The PricePlow Podcast

Doug Miller of CORE Nutritionals , Merica Labz , Merica Energy , and Arms Race Nutrition joins up with Team PricePlow to discuss some hot news in the supplement industry – supply chain woes and the rising prices of protein – especially dairy protein. Since this was Doug’s first time on the PricePlow Podcast, he gives a full introduction, with his background and entrance to the su...

One of the most popular dietary supplement ingredients on the planet — especially in terms of metabolic health — is berberine . Today we discuss a new ingredient that actually makes berberine obsolete. Berberine is a powerful plant alkaloid that improves the body’s insulin response, with large amounts of scientific research showing significant improvements to insulin sensitivity,...

Update: This new stimulant is out! It’s paraxanthine , and is marketed as “enfinity” from Shawn’s new partnership with NNB Nutrition’s Kylin Liao and a couple of other supplement innovators. Read about it in our article titled MuscleTech Reveals New Workout Stimulant: enfinity brand Paraxanthine! . Shawn Wells, Chief Science Officer of NNB Nutrition , is back on the P...

Darin Decker of Kaged Muscle Supplements joins Ben to catch up on an old friendship and discuss the latest and greatest in the supplement industry. This is a fantastic episode to learn some of the underpinnings of the business from a completely different angle and historical viewpoint. They begin by talking about Darin’s background, which is actually from Groupon, which then brought him to B...

Chris Waldrum , the well-known supplement formulation and branding expert behind Inspired Nutraceuticals , joins the PricePlow Podcast to catch up on what happened in 2019 and 2020, and what’s coming in 2021. Chris focuses on his style, new partnerships, why he put the brakes on in 2020, and some transparent formulation decisions in some of their new supplements. He then gets into plans for...

In the second episode of The PricePlow Authority Report , we invite supplement industry experts back on to discuss ongoing news in the dietary supplement industry. Today’s episode has four experts: Joey Savage – Formulator at Glaxon Kenton Engel – Consultant, Merica Labz Drew Peters – Dragon Pharma Tim Gritzman – Natural Body Inc The show kicks off with a user-posed q...

Welcome to the inaugural episode of The PricePlow Authority Report , a series of podcasts run on The PricePlow Podcast where we invite industry veterans to discuss the ongoing news in the supplement industry. In this first episode, we gather four expert class supplement influencers: Joey Savage – Formulator at Glaxon Kenton Engel – Consultant, Merica Labz Drew Peters – Dragon Pha...

Brian Ikalina, also known as “Ike”, has joined Alpha Prime Supps ! In this episode, Brian discusses his transition and plans for the growing brand! Video: Watch Brian Ikalina talk about joining Team Alpha Prime https://www.youtube.com/watch?v=WQAeyMmhzjg Earlier, we named Alpha Prime Supps as 2021’s brand to watch, so we’re expecting big things out of Ike!

Ben is joined by Revive MD ‘s Dr. Domenic Iacovone to discuss the Revive MD’s present and future. Dr. Dom has a Bachelor’s degree in Molecular Microbiology and went to Atlanta to get his Doctorate, completing his residency at the Synergy Sports Institute which is utilized by NFL players. With such a background, he’s always trying to be innovative, and this episode shows jus...

In February of 2021, Dan Lourenco, co-founder and CEO of Ghost Lifestyle , jumped back on the PricePlow Podcast. Hot off the heels of episode #035, where he discussed updates to Ghost Energy , this was a far different episode talking about one thing only: supplements in esports , also known as “gaming supplements”. Dan gives a world of credit to G-FUEL, the “OG” gaming supp...

Meet Greg Helton , the new President of Nutra Innovations , a manufacturer-backed supplement company with some powerful products that Greg’s been chartered to rebrand and rebuild from the ground up! In this episode, we hear about Greg’s background, where he talks about his 8+ year history in the sports supplement industry. In college, he worked with various brands as a freelancer, and...

Join Kenton Engel as he jumps on the PricePlow Podcast to discuss some of the demographics of the supplement industry, and how they may be holding the sports nutrition industry back from what it’s truly capable of: Check out our interview with Kenton below: https://www.youtube.com/watch?v=9_3zi2PNA1M Or see the audio feeds on the PricePlow Podcast : In this episode, Kenton gives his opinion...

On January 15th, 2021, Ben spoke with the new 212 Mr. Olympia and NutraBio athlete, Shaun “Giant Killer” Clarida . In just under 25 minutes, they cover various topics, such as: Shaun’s history in bodybuilding How Shaun became a professional bodybuilder Shaun’s relationship with his coach, Matt Jansen, and John “Mountain Dog” Meadows Diet Training Supplementation...

In late December 2020, Team PricePlow connected to record our 2020 Supplement Industry Awards . You can listen to a one long podcast (subscribe to the PricePlow Podcast using the links below) or watch each separate video on YouTube below. Enjoy and congratulations to all companies that were discussed! 2020 Supplement Industry Recap It goes without saying that 2020 was a wild year. But what did tha...

On New Year’s Eve, Mike and Ben spoke with The Guerrilla Chemist (TGC), the co-founder and CEO of Chemix Lifestyle , who specializes in formulations and product development. As discussed in our first podcast episode with The Guerrilla Chemist , TGC is a bona-fide chemist and one of the most well-respected formulators in the industry due to his intensive background in education. With a Master...

In December of 2020, we got the chance to speak with Dan Lourenco and Ryan Hughes, co-founders of Ghost . In just over an hour, they covered several interesting topics, including: Ghost Energy launch Ghost Energy V2 (new packaging, formula, and flavor!) Ghost 2020 recap (how Ghost overcame several obstacles to make 2020 the best year yet) Ghost 2020 stats How Ghost values partnerships even during...

When looking for an additional boost in energy, we often turn to stimulants and other supplements to provide a jolt. While this usually does the trick temporarily, how often do we take a step back and ask why we needed the kickstart to begin with? Maybe the previous night’s sleep wasn’t great, or a tough week at work or in the gym have left us feeling drained. What if the cause runs de...

In June of 2020, PricePlow interviewed Ben Hartman of Morphogen Nutrition . They discuss Ben and Morphogen’s background, the insane formulations in their arsenal, the lack of studies on interactions between ingredients, the future of Morphogen, and more! Meet Ben Hartman of Morphogen Nutrition! https://www.youtube.com/watch?v=G4zD6AQsdBQ

Lifestyle, training, and diet are the three overarching umbrellas that affect our health and fitness goals, and figuring out how to best balance them is unique from person to person. For instance, someone trying to lose body fat trains differently, eats differently, and goes about their day differently than a powerlifter on a strength cycle. But central in almost any fitness plan is nutrition. Alt...

In late 2019, Mike and Ben interviewed Dr. Kaleb Redden , an orthopedic surgeon who is also Kaged Muscle ‘s team doctor! As someone who can repair spines, enhance strength, and help you get big, it’s no wonder why Kris Gethin brought him on the team. Welcome Dr. Kaleb Redden to Team Kaged Muscle! https://www.youtube.com/watch?v=ihCK6ZJKNCg

Are you ready to Be Amazing? Michael Yewdell is. And once you hear his story, you’ll want to join the amazing movement. Every year, countless supplement companies launch, seemingly popping up out of thin air. Some stick around, few flourish, but many vanish back into the thin air where they came from. What’s the difference between these winners and losers? Purpose. Too many new brands...

In December of 2019, Mike and Ben got together to discuss the 2019 Supplement Industry Awards . This followed our end of 2019 catch-up podcast . The categories and winners listed: 2019 Product of the Year (Non-Supplement) – SteelFit Steel Releaf 2019 Brand of the Year – Ghost Lifestyle Brand to Watch in 2020 – Glaxon 2019 Flavor System of the Year – Alpha Lion Grapermelon a...

The most appealing beauty of the supplement industry is its ability to innovate. While most formulas are not groundbreaking revelations, every once in awhile, we’re hit with something that completely redefines the industry. Berberine , a unique plant alkaloid that has been shown to improve the body’s response to insulin — to the point of working better than some pharmaceutical dr...

Many consumers quickly glance at the label on a dietary supplement, blindly purchase it, and never question where it was made or if what’s listed on the label is actually in the bottle. But what if you don’t even know what you’re buying? Has the product been tested to meet label claims, where is it manufactured, and how pure really is it? Regardle...

In December of 2019, Ben visited Mike in Texas to film some videos to recap the year. But first, they sat down to catch up on their personal lives and recapped 2019 in the supplement industry. Ben and Mike Catch Up and Recap 2019 in the Supplement Industry https://www.youtube.com/watch?v=y6Wu9N3FIdg