The Pete Primeau Show

In this episode, we welcome back Ali Thompson, founder of Creative Success Secrets, for Part 2 of our conversation on growing your business online without relying on paid advertising. Building on the insights from Part 1, Ali dives deeper into advanced strategies for increasing organic visibility, strengthening your online credibility, and leveraging Facebook search optimization to attract your id...

In this episode, Pete sits down once again with veteran podcast producer Chris Stone for an honest and wide-ranging discussion about the realities of today’s mattress and furniture retail landscape. Drawing from more than four decades of industry experience, Pete shares practical insights and real-world strategies for retailers facing sluggish sales, increased competition, and important decisions...

In this episode, Carson V. Heady shares insights from his journey as Managing Director of Microsoft Elevate, bestselling author, podcast host, and respected thought leader in sales and leadership. Drawing on his extensive experience in sales, customer success, and professional development, Carson discusses the strategies that drive sustainable growth, the importance of authentic leadership, and ho...

In this episode, Pete Primeau reconnects with you for a special Ask Pete discussion featuring Gordon Hecht, BrandSource Advisor and Your Source News columnist; Vernon "RJ" Williams, owner of Jacksonville Bedding Mattresses & More; and Scott Vaughn, business coach, keynote speaker, and founder of Wingo Coaching.   Together, they tackle real questions from retailers and business owners, sharing...

In this episode, Pete reconnects with veteran podcast producer Chris Stone for another candid, no-holds-barred conversation exploring the real challenges facing the mattress and furniture retail industry. Drawing on more than 40 years of hands-on experience, Pete delivers practical, down-to-earth guidance for retailers navigating slow sales, growing pressure, and the tough decision of whether to s...

In this episode, we sit down with Ali Thompson, founder of Creative Success Secrets, to explore how entrepreneurs and small business owners can grow their online presence organically without depending on paid advertising. Ali shares actionable strategies for improving visibility through Facebook search optimization, building credibility online, and attracting the right audience naturally. Whether...

In this episode, Steven Rosen, founder and CEO of STAR Results, shares insights from more than 30 years of experience helping executives build high-performing sales teams through stronger leadership, coaching, and execution discipline. As the author of FOCUSED, Steven discusses the power of accountability, clarity, and focus in driving sustainable growth, improving team performance, and creating w...

In this episode, we sit down with Ron Sheetz, Vice President of RJ Media Magic, Inc., to explore the intersection of creative storytelling and high-impact marketing. With a deep background in media production, strategic planning, and client relations, Ron shares how he has helped businesses transform their messaging through compelling multimedia content. Drawing from his years as Dan Kennedy’s exc...

In this episode, Meridith Elliott Powell shares insights from over 25 years of leadership experience, drawing on her background as a former executive and her work helping organizations navigate change and accelerate growth. As a Hall of Fame keynote speaker, sales expert, and award-winning author of THRIVE, she breaks down practical, real-world strategies to turn uncertainty into a powerful compet...

In this episode, Joel Buhr, founder of First Direct, Inc., shares insights from more than 20 years in data-driven marketing, helping retailers transition from traditional tactics to smarter, omni-channel strategies. As Chief Data Disruptor, he explains how businesses can use actionable data to better understand their audiences and make more effective marketing decisions.   Joel also introduces Bra...

In this episode, we speak with Harry Urquhart-Hay, Co-Founder of Wisewool, who is carrying forward a family legacy spanning more than 130 years in the wool industry. Harry shares how his deep roots in traditional craftsmanship are shaping a forward-thinking approach to sustainable innovation. We explore his mission to redefine wool as a high-performance, natural fiber suited for modern application...

In this episode, we sit down with Anthony Salazar, owner of Poop Scoop, to explore how he blends entrepreneurship with YouTube expertise to build and scale successful businesses. Anthony shares how his hands-on experience in running a niche service company shaped his approach to marketing, and how he leverages proven digital strategies to grow both brands and audiences.   We dive into his practica...

In this episode, we’re joined by Alex Milstein, Editor-in-Chief at Bedding News Now, a trusted source for bedding industry updates. With a strong commitment to uncovering stories often missed by mainstream outlets, Alex brings attention to important developments and viewpoints that might otherwise go unheard. Beyond his editorial work, he also spotlights smaller retailers through interviews, ensur...

In this episode, we’re joined by Chealen Martin, President of DreamFit, a leading manufacturer of performance bedding and specialty sleep products. With over 17 years of experience in the mattress industry, Chealen shares his insights on driving strategic growth, advancing product innovation, and expanding brand presence in a competitive market. He also discusses how DreamFit continues to build on...

In this episode, Pete reconnects with seasoned podcast producer Chris Stone for another honest, no-holds-barred conversation tackling the real questions surfacing in the mattress and furniture retail industry. Backed by over 40 years of hands-on experience, Pete shares grounded, practical advice for retailers dealing with sluggish sales, mounting pressure, and the difficult choice between staying...

In this episode, Sheila Long O’Mara, Executive Editor of Furniture Today, and RJ Williams, owner of Jacksonville Bedding Mattresses & More, discuss what’s next in mattress retail and the evolving sleep industry. They highlight the upcoming SleepNXT Conference in Florida, an industry event bringing together retailers, manufacturers, and innovators to explore new trends in sleep products, retail...

In this episode, Nick Lucarell, Vice President of Sales at White Dove Mattress Company in Cleveland, Ohio, joins the conversation to share insights from his extensive experience in the mattress and bedding industry. He discusses how he leads national sales strategy, builds strong retail partnerships, and develops key accounts for the family-owned manufacturer. Nick also talks about the importance...

In this episode, we’re honored to welcome Joe Pici, a globally recognized sales strategist, coach, author, and keynote speaker whose influence spans over three decades in high-impact sales training. Joe is the co-founder and COO of Pici & Pici, Inc., where he specializes in results-driven sales performance, leveraging his proprietary Rapport Mastery™ system to help individuals and teams sharpe...

In this episode, we’re joined by Joe Mulcahy, President of Sonic Digital Marketing and Digital Director of Bedding Industries of America. With more than 25 years of experience in the furniture and mattress industry, Joe shares how retailers and brands can strengthen their digital presence to drive measurable growth both online and in-store.   Joe explains why no two companies are positioned the sa...

In this episode, we’re joined by Jeff Giagnocavo and Brent Batterman to explore leadership, innovation, and the evolution of the mattress industry. Brent Batterman of Beadhead Marketing shares insights from his 20+ years in the business, including his role in transforming sales strategies and introducing the industry’s first waterfall finance system to improve approvals and the in-store customer e...

In this episode, we sit down with Steve Goble, Owner and Chief People Builder of The Goble Group, a seasoned leader with over 30 years of leadership experience. As a Founding Partner of the Maxwell Leadership Certified Team, Steve was personally trained by John Maxwell and his team to deliver world-class leadership development for individuals and organizations. We explore what it truly means to gr...

In this episode, we’re joined by Mark Hunter, CSP—known as “The Sales Hunter”—owner of The Sales Hunter and a leading expert in consultative selling. Mark shares how custom-tailored sales programs help businesses gain a competitive edge and win in today’s evolving marketplace. Since founding his company in 1998, Mark’s mission has been to help individuals and organizations grow their top line, imp...

Pete sits down with Justin Trumbo and Darren Sparks of BedTech to unpack the innovations reshaping sleep retail and the economic headwinds no one in the mattress industry can ignore. Justin and Darren pull back the curtain on BedTech's newest product developments - technology and design moves that could shift how independent retailers compete in a crowded marketplace. They share actionable insight...

In this episode, we sit down with Matt Wolf, Owner of Mattress Lux, to explore the story behind his Kennesaw, Georgia–based mattress store and what sets it apart in a crowded market. Matt shares how Mattress Lux was built around giving customers a hands-on, in-store experience, offering a wide selection of mattresses to try before you buy—including adjustable and natural/organic options. We also d...

In this episode, we’re joined by Tambra Jones, Executive Director of the Specialty Sleep Association (SSA), who shares how she supports more than 30 companies exhibiting in the Vegas market at Space Number C1565. Tambra discusses SSA’s mission to help member brands grow their business and visibility through education, strategic publicity, and good old-fashioned hospitality. With a legacy dating ba...