The FMCG Guys

In this episode, we speak with Erika Ferszt , CMO at Furla , the historic Italian leather goods house founded in 1927, to explore not only how brand building has transformed, but also how she's reinvented herself along the way. From starting out in New York ad agencies to a decade shaping Ray-Ban at Luxottica, ten years running her own consultancy, and now leading Furla into its next chapter, Erik...

Our 2024 guest Sean Summers recently joined our US sister Podcast The CPG Guys to share where Mercado Libre is in their Retail Media and Omnichannel journey. Original Synopsis The CPG Guys are joined in this episode by Sean Summers, EVP Mercado Ads & CMO at Mercado Libre. Founded in 1999 and headquartered in Buenos Aires, Argentina, Mercado Libre is Latin America's leading e-commerce technology co...

In this episode of The FMCG Guys, Daniel is joined by Charlotte Bailey-Sane , Marketing, Digital & E-commerce Director at Nutrition and Health Leader ADM , to explore how she's driving growth in the fast-evolving health & wellness space. Charlotte shares her journey from agency life into brand leadership, why she's always been drawn to e-commerce and digital transformation, and how she's built an...

Our guests are Gardar Stefánsson , Founder & CEO, and Lauren Larsen , Global Marketing Director at GoodGood , the Icelandic brand disrupting the spreads aisle with no-added-sugar jams, nut butters, and chocolate spreads. What started as a pivot from surplus stevia stock has become a fast-growing business with products now in Europe and major U.S. retailers like Whole Foods, Walmart, and Kroger. Wi...

Our friends, The CPG Guys' Sri Rajagopalan & Peter VS Bond muse current industry topics.

In this episode, Daniel sits down with Laura Mehren , Head of Performance Marketing and User Experience at S. Oliver Group , to explore how data-driven marketing powers growth in the competitive world of fashion retail. With a background spanning B2B and B2C, Laura shares her perspective on the evolving performance landscape, the synergy between brand and performance marketing, and how UX and crea...

This episode was originally aired in August 2023. Paul Accornero is the Chief Commercial Officer at the De'Longhi Group , a Global Leader in Small Appliances. He joins us to speak about how he's led the organization through turbulent times in a growing category and: Today's commercial scenario in Appliances: Wholesale, DTC and eCommerce The evolution of his leadership style and working from home o...

When  Ross Farquhar took over the role at Little Moons , a viral TikTok moment unexpectedly catapulted the brand into the spotlight, driving a 2000% sales spike in just one week. In this episode, Ross shares how he and the team turned that overnight success into long-term brand growth — transforming a mochi novelty into an increasingly global snacking player. Drawing from a career spanning Cadbury...

Founded in 1987 in New Zealand, Kathmandu is a certified B Corp (since 2019) specialising in responsibly made technical apparel and gear for travel and adventure. In this episode, we sit down with their CEO, Megan Welch , to explore her unique leadership journey and the brand's bold push toward global expansion. From nearly two decades at Crocs to relocating to Christchurch, New Zealand, Megan sha...

This episode was originally aired in May 2024. Since then, Stephanie as has taken on a new role as VP Transformation at Reckitt.   Our guest is  Steph Lilley , General Manager for  Reckitt 's Hygiene Business Unit in their home market, the UK, and Ireland. She joins Christine and Daniel to speak about her career from a graduate program to becoming a General Manager, with some international moves i...

Mark Jagger (former P&G, Reckitt, Sanofi) returns to The FMCG Guys for a deep dive into one of the most pressing topics in the industry today: Pricing and Revenue Growth Management. Now running his own consultancy, JAGSS, Mark shares a candid view of why pricing has become the default growth lever—and why it's no longer sustainable. With Cristina Nicolaou co-hosting, the discussion explores how FM...

Benoit Menard is Puma Group 's Senior Regional Director Marketing Europe and a leader who's worked across advertising, sports federations, media, and top global brands. From his early days organizing tournaments as a student to leading major campaigns at Adidas and Puma, Benoit shares how he's built a career grounded in creativity, curiosity, and people-first leadership. We talk about how to lead...

Watch this episode on YouTube: https://youtu.be/dS0N6LYRiMk  Gael Peigné , VP Strategic Marketing at Shalion , is back on the show to explore how AI—especially Large Language Models (LLMs)—is transforming the way consumers discover and buy products. We dive into the evolution of Food Service Aggregators (FSAs), the rise of autonomous agents in eCommerce, and how brands need to rethink digital visi...

The CPG Guys are joined in this episode by Jeff Cohen, Tech Evangelist at Amazon Ads as we discuss the key themes discussed at the 2025 Cannes Lions International Festival of Creativity. Follow Jeff on LinkedIn at: http://linkedin.com/in/jeffreycohen      

Mette Lykke is the Chief Executive Officer at Food Tech Leader Too Good To Go , an app that connects 118 million consumers with local caf és, bakeries, supermarkets and restaurants to buy their surplus food. She joins the show to speak about her journey, the current waste situation,   how they are partnering with FMCGs and Groceries and how they look to make impact on 3 levels. Tune in to hear abo...

In this episode, we're joined by Claudia Calori , VP of Global Marketing for Personal Health at Philips , to talk about what it takes to be a modern marketer. From her early days at P&G to leadership roles at Heineken, Nike, and now Philips, Claudia shares how marketing has evolved—and what fundamentals still hold true. We dig into in-house vs. agency capabilities, the rise of retail media, and wh...

This episode was recorded live at Amazon Web Services ' Shoreditch Office in London as a part of a 5-Part series. You can also watch the episode here: https://youtu.be/DEyGVIBqp5o Daniel is joined by Michelle Williams , Data Product Owner at The Very Group , to explore how the UK's leading digital department store is embedding GenAI into its business. Michelle shares the company's pragmatic approa...

Watch on YouTube: https://youtu.be/GbxfYuFB8-g   In this episode, recorded live at Shoptalk Europe, we discussed the Future of Retail Media in a "Quick Fire" format with Katrina Smart (VP at Mars United Commerce), Alexis Marcombe (CEO at Unlimitail) and Rudolf Schneider (Head of Amazon Ads EU).    In the session, we debated the following topics: In the future, will we stop talking about "Retail" M...

Nicole Pilkington is the Global Head of E-Commerce Acceleration at Barilla , the world's pasta leader. She joins the show to share how she's built a career at the forefront of digital commerce, how Barilla is scaling global e-commerce capabilities, and how leadership, collaboration, and curiosity are driving change in the FMCG landscape. Topics covered: Career journey from Johnson & Johnson to Bar...

Richard Peake is the Managing Director at Merchant Gourmet , a British Foods company founded 30 years ago with a strong focus on making an impact through their healthy, nutritious and quality-oriented product. He joins the show to reflect on how Food brands can still find growth if they have the right vision and execution, how he's developed his career and his thoughts on how to have a functional...

In this special episode, recorded live from AWS's Shoreditch office, we launch a brand-new 5-part series with Amazon Web Services . You can also watch the episode here:  https://youtu.be/RXWMOA46Em8 Together with  Marco Kormann  (AWS), we explore how Generative AI is reshaping the way consumers search, discover, and shop  — and what that means for brands and retailers. To do that, we are accompani...

Mehmet Karamollaoglu is the Managing Director for Turkey & Eurasia at Mondelez International , overseeing 11 dynamic markets. After leaving Turkey to pursue a Master's degree in the U.S., Mehmet embarked on a global FMCG journey—leading commercial teams and business units across multiple geographies. What truly sets him apart, though, is his deep curiosity and drive to stay ahead—whether it's unde...

Rob Chatwin visited us last year to give us a masterclass on how to manage mergers and acquisitions at the heighest level. In this conversation, we go over some of the high stakes Mergers and Acquisitions he participated in, like integrating Avon or The Body Shop into Natura. Tune into this podcast to learn about: His unique life background starting in his native Brazil Career path in Consumer Goo...

Christina Rapsomanikis is VP of Connected Commerce at Mars Petcare . From sales at Unilever to launching her own DTC business and leading digital at Coty and now Mars, Christina has seen the evolution of e-commerce from every angle. She joins us live from Mars' London offices to talk about how digital has moved from the sidelines to the center of FMCG strategy. Tune in to hear about: Christina's c...

Paul Stafford is Head of Retail Media at the UK's top high street beauty retailer: Superdrug . Having done it all—Media (Virgin), FMCG (PepsiCo), and now Retail—he took on the challenge of building Superdrug's Retail Media proposition from scratch. He joins us to share the story of that journey. Tune in to hear about: Paul's career background Superdrug's Retail Media journey and where they are rig...