The FMCG Guys

Our guest is Kai Boris Bendix , CEO of Carl Kühne KG , a 303-year-old family-owned company (founded in 1722) renowned for its pickles and sauces. Kai joins Christina and Daniel to share insights from his impressive career, which began at Beiersdorf—the makers of Nivea cream—and has taken him around the globe, ultimately leading him to helm one of Germany's most iconic family businesses. Tune in to...

The FMCG Guys will be back with all-new episodes very, very soon. In the meantime, enjoy this episode from one year ago which Daniel recorded in Iceland. Ever wondered what running supermarkets in a remote country like Iceland looks like? Daniel  was lucky enough to learn this in this fascinating in-person interview live from Keflavík. Our guest (and host, in this occasion!) is  Gunnur Gunnarsdótt...

Sharon Lewis , Head of Digital & Data Latin America at  Kimberly Clark , joined us week to speak about how she's driving eCommerce growth and culture change in this emerging region. Tune in to learn about: Sharon's career journey across the US and LATAM Critical Success factors when driving Digital Transformation Latin America's different levels of digital maturity and the region as a testing grou...

Sunil D'Souza , Chief Executive Officer and Managing Director at  Tata Consumer Products (Part of the famous conglomerate Tata Group) joined Daniel and Christina in this 2023 fan favourite to share his thoughts on: Tata Consumer's portfolio and national and international footprint India's Consumer Goods Market: Retail, Demographics and Trends The role of digital as a disruptor Project Aalingana: T...

Maria  Gonidi , the People & Culture Europe Operations Vice President at The Coca-Cola Company , joins us from Athens to speak about her career in HR and what the present and future of People Operations look like in F500 companies.   Tune in to hear about: Maria's career journey and what inspired her to build a career in HR The Pillars of HR: talent, connecting with the business, capabilities, cul...

Christian Stammkoetter is Danone 's President AMEA (Asia Middle East Africa) and Member of the Executive Committee. He joins Efrain and Daniel to speak about how, in the course of his career, has worked on multi-billion mergers, moved geographies, led teams, grown as a leader and developed a reliable routine to manage frequent long-haul travel. Tune in to hear about: His career beginnings in FMCG...

Francis Dufay , CEO of African eCommerce leader  Jumia , joins us from his home base in Abidjan, Côte d'Ivoire, to share how the company is navigating selling online in Africa. With the continent's population set to double in the next 30 years and a young, tech-savvy demographic, eCommerce has massive potential but challenges like low GDP per capita (~$2,000), political stability and logistics cre...

Join us at Candid Commerce in London (Feb 12th):  https://mediummarketing.co.uk/candid-commerce-london Kerry Morrison heads up the Retail team in GS1 UK, the company that provides industry with the barcodes needed to trade. With 60,000 members in the UK across the top Retailers (Tesco, ASDA, Sainsbury's, Morrisons, etc.) and global brands (Unilever, Mondelez, Nestle...), they were created for the...

Join us at Candid Commerce in London (Feb 12th):  https://mediummarketing.co.uk/candid-commerce-london   Christian Raveaux heads up Retail Media at top German Grocer REWE . An increasingly influential and popular face in the Global Digital Commerce circuit, he visited the show to speak with Efrain and Daniel about how they are building a unique value proposition for Brands and their millions of Co...

Join us at Candid Commerce in London (Feb 12th): https://mediummarketing.co.uk/candid-commerce-london   The FMCG Guys are joined by David Cabero , Group Category Leader for Stationery and Executive Committee member at the iconic Bic . With an International background in Finance and General Management, he joins the show to speak about how his experiences have made him familiar with taking high-stak...

Our "State of Supply Chain" Series is back in 2025! The drumbeat of FMCG is as under pressure as ever before, in the middle of internal stuggles, unpredicatable industry dynamics and external volatility. To review the challenges and opportunities for operations leaders, in this episode we are joined by Alberto Lupano , SVP Group Supply Services Transformation & Operational Excellence at Reckitt an...

This episode was recorded during P2PI and SMG's Retail Media Summit UK 2024. In this conversation, Efrain sits with Adam Aldridge, Retail Performance Lead at Kimberly-Clark.   With him, we explore how the US-based paper product leader is approaching Retail Media and the Data they have unlocked to create a more meaningful connection with their consumers. Watch on YouTube: https://www.youtube.com/wa...

Welcome to The FMCG Guys' first episode of 2025! In this episode, Christina and Daniel host Ben   Reynolds , VP Business Development at Walkbase , the Analytics and AI division of STRATACACHE , the leading company in in-store Retail Media . And with him we explore the ins-and-outs of in-store Retail Media Analytics and Measurement.   Walkbase Website: https://www.walkbase.com/ STRATACACHE website:...

The FMCG Guys will be back next week with an all-new episode to kick off 2025! In this episode from 2023, Paola Pocci , President Africa, AsiaMEA, Australia and CEE and Member of  Imperial Brands ' Executive Team, joined Daniel and new co-host Christine Nikolaou  to share her global experience across markets, functions and categories. Tune in or  watch on Youtube  to learn about: Paola's Career ba...

Our guest is Peter Dekkers , Unilever 's General Manager Nutrition Europe/MET/ANZ & Head of Netherlands. Coming with an impressive career of 30+ years across continents and functions, Efrain and Daniel speak with Peter about some of the most exciting and pressing topics in the industry, spanning across careers, leadership and, of course, business! Tune in to hear about: Peter's career path at Unil...

Christina Jenkins is Colgate-Palmolive 's Senior Omni Channel Shopper Marketing Team Lead for the UK & Ireland. She joins Efrain live from P2PI and SMG's Retail Media Summit UK in London. With her, we explore how the emergence of Retail Media has impacted FMCG's approach to Key Account Management, Shopper Marketing and Consumer Insights. Watch on YouTube: https://youtu.be/a0CWXdJTNuY   Topics Cove...

The overwhelming majority of FMCG purchases are still done where they have always happened: in the store. In a time where a lot of the industry narrative seems to be tilted towards online Media, what are Retailers and Brands doing to show up in-store? This is why we have partnered with the top company in in-store media, STRATACACHE to shed some light into this opportunity. In this episode, we spea...

Join us for an insightful conversation with  Gerbrand Hoogvliet , current Commercial Lead and former Head of eCommerce at FrieslandCampina Netherlands.  Gerbrand shares his experiences leading the digital commerce function for beloved brands like Chocomel and Fristi. Drawing from his general management background and recent transition to leading Commercial for FrieslandCampina's Foodservice divisi...

In this episode, we get a perspective of what's going on in Retail Media at the other side of the Atlantic with Jenny Holleran from Kroger , one of the US' leading Grocery propositions. In this conversation, which was recorded in person at this year's Retail Media Summit UK in London, we go over the fast evolution of Retail over the last 10 years, how FMCGs (or CPGs in the US) are getting great da...

In this episode, Daniel and special guest host Veronica Demschik welcome Michael Rammelsberger and Tobias Steinegger , Chief Supply Chain Officer & Head of Corporate Responsibility at Outdoor leader Mammut . With them, we explore how the Outdoor category is at the forefront, in many aspects, of the transition into a more sustainable, responsible and long-term thinking way of doing business. For th...

In this episode, recorded live at P2PI and SMG's Retail Media Summit UK 2024 in London, Daniel is joined by Ana Afán , Group Head of Digital Activation at Coca-Cola Europacific Partners . With an extensive eCommerce background at renowned companies such as The Hut Group, PepsiCo, and Lavazza, Ana is widely recognized as one of Europe's leading authorities on Digital FMCG. Watch on YouTube:  https:...

Dean Harris heads up Co-op's Retail Media Network . This UK Convenience Retailer boasts a staggering 2,500 stores. We sat with him for the second year in a row at P2PI and SMG's Retail Media Summit UK to speak about the progress they've made in the last year and what's in store for the next one. Both for them and the industry in General. Watch on YouTube: https://youtu.be/R_xGVhj6f-8   Last year's...

In this episode, we speak with one of the UK's top grocers, Sainsbury's and Nectar360,   the Loyalty, Insights and Retail Media business owned by Sainsbury's. After some rollercoaster years, we are changing phase and really going into a truly omnichannel world where it's more exciting, but also harder than ever, to find the consumers where they are and send them the right message. We are joined by...

Find out more about the Women in Retail Media Collective: Website: https://wrmcollective.com/ LinkedIn: https://www.linkedin.com/company/women-in-retail-media-collective/ The industry is changing, with the emergence of digital making a huge impact across the board. So what better way to go deep into this than with the digital advertising and marketing industry association in Europe, The IAB ? In t...

The Very Group is the UK's Online Pure Play Department Store. Tom Goulden , their Director of Trading, Insights and Analytics joins Daniel live from Retail Media Summit UK 2024 in London to speak about how they've recently revamped their Retail Media offering with SMG, how their unique categories trade online and much more.   Watch on YouTube: https://youtu.be/0_kphm0x-XA     Topics Covered: Tom's...