The Katie Lance Podcast

In this podcast, I'm excited to share with you a really special conversation that I had with two dear friends and colleagues, Chelsea Peitz and Marki Lemons-Ryhal. Both of these ladies you have heard on our podcast before. Marki and Chelsea are both keynote speakers, social media strategists, and authors just like myself. In this conversation, we get a bit more personal. We talk about a number of...

I think we can all agree, this was not the year that any of us expected. As of the recording of this podcast, we are still in a pandemic. It’s an election year. Our kids are home doing remote learning. It's been frustrating at times. It's been uncomfortable. But I think it’s important to talk about this idea of getting comfortable with the uncomfortable. So in this episode I’m sharing my thoughts...

Are you creating a library of content or are you just creating more noise? As we think about content marketing and we think about different ways to create content, there's a lot of noise out there. It's important when you're thinking about content to think about creating content that is relevant and timely, that speaks to what is happening now but is also timeless. This episode shares a few of my...

I’m sure you’ve all had those amazing customer service experiences that leave you impressed and excited to tell the world about your experience. On the flip side, you've probably also had some not so stellar experiences where you are equally fired up, but frustrated and you're ready to tell the world also. In this podcast I want to chat a little about that because we really believe as a company, t...

Are you struggling to manage kids and their chores? In this episode, we are going to be talking about kids and chores, a very relevant conversation during this time. I'm excited to dive into a few of the things that we do as a family when it comes to kids and chores, especially with everything going on in the world these days.   Lessons learned: • We’ve created chore charts for the boys focusing o...

Have you ever thought about writing a book? In this episode I’m excited to share about why writing a book can be one of the best things you can do for your business. Writing a book was by far, one of the most challenging things I've ever done. It's also one of the things that has transformed and continues to transform and help my business in so many ways. If you have thought about writing a book,...

Do you tend to put yourself on the bottom of your to-do list? I think in our society it is often looked at as selfish to love ourselves or to put ourselves on the list, and that is so unfortunate. In this podcast, I wanted to share my own perspective on how important it is to take care of yourself first, before you can take care of other people. I hope you enjoy this episode and hopefully it encou...

In this episode, I am excited to share a really special conversation I had on Facebook Live a couple of weeks back with my good friend, Debra Trappen. Debra is an author, a keynote speaker, and she's just an amazing person. She's been a dear friend in my life for a long time. Debra and I had a really great conversation about setting mid-year goals. We talked about how to set goals around your valu...

Have you been doing a lot of reading this summer? Today I’m excited to share with you my summer reading list. I have a list of five books I’m reading this summer, the next book I’m about to read plus a few other fun reading resources for you to check out! I would love to know if you’ve read any of these books. Also, what are you reading this summer? I would love to hear! Send me a message over on...

Are you on YouTube? I've had my YouTube channel for a very long time, but it really wasn't until about three years ago that I actually started to take it seriously. The way I used to treat YouTube is it used to just be the place where I would put a bunch of videos and then I would never do anything with them. It was like the dusty library and there wasn't a whole lot happening. But three years ago...

In today’s episode I want to take you behind-the-scenes and talk a little bit about virtual open house mastery. In the past few months, I have taught thousands, probably close to tens of thousands of agents, how to do a virtual open house specifically through Facebook Live. In this episode I’m sharing what I’m seeing work really well for agents, the systems and steps that we recommend, and tips an...

As of the recording of this podcast, we are on summer break. Which summer break looks very similar to how the spring looked because we are in the middle of a global pandemic. Our schools shut down mid-March, so our kids have been home for quite some time. In this episode I’m sharing how we are keeping our boys busy and happy during this time while also taking care of their needs. These are a few i...

In this podcast, we are continuing a very important conversation around race, racism, real estate, and social media. Now, if you've listened to this podcast, you know, we talk about all kinds of things on this podcast from a motherhood, to my business, to social media and everything else in between. But lately as our world has evolved and changed in 2020, one of the things that's really on the for...

In this podcast, I am excited to share with you a very special conversation that I had recently on Facebook Live. I had the pleasure of interviewing a dear friend of mine and an accomplished keynote speaker and author, Valerie Alexander. Valerie and I had a really important conversation about unconscious bias in real estate. Currently, we are in the midst of a global pandemic and on top of that, w...

How you exit a relationship, especially a professional relationship, is just as important (if not more) than how you enter it. Over the years we have experienced a number of endings, whether that’s with an employee, a client contract or project completion. In this episode, I’m sharing my thoughts around ending professional relationships and how to do so gracefully and respectfully. Lessons learned...

In this episode I am so excited to share with you a very special interview that I did with my good friend, keynote speaker and author, Chelsea Peitz. Chelsea published a book earlier this year called “What to Post” and let me just tell you guys, it is awesome! Chelsea is someone who I have learned a ton from over the years when it comes to social media and she put together an amazing book. It is a...

When it comes to marketing, I think a lot of times we get hung up on the fact that in order to brand ourselves we have to slap our logo on everything. I don't necessarily agree with that philosophy. I think branding and marketing is so much more than your logo! To me, it's really the experience of what it feels like to work with your company, with your brand. In this podcast I share a few of my in...

At the end of every school year, I always have a bit of mixed feelings. There's always the happiness that we are done and that it’s summertime. And, there's always a little bit of sadness in saying goodbye to teachers and the boys getting older and moving on. But I think this year, it’s especially bittersweet. In this podcast I’m sharing a few of my thoughts about this bittersweet end of school ti...

Have you ever just been stuck with what to say on social media? In this week’s podcast I wanted to share a few of my best tried and true tactics for crushing your content strategy and how to never - EVER run out of content ideas! This podcast includes a few of my own ideas and a few of my favorites from some colleagues I trust. Take a listen! Lessons learned: • Look at your life as content. • Be a...

How can you build trust with your marketing when everyone is pitching you someone - virtually everywhere? This is exactly what we covered in this podcast which is a special Facebook Live interview I did a few weeks ago with one of my all time favorite keynote speakers and authors, Ron Tite. I first met Ron a few years back. I heard him speaking at an event and I was totally blown away - he’s one o...

Now more than ever, real estate agents need to get creative and stay safe when it comes to open houses. In today’s episode I’m sharing a few tips and strategies on how to maximize a virtual open house using Facebook Live. Please note – please stay safe and abide by all of your local and state rules! When in doubt – ask your broker! Lessons learned: • You can do a Facebook Live from your phone or c...

In this episode I’m sharing how we have pivoted our life and our business during a global pandemic. As of the recording of this episode, here in the San Francisco Bay Area, we’ve been in a Shelter-in-Place situation for nearly 7 weeks. These are a few of the things we’ve adjusted as we lean into this new normal. Lessons learned: Have a schedule for our kids and our family Set boundaries Focus on o...

I recently had the pleasure of interviewing keynote speaker, author and award-winning branded content creator, Melanie Deziel about her new book, “ The Content Fuel Framework .” Melanie and I talked about how to think like a journalist and discover content ideas, running content brainstorms, how to create great content, what stories to tell and so much more! If you struggle with getting a SYSTEM t...

Today, I am so excited to share with you a very special Facebook Live interview that I did a few weeks ago with my good friend, Marki Lemons-Ryhal. Now for those of you who don't know, Marki is a real estate pro, a national speaker and an international bestselling author. I definitely encourage you to take the time to listen, and I would suggest getting out a pen and paper. In this interview, Mark...

In the past few weeks, I've been asked a lot about how to navigate social media in these uncertain times. I've been doing a ton of training and zoom calls and webinars all about this topic. As much as social media brings us together in times like these, it's also really important to think about what to say, what to post, what's appropriate, and what's not appropriate. In this podcast I will give y...