The Katie Lance Podcast

In this podcast, I share a few thoughts about how events have evolved, my thoughts around in-person and virtual events, what it was like to be back onstage, and some behind-the-scenes into how I prepare for a new keynote. Helpful tips to prepare for a keynote: Get to the venue early - do a sound and tech check. Get onstage. Walk the stage. Get to know your A/V team - they are your best friends. As...

In this podcast, I share a few insights on what it takes to improve your graphics on Instagram. If we are not yet connected on Instagram - please give me a follow and message me to let me know you listened to the podcast! Lessons Learned: Look at your life as content When possible, highlight others in your content What is funny or relevant? This is more likely to be liked and shared! Can you share...

Are you doing what brings you joy? In this podcast episode, I had the pleasure of speaking with long-time #GetSocialSmart Academy member, Alana Corso. Alana is a Realtor in my local San Francisco Bay area and in this interview we talk about how she got into real estate from financial services, motherhood, marketing, life hacks and more! Alana is doing an amazing job with video marketing and Instag...

Is it possible to achieve balance between work and family? Where does health and wellness come into play? Can you be the hero for your clients and your family at the same time? In our recent podcast, I had a great conversation with my dear friend and incredibly awesome Realtor, Nicole Nicolay. I’ve known Nicole for years and first met Nicole on social media and then on the speaker circuit when we...

I think it’s safe to say that most parents and guardians I know feel a mixed bag of emotions when it comes to their kids being back in the classroom. Our two boys were home 17 months from the beginning of the pandemic to now. 17 months! They spent their entire school year last year in remote learning. As school approached - my husband and I had some mixed feelings - excitement, elation, nervousnes...

When it comes to video marketing - Raj Qsar is the king! I had the pleasure of interviewing Raj for our podcast and I loved hearing his story of how he got into real estate. The light bulb moment is really incredible (and funny too!) Raj started in real estate really at the beginning of social media in about 2006 and it’s been incredible to see how he and now his brokerage leverages the power of v...

Branding is so much more than your logo or the colors on your sign - it’s what you sound like and stand for - and more importantly, how you make people feel! I had the pleasure of interviewing long-time Academy member, Leslie MacRossie, about her business, how she got into real estate and how she uses social media to grow her business. I love that she believes in not being all things to all people...

Have you ever thought about making your content more accessible but weren’t sure where to start? In this podcast, I had a great conversation with writer, editor and podcaster Shelly Brisbin. She shared some helpful tips for how to think about your content on your website and social media to make it accessible to all! I love how at the end of our conversation Shelly says, “Keep in mind - our disabi...

In this episode, I share notes from my conversations with a representative from Instagram - we chatted about new updates to Instagram, how to get more engagement, what works and what doesn’t and she busted a few Instagram myths! I know you will enjoy this insider peek into what you should actually be doing on Instagram to grow your account. Make sure you follow me on Instagram if we are not connec...

We had a great conversation on the podcast about working with your spouse, understanding the art of work and life balance and how to ‘stay in your lane.’ We also talked about how they use social media to grow their business. Nestor and Michelle have always stood out to me over the years because of their generosity of spirit and kind hearts. In this podcast they share how they too believe in the ph...

Lessons learned: Time blocking – daily/weekly/monthly. If it’s not on the calendar it will not happen! Batch your content and schedule when you will batch and when you will do anything else like writing notes, editing etc. When creating video or podcast content have a repeatable: beginning, middle, end Have a routine for your IG stories and other short-form content. Additional links: Video: Time-S...

Social media is a marathon, not a sprint! No one knows this better than New Jersey real estate broker, Karen Bigos! Karen started on social media back in the day by organizing her high school reunion through a Facebook Group which led to one of her first million dollar deals, which she can attribute to her relationships through Facebook. Since then, her following across her groups and platforms ha...

It has now been nearly 8 years since she took the leap and in this podcast, she shares her journey, lessons learned and tips for new agents! We also had a great conversation around social media. Cindy joined our #GetSocialSmart Academy three years ago and it’s been awesome to see her business flourish with her videos and social media content. Just as she and I both say in this episode - “done is b...

Here is how we think about work/life balance, planning time for vacations and logistically how to unplug. Lessons learned: Plan vacations and important days off in advance – block them off first when you are doing your planning! Have systems in place that work even when you aren’t. Systemize your business Set boundaries – what will your vacation look like? Give yourself time on the front end and t...

I share some tips on captioning services, plugins, transcripts and much more. The good news is that there are a lot of great resources to make this happen quickly and easily. Note, I am not an expert on this but if you are an expert or know one - please contact me! I’d love to bring an expert on the show to chat about this! Additional links: Plugin we use on our site Rev.com (captioning and transc...

Jen has been a licensed Realtor since 1996 and joined RE/MAX in 2004. Over the past 25 years, she has helped over 600 families move in and out of the Plymouth, Massachusetts area. She has a passion for video and technology and loves discovering new ways to better serve her clients and be more efficient and innovative in her business. She lives in Plymouth with her beautiful daughters Kaitlin and C...

Sabrina has been a REALTOR® for over 14 years. Early in her career, Sabrina served as a mentor for new agents at one of the larger brokerages in Fresno, before opening Brown and Brown Real Estate. A brokerage that focuses on a culture of training, servant leadership, collaboration, and teamwork. Her passion for the real estate industry shows through her service and advocacy. Sabrina serves as 2021...

Take a listen and then I would absolutely love to hear from you. What are your thoughts about this? Does going back to normal give you anxiety? Or, are you ready to hop on a plane and take a bunch of selfies? LOL. In all seriousness, I know we all have different schools of thought and I'm a big believer in having opinions but being respectful. After you listen, please reach out and let me know you...

Nikki is a multi-lingual luxury global real estate advisor who is known for her expert command of the New York City real estate market and understanding its intricate intersection with the national and international real estate markets. Nikki is trusted and respected globally by clients and peers as an expert in data and financial analysis, negotiation,marketing and technology. Nikki is frequently...

Tasia is a TV Host and Video Producer with over a decade of broadcast and digital media experience. Whether online, on the radio, or on TV, Tasia has honed her skills both in front and behind the camera. She now runs her own video production company, Brio Media, and is the sole content creator and producer for her YouTube Channel. This conversation (that we hosted over on Facebook Live) is packed...

Lessons learned: Social media is rented ground - as much as I love it - you must create content you own no matter what! It’s ok to have an opinion and post things that may be “controversial” - you may not be everyone’s “cup of tea” - and that is ok! The world would be a boring place if we were all the same! Don’t download third-party apps to help follow or unfollow people on Instagram Don’t act li...

Lessons learned and tips: Make the best first impression with your Instagram account and bio Engage with others on a daily, weekly and monthly basis to increase your following and build your brand Create and post content that people want to like, comment, share and save Extend the life of every post by repurposing and re-sharing your content – work smarter not harder! Keep people curious with your...

Robyn has been in real estate since 1988 and with RE/MAX since 1995. She has listed, sold, managed over 35+ agents, was the corporate trainer for a large multi-office RE/MAX, ran a successful team for 5 years, and has been a national speaker for Tom Ferry. She has been on the Board of Directors at her local association and she is currently on the Virginia Association of Realtors Board of Directors...

Julie Ziemelis is the founder of Ziemelis Communications and Founder of 365Hawaii on YouTube. She has been vlogging for almost three years and creating weekly Hawaii lifestyle, real estate and moving videos for a year. She and her husband now have over 4000 subscribers, over 10,000 views on many of their videos and have parlayed the video success into a real estate referral business garnering five...