Pete Primeau

The Pete Primeau Show

Business EN ↓ 200 episodes

With a career spanning 40+ years in both retail and wholesale furniture and mattress industries, Pete Primeau shares his insights on sales & marketing. Regularly joined by guests from a variety of industries, this show is not just for those in the mattress and furniture business - but for any business owner or sales professional.

Author

Pete Primeau

Category

Business

Podcast website

PetePrimeau.podbean.com

Latest episode

Jul 6, 2026

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Episodes

Thought Leadership in Business - Nicky Billou: Episode 134 28.08.2023

In this episode, Pete interviews Nicky Billou, a #1 International Best Selling Author and a leading expert in activating profitable relationships and elevating entrepreneurial success. Nicky's impactful books, including "Finish Line ThinkingTM: How to Think and Win Like a Champion", “The Thought Leader’s Journey: A Fable of Life” and "The Power Of Connecting: How To Activate Profitable Relationshi...

Sizzling Sales Conversations - Bruce Scheer: Episode 133 21.08.2023

In this episode, Pete is thrilled to have a true luminary in the world of sales, Bruce Scheer. As the CEO of InspireYourBuyers.com and the President of the National Speakers Association Northwest, Bruce's impact in the industry is truly remarkable.   With an illustrious career that has seen him collaborate with giants like IBM, SAP, Microsoft, and Google, Bruce has honed his unique Go to Market Na...

Mindset is EVERYTHING - Gregory Birch: Episode 132 14.08.2023

In this powerful episode, Pete interviews Gregory Birch, a remarkable entrepreneur and founder of Delta Financial. Gregory candidly shares his inspiring story of emerging from the grips of PTSD, depression, and suicidal thoughts after leaving the military. Through sheer determination and disciplined habits, he not only conquered his mental health struggles but also achieved unprecedented success i...

Ask Pete! How You Can Boost Your Business & Prepare For Vegas Market: Episode 131 07.08.2023

Today, we have a special “Ask Pete” show, where Pete dives deep into your burning questions and shares his expert advice. Joining him is Podcast Producer at Cast Ahead Chris Stone, a professional and passionate individual who has been making waves in the industry.   In this episode, Pete acknowledges the challenges and risks that come with pursuing a certain path, emphasizing the importance of per...

Sneak Peek Summer Vegas Market - Steve Karns & Jared Carlitz: Episode 130 31.07.2023

It’s that time again where you get a sneak peek of this year’s Vegas Market! Pete interviews two industry experts to dive into special updates of what’s happening in the mattress industry.   First guest is Steve Karns, the VP of Sales and Business Development for Bedding Industries of America. With over forty years of experience in the field, Steve is a true veteran of the mattress industry. Start...

Want to Sell More? Give More! - Doug Krinsky: Episode 129 24.07.2023

The Ante4autism Texas Hold’em tournament in Las Vegas was founded in 2009 by Doug Krinsky and is now held at the South Point Hotel and Casino each July. Doug and his wife Kelly Krinsky founded Beat Autism Now, Inc. a 501 C 3 not for profit organization, in 2008. The Ante4autism event is now part of Beat Autism Now as the main event conducted every year.  There is now a Host Committee of 12 individ...

Teaching the Art of Selling Sleep - Andrew Carrington: Episode 128 17.07.2023

In this episode, Pete interviews Andrew Carrington, the founder of Sleep Nerdz, to delve into his remarkable journey and unwavering passion for perfecting his craft.    Having spent decades on the retail floor, Andrew honed his skills as both a store owner and associate. His relentless pursuit of perfection led him to develop a unique sales process, driven by his newfound fascination with the impo...

Building an Unbreakable Business - William Attaway: Episode 127 10.07.2023

In this episode, Pete engages in a captivating discussion with William Attaway, a distinguished Mindset & Leadership Coach. William specializes in empowering high-performance agency owners and their teams to conquer challenging situations and unlock their maximum potential through the cultivation of Clear-Minded Focus, Calm Control, and Confidence.   As business owners and entrepreneurs embark on...

Open Mind: Closed Sale - Merit Kahn: Episode 126 03.07.2023

In this episode, Pete interviews  Merit Kahn, CEO of SELLect Sales Development, Emotional Intelligence Expert, and Certified Speaking Professional. Merit Kahn shares her insights and expertise gained from over 20 years of working with salespeople, entrepreneurs, professionals, and business leaders. If you've ever felt frustrated because your ideal prospects weren't receptive to your offers, you st...

Ask Pete! - Sales Secrets For The Mattress Industry: Episode 125 26.06.2023

Welcome to The Pete Primeau Show, the podcast dedicated to inspiring, educating, and entertaining individuals in the mattress industry and beyond.   In this episode, Pete Primeau, with over 40+ years of experience in the retail and wholesale furniture and mattress industries, will be answering questions from our live audience.   As always, Pete welcomes questions and can address common challenges...

Become The Leader You’re Meant To Be - Oakland McCulloch: Episode 124 19.06.2023

In this episode, Pete interviews Retired Lieutenant Colonel Oakland McCulloch, the renowned author of the 2021 bestseller, "Your Leadership Legacy: Becoming the Leader You Were Meant to Be." He has over 40 years of distinguished leadership experience in the U.S. Army and subsequent civilian roles.   Oak shares the principles and wisdom he has garnered throughout his remarkable career, providing in...

How a Guy Took a Startup to a Billion in Sales - Roy Osing: Episode 123 12.06.2023

Dive into the remarkable journey of Roy Osing, a true powerhouse in the business world. With over 40 years of executive leadership experience, Roy has seen it all and done it all. As the former President, CMO, and entrepreneur, he possesses a unique perspective on every aspect of business. But what truly sets him apart is his audacious and unheard-of approach to achieving extraordinary results. Ro...

How To Sell With Confidence - Darleen Priday Episode 122 05.06.2023

Join us on The Pete Primeau Show as we interview sales and business development expert Darleen Priday, renowned for her unique approach to empathetic selling and relationship building. With over 25 years of experience, Darleen equips entrepreneurs and business coaches with the strategies and confidence to effectively sell their services. In this episode, Darleen shares her practical tips and insig...

Mattress Firm’s Likely Acquisition With Alex Milstein: Episode 121 30.05.2023

Alex Milstein is a contributor and social media coordinator for Home News Now and Casual News Now. He previously served as senior editor of both Casual Living and Designers Today. Prior to that, Alex covered technology for Furniture Today, with a focus on augmented reality, e-commerce, and 3D visualization. 👤 Connect with Alex Milstein:  ✅ Official: https://beddingnewsnow.com/   ✅ LinkedIn: htt...

Confident Selling Success With Dr. John Frank: Episode 120 22.05.2023

Dr. John Frank’s journey to greatness began on the football field at Ohio State University, where he showcased his skills as a talented tight end. His exceptional performance caught the attention of the San Francisco 49ers, who selected him in the second round of the 1984 NFL Draft. For five remarkable seasons, from 1984 to 1988, John proudly represented the 49ers in the National Football League (...

Get Quality Referrals Without Being a Jerk With Joe Pallo: Episode 119 15.05.2023

Joe Pallo is a sales expert with over 35 years of experience in commission sales. Joe's journey began with door-to-door selling, where he earned his stripes and developed his successful sales techniques.   As a top sales producer, Joe is known for his powerful storytelling abilities and has been quoted on Forbes.com and beyond. He is also a coach and mentor who teaches through powerful and memorab...

How We Built The Biggest Little Mattress Store Together! With Jack and Dianna Balsley: Episode 118 08.05.2023

In this episode, Pete speaks with Jack and Dianna Balsley, the husband and wife team behind the success of their once little mattress store. With their combined sales and marketing backgrounds, the Balsleys have defied the odds and turned their small business into a big success.   Tune in to hear how they started in the mattress industry, the challenges they faced along the way, and the strategies...

Personal Growth for Business Owners With Jeff Giagnocavo: Episode 117 01.05.2023

From age 7, Jeff Giagnocavo understood the power of small business and the impact it has on those who own the business and the communities they live in.   After selling his first business at the age of 16 to buy a car he’s been on an epic entrepreneurial journey ever since and is now a sought out consultant for business owners who desperately want to do life and business on their terms.   Jeff doe...

How To Build Trust as a Leader During Challenging Times With Andy Neillie: Episode 116 24.04.2023

Pete speaks with Andy Neillie, an award-winning speaker, best-selling leadership author, and business owner who has spent over 20 years training and leading teams to become high-performing leaders. In addition to owning a successful $3M retail business, Andy has served as a keynote speaker, corporate trainer, coach, and consultant, delivering workshops on leadership topics for a wide range of clie...

Success Secrets For Store Owners With Kevin Fear: Episode 115 17.04.2023

In this episode, Pete welcomes Kevin Fear, the CEO of Mattress Express, a leading mattress retailer in Upstate New York. With over 22 years of experience in the industry, Kevin is passionate about providing customers with the best possible sleep experience. Kevin shares his insights on the latest advancements in mattress technologies, and how his stores are offering the best in class products to t...

The Journey to Mattress Selling Success! With Ryan Bailey: Episode 114 10.04.2023

This episode welcomes Ryan Bailey, the Merchandising Manager and Buyer for Mattress World Northwest. Ryan shares his expertise and experience gained from his ten years in the industry and six years with Mattress World Northwest. In addition to that, he also has a role in consulting on advertising campaigns and buying strategies for the company.    Join Pete and Ryan for this informative and engagi...

Unlock Your Resilience: Strategies for Retailers to Win and Enjoy the Journey With Steve Houk: Episode 113 03.04.2023

Pete is joined by Steve Houk, Owner of Boise Mattress in this episode as they explore how retailers can build resilience and thrive in a challenging retail landscape. Pete draws on his experience as a retail consultant and expert to provide practical strategies for developing key skills, such as communication, problem-solving, and adaptability. Pete and Steve discuss the importance of having a pos...

Dominate Your Local Search Results With Chad Treadway: Episode 112 27.03.2023

In this episode, Chad Treadway, the Chief Smarketing Officer of Cube Creative joins Pete as they discuss how he helps businesses grow by managing their online presence. As the world has shifted online, having a strong online presence has become crucial for any business to succeed. Chad shares his expertise in managing various aspects of online presence such as website design and content, social me...

Marketers vs. Manufacturers: Is There A Disconnect? With Alex Milstein: Episode 111 20.03.2023

In this episode, Pete speaks with Alex Milstein, a contributor and social media coordinator for Home News Now and Casual News Now. With an extensive background in technology and home design, Alex shares his insights on how the furniture industry has evolved with the advent of augmented reality, e-commerce, and 3D visualization. We discuss his previous roles as senior editor of Casual Living and De...

The Special Sauce For Sales Success in 2023! With Crispin Cruz: Episode 110 13.03.2023

In this episode, Pete is joined by Crispin Cruz, a sales guru with over two decades of experience in Sales and Marketing at the corporate level. Cris is known for his expertise in the art of relationship building and closing deals, and his multifaceted viewpoint towards business strategy and sales methodologies is one reason why Sales Arbiter is so effective. He has a wealth of experience in multi...

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