The FMCG Guys

Watch on YouTube: https://youtu.be/ATxKgfca_5w The Hot Seat is this fun, fast and slightly chaotic collaboration of The FMCG Guys and The Women and Retail Media Collective. In this episode, Ana Lau and Daniel are joined by Lisa Tan , a   Retail Media Leader based in Singapore with experience in both Retail and Ad-Tech. The episode opens with rapid-fire personal questions to get to know Lisa before...

Bastien Parizot is the SVP IT & Digital, Marketing & Transformation and CIDO Emerging Markets at Health & Hygiene leader Reckitt . A leader with who's seen it all — having worked in start-ups, retail, sporting goods and even automotive, apart from FMCG — he joins Daniel to talk about how he's keeping Reckitt up to date by betting on the right tech innovations. Tune in to hear about: The uniqueness...

Watch on YouTube: https://youtu.be/LY2w1o-wpmQ Aaron Gallagher is the Managing Director and Head of Sales at Head of Sales Kinective Media℠ by United Airlines , the carrier's very own Media Network. He joins Daniel live from SMG and ADWEEK's Retail Media Summit UK 2025 to speak about the opportunities in this unique proposition. Tune in to hear about: The uniqueness of an airline media network and...

Tara Loftis is the Global President, Dermatological Skincare at Galderma. Globally representing brands like Cetaphil, Defferin, Alastin and Benzac, she's a leader that balances soul, gut feeling and scientific rigour. Always keeping her ears tuned to what's happening in culture, she speaks about how she's been able to create "viral bets" that resonate with the zeitgeist and the contemporary consum...

Watch on YouTube: https://youtu.be/gztCQqP5KZY Lucia Mastromauro is Deliveroo 's VP of Advertising. We sit down with her at SMG and Adweek's Retail Media Summit UK 2025 to speak about how the delivery player is continuously upgrading their offering to brands across their different channels, from Restaurants to High Street. Tune in to hear about: Lucia's career at the likes of eBay, Google and WPP...

Hanneke Faber is the Chief Executive Officer at Consumer Electronics Leader Logitech . One of the top voices in our industry, with a background at flagship companies like Procter & Gamble, Ahold and Unilever, she joins Christina and Daniel to speak about her upbringing, key decisions and how she's approaching the future at the US and Swiss-based company.   Tune in to hear about: How being a youth...

In this episode recorded live at Groceryshop Las Vegas, we sit down with Peter Lizner , Head of Strategy at Rohlik Group , one of Europe's most advanced online grocery companies. We explore how the Czech-founded business has grown into a €1.1 billion player across Europe through a unique approach to local sourcing, customer service, and technology is setting a new standard for convenience and qual...

Watch on YouTube: https://youtu.be/mhJh7MuMaD8 Mercado Libre is Latin America's eCommerce leader. In this episode of The FMCG Guys, Daniel sits down at Mercado Libre's Mexico City   Office with Alejandra Restrepo , Director of Mercado Ads (The Retailer's Media Division) Mexico. Together, they dive into how Latin America's largest e-commerce platform is rapidly evolving into a full-scale media ecos...

Watch on YouTube:  https://youtu.be/xO8ljWS9miU The Hot Seat is our collaboration with The Women in Retail Media Collective. In Every episode, one of their co-Founders, Ana Laura Zain and Emma Helsloot, team up with Daniel to have a conversation with a relevant person in Retail Media that breaks cliches, boring panels and gets very personal. In this episode, we are joined by Fluent's Strategic Par...

Helen Tomlinson is Kenvue 's recently appointed Managing Director of Spain. She joins Christine and Daniel to speak about how she's developed her career across functions and countries to become one of, unfortunately still few, female General Managers in our industry. In this conversation you'll hear some examples of how some specific situations like "putting a hand up"   can help advance, nuances...

A year later, we are back with a special CPG Guys × FMCG Guys crossover with Rick Swinkels , CEO of TCC Global , during Groceryshop in Las Vegas. You can also watch the episode here: https://youtu.be/rkq6l7SXA30   This time, we focus on why loyalty is the real growth lever in grocery right now. We dig into shopper "promiscuity" under value pressure, the surge of private label, how misused promos a...

Today's guest is Selim Tansug , COO at The Quality Group , a leader in the Sports Nutrition and Functional space with brands like ESN and More Nutrition . With 20 years in supply chain and an 18-year career at Unilever, he shares his perspective on how the industry has evolved from global optimization to resilience and agility amid today's volatility. From managing operations in Turkey, Vietnam, a...

Watch on YouTube: https://youtu.be/V9dHBZDZv3A In this episode of The Hot Seat , we are joined by Jemma Haley from The John Lewis Partnership , who dives into her world of retail media strategy, sharing the highs, lows, and quirky bits of her day-to-day. Get to know her through rapid-fire personal questions, ping pong beer brands, "Would You Rather?" dilemmas, and the classic "Two Truths and a Lie...

Sign up for Candid Commerce Amsterdam (Nov 5th at Capital C): https://candid-commerce.com/amsterdam-2025   See last year's event: https://candid-commerce.com/candid-commerce-amsterdam   Candid Commerce London: https://candid-commerce.com/candid-commerce-london   The Hot Seat: https://www.fmcgguys.com/hot-seat-wrmc/  

In today's episode we are joined by Sorin Patilinet from Pepsico. Growing up in Romania without access to global brands sparked his fascination with advertising and shaped his perspective on how marketing drives connection and influence. He joins Daniel to speak about his recent book  "Marketing Effectiveness: Applying Marketing Science for Brand Growth" . Tune in to hear about: How Marketing blen...

In today's episode we are joined by Pavi Gupta , Insights and Analytics VP at Chobani , with nearly three decades of experience across global FMCGs. Over his career, he has witnessed and shaped how new technologies transform the way organizations generate and apply insights. He joins the show to discuss how curiosity, empathy, and change management remain at the core of the function, and why eleva...

The Hot Seat is a special episode series of The FMCG Guys in collaboration with the Women in Retail Media Collective . You can also watch on YouTube here: https://youtu.be/nGmcW0BSxTQ   In every episode (cadence TBD!), we will be unveiling the most personal and fun side of different Retail Media Personalities. Expect Quick-fire games, bold opinions, and zero buzzwords. This section will be hosted...

Axel Adida , Chief Digital Officer at Beiersdorf —the German company behind iconic personal care brands like Nivea and Eucerin and Ultra-Premium Beauty La Prairie —joins Christina and Daniel to explore how his passion for pop culture and the "Zeitgeist" (the spirit of the times) shapes his approach to connecting heritage brands with today's trends. Tune in to hear about: How skincare education has...

For many people in our industry, our guest doesn't need any introduction. Roger Dunn has become one FMCG and Retail's Top Voices through his content and thought leadership in Retail Media. What maybe some people don't know is that Roger also serves in a global role at the world's largest liquor company: Diageo . In this episode, we speak not only about the latest in Retail Media but we specificall...

Stefano Volpetti is the President of Smoke-Free Products and Chief Consumer Officer at Philip Morris International . With a background in Consumer Goods at P&G, he joined the legacy tobacco business to lead it into a new era: smoke-free. In this episode, we explore what motivated his move to a controversial industry—challenging his own pre-conceived ideas—and how he's reinventing the category thro...

Our guest is Constantin Fink , a Commercial and Growth Leader that's worked globally in FMCG, Consulting, Private Label, Foodservice and currently serves as Tchibo's Chief Commercial Officer, International. His common career thread has been how to deliver an improved top line to the businesses he's managed, so in this episode we focus on how he's mastered the art, science and process of sales acro...

Welcome to the first ever debate on The FMCG Guys, with two Retail Media Titans (and competitors): Melanie Zimmermann from Criteo and Andreas Reiffen from Pentaleap . In the last five years, we've seen how many retailers have built Ad businesses, now commonly known as Retail Media Networks. This surge has had a tremendous impact on the industry, effectively changing marketing and the way brands an...

Chris Doe is the UK Marketing & Innovation Director at Pilgrim's Europe . There, he leads the end-to-end strategy and P&L for a GBP350M portfolio of Foods brands including Richmond, Fridge Raiders and Mattessons. He joins the show to speak about how his career journey accross different FMCGs has turned him into an executive that's passionate about Marketing, Growth and people - always with optimis...

This episode is part of our 5-part series with Amazon Web Services (AWS). You can find all the other episodes here: https://www.fmcgguys.com/?s=AWS Miroglio Group is a leading Italian Fashion Retailer, with banners like Elena Mir ò and Trussardi, that's putting AI into practice across its business. Co-hosted by Daniel Torres and Gaia Ginevra of AWS, the conversation with Matteo Loro (Digital Data...

In this episode of The FMCG Guys, we are joined by Salomon Tenenbaum , Global Head of CPG Partnerships & Ad Sales at Wolt , to explore how Q-Commerce has evolved from hype to a true growth driver for brands. Wolt, the Finnish-born delivery platform now part of DoorDash and active in 30+ markets, is expanding from food delivery into grocery, retail and FMCG partnerships. Salomon shares his unconven...