The Ross Simmonds Show

On today's episode, I sat with self-proclaimed email marketing nerd, Chase Dimond and we discussed...first and foremost, being a #girldad and what that means as a business owner. Beyond that, we talked about some of Chase's big goals. Like getting to 1,000,000+ followers on LinkedIn. He shared his strategy which is a combination of 1. Good Content 2. High Volume (of content) and 3. Distribution an...

Join me, Ross Simmonds, as I speak as a guest on the Pipeline podcast with host, Dave Gerhardt. "You have to invest in what works and ask yourself 'how does this link back to our overarching goal?'...and what you'll notice is that one aspect of your niche serves your audience better than the others." On this episode, I share how to build your content distribution engine in a way that helps your co...

Join me, Ross Simmonds, as I spoke as a guest on The Marketing Millennials podcast. "The truth is that you can create a great piece of content but if it doesn't get in front of the right people, then it's for nothing." One piece of content can change your life and even your business. And on this episode I share my story, and how it got me into the marketing field. From the movie Boomerang, to stud...

“Work smart not hard.” This is one of those ideas that sounds great on a billboard. Sound perfect in a tweet. And might even get someone a few email subscribers for suggest that it’s the truth. But as much as this is a great catch phrase: It doesn’t speak to the reality of who gets ahead in life. People who get ahead work both smart and hard. That’s right. You can do both. And it’s a combination o...

It’s the great resignation. It’s the great recession. It’s the great reset. It’s the great… RELAX. The world is in chaos right now. On this episode I share how to How to ride this wave as an individual or employee How to ride this wave as a company trying to grow I share how take ownership of your responsibilities, personal and professional growth, managing up the chain, personal growth, and how t...

Your content strategy has to be rooted in deep research. Specifically, research surrounding the people that you're trying to connect with, which starts with customer research. You need to think about who it is you're trying to connect with (and sell to). You have to get inside of their head.  Do that by: Talking to them.  Listening to old sales calls.  Looking through your frequently asked questio...

In this episode, I speak with, conductor, Tamara Dworetz, who is quickly establishing a reputation as a dynamic and electric musical force on the podium. Tamara talks about the role of a conductor, how she prepares for performing a new piece, as well as the interpersonal skills that a good conductor has to have. We also touch on emotional intelligence, the future of the classical world and how the...

In this episode, I share how psychology when paired with marketing and communication can be used as a superpower. —-- Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter Ross Simmonds is the CEO and founder of Foundation, a content marketing agency that p...

In this episode, I share how I built a $270K Freelance Business by 27. I also share the conversation I had with Sterling Smith, the Co-Founder of Black Freelancer, a future-of-work marketplace helping Fortune 1000 businesses hire diverse talent. Whether it's through public speaking, attending events, joining a community, or building in public, this episode provides you with insights on how you can...

Public speaking has taken me all over the world and granted me the opportunity to speak in places that I would not have previously imagined. Beyond this, I have learned ways to land coveted public speaking gigs as well as the compensation that goes along with it. In this episode, I share with you how I got started and how you can do this too with the right approach. —-- Join hundreds of content cr...

Take a deep breath. In. and out.  What do you do when there is already another major competitor in an already competitive industry? In this episode, I share what Calm did and is doing to become one of the world’s leading brands in the wellness industry. Important links and mentions: Read Foundation’s Blog Post on Calm —-- Join hundreds of content creators, marketers and B2B SAAS brand owners and g...

In this journal entry, I share 20 harsh truths that I've learned throughout my career and life. As I share them, I also provide insight into what they have meant to me as I move forward. My 20 Harsh Truths: The world isn't out to get you. We judge ourselves by our intentions but judge others by their actions. You're probably much more privileged than you think. Money matters a lot but it's not eve...

You simply never know where one piece of content will take you. In this episode, I share how one piece of content that I created years ago landed me in a conference room full of C-Suite executives and ultimately changed the trajectory of my entire career. — Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your in...

Life is more fun when you’re the underdog competing against giants.  We all love a good underdog story. In this episode, I share the story of Gusto and how they’ve are creating relevant content that has undoubtedly led to a $10B valuation. Important links and mentions: Blog Post - How Gusto Uses Content to Take on Existing SaaS Giants Ross Simmonds’ YouTube Channel —-- Join hundreds of content cre...

Despite being a young underdog in the project management platform space, monday.com is leveraging high-quality content to compete with big names like Asana, Trello, Notion, and ClickUp. In this episode, I talk about their marketing strategies that led them straight to the Super Bowl. Important links and mentions: Monday.com’s Complete Guide to Project Management Monday.com Ad - Your Team’s Future...

The best way to ensure that an AI doesn't take your job is to get a job in childcare.  You think it's a joke. But it's kinda true. The work that is the most safe right now to not be disrupted is work that has a lot of EQ / non-repetitive tasks associated with them. An AI doesn't know how to deal with a 4 year old who just decided to throw a tantrum because the sky is blue.  It has no idea. And it...

Many people are on the fence about whether or not they should make New Year's Resolutions. I definitely have some for 2023 and in this episode I discuss how I keep them top of mind throughout the entire year. My goals for 2023 fall into the following categories:  Wealth Health Community Personal Relationships Family —-- Join hundreds of content creators, marketers and B2B SAAS brand owners and get...

There’s nothing more valuable in life than time. And in this episode, I share my top 7 productivity tools that ultimately put time back into your day so that you can create something great. My Productivity Tools: Fancy Hands MarketerHire Loom Magic Studio Timebolt Chat GPT-3 Sheet+   —-- Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advic...

How is it even possible to build a tailwind on the wings of a great disruption?  Well, that’s the story of Adobe, a software company that navigated a lot of shifts in the industry but still maintained a loyal core audience. The success story behind Adobe is pretty mind-blowing, especially when you consider that they have been breaking their revenue record every year since 2015.  On this episode, I...

I want to create cool things…and spend time with cool people. If I can do those two things successfully, I don’t think I’ll have many regrets on my deathbed. Hear my thoughts on these common deathbed regrets: I wish I had the courage to live a life that was true to myself. - (3:58) I wish I had the courage to express my feelings. - (6:40) I wish I had stayed in touch with my friends. - (8:15) I wi...

Have you ever wondered how MasterClass disrupted the EdTech industry? In this episode, Ross Simmonds unpacks the MasterClass success story and how they went from being just an idea into having the BIGGEST names on board. Learn about:  The highly effective content marketing strategies that MasterClass applied to attain a valuation of over $2 billion. Ross also covers a unique marketing strategy tha...

Welcome to Create Like The Greats, a new podcast that will host in-depth analysis of some of the greatest creations and creators of all time along with deep-dive conversations on the creative process that went into building companies, brands, stories and more. In each episode, we will dissect a new creation. The series launches today on the Hubspot Podcast Network, so check it out and give it a li...