The FMCG Guys

Matteo Gori is President of Bakery and Grocery at Barilla, leading brands such as Wasa and Mulino Bianco. In this episode, Matteo joins us to discuss why he believes in real conversations over sugarcoated ones, what a failed launch taught him about owning your business, and how food companies can make faster decisions in a market that has become far more volatile. Tune in to hear about: Why he is...

Andrew Lederman is VP of Global Digital Commerce at Mondelēz, leading digital commerce for snacking brands such as Oreo, Cadbury and Toblerone. In this live recording from Groceryshop in Las Vegas, Andrew joins us to discuss why digital commerce is now a company-wide transformation, how Mondelēz decides where to invest in retail media, and why marketers need to start marketing to AI agents as well...

Natalia Ball is the Chief Growth Officer for Pet Nutrition at Mars , home to brands such as Pedigree, Whiskas and Royal Canin. She describes her role as the "orchestrator of growth", bringing together consumer insights, brand building, innovation and commercial execution to drive results. In this episode, Natalia joins us to discuss why pet parents so thoroughly research every decision for the "mo...

Gawain Davies is Chief Commercial Officer at Euroleague Basketball , overseeing brand partnerships, events, ticketing, merchandising and licensing for the elite professional basketball ecosystem in the EMEA region. That ecosystem spans 52 professional men's teams, including clubs such as Real Madrid, Barcelona and Bayern Munich, and some of the most passionate fans in sport. In this live recording...

Bas Vorsteveld is Area Managing Director for Northern Europe at Kenvue , the Consumer Health care company behind brands such as Johnson's, Aveeno, Listerine and Neutrogena. He leads the business across the region, ensuring that trusted household names stay relevant for a new generation of shoppers. In this episode, Bas joins us to discuss how consumer health brands can keep growing in categories w...

Sinem Kaynac is Head of the Personal Care Breakthrough Innovation Group at Unilever , where she leads mergers and acquisitions, incubates new brands and launches existing ones into adjacent categories. Her M&A work spans Unilever's acquisitions of Wild and Dr. Squatch, and the exit of Elida Beauty (Q-tips and Caress) to private equity. In this episode, Sinem joins us to discuss how big FMCG compan...

Fez Ahmad is Head of Industry for CPG & Retail at Reddit , working with some of the world's largest FMCG brands to help them tap into one of the internet's most influential communities. Reddit has become a place where millions of people go to ask questions, compare products and get unfiltered opinions from real people. In this episode, Fez joins us to discuss why Reddit matters for FMCG, how brand...

David Milner is Chairman at premium pizza brand Crosta Mollica . This business, as announced last week, will soon be merged with European Pizza Group (Nestlé spin off, with brands like Buitoni), becoming the biggest player in the old Continent. David will be the new CEO of this new 1BN sales entity.   In this conversation, recorded in London before summer, we reflect on David's career, which has h...

Kaan Aykac is the Director DTC and E-Commerce Europe at appliances leader Electrolux , In this episode we explore what great DTC looks like in a high-consideration category, where the website is not just a sales channel, but the digital flagship of the brand. We look at how consumer expectations are increasingly shaped by the best digital experiences across industries, why consistency matters as m...

Marcin Bruś is Group Director of Advertising at Allegro , one of Central Europe's leading e-commerce platforms and Poland's undisputed number one. With a career spanning P&G, Facebook, venture-backed businesses and now Allegro, he brings a broad perspective on how marketing is evolving. In this episode, we explore the rise of retail media, why brands are shifting more spend toward measurable, clos...

Max Sinclair is the CEO and Founder at Agentic Commerce Optimisation leader Azoma . AI has gone from a relative niche to be absolutely central in FMCG. A byproduct of this transformative wave has been the emergence of Agentic Commerce. This is the impact of LLMs and AI Agents on the relationship between brands and consumers, from discovery to purchase. Max has placed his business and himself at th...

Simon Swan is Director of E-commerce Development at Karo Healthcare , where he is helping reshape how digital commerce is understood and executed across markets and functions. In this episode, Simon joins Daniel and Christina to discuss why e-commerce cannot succeed in isolation, why digital shelf excellence should be treated as a business basic rather than a standalone initiative, and why retail...

Laurence Wyatt is Head of EU Beverages Research at Barclays Investment Bank , where he analyses the forces shaping the global alcoholic beverages industry. In this episode, we challenge some of the biggest assumptions around drinking today, from whether Gen Z is really turning away from alcohol to the role of affordability, demographics and changing health perceptions. Tune in to hear about: Are p...

Roman Putsch is the UEFA 's Chief of Marketing and Digital, helping shape and grow some of the most iconic brands in world football, including the UEFA Champions League and the Euros. In this episode, we go behind the scenes of the game to explore why football commands attention like few other platforms can, what makes the Champions League such a powerful and consistent global brand, and how UEFA...

Tony Lorman is the President – EMEIA Pacific at Edgewell Personal Care , the company behind iconic brands like Hawaiian Tropic, Wilkinson Sword, Bulldog and Wet Ones. In this episode, we say goodbye to summer by evoking childhood memories through the unique scent of an iconic suncream, explore a business built on a mix of heritage and new-generation brands that share a common challenger mindset, a...

Our yearly "State of Supply Chain" episode is back! One can argue whether the world is getting better or worse, but one thing is clear: it isn't getting any simpler. Operations teams arguably feel this instability more than most, as they deal with rising costs, disrupted trade routes, geopolitical tensions and plenty of other "fun" challenges. To explore the biggest challenges and opportunities fa...

Camille Lavenant is Global Sales and Category Director at Danone , where she leads the sales agenda for the company's Specialized Nutrition Division across Baby and Medical Nutrition. With a career spanning Nielsen, Campbell's, Kimberly-Clark and Danone, Camille has built her experience across data, category management, trade marketing, e-commerce and global sales, consistently embracing new marke...

Our AWS x The FMCG Guys series is back! In this episode, Efrain and Daniel are accompanied by AWS ' WW Partner Leader for Retail, Marco Kormann and Mike Charalambous , Co-CEO at Threedium . Threedium and AWS partner to help companies maximise the power of 3D. How? By being a key enabler in the entire product lifecycle, from product development and packaging, manufacturing, eCommerce, Marketing and...

Watch on YouTube: https://youtu.be/OHuzgvaa5KU Juan Lavista is VP Marketing Commerce at Mercado Libre , leading marketing across Latin America's largest commerce ecosystems. In this episode, recorded live from Cannes, he sits with Efrain and Daniel to speak about how Mercado Libre combines speed, local relevance and a challenger mentality to drive growth across the region. Drawing on his 12 years...

Watch on YouTube: https://youtu.be/31JGipOYt4U   Vidyut Kaul is the SVP of Philips ' Consumer Growth Region, overseeing a vast and diverse group of markets spanning Asia Pacific, India, the Middle East, Africa and Latin America. In this episode, recorded in Cannes, he reflects on a career built across multiple cultures and markets, sharing how consumer understanding, adaptability and a willingness...

Olin Novák is the CEO International at Rohlik Group , one of Europe's leading online grocery retailers, combining a supermarket-sized assortment with high-quality fresh produce and rapid delivery. Based in Prague, they put Quality and Convenience at the Forefront Recorded live at Shoptalk Europe in Barcelona, this episode explores how Rohlik is using proprietary technology, automation and AI to tr...

Maurits Priem is a Leader with Experience in Consumer Goods, Retail and Commerce Media, who was last VP Monetization at Ahold Delhaize. Also an occasional singer and politician, he's been a regular collaborator in our Candid Commerce Events, where he's joined us as panelist, moderator and "Event Dean". We've finally brought him to the podcast to chat with him about a series of articles he's posted...

Ronnie Kwesi Coleman is a serial entrepreneur whose career has centred on using technology to solve complex, labour-intensive problems. After building a global creative marketplace that created more than 100,000 jobs across Africa, scaling content operations for Fortune 500 marketing teams and co-founding a workforce platform that exited for $40 million, he turned his attention to one of the most...

Watch on YouTube: https://youtu.be/RQk7EXKzVKo   Thiago Maia is the General Manager for Mexico and Latin America at Beauty Leader Wella Company . In this episode, recorded at Wella's Mexico City office, he reflects on a career spanning Unilever, Reckitt, L'Oréal, Netshoes, Coty and Wella, and explains how working across different industries, corporate cultures and Latin American markets shaped his...

In this podcast recorded Live during Cannes on 23 June 2026, Efrain and Daniel where joined live in by Sandra Wagner , CEO at AuraVeo , a company that transforms products into intelligent brand assets; Roisin Devine , Senior Digital Manager Pringles at Kellanova ; and Amy Andrews , President at Mars United Commerce .  Watch on Youtube: https://youtu.be/oBOLZN01QL0   Product Packaging is an often o...