The Katie Lance Podcast

What happens when you stop trying to figure out social media on your own and start following a proven system? In this episode of The Katie Lance Podcast, I'm joined by longtime #GetSocialSmart Academy member Tamara Inzunza , a Realtor in Alexandria, Virginia, who shares how the Academy helped her build confidence, improve her marketing, and create systems she now uses not only in her own business...

AI is an incredible tool - but should it replace you? In this episode, I'm sharing the opinion that sparked a lot of conversation online. While I use and teach AI every day, I believe there's an important line we shouldn't cross when it comes to AI-generated headshots and videos. We talk about authenticity, building trust, and why showing up as your real self is still one of the most valuable thin...

What happens when you stop waiting for everything to be perfect and simply hit publish? In this #GetSocialSmart Academy Spotlight, I sit down with longtime Academy member Beth Bloom, a Senior Loan Officer with Big Valley Mortgage in Northern California. Beth shares how joining the Academy helped her become more confident with social media, embrace video, start a podcast, collaborate with Realtors,...

Ever sit down to create content... and just not feel like it? You're not alone! In this episode, I'm pulling back the curtain on a recent content creation session where I had the time, the plan, and the house all to myself - but absolutely no motivation to hit record. Instead of giving up, I walked through a simple process that helped me get out of my creative rut and ultimately record multiple vi...

What happens when a Realtor decides to stop overthinking and start showing up? In this Academy Spotlight episode, Katie Lance sits down with Realtor Nazan Kadir to talk about social media confidence, creating video content, and the value of learning in a supportive community. Nazan shares why she joined the #GetSocialSmart Academy, what she's learned so far, and how taking small steps has helped h...

We’re officially at the halfway point of the year, which makes this the perfect time for a social media and marketing checkup. In this episode, Katie shares practical strategies to help real estate professionals evaluate what’s actually working with their content, what’s not, and where to focus for the second half of the year. Instead of getting distracted by vanity metrics, Katie walks through th...

What does it take to stay consistent with social media as a busy Realtor? In this episode of The Katie Lance Podcast, I sit down with longtime #GetSocialSmart Academy member Beth Golding, a Realtor serving the greater Baltimore area. Beth shares her experience as an Academy member, the importance of consistency over perfection, and how simple social media strategies have helped her stay visible an...

What happens when you stop consuming content and start taking action? In this special #GetSocialSmart Academy Member Spotlight, Katie Lance sits down with longtime Academy member Joe Mendez, a Realtor in Long Beach, California, to talk about his social media journey, what inspired him to join the Academy, and how consistent learning and implementation have helped him grow his business. Joe shares:...

What if one of the most powerful marketing tools for your business isn't another social media post? In this episode of The Katie Lance Podcast, I'm joined by public relations expert, author, and founder of Rembrandt Communications, Melanie Rembrandt. We dive into how Realtors and entrepreneurs can use public relations, personal branding, and an often-overlooked strategy – mini books – to build cre...

What happens when you surround yourself with smart, supportive, growth-minded people who truly want to see you succeed? In this episode, Katie shares a behind-the-scenes look at the impact of the #GetSocialSmart Mastermind and why community, accountability, and practical implementation can completely transform your business. (This is a replay of a webinar we hosted recently!) You’ll hear reflectio...

What if the real key to success in real estate and business today isn’t another app, algorithm, or AI tool… but community? In this episode of The Katie Lance Podcast, Katie shares reflections and takeaways from a recent #CoffeeWithKatie Community Zoom inside the #GetSocialSmart Academy and why meaningful relationships matter more than ever in 2026. From Facebook and Instagram strategies to collabo...

What does it really take to build a luxury brand that stands the test of time? In this episode of the The Katie Lance Podcast, I sit down with Christophe Choo for a candid conversation about luxury real estate, branding, social media, mindset, relationships, and authenticity. Christophe shares how he strategically built his business in Beverly Hills by truly living the lifestyle, building meaningf...

In this episode of the The Katie Lance Podcast, Katie shares key takeaways from her recent live Facebook Masterclass and breaks down what’s actually working on Facebook for real estate agents in 2026. From the difference between personal profiles and business pages to why relationship-building still matters more than ever, this episode is packed with practical, simple strategies to help you stay v...

In this episode of the The Katie Lance Podcast, Katie sits down with New York City Real Estate Broker, Steve Halpern to talk about what it really takes to stand out in today’s competitive real estate market. From his background as a touring musician and producer to becoming a top NYC Realtor, Steve shares how creativity, storytelling, branding, and authenticity have shaped his business and helped...

If Facebook has felt confusing or like it’s not working the way it used to, this episode breaks down what’s actually working right now in 2026. You’ll learn how to shift from posting just to post into building real connections, why your personal profile matters more than ever, how short-form video is driving reach, and simple ways to create engagement without overthinking it.  If you’re a real est...

If YouTube has been on your list but you’re not sure where to start, this episode breaks it down in a simple, doable way. I’m sharing key takeaways from my recent YouTube Masterclass, including what to post, how to get found with local and niche content, and how to stay consistent without overcomplicating the process. The big shift? You don’t need to go viral  -  you just need to show up when peop...

If video editing has been slowing you down… this episode is for you. In this episode, I’m sharing a behind-the-scenes recap of my recent #CoffeeWithKatie  training all about simple video editing for busy real estate agents. Because let’s be honest - most agents know they should be creating video… but the editing part? That’s where things get stuck. I’m breaking down a few of the biggest takeaways...

If video feels awkward or you never know what to film… this will help. In this episode, I’m breaking down one of the easiest ways to create video content without the pressure of being on camera -  using simple B-roll. B-roll is all about capturing the “in-between” moments of your day - and when you know what to look for, it becomes one of the fastest ways to create engaging, consistent content. In...

If getting on camera has been holding you back from video… this episode is for you. In this episode, I’m giving you a sneak-peek into this week's #CoffeeWithKatie - breaking down one of the easiest ways to create consistent video content without the pressure of being on camera - voiceover videos. I’ll walk you through a simple 3-step framework, what to say, and how to use clips you already have on...

In this special episode, I’m taking you behind the scenes of the first-ever NAR (National Association of Realtors) Influencer Summit at NAR Headquarters in Chicago. I’m sharing my biggest takeaways from conversations with NAR leadership -  and what it all means for you as a real estate professional right now. From trust and communication to industry changes and advocacy, there’s a lot happening be...

In this episode, I’m giving you a behind-the-scenes look at one of our recent #CoffeeWithKatie community calls inside the #GetSocialSmart Academy. We’re diving into one of the biggest topics right now - AI - and breaking it down in a way that actually feels simple and doable. If you’ve been thinking, “I know I should be using AI… but I’m not sure how,” you’re not alone.  I’m sharing real conversat...

If content creation feels like it takes way too long… this episode is for you. In today’s episode, I’m sharing a behind-the-scenes recap of my recent #CoffeeWithKatie live training on Canva AI - and wow, the response was incredible. From “my mind is spinning with possibilities” to “this was so valuable,” it’s clear this topic is hitting home for so many agents right now. In this episode, I break d...

In this episode of The Katie Lance Podcast, I’m sharing highlights from a recent #CoffeeWithKatie  class all about  Descript and AI video editing . If video editing feels like the part that slows you down, this episode is for you. I’m walking through why video still matters so much for real estate, the biggest mistakes agents make when it comes to editing and repurposing content, and how I use Des...

AI tools are everywhere right now… but if you’re a Realtor, the real question is: how do you actually use them in your day-to-day business? In this episode of The Katie Lance Podcast, I’m sharing a behind-the-scenes recap of a recent Coffee with Katie training where we explored how real estate professionals can use Gemini and Google tools to work smarter, save time, and simplify their workflow. Ma...

In this episode of The Katie Lance Podcast, I’m sharing highlights from my recent #CoffeeWithKatie training, AI Made Simple: Your Everyday ChatGPT Workflow . If ChatGPT feels overwhelming, generic, or like it makes you sound robotic, this episode will help you rethink how to use it the right way. I break down a simple 5-step workflow Realtors can use immediately to save time on captions, emails, l...