The FMCG Guys

Watch on YouTube: https://youtu.be/LyXPFD3e7JU Rani Al Hajji is Unilever 's Chief Growth and Transformation Officer for Personal Care, overseeing iconic brands like LYNX/AXE or Rexona/Sure. He joined Efrain and Daniel live at our  Resid énce in Cannes on June 23rd to speak to the audience (now extended to all our listeners) about his view on Marketing as a full-funnel proposition, authenticity, th...

Watch on YouTube: https://youtu.be/LncJFGgNztI   Octavie Gosselin is the VP at Mirakl Ads , the Retail Media business unit of the namesake technology company famous for helping Retailers launch and run online marketplaces. With this background in mind, she joins Daniel live in the House of Consumer Goods & Retail in Cannes to speak about the future of Commerce Media, Marketplaces, empowering Retai...

Justin Sandee heads up Commercial Development for bol.com's Retail Media offering. For those who are not familiar with this brand, bol.com is the largest online retailer in the Benelux area, consistently topping other very well known foreign competitiors. It is also now part of Ahold Delhaize. In this conversation, Justin speaks with Daniel precisely about this: how a Dutch company has been able t...

Ashley Kechter is the Global President at  Vuori , a California-born performance apparel (commonly referred to as  Athleisure ) brand. She joins Daniel in partnership with Shoptalk Europe, where she was one of the star speakers, to discuss the rapid rise of the company. She explains how Vuori combines product quality, community and a distinctive brand identity with an ambitious international expan...

Greg Deacon is VP of Media Ads, Key Accounts and Business Development at Snappy Shopper , a leading UK-based Q-Commerce player. In this episode, he joins Daniel to explore the evolution of quick commerce, the growing importance of independent retailers and the opportunities retail media creates for FMCG brands. They discuss how digital shopping is reshaping store formats, product strategies and co...

Andreas Reiffen , CEO of Pentaleap and Troy Townsend , CEO of Zitcha join The FMCG Guys to discuss why two companies often perceived as competitors have decided to partner, how retail media is evolving beyond siloed onsite advertising, and why the future of the industry lies in connecting media, merchandising, and margin management. The conversation explores retail media fragmentation, AI's impact...

Watch on YouTube: https://youtu.be/NvGIGU_zEk8   Alina Nickolson is the CEO of Europe Licensed & Commercial Markets at Suntory Beverage & Food . In this episode, recorded live at their offices in Amsterdam, she shares her unconventional journey from scientist and forklift driver to FMCG executive, discusses how great leaders balance performance and transformation, and explains why careers are more...

Rob Manhoudt is Procter & Gamble 's VP Digital Commerce Europe. With the highly anticipated Shoptalk Europe just around the corner (Barcelona, June 9-11), we are bringing one of their top speakers to the show to go over his unique point of view on Digital Commerce, Brands and, to an extent, the future of FMCG. Tune in to hear about: Why after a career in Sales and General Management, he decided to...

Watch on YouTube: https://youtu.be/_bHAy84bB3A   In this special episode, The FMCG Guys partner with  LEAD Network Europe for a candid conversation with FrieslandCampina 's Frouke Hakstege on one of the most important challenges facing Consumer Goods today: advancing more women into executive leadership positions. Frouke is the Dutch Dairy Leaders Global Commerce Director and Co-Chair at LEAD's Sa...

Patricia Amaro from Mars returns to The FMCG Guys, after previously joining the podcast to discuss eB2B transformation ( listen here ), this time to explore why Responsible AI is becoming one of the most important topics in business. From enterprise AI adoption and regulation to hallucinations, data privacy, and governance, the conversation looks at how companies can embrace AI's potential while b...

Watch on YouTube: https://youtu.be/-Im35OklDTI   Francisco "Paco" Camacho is the Chief Executive Officer at Grupo Lala , Mexico's leader in Dairy. We visited him at their Mexico City Office to speak about how, after a long career in global companies, he's back in his native Mexico to lead a company that's an institution.  Topics covered: - Grupo Lala's footprint  - The Mexican Consumer Goods and G...

Yves Briantais is the Chief Marketing Officer at Beer Leader Carlsberg . Someone with a unique point of view of marketing and the state of the alcohol category, he joins Christina and Daniel to share how after a long stint at Colgate-Palmolive, he's re-discovered himself to be successful at the Danish icon.   Tune in to hear about: Moving to Carlsberg after nearly two decades at Colgate What Marke...

Watch on YouTube: https://youtu.be/cD1ge-XvcxY   Lee Kum Kee is the company that first commercialized the world-renowned Oyster Sauce back in 1888. Today, it's a world leading condiments and sauces business. Our guest, Maria Chong , leads the business in Europe and we sat down with her at their London Office to discover how they've grown and what their plans are in the coming years. You'll be deli...

Watch on YouTube: https://youtu.be/P4MZ7Wofuoo   Boris Rütten (Global Head of eCommerce at Henkel , who visited us 2023) and Salim Bachatene (SVP eCommerce Sales at NIQ ) join us to tackle one of the most critical, and often overlooked, topics in modern commerce: Data. For years, eCommerce teams have focused on growth levers without fully addressing the complexity of bringing data together. But as...

Watch on YouTube: https://youtu.be/8oc8kc_rdoA     Bart Ongenaet is the Commercial, Supply and Wholesale Director for Mexico at sports retailer Decathlon . When Daniel joined him to record live in Mexico City , he had to enter and go through their store before accessing the office. This is very telling about the organisation, always close to the consumer and to Bart's own experience in the company...

Watch on YouTube Live from Shoptalk Luxe: https://youtu.be/vNIJJmgD3Fg   Amit Keswani is the Chief Omnichannel and AI Officer at the  Chalhoub Group , a leading luxury retail group in the Middle East, where he leads customer, technology, loyalty, and AI transformation across a portfolio of hundreds of brands. In this episode recorded live in Abu Dhabi, we discuss the reality of omnichannel in luxu...

Watch on YouTube: https://youtu.be/fM2vQFxOF9M   Recorded live from CES, Daniel sits down with  Monique Perlmutter from Marriott's Riott Media Network to discuss the rise of travel media as a new frontier within commerce media. Monique shares her career journey through digital media, Amazon Ads, and retail media before moving into travel media, where Marriott is building one of the first hotel med...

Quo Vadis, Retail Media? With this question in mind (Where are you going, Retail Media?), we invited two of the best respected voices of this industry: Kiri Masters , Retail Media Analyst, and Adam Smith , Head of Retail Media at British Supermarket Iceland . In this conversation, we explore the structural differences between the US and UK markets, why retail media has moved from hype to a lasting...

Watch on YouTube: https://youtu.be/ZWWZAjWjuRI   Consumers are increasingly using AI tools like ChatGPT and other Large Language Models (LLMs) to discover and evaluate products. This shift is beginning to transform the traditional path-to-purchase, with recommendations now being generated by algorithms rather than search results alone. This makes the digital shelf more important than ever. Product...

Watch on YouTube: https://www.youtube.com/watch?v=PlInEn6P_RI   Sandie Dilger is the CMO at Proper Snacks , the fast-growing UK snacking company behind Proper and Eat Real. In this episode, she joins Daniel Torres live from London to discuss how Proper is redefining snacking through better-for-you ingredients, bold creativity, culturally relevant branding, and fast-paced innovation, while also sha...

Richard Jones is the Global Go-to-Market Director at iconic beer leader Carlsberg . One of the pioneers of Digital in FMCG, he's now leading Sales Digitalization at the Danish group. He joins Daniel to speak about the evolution of FMCG and how he's exporting his Digital experience to accelerate the "physical" mainstraeam business. Tune in to hear about: The evolution of eCommerce in FMCG since he...

Watch the visit to Matt's Private Collection here: https://www.youtube.com/watch?v=PWxOrGQlp4I    Matthew Lee is the Founder of Retail Media Leader SMG , the operator of some high-profile Media Networks like Boots, ASDA, Deliveroo or WHSmith. He's also a Guinness Record Rolling Stones collector and one of the most well regarded, as well as colourful, personalities in our industry. He welcomed us i...

Watch on YouTube: https://youtu.be/S7WBXNRaBJc Stacia Carr is the Chief Technology and Product Officer at second-hand Luxury Online Retailer Vestiaire Collective . As someone who grew up personally and professionally in the Bay Area, she brings a different energy to European business, probably pairing the best of both worlds, both from a technical and cultural perspective. We sat down with her at...

Marielle Lopez is the GM of Iberia at Consumer Healthcare Leader  Bayer . In this episode which we are releasing for International Women's Day, she sits down with our host Christine Nikolaou to mutually reflect on their leadership journey. They do that through speaking about the realities of working accross cultures, the evolving role of women in leadership, the importance of mentorship and sponso...

Watch on YouTube: https://youtu.be/4c5fhHj1LGw   Still one of Retail Media's most controversial — yet most desired — terms: Incrementality.  In this episode (originally a LinkedIn Live), Daniel and Efrain were be joined by two leading experts on the topic, Salim Bachatene (SVP eCommerce Sales at NIQ) and Alex Juday (SVP eCommerce Revenue at Incremental). Together, they tackled: What is the true de...