The FMCG Guys

Watch on YouTube: https://youtu.be/iBhM9xHOu9Q   David Flochel is the Chief Executive Officer at Plant-Based Leader Quorn . Daniel sat with him in London to speak about his career in FMCG. In this conversation, we speak about why he decided to make key company changes which involved moving geographies and adapting to new cultures, a major health scare five years ago, leadership and more. Tune in t...

Watch on YouTube: https://youtu.be/EWf1GTIXl9g   Paul Dahill is the MD of Sales EMEA at Commerce Media Technology Leader Koddi . As one of the most respected (and tenured) voices in Retail Media, he joins Daniel live in London to share his unique vision of the industry; from how it has evolved to some big shifts Retailers and Tech vendors will have to make to consolidate this offering. Tune in to...

Watch on YouTube: https://youtu.be/QXMuApKUktk   Julio Cesar Do Monte is the Area Vice President Russia, Africa, Middle East and Turkey (RAMET) at Consumer Healthcare Leader Kenvue . He joined Daniel in Dubai to speak about his very international career, that's taken him and his family from Brazil to Germany, Indonesia, UK, South Africa and, now, the Emirates in a large regional role.   Tune in to...

Watch on YouTube: https://www.youtube.com/watch?v=GP4NIkfYSck   Spryos Tryfonas is the VP of Asia, Oceania and Africa at Cereal Partners Worldwide , the joint venture between Nestl é and General Mills. Daniel sat with him in Dubai to learn about his career path up to a Regional General Manager job: the beginnings, growing, leadership, tough decisions, moving internationally and what to do to get t...

The highly anticipated "What's in Store for Retail Media Networks" is coming to Dusseldorf on February 23rd. Sign up here: https://stratacache.com/en/euroshop-whats-in-store-for-retail-media-networks/ . In this episode, we welcome STRATACACHE's (the company behind the event) Tijmen Willems and Alison Dunham to speak about the main themes of the event, such as Creative, Measurement, the role of Bra...

Watch on YouTube: https://www.youtube.com/watch?v=puxn9ynnfMQ   Sharon Gee is the SVP Product, AI at Commerce , the umbrella company of BigCommerce, Feedonomics and Makeswift. Daniel joined her live at their stand at NRF (Retail's Big Show in NYC, January 2026) to discuss what brands have to think about data when presenting themselves to a world where agency is no longer a human exclusivity.  Tune...

Marina Nesterenko is the Global Category and Customer Marketing Director at LIPTON Teas and Infusions (Unilever spin-off). In this conversation, we speak about how she's re-imagining the tea category – where over 5 Billion cups are consumed a day globally! – to better connect with consumers, now that younger generations are not so keen on coffee. We also speak about her FMCG career beginnings, fal...

Don't miss our visit to Small Beer Brewery on our Instagram: https://www.instagram.com/fmcgguys/ and YouTube: https://www.linkedin.com/in/spyros-tryfonas-81aba886/   Felix James and James Grundy are the founders of Small Beer , a mid-strength (2.1 to 2.7% ABV) brewery based in South Bermondsey, London. They join Daniel to speak about their journey as Founders, why they decided to go all-in into th...

Watch this episode on YouTube: https://youtu.be/U6qbdhxf1Fc    In this episode recorded live in New York City, we are joined by Julie Averill , former Chief Information Officer at lululemon and Uri Knorovich , co-Founder and CEO at Nimble . Together, we explore the impact that AI Agents are having beyond the buzz and the front-end shopping, like enabling real-time data collection. During the conve...

This podcast was filmed live from John Lewis' Partnership's Bluewater store in Dartford, Greater London. You can watch the video here: https://youtu.be/-9bCupRp5ao  and behind the scenes here: https://www.instagram.com/p/DT--fTpjcVM/?img_index=1&igsh=MWNwcmVyOHZrN2p2Zg==   We are joined by John Lewis' In-Store Retail Strategy & Development Manager Georgia Riley and Barrows Connected Store's CEO Ja...

Watch on YouTube: https://youtu.be/V43RZy5M1Bw   Gentiane Barret is the Global Head of Media eCommerce and Content at Consumer Health Leader Opella (former Sanofi Consumer Healthcare). An unusual leader in our industry, having worked at the likes of Google and Bain & Company prior, she joins Daniel live from his Barcelona office to speak about her bold approach to building digital capabilities, Re...

Watch on YouTube: https://youtu.be/NZl3R8U19yM   Charles Waters the President of International at Beauty Icon Revlon. With an interesting personal story, having grown up in Barcelona with an English background (as the name indicates), we sit with him at their Barcelona office to speak about how he's built his career, stayed loyal and now is aiming for a big comeback after some troubled years that...

Lavinia Capresi is the Senior Marketing Director EMEA at Toys Leader Hasbro . Now looking after their Fashion and Preschool portfolio, she joins Christine and Daniel to share her journey at the company across local (Italy) and regional Marketing roles, her passion for board games, how communities are boosting the category, how they approach their consumers (kids and adults) and more. Tune in to he...

Rutger Rozendaal is the CEO at Plant-based Leader The Vegetarian Butcher . He joins Efrain and Daniel to speak about where the category is in this crucial time, how his business is building a brand to escape commodification, how grocery is betting on the category and how it is to lead a business as a (relatively) young leader.   Tune in to hear about: Rutger's career path from Consulting to Unilev...

Natalie James is the Head of eCommerce Europe at spirits leader Brown-Forman , owner of the famous Jack Daniels brand. A thought leader in the Digital FMCG space, which she ended up in in a rather surprising way, she joins the podcast to speak about her career, an exciting project in eB2B and her vision of the industry. Tune in to hear about: Her career: FMCG, going into self-employed Consulting a...

Xenia Barth is the Chief Executive Officer at Merz Lifecare Holding , a leader in Health, Wellness and Beauty in the OTC space with a very strong presence in Germany, Austria and Switzerland and part of the larger Merz Group (Pharma). With an international and cross-functional background in FMCG at the likes of Henkel and Reckitt, she speaks with Efrain and Daniel about her journey, lessons learnt...

In this special episode of The FMCG Guys, we are joined by… your favourite hosts: Efrain, Cristina and Daniel! Yes, tune in to get to know our respective festive traditions and, later, hear about some of their personal stories, anecdotes, quirky work habits and more.   We wish you all a fantastic festive season and start to 2026!   More  Follow us on Instagram:  https://www.instagram.com/fmcgguys/...

Kristof Neirynck is the CEO at Avon. He visited us back in August 2023 when he was CMO and General Manager Western Europe at  Avon  to share how he's transforming a brand with a huge legacy to make it succesful in the future.  Tune in to learn about: Kristof's Career Path prior to joining Avon Transforming a company's cutlure Avon's B2B2C business model in the 21st century How Avon is getting read...

Watch on YouTube: https://youtu.be/tfqor_l64-M   Andrew Lipsman is one of the world's most respected Retail Media's Opinion Leaders. We sat with him at SMG and ADWEEK's Retail Media Summit UK to speak about the latest trends, what Retailers are doing and, ultimately, how brands and CMOs may be underestimating this Media Channel's true potential. Tune in to hear about: In-Store Retail Media Differe...

Watch on YouTube: https://youtu.be/YVCxn035iQI   Rob Edwards is dairy leader Arla Foods ' Head of Media and Digital in the UK. He joins us live from SMG and ADWEEK's Retail Media Summit UK 2025 to speak about his vision of what Media means to FMCGs today – especially as a rare outsider to the industry! Tune in to hear about: Why Retail Media is just "Media" Finding simplicity within a increasingly...

Niccolò Gloazzo is a Senior Director of Media and Omnichannel at Kettle & Fire , one of North America's top broth brands. In this conversation, you'll hear about how a career journey that started living in a house-boat in Amsterdam have driven him to lead up a Digital function and start his own Retail Media agency! Tune in to hear about: Challenging the traditional career path How Kettle & Fire di...

Richard Bowden , Marketing & Digital Director at Boots No7 Beauty Company , joins Daniel to speak about his zigzag career from agencies and British Airways to William Grant & Sons, Unilever and now Boots – and what that journey has taught him about brand building, data, e-commerce and leadership. We also discuss how Boots built premium, "own" brands like No7, why marketing needs a proper seat at t...

Loyalty is harder to earn. Consumer trust is harder to keep. Signs are we're entering a Loyalty Recession. So how can FMCG brands stay ahead and stay relevant in 2025? Sarah Richter , the Chief Marketing Officer at SAP Emarsys is a marketing leader with a deep view across customer engagement, data and loyalty. She joins Daniel to break down the findings of Emarsys' Global Customer Loyalty Index (f...

The CPG Guys are joined in this episode by Mike Del Pozzo, President of North America Commercial & Customer at PepsiCo, food & beverage manufacturer of iconic brands like Pepsi, Frito Lay, Mtn Dew, Gatorade, Quaker Oats & Doritos. Find Mike on Linkedin at:  https://www.linkedin.com/in/michael-del-pozzo/ Find PepsiCo on Linkedin at:  https://www.linkedin.com/company/pepsico/ Find PepsiCo online at:...

Watch on YouTube: https://youtu.be/j7L91zT_YzE Benni Lickfett is the Global VP Breakthrough Innovation, Digital & Ventures at spirits and beer leader Diageo (Guiness, Smirnoff, Johnnie Walker…). In this conversation, recorded live at SMG and ADWEEK's Retail Media Summit UK, you'll hear about how rethinking consumer journeys, deploying AI-driven personalization, innovating beyond the bottle, bringi...