The Katie Lance Podcast

Want to know how to add a white outline around yourself in Canva? In this quick Canva tutorial, I'm sharing one of my favorite Canva hacks for creating eye-catching YouTube thumbnails, Instagram graphics, and social media content! I use this simple photo outline effect all the time to make my photos stand out. The best part? It's easy to do, even if you're not a graphic designer! Here's what you'l...

Did you know you can add an event date and time directly to your Instagram posts? 📅 This little-known Instagram feature is perfect for Realtors who want to promote open houses, community events, client appreciation parties, and more! In this video, I'm sharing a simple Instagram hack that allows you to add a reminder to your Instagram carousel posts or single-image posts. It's a great way to high...

What is actually working on social media for real estate agents right now? 🏡 In this conversation with Creig Northrop at the Northrop Realty Top 20 Retreat, I'm sharing some of my favorite practical social media strategies to help Realtors build trust, stay top of mind, and grow their businesses without feeling overwhelmed! After 20 years in the real estate industry, one thing I know for sure is...

Struggling with what to post on Instagram as a real estate agent? 🏡 In this video, I'm sharing one of my favorite ways to come up with 4–5 Instagram Reel ideas in just five minutes using Google, local community events, and the Instagram green screen feature! If you're a Realtor looking for easy Instagram content ideas, this simple strategy will help you create engaging, hyperlocal videos without...

Want to create more engaging Instagram carousel posts? In this Canva tutorial, I'm sharing a simple hack to combine photos AND videos into one Instagram carousel design! This is one of my favorite Canva tips for real estate agents, especially if you're creating listing posts, open house promotions, neighborhood highlights, or educational content. In this video, I'll walk you through how to: ✅ Sta...

What does it really take to build an authentic social media presence as a real estate agent? And how can you stand out without trying to be perfect or looking like every other agent online? In this episode of the #GetSocialSmart Academy Spotlight Series, Katie Lance sits down with Krista Simonson, CEO of The Simonson Team with RE/MAX Professionals in the South Denver area, to talk about building c...

Should you use ChatGPT or AI to write your email newsletters? My advice: Write your first draft yourself BEFORE turning to AI! In this video, I'm sharing one of my biggest takeaways from a recent email newsletter marketing class for real estate agents: Your emails should sound like YOU, not a generic AI-generated version of you. Email marketing is one of the most powerful ways for real estate agen...

Are your Instagram Reels getting only 100, 200, or 500 views? Before you call your content a flop, think again! One of the biggest mistakes real estate agents and business owners make with social media is focusing too much on views and not enough on the RIGHT audience. In this video, I'm sharing why low Reel views don't necessarily mean your content isn't working, how social media builds trust ove...

Want to post Instagram carousels and Reels faster without spending forever scrolling through your camera roll? In this video, I'm sharing one of my favorite iPhone organization hacks – using albums in the Photos app to organize content, choose your best photos and videos, and make posting on Instagram so much easier! As a social media strategist, speaker, and business owner, I'm constantly taking...

Not sure what to post on social media this week? If you're a real estate agent looking for simple, effective content ideas, I've got three you can steal today! In this video, I'm sharing three easy social media content ideas for Realtors that you can use on Instagram Reels, Facebook, TikTok, or YouTube Shorts – without spending hours creating content. Here are the 3 ideas: 1.B-roll videos: Capture...

Tired of Instagram cropping your carousel photos — or worse, cutting off people’s heads? There’s a simple fix! In this quick Instagram tutorial, I’ll show you how to use the Mixed ratio setting when creating an Instagram carousel with both vertical and horizontal photos. This is especially helpful when you’re sharing: – Event or conference photos – Real estate listing photos – Community events – B...

What makes a great Instagram Reel? It’s not fancy editing, dancing, or trying to go viral. In this video, I’m breaking down the four things every great Reel needs: hook, value, personality, and a call to action. Whether you’re a real estate agent, broker, small business owner, or entrepreneur, this simple framework can help you create Reels that stop the scroll AND help people connect with you. Yo...

Facebook is changing how business pages can share external links – and if you’ve seen the new link-limit pop-up, you may be wondering what to do next. In this video, I’m sharing what I’m doing instead of paying to upgrade, plus two simple Facebook link-sharing workarounds that are especially useful for real estate agents, brokers and small business owners. We’ll talk about: – Why Facebook is limit...

Meet Kama Burton – broker/owner, real estate professional, speaker and longtime member of the #GetSocialSmart Academy! Kama first discovered Katie Lance at WomanUP! in 2019 and has been following, learning and implementing ever since. In this Academy Member Spotlight, Kama shares how the #GetSocialSmart Academy has helped her become more visible, consistent and confident with social media – especi...

How do you stay organized with your social media content without spending hours every week? In this video, I’m sharing three simple ways I organize my content – plus the backup system I use to make sure I never lose what I create. Having a simple content organization system can make such a difference, especially if you’re a real estate agent or small business owner creating your own social media c...

Struggling to stay consistent with your social media content – without spending hours every week creating, editing and posting? The answer may not be creating MORE content. You may just need better systems. In this video, I’m sharing three simple systems I’ve used for years to stay organized, batch-create content, post consistently and save time. We’ll talk about: – How to create a simple system f...

Do you ever sit down to create content and immediately think, “I have no idea what video to make?" You’re not alone – and creating video content doesn’t have to be complicated. In this episode of The Katie Lance Podcast, I’m sharing four simple types of videos that real estate agents can keep in their back pocket and rinse and repeat throughout the month. We’ll talk about: – Simple B-roll videos y...

What if getting better at social media and video wasn’t about doing more – but about getting comfortable doing the simple things consistently? In this #GetSocialSmart Academy Spotlight, I’m chatting with Deborah West, a Broker Associate in the Chicagoland area, longtime Academy member, and Mastermind attendee. Deborah and I talk about her journey with social media, what she’s learned through the A...

How do you find your voice on social media – especially when it feels like everyone else is already saying the same things? In this episode, I’m talking about something I believe is incredibly important when it comes to social media, video, personal branding, and even using AI: knowing what YOUR voice actually sounds like. Finding your voice doesn’t mean coming up with the perfect tagline or tryin...

What happens when a Realtor goes from feeling nervous about social media to confidently marketing herself online? In this #GetSocialSmart Academy Spotlight, I sit down with longtime Academy member Debbie Teeter , a Realtor serving Metro Atlanta, the surrounding suburbs, and North Georgia. Before joining the Academy, Debbie was relatively new to social media and had tried marketing services that au...

How do you build a smart social media strategy if you don’t know what’s already working? Before you decide to post more, jump onto another platform, or completely overhaul your content strategy, take a step back and audit your social media presence. In this podcast, I’m sharing a simple social media audit you can do to understand where you are now, what needs updating, what content is performing,...

How can video help you build more confidence, visibility, and connection in your real estate business? In this #GetSocialSmart Academy Spotlight, I sit down with longtime Academy member and North Jersey real estate broker associate Betti Russo to talk about her journey with social media, video marketing, confidence, and building a recognizable personal brand. Betti shares the story of one of her f...

What do you post when you have absolutely nothing to post? If you’re a Realtor, entrepreneur, or small business owner who knows you need to show up consistently on social media – but some days you just don’t know what to say – this video is for you. I’m sharing three simple, low-lift content ideas you can use when you’re feeling uninspired, overwhelmed, or just not in the mood to create another pi...

AI can help you write social media captions faster… but if you’re copying and pasting exactly what ChatGPT, Claude or Gemini gives you, people can usually tell. In this video, I’m sharing how I use AI to help write social media captions while still making sure the finished post sounds like ME. I’ll walk you through my actual process - from giving AI a video transcript or quick description to readi...

What apps do you actually need to create great social media content? In this video, I’m sharing the content creation apps I use just about every day on my iPhone - from recording and editing videos to creating Reels, organizing B-roll, repurposing content and using AI to speed up my workflow. The good news? You don't need dozens of apps to create great content! I’m a big believer in keeping your c...