The FMCG Guys

In the ever evolving world of Digital FMCG, one of the most exciting areas is quick delivery. In this episode, we are joined by Suzy McClintock , VP New Verticals at fast commerce leader Deliveroo . That means, essentially, managing all the parts of the business except for their classic restaurant deliveries. In this episode, recorded in person in their London office, we explore the opportunities...

Our guest is Aseem Puri , CEO at Unilever International , the white space division of the FMCG giant. He joins the show to speak about how there's plenty of room for growth for Consumer Goods companies if the right entrepreneurial approach is taken. He also speaks very frankly about his self-development and leadership journey, which includes recently writing 10X Productive, a book about getting th...

Kristina von Troschke is the Chief Marketing Officer at Germany-Based Toy company Schleich . You may know the brand through it's realistic animal models, which you can find worldwide and many have fond memories of. In a time where technology has had an impact on everyone's lives, we often overlook at the impact screens have on kids' development. In this episode, we'll explore how going back to toy...

Our guest for this episode 200 is Rick Swinkels , CEO at TCC . The head of the Loyalty company joins Daniel and Peter Bond from The CPG Guys live from Groceryshop in Las Vegas to speak about his unique career, his industry insights and how their loyalty programs deliver exponential value beyond price, creating communities around Retailers.   Watch on YouTube: https://youtu.be/xJOotPI7Jkc TCC Websi...

Isabel Soriano is the President International at Wolverine Worldwide , a Footwear leader with a portfolio of famous brands like Saucony, Merrell and Sweaty Betty. With more than 20 years in the category, Isabel comes to the show to speak about the lessons learnt during her career path, which has seen her move internationally, change functions, companies and, ultimately, become a C-Level executive...

Our guest is Christin Schillo , Social Media Director for Siemens Home Appliances at the BSH Group . With a background in Procter & Gamble, she joins Efrain and Daniel to explain her transition from FMCG to Large Appliances, how Marketing has changed and how to get the most out of Social Media Marketing, blending in new trends like AI. Topics covered: BSH's footprint Her career background and how...

The FMCG Guys celebrate SMG's rebranding revisiting this episode from May 2023 with their CEO Sam Knights and Ollie Shayer from Boots. Retail Media has really made an impact across the industry in Europe in the last year. To bring the voice of the Retailer to the show, this week we bring you  Ollie Shayer , Omni-Media Director at  Boots  and  Samuel Knights , CEO at  SMG . Tune in to learn about:...

Georgina Hernandez , eCommerce Manager International and Benedikt Vogler , Director Global eCommerce CHC join Daniel at STADA 's Barcelona office to speak about the state and opportunities for Consumer Healthcare online. Transitioning from FMCG to Consumer Healthcare and learnings on the way STADA's unique DNA and Culture based on Heritage, Purpose and Growth Deploying global initiatives locally a...

The FMCG Guys are joined in this episode by Levi Strauss & Co.'s SVP Northern Europe Lucia Marcuzzo. In this episode, which was actually recorded in person at Shoptalk Europe we cover aspects of Retail, Career Building and Leadership, such as: - Lucia's career in Retail - Cross-functional moves  - The evolution of Retail - Leadership with purpose - Moving internationally - Managing different types...

Jennifer Conley is the Head of Media Solutions North LatAm at PedidosYa , a Latin American online food delivery service that allows customers to order food from restaurants, pharmacies, supermarkets, and stores . With a background in FMCG, she joins Christine and Daniel to speak about her journey, LATAM and her perspective on Retail Media.   Topics covered: Jennifer's career path: moving from FMCG...

Our guest is Pierre-Yves Calloc'h , Global Chief Digital Officer at Pernod Ricard . He joins Daniel and Christina to share his unique career path, which started as a Consultant, later climbing the ladder in IT, taking a bold switch to General Management (with a move to Latin America included) and for, the last years, heading up the Digital Agenda, first leading the commercial agenda and now lookin...

While FMCGs' growth has come to a major halt in Europe and North America, what's going on in Asia? In this episode, we are accompanied by Management Consulting Leader Kearney 's Head of Consumer for Asia Sid Pathak , with who we go over what's keeping CEOs and GMs up at night when it comes to being successful in the East. Tune in to learn about: Kearney as a firm and Sid's scope there The ups & do...

Marlies Gebetsberger is the SVP and Head of Philips Personal Health Western Europe. In this episode, we explore how their portfolio, based on the Philips innovative DNA, has a real impact on people's lives. We also reflect on Marlies' learnings during her career and the leadership she's developed: Compassionate Candor, a philosophy based on caring personally and challenging professionally, always...

With a background in companies like Accenture, Procter & Gamble, Boston Consulting Group, and Google; it's safe to say that not many people have  Eric Gregoire 's experience. Now the VP of Global Strategic Marketing & Digital Transformation at Bayer Consumer Healthcare , he comes to the podcast to speak about how he's grown his career between Marketing and Digital while making decisive moves that...

Peak season is just around the corner. With Prime Day, Singles Day, Black Friday and Christmas later on. We invited  Nabil Malouli , who heads up eCommerce at the one of the world's largest logistics companies, DHL, to better understand how the best companies in FMCG and Retail are preparing for the an upcoming peak season with many topics on the table: inflation, post-covid, excess inventories… a...

Our guests in this episode are Nick Hinsley , Chief Revenue Officer at the unified Retail Media Network Platform, Zitcha ; and Jack Johnson , Head of Retail Media and Data at UK-based Online-only supermarket Ocado . They join the podcast together to speak about how they are teaming up to launch the exciting Retail Media Network Ocado Ads, which aims to be the most flexible network in the market, a...

The CPG Guys are joined by Neel Arora, Global Head of eCommerce at Nestlé, the world's largest food & beverage consumer goods manufacturer. Joining PVSB in co-hosting this episode is FMCG Guys host Daniel Torres Dwyer. Follow Neel on LinkedIn at:  https://www.linkedin.com/in/neel-arora-60912130/ Follow Nestlé on LinkedIn at:  https://www.linkedin.com/company/nestle-s-a-/ Follow Nestlé online at: ...

In this episode, we are joined by two executives representing two of the most important companies in Foods: Jaime Liriano , Head of Marketing Northern Europe at General Mills and Iñigo Garcia , Director, Global Insights & Analytics at McDonald's . With them, we take a deep dive into how these two companies capture food trends and then add them to their respective portfolio and menus. Tune in to le...

Mercado Libre is, undoubtedly, the eCommerce leader in Latin America. Headquartered in Argentina and the clear dominant in the 2 key markets, Brazil and Mexico, they have been able to beat very famous foreign competition during years. Their CMO and Head of Ads, Sean Summers , joins us to speak about their key success factors and what the future holds for them, with the added context of Retail Medi...

Andreas Reiffen is a staple name in the Consumer Goods eCommerce world. As the CEO and Founder of Crealytics, he launched the industry's first retail media Supply-side Platform. Now, after the big boom of Retailers' own Networks, he's ready to change the game in with his new venture: Pentaleap , a spin-off focused designed to enable an open, efficient Retail Media ecosystem. In this conversation y...

Our guest, Hannah Skardon , has a remarkable career in Fast Moving Consumer Goods: fast, international, and cross-functional. With that background, she's taken the challenge of leading Retail Media at the company where she's grown her career: Reckitt , the leading Health & Hygiene company. In this episode, she joins Efrain and Daniel to speak about her learnings in going from local to global and b...

In a day & age where Brands are becoming more and more obsessed with understanding with their consumers, Conversational Commerce seems to be the final means to that end. But how can brands effectively engage the consumer in a two-way dialog? Well, Pietro Cammerini from Merx may have the solution: Whatsapp. With 97% open and 70% engagement rates and 150 Billion daily messages, this could be the unt...

Sign Up for Candid Commerce : https://mediummarketing.co.uk/candid-commerce-amsterdam   (September 25th PM in Amsterdam) Vivek Rastogi is Colgate-Palmolive 's Global Senior Director Digital Commerce. Being responsible for the dental care king's eCommerce agenda worldwide, there's many things he overlooks, from Amazon to Retail Media. In this episode, he joins Christina and Daniel to go over his ex...

Since the return to a certain normality in the last couple of years, FMCG companies have been hit with a harsh reality: the struggle to find growth. That's why we are partnering again on this episode with Mars United Commerce (formerly The Mars Agency) to unveil the key levers companies could be pulling to go back to top line increases. And we do that with no other than their CEO for Europe, Darre...

How are big FMCG Companies spending their Marketing budgets? With Media going through a big shift, with new emerging channels coming up, Marketing Mix Modelling offers a neutral and comprehensive way to analyze return on investment. Our guest is Ammar Basit , Global Marketing Effectiveness Analytics Lead at Consumer Health Leader Haleon . With him, we go over some key insights, take aways and acti...