Pete Primeau
The Pete Primeau Show
With a career spanning 40+ years in both retail and wholesale furniture and mattress industries, Pete Primeau shares his insights on sales & marketing. Regularly joined by guests from a variety of industries, this show is not just for those in the mattress and furniture business - but for any business owner or sales professional.
Author
Pete Primeau
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
Change Your Thinking, Change Your Life! With Kyle Daines: Episode 109 06.03.2023 1:00:19
In this episode, Pete welcomes Kyle Daines, a certified life coach, NLP master practitioner, and solution-based counseling practitioner. Kyle shares with us the power of Neuro-Linguistic Programming (NLP), a psychological tool that can bring about rapid transformation and personal excellence. Kyle shares his insights on how NLP can be used to overcome limiting beliefs, fears, and anxieties, and...
Leadership Secrets in Business: Storytelling With Kurian Tharakan: Episode 108 27.02.2023 59:25
In this episode, Pete is joined with Kurian Tharakan, founder of StrategyPeak Sales & Marketing Advisors, to discuss the power of storytelling in sales and marketing. With over 27 years of experience in the industry, Mr. Tharakan has worked with numerous companies across different sectors, helping them develop effective sales and marketing strategies. He is also the author of the Amazon Bestseller...
Negotiating in 2023! With Patrick Tinney: Episode 107 20.02.2023 56:29
In this episode, Pete is joined with Patrick Tinney, a sales and negotiation expert with over 30 years of experience. Patrick is the founder of Centroid Training and Marketing and the author of three books on the topic of business negotiation. He has a wealth of knowledge on sales negotiation and has closed multi-million dollar deals for some of Canada's largest advertisers. As one of Canada's...
Secrets For Selecting Your Perfect Coach With Marc Mawhinney: Episode 106 13.02.2023 59:38
Join Pete as he speaks with Marc Mawhinney, a lifelong entrepreneur and expert in helping coaches grow their businesses without relying on paid advertising. Marc shares his wealth of knowledge and experience as the host of the daily podcast "Natural Born Coaches" and as the author of the exclusive print newsletter "Secret Coaches Club." Don't miss this opportunity to learn from the best in the ind...
Vegas Market Wrap Up With Lori Harshman: Episode 105 06.02.2023 58:57
In this episode, Pete is joined with guest Lori Harshman, territory maximizer of Primeau Furniture Sales in Northern Ohio and Western PA. She is a twenty eight year veteran in the mattress industry with a background in sales and sales management in both retail and wholesale. 👤 Connect with Lori Harshman: ✅ Official: https://www.peteprimeau.com/ ✅ LinkedIn: https://www.linkedin.com/in/lori-ha...
How To Win This Year! With Vanessa Contreras: Episode 104 30.01.2023 54:41
In this episode, Pete is joined with Vanessa Contreras, the Owner and CEO of McRoskey Mattress Company in San Francisco. Vanessa is a true leader, who always puts her customers first and leads her team from the front. She has a wealth of experience in the industry and it's no surprise that she was handpicked by the McRoskey family to lead the company as President. In fact, when the McRoskey family...
Vegas Market Sneak Peek For Bedding Industries of America with Steve Karns & Stuart Carlitz: Episode 103 23.01.2023 58:01
Steve Karns is the VP of Sales and Business Development for Bedding Industries of America. Steve is an industry veteran with more than forty years of experience. Steve is well known for his knowledge of the mattress industry and his business acumen. He is a people person who is universally admired by everyone. Stu Carlitz began his lifelong career in the mattress industry as a high school stude...
Victor Antonio & Larry Levine Interviews From Outbound: Episode 102 16.01.2023 57:20
Pete and producer Chris Stone discuss their recent trip to Outbound, and you’ll hear the interviews they did at Outbound in Atlanta of Larry Levine of Selling from the Heart and Victor Antonio, author of Mastering the Upsell. Pete and Chris emphasize the importance of consistency, learning, and giving back. Lastly, they encourage viewers to take their content-creation seriously, as it can have a l...
Vegas, Awards and More! With Gerry Borreggine: Episode 101 09.01.2023 44:44
Gerry Borreggine is the CEO/President of Therapedic International and has been for over nineteen years. With over forty years of experience in the mattress industry, Gerry continues to innovate and lead in the mattress industry. He considers his twenty two years of running his own sleep shops as basic training to his current executive roles he presently enjoys. 👤 Connect with Gerry Borreggine: ...
Carson V. Heady Answers Your Questions!: Episode 100 26.12.2022 55:20
Carson Vincent Heady was born in Cape Girardeau, MO, graduated from Southeast Missouri State University and moved to St. Louis in 2001. He has served in sales and leadership across Microsoft, AT&T, Verizon and T-Mobile. Carson is the best-selling author of the Birth of a Salesman series, the first book of which was published by World Audience Inc. in 2010. He released The Salesman Against the Wo...
The Mindset Whisperer Answers Your Questions! With Vamsi Polimetla: Episode 99 19.12.2022 53:06
Vamsi Polimetla helps ambitious leaders achieve their 10 year goals in less than 12 months by helping them to master their mindset, elevate their energy and open their eyes to possibilities in their business they haven't seen before. Vamsi coaches business owners and leaders to new unimagined heights. 👤 Connect with Vamsi Polimetla: ✅ Official: https://www.vamsi.coach/ ✅ LinkedIn: https://...
If It Ain’t Written, It Ain’t Real! With Pete Mohr: Episode 98 11.12.2022 59:10
Pete helps entrepreneurs transform their frustrations into freedoms by using a variety of frameworks that help them cut through the chaos and overwhelm of running a business. With over 27 years as a business owner, he's refined many of his tips, tools, and techniques in the trenches within his own businesses. Pete started coaching others in business because of his belief that, ‘You own your busi...
Sales Secrets of The Best Retail Sales Pros! With Chris Taheny: Episode 97 05.12.2022 1:04:25
Chris Taheny is the Senior Vice President of Sales for DreamFit. DreamFit® Patented luxury linens are the only sheets guaranteed to fit and stay on the mattress with a noticeably enhanced sumptuous feel. With high quality elastic around the entire fitted sheet and high performance elastic corner bands, the DreamFit® sheets stay put without bunching, pulling or slipping. Extra wide and extra long D...
Tips From An Expert Mattress Marketer With Brandon Bain: Episode 96 28.11.2022 58:15
Founded by a team of mattress executives, record-breaking sales professionals and marketing/design experts, Bedhead Marketing's mission is to help untangle the process for delivering consistent, high quality messaging to the end consumer to elevate the bedding category as a whole. The Bedhead Executive Leadership team has decades in marketing and bedding sales and has worked with the largest, mo...
Want Happier Customers & Employees? With Mike Acker: Episode 95 21.11.2022 53:46
Mike Acker is an executive communication coach, a keynote speaker, and the author of ten books including the bestselling Speak With No Fear and the upcoming Speak with Confidence, published by Wiley. He is a recognized expert in communication and executive presence. Mike passionately coaches business professionals to lead and speak with confidence. In presentations, he entertains and inspires au...
Rethink The Way You Sell With Jeff Bajorek: Episode 94 14.11.2022 54:26
Some companies work with Jeff for a few days, others for a few months, and some for several years on an advisory basis. They consistently rave about his ability to reach and engage their teams, and that’s a difference-maker. Sales leaders are coming to him to help their teams create more opportunities, shorten sales cycles, and close deals at higher profit margins. The current sales environment is...
Selling In A Crisis With Jeb Blount: Episode 93 07.11.2022 58:55
In volatile times, it is hard to sell. It seems like every company is on a spending freeze, cutting back, or pushing off making decisions. Buyers become scarce and the competition for the few that are still buying is fierce. People don’t want to meet with you, objections are harsher, customers cancel orders and contracts on a whim and pressure you for price decreases. In the new book Selling in...
How To Communicate Effectively In Business! With Brenden Kumarasamy: Episode 92 31.10.2022 52:53
Brenden is the founder of MasterTalk, he coaches ambitious executives & entrepreneurs to become top 1% communicators in their industry. He also has a popular YouTube channel called MasterTalk, with the goal of providing free access to communication tools for everyone in the world. After many years of doing presentation case competitions (think professional sports for nerds) in university, Brende...
How To Take Control Of Your Business! With Pete Mohr: Episode 91 24.10.2022 43:02
Pete Mohr helps entrepreneurs transform their frustrations into freedoms by using a variety of frameworks that help them cut through the chaos and overwhelm of running a business. With over 27 years as a business owner, he's refined many of his tips, tools, and techniques in the trenches within his own businesses. Pete started coaching others in business because of his belief that, ‘You own your b...
How To Grow Your Business Like A Weed! With Stu Heinecke: Episode 90 17.10.2022 1:03:40
Stu Heinecke is a bestselling business author, marketer and Wall Street Journal cartoonist. His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time. His latest release, How to Grow Your Business Like a Weed, lays out a complete model for explosive business growth, based on the strategies, attributes and t...
Winter Is Coming! With Mark Hunter & Amy Franko: Episode 89 10.10.2022 1:04:42
Join Pete with podcast producer Chris Stone from Cast Ahead as they share their experiences from the Outbound 2022 Conference! They will share interviews they had with some of the featured speakers they met with. This includes Mark Hunter, a consultant, sales leadership coach, and best selling author. And also Amy Franko, a keynote speaker, sales strategist, and author for her Amazon best seller b...
Store Owners: How To Become A Retail Rockstar! With Jeffrey P. McNulty: Episode 88 03.10.2022 1:05:35
Jeffrey P. McNulty is a Founder & CEO, Leadership Coach, Retail Analyst, Speaker, and International Author. He is considered a "hybrid" in the business world as he has 30 years of experience as an executive leader for the Home Depot, Lowes, Barnes & Noble, PetSmart, Shopko, Toys R Us, Publix, and Festival Foods as well as over 16 years experience as a Retail Analyst. He has conducted over 1000 c...
How I Just Had My Best Weekend Ever! With Steve Houk: Episode 87 16.09.2022 56:37
Steve Houk is the owner of Boise Mattress and runs the largest Facebook Group, The Mattress Industry Network Group. Steve also runs a Mastermind Group for Store Owners. He is routinely interviewed for his marketing and sales expertise. 👤 Connect with Steve Houk & Boise Mattress: ✅ Official: https://boisemattress.com/ ✅ LinkedIn: https://www.linkedin.com/in/steve-houk-59464719/ ✅We...
Your Questions Answered LIVE! With Pete Primeau: Episode 86 06.09.2022 1:08:16
For the past 40 years Pete has had the time of his life helping his retailers succeed. He has had the pleasure to meet and work with some of the top professionals in the furniture and mattress industry. He has received an incredible education from these extraordinary men and women and enjoys sharing their success stories with his retailers. His retailers are located in Ohio, Michigan, Indiana, Ill...
Don’t Be Ambushed by the Current Inflation Crisis! With Dan Cricks: Episode 85 29.08.2022 1:07:50
Dan has been a true entrepreneur since 1981. He has owned several different successful businesses over the years. In 2002, he began helping other business owners and entrepreneurs take their businesses to new heights. Because of his extensive hands-on experience, he has been given the moniker “The Been There Done That Marketing Guru” and “The Mastermind Coach.” Dan is the Certified Independent B...
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