The Katie Lance Podcast

Is working from home a new thing for you? As someone who has worked from home for over 8 years, running a company with a completely virtual team, I’ve got a few insights that might be helpful for you in this unusual time. In this episode I'm going to share with you some tips and tools for working virtually. Lessons learned: • Have boundaries • Use Zoom or Google Hangouts • Have a reliable pair of...

We are going through a pandemic right now. It is uncertain times, unprecedented times. I thought it would be appropriate to share on this podcast a few of my candid thoughts about how I'm getting through this personally, professionally and maybe lend a few insights. Lessons learned: • Try to give yourself grace, grace to your kids, grace to your spouse. • Get outside, get some fresh air, even if i...

Should you hire employees or independent contractors? This is a question I get asked all of the time. Our company is made up of a small but mighty team including myself, my husband Paul, our video/podcast editor, an email marketing specialist and a marketing manager. We have a mix of independent contractors and employees and in this podcast I’m sharing my insights and best practices for building a...

I recently had the opportunity to interview Karen Carr. Karen is a real estate professional and a rock star when it comes to real estate and YouTube. She is the bestselling author of the book, YouTube for Real Estate Agents. I had the pleasure of interviewing her over on Facebook Live. We did a deep dive into YouTube and how real estate agents can stop chasing leads and start attracting business t...

In this episode we're going to talk about having a CEO mindset when it comes to being a mom. As a lot of you know, I am a mom to two awesome boys and I am CEO and cofounder of our company. I think a lot of times when it comes to being a mom or a parent or guardian, let's just be honest, it's overwhelming. What I've tried to do to make it a little bit more manageable and less stressful for me and o...

As much as I love social media, I also know that it's equally important to have a solid email marketing strategy. There's something really powerful about owning your own email list. I feel the same way about content. You want to own your content, you want to integrate social media, but you also want to have a strong email list that you have built and cultivated. I want to encourage you to start th...

I’m someone who wears many hats. I run a company, I'm an author, a speaker, a mom, a wife, a daughter, etc. and unfortunately, whether I like it or not, friends tend to fall to the bottom of my priority list. I'm actually embarrassed to say that out loud, but it's true. Over the last year, I’ve really tried to be proactive and put friends higher on the priority list! In this episode I share more a...

Today, I’m excited to share a very special episode of the podcast. A few weeks back I had the absolute pleasure of interviewing Heather Heuman. Heather is an extraordinary speaker, author, social media consultant and dear friend. I invited her to an interview over on my Facebook business page to discuss her new book, The Golden Rules of Social Media Marketing. So what you're about to listen to is...

Recently, we allowed my nine-year-old son to start his own YouTube channel. So here's the backstory and the how and the why and just some of the parameters we have when it comes to YouTube and kids having their own channel. Lessons learned: • Make a plan. • Encourage them to take a level of ownership and responsibility. • Be safe, but also not scared. Additional resources: • YouTube for Kids Book...

Do you work from home? In this podcast, I’m sharing a few tips and strategies that I employ in terms of working from home to keep me focused and productive. Lessons learned: • You have to have an office set up. • When you get to the point where you can actually outfit your own office, make it feel awesome and like a place you love to be! • Have boundaries when you work at home. • Know yourself and...

When someone shows you who they are, believe them! This is one of those tough love lessons that I have to remind myself over and over again. In this episode, I’m sharing this important life lesson that has benefited me in relationships over the years, both personally and professionally. Lessons learned: • People are who they are and sometimes they’re “just not into you.” • Actions speak louder tha...

Every time you hit post, every time you hit share, every time you hit like - you're leaving this digital footprint that is telling the story of who you are, what you believe in, and what's most important to you. For most of us, we hope that in our life we leave an amazing legacy for our family and friends that encompasses who we are and what we believe in, and the impact we had in our family and o...

Do you ever worry about what your kids are looking at online? Wondering how much to monitor and how? In this podcast we are going to get real about monitoring your kids online. Full disclosure, I am not an expert on this. I just wanted to share my own experience as a mom of two boys. So in no particular order, I've got a few things I want to share as far as monitoring kids online. Lessons learned:...

A few years back I saw a video that really inspired me. The video was by Ira Glass, an American public radio personality and host of This American Life . The video is all about storytelling and doing creative work. One of the things he talks about in this video is the idea that we all want to do great work - it doesn't matter what industry we're in. Maybe it's writing a book, maybe it's launching...

Happy New Year! In this podcast I’m sharing a few thoughts around the new year - thoughts about our business, some reflections, some of our goals, and a sneak-peek at what you can expect from us in 2020. Lessons learned: • Family first. When planning your year, start with what is most important. For us, that looks like family vacations, birthdays, special occasions/family events and regular date n...

Have you ever asked someone’s advice only to realize that maybe they weren’t the best person to ask? In this week’s podcast episode, I share a few tips and lessons learned on how to ask for feedback and who to ask for that feedback. Whether you are thinking about making some changes personally or professionally in the year ahead – this podcast will give you a few ideas on who to ask (and who not t...

Do you ever feel like you are carrying in your head all of these teeny tiny details of things that need to get done – for everyone in your family? Are you ever tired of feeling like you are the only one who is juggling your schedule - PLUS everyone else’s “to-do” list?! I have felt this way and it’s something I struggle with – even though I have an amazing husband who carries so much of the load w...

When you take on the monumental task of updating a website – there is a lot to consider: how much to spend, who to hire, what (and what not) to include on your site, and so much more! Brands and businesses changes – so what was relevant or important to your brand a few years ago may need to change – as we discovered. This podcast is the story of how and why we updated our website this past year. I...

Everyone keeps asking me how I really think about TikTok – so here we go! In this episode I dive into answering questions like: “Should I be on it? Should I let my kids use it? Should Realtors be on it?” (and much more.) My answer may surprise you but if you are a mom, a real estate pro or just curious in general what the heck TikTok is and if you should be on it – take a listen! Lessons learned:...

I truly believe in the power of having an attitude of gratitude. I think as we go about our lives personally and professionally, it's easy to get frustrated with things. It's easy to look at our social media feeds and get annoyed or jealous. But what I have found that really helps in those moments of frustration is being grateful for what you do have versus what you don't have. And so I feel very,...

In this episode I give you the real deal of what it’s like to work with my husband. As a lot of you may or may not know, my husband Paul, who I've been happily married to for 18 years, is also my partner in our business. Back in 2001, when we first started dating, we worked together. One of the things I fell in love with about Paul early on was his work ethic. To this day, it is one of the things...

This is a little bit of a tricky subject. But here is the truth - the more successful you are – the more people may not like you. And when I say “success” I don’t always mean money. Success comes in so many forms personally and professionally. However, when you achieve those perceived levels of “success” – here is the honest truth: there are people that will not like it, they will tear you down or...

Do you travel a lot for work or personally? Or, are you someone that has a little bit of anxiety when it comes to traveling? I spend a lot of time on the road (or in the air) speaking and between traveling for business and family vacations with my boys – I’ve collected a few of my favorite traveling tips – to keep you sane, no matter what!   Get to the airport early – don’t cut it too short. Get t...

Social media has changed – what was true a few years ago may not be true today. There is so much noise on social media – how can you cut through the clutter? Here are a few tips and tools I cover in today’s podcast:   Be intentional. Stop the random acts of social media Be authentic. Be yourself. Lean into who you are – and who you are not! Create original content. Content like video, podcasts, Fa...

In this episode, I’m sharing how to achieve quality of life as an entrepreneur. Now, I'm smiling because quality of life, I think, is one of those things that we all strive to accomplish. We strive to achieve. We want to be in balance with our family and business. When I started my own company in 2012, and one of the reasons why my husband and I are so passionate about running our business, and on...