what Reddit’s decline in ChatGPT citations actually means for marketers, brands, and content teams. Instead of reacting to headlines, I share a more strategic view of Reddit’s role in AI search, Google visibility, community engagement, and bottom-of-funnel influence. Key Takeaways and Insights: 1. The Reddit Citation Panic Explained - I addre...

In this episode of The Ross Simmonds Show, Ross breaks down how search behavior has evolved beyond Google and why brands need a broader visibility strategy in the age of ChatGPT, Perplexity, Grok, and other LLMs. He shares five practical strategies to help marketers, creators, and business owners strengthen AI visibility, influence buyer discovery, and build a smarter content distribution engine f...

In this episode of The Ross Simmonds Show, Ross sits down with Malte Landwehr, CMO of Peec.ai, to unpack what AI visibility really means for modern marketers and how it differs from traditional SEO. They break down how brands can measure LLM visibility, identify the right prompts to track, prioritize the channels that influence AI answers, and build a smarter cross-functional strategy to win recom...

In this episode of The Ross Simmonds Show, Ross chats with Jay Schwedelson as he shares a masterclass on personal branding, LinkedIn growth, virtual events, AI workflows, and building audience-first media that drives real business results. If you want practical strategies to amplify your content, humanize your brand, and create marketing that people actually remember, this conversation is packed w...

In this episode of The Ross Simmonds Show, Ross joins Nick in The Nick Standlea Show to break down how search is changing as Google AI Overviews, ChatGPT, Gemini, Perplexity, and other LLMs reshape how people discover brands. They unpack what marketers, creators, and business owners need to do now to improve AI visibility, build authority across platforms like YouTube and Reddit, and create conten...

In this episode of The Ross Simmonds Show, Ross takes listeners behind the curtain on how he leads both Foundation, an established enterprise agency, and Distribution.ai, an early-stage SaaS company. He breaks down the mindset, systems, team structure, AI workflows, and leadership principles that make it possible to scale one business while building another from the ground up. Key Takeaways and In...

In this episode of The Ross Simmonds Show, Ross shares why curiosity, execution, and continuous learning are becoming more valuable than traditional credentials in marketing, tech, and business. He breaks down how hiring managers, marketers, content creators, and business leaders can identify curious talent, build stronger teams, and stay relevant as AI, search, content distribution, and audience...

In this episode of The Ross Simmonds Show, Ross sits down with Talia Wolf, founder of GetUplift and author of Emotional Targeting, to unpack why customer emotion is now central to CRO, SEO, content marketing, and brand trust. They explore how marketers can move beyond surface-level analytics, use AI responsibly, uncover real customer motivations, and build messaging that converts by resonating wit...

In this episode of The Ross Simmonds Show, Ross sits down with Talia Wolf, founder of GetUplift and author of Emotional Targeting, to unpack why customer emotion is now central to CRO, SEO, content marketing, and brand trust. They explore how marketers can move beyond surface-level analytics, use AI responsibly, uncover real customer motivations, and build messaging that converts by resonating wit...

In this episode of The Ross Simmonds Show, Ross sits down with Nick Lafferty, Founding Marketing Engineer at Profound, to unpack the fast-moving world of AI visibility, AEO, GEO, and AI search. They explore how brands can earn citations across ChatGPT, Claude, Perplexity, Grok, and Google AI, why visibility is no longer just an SEO problem, and how marketers can build systems that help their teams...

In this episode of The Ross Simmonds Show, Ross sits down with Matt Symes, founder of Symplicity, to unpack why AI transformation fails when companies focus on tools, data, or privacy before fixing broken workflows. Matt shares a practical, workflow-first approach to using AI for sales, marketing, leadership, and business growth while helping founders avoid scaling chaos faster. Key Takeaways and...

In this episode of The Ross Simmonds Show, Ross sits down with Travis Tallent of DayNova to unpack how organizations can use AI tools like Claude, Claude Code, Claude Chat, and Claude Co-Work to save time, improve workflows, and amplify business growth. Travis shares practical AI agent examples for marketing, sales, operations, finance, and account management, while emphasizing a strategic approac...

In this episode of The Ross Simmonds Show, Ross breaks down why founders often over-focus on perfecting the product while underinvesting in the most important part of business: getting customers to buy. He shares 20 practical customer acquisition tactics covering owned channels, outreach, community building, audience engagement, strategic partnerships, personal branding, and frictionless buying ex...

In this episode of The Ross Simmonds Show, Ross breaks down why stepping away from the grind isn’t falling behind but a strategic advantage. Backed by research and real-life perspective, he shows how rest, presence, and intentional time off can actually fuel better performance, creativity, and long-term success. This is a must-listen for founders, marketers, and creators playing the long game. Key...

Reddit is influencing more B2B buying decisions than most marketers realize. In this episode, Jon Clark from Page 2 Podcast sits down with Ross to explore how Reddit has become a powerful force in search, why AI is transforming content distribution, and what it takes to build a marketing engine that drives real reach and results. Ross shares practical insights on SEO, content strategy, brand visib...