The Katie Lance Podcast

In today’s episode, I'm sharing how I manage my own social media. I do run a social media company, so it's probably not surprising that I run my own social media. But I'm often asked "who helps manage it? how do I run it?" So I'd like to share my thoughts around it and a few tools that I use to help manage it all. One of the first things I'll say, and I said this a few episodes ago, is I really be...

In today's episode I'm going to share with you some of the backstory of how I got into speaking and give you some tips for how you can get into speaking if you are interested in becoming a professional speaker. As I look through my career, I was really fortunate because I was given a lot of opportunities early on in my career to be in front of a lot of people. Today, a big part of my business is s...

Back in 2012, we opened up our doors for business and I thought on this year's anniversary, I would create a podcast sharing seven lessons learned over the past seven years! 1. Work hard, play hard 2. Surround yourself with great people 3. Make your yeses, YESES! and your noes, NOES! 4. Money is not everything 5. Love, do what you love 6. Have systems in place 7. It is not what you earn, it is wha...

As a professional speaker, I have been speaking for years and I speak to all different size audiences from a few hundred to a few thousand. And although oftentimes I'm giving similar presentations, every presentation is different because every audience is different, every group is different, and it's something I take a lot of pride in. I would say over the past few years, I've really been focused...

I'm on the road a lot. I usually have anywhere between 20 to 30 speaking engagements each and every year, which means I'm in and out of hotel rooms and airplanes quite a bit. I’m excited to share in this podcast, in no particular order, some of my fave hacks, tools and products. I would love to hear from you what is one of your favorite travel hacks? Do you have a favorite travel hack? Let me know...

To this day, if you tag me, if you comment, if you message me, DM me, tweet me, Instagram story me, whatever it might be - I'm going to respond. Many people have asked, “How do you do this, Katie? That seems so un-scalable - you must be on social media 24/7." The reality is that I'm certainly not! Now ironically, I am in the business of social media, but I am certainly not on social media 24/7. In...

In this podcast episode, I talk about the value of being true to yourself when it comes to how you put yourself out there personally and professionally. Oftentimes we fall into the trap of trying to be a people pleaser or we try to be all things to all people. But the truth is, for most of us, when we are looking to hire a professional, we are looking for professionalism, expertise, a great referr...

Community is everything – it’s how I launched my book , this podcast, our vlog , our #GetSocialSmart Academy – it’s truly been a cornerstone of our business. I am often asked how we have built our community over the years. Here’s the truth - people want to feel like they are a part of something bigger than themselves. Building a community is an amazing way to grow your business and your social med...

A few years ago, we saw a massive shift from blog to video content and so we decided (with the prompting of my team) to start a show! We launched my YouTube channel  and recorded the 1st 99 episodes on my iPhone 6S+ without a mic or fancy lighting, and it made a huge impact in our business. Creating episodic content has been huge for us and this podcast tells that story – lessons learned, why cont...

As much as I love social media – it is not the silver bullet. Social media will never replace a handshake, a hug, a phone call or a handwritten note. Social media is an incredible medium but should never replace a real conversation. This podcast shares my thoughts about this and a few actionable tips for you to take the online – offline! Lessons learned Reach out to someone today – call or text th...

Time is our greatest ally and when it comes to business (and life) - sometimes we have to learn by doing. By sticking it out. By doing things we aren’t sure we can (or want to do.) In this podcast I talk about the value of learning what we are good at, what we aren’t, who we want to work with, who we don’t, who we say yes to and who we say no to. I talk about the value of just sticking it out - no...

It’s easy to just turn into a task-master when we run a business, or work for someone else, or run a family. But in this episode, I challenge you to go beyond tasks and think about being a visionary. What do you love to do? What are you good at? Where do you want to be in 5-10 years personally and professionally? Don’t be a slave to your email. You can become the visionary you want to be – I promi...

Have you ever thought you were way too busy to indulge in a hobby? Between running a business and running a family alongside my husband – there aren’t too many hours left in the day. But over the past few years I started a side hobby that I have come to enjoy on a daily basis – gardening! If you had mentioned this to me years ago, I would have laughed at you because I certainly did not have a gree...

If you need heart surgery do you want a general surgeon or do you want the best heart surgeon you can find? No one wants to hire a generalist – we want to hire the best specialist we can find right? The riches are in the niches and in this episode I share my own journey in trying to be “all things to all people” and the transformation that came to my business when I really focused on my core audie...

Like most people – we all have things on our ‘bucket list’ – on our ‘to do’ list of one day. We all say to ourselves, ‘one day we will do this, or that…” But, what if one day never happens? Life is short and we aren’t guaranteed any more days. In this podcast episode I share how I made one of my bucket list items – attending the Oprah show a reality. I talk about how I turned a ten-year old dream...

When is the last time you unplugged? Truly unplugged? Recently, we took an amazing Disney Cruise to Alaska. It was an incredible vacation; truly a bucket list item. During that time, I decided to completely unplug; no social media, no email – nothing! This was the first time in nearly ten years that I unplugged and ‘went off the grid.’ We said to ourselves, “What if put our out of office on and ju...

When you have a child you understand the phrase, “When you have a child, your heart is truly outside your body.” I always knew I wanted to be a mom, but I wasn’t always sure if I was ‘Mom material’ and I would guess I am not alone! Honestly, it took TIME for me to really feel like I was a mom (and there are many days when I still feel like I have no idea what I am doing!) This podcast shares a few...

Being a mom and running a business is hard! This podcast episode shares how I think about the choices we make as parents, how I have thrown ‘balance’ out the window and what things are non-negotiable! Lessons learned You can’t do it all – so just let it go! Sometimes we mess up – apologize to your kids (and yourself if needed) Actions speak louder than words – make your kids a priority! Create one...

As a business owner – there comes a time when you decide to either ‘go for it’ and dive head first into your business OR you decide to keep your business as a ‘side hustle.’ There is nothing wrong with either decision, but once you truly decide to become a full time business owner, there are nine things that I think are really important for you to consider – and that’s what this podcast is all abo...

In this podcast episode I share some of my very favorite books, online resources and events that have changed my life personally and professionally! The theme of this episode is, the more you learn, the more you earn. But beyond making money, the time to learn and improve is so important personally and professionally. Here are a few of my favorite quotes from the books I mention in this episode: “...

Have you ever thought about building a team or are ready to grow your team? In this episode I share my thoughts on building and maintaining a team, how we find great people, what happens when your business evolves and more. When I started our company, it was “me, myself and I” and as the business grew it got to the point where I started missing things. Things started to fall through the cracks – a...

In this podcast I share the story of how we made what felt like a Titanic change in our business. Here’s the truth: anytime you are making big changes professionally and personally it can feel like you are moving the Titanic! For the first few years being in business I worked with dozens of consulting clients on retainer and so many of them were amazing. I was on the phone constantly pitching, sen...

This podcast episode is the back story of how we launched our # GetSocialSmart Academy – our on-demand 24/7 learning platform. The Academy was born out of my love for online learning (check out episode 007 for that story) but even more so - from the droves of people asking me all the time about how I could help them. I’d be on-stage and invariably afterward I would always get tons of questions abo...

This podcast episode is the back-story of how I became so inspired with online learning that it helped transform our business by creating our #GetSocialSmart Academy. I was inspired early on from online marketing pioneer, Laura Roeder who is now the founder of MeetEdgar . I remember listening to webinars she hosted nearly a decade ago and being inspired, blown away, I thought to myself, “ This is...

I jumped into the real estate industry back in 2005 when I was hired by a boutique real estate firm in the San Francisco Bay Area – Empire Realty. I was over the moon! I was hired as the marketing manager and found myself in a sea of independent contractors and that is where I fell in love with the real estate industry. I love the entrepreneurial spirit of real estate agents! During my time at Emp...