The FMCG Guys

Our guest is Ivan Cuesta , a Consumer Goods veteran, enterpreneur and university teacher that's worked at the likes of Danone and Hero and has deeply studied Activist Shareholders' impact on companies. Activist shareholders have become a home staple in Europe. A known player in the United States for decades, they've made a big impact in the old continent in the last few years, reaching a record hi...

We are back with another episode of  #TheSocialCorner , hosted by  Rafael Schwarz . After sharing his predictions for Facebook  and  Instagram , Rafael is lifting the curtain on some new tools that might come to  TikTok  in 2023 and how FMCG brands could leverage these in their  #marketing  plans.

Vijay Talwar , Dufry 's new Chief Digital and Customer Officer, visits us again ( revisit last year's episode here ) to speak about how passion has driven and shaped his personal and professional life. Follow The FMCG Guys on Linkedin Topics Covered: The impact of going to boarding school aged 9 Linking personal passions with work The difference between applying Purpose and Passion The importance...

We are back with another episode of  #TheSocialCorner , hosted by  Rafael Schwarz . Last week Rafael  shared his predictions for the strategic direction and new tools at  Facebook  and will follow-up this week with insights about likely developments at  Instagram  in 2023. We are already looking forward to hearing about  TikTok ,  Twitter  and  LinkedIn  in the coming weeks.

Virginia (Vicky) Cervantes from Tropicana Brands is our guest this week. Originally from Mexico, she's worked internationally with the likes of Kellogg's, Avon and Pepsico, mainly in Marketing, and she's currently the General Manager for Growth Markets Western Europe. Follow The FMCG Guys on Linkedin Topics Covered - Transitioning from Marketing to General Management - Changing Industries (from fo...

We are back with another episode of  #TheSocialCorner , hosted by  Rafael Schwarz . In this video Rafael looks at some new tools & features that will likely be rolled-out by Facebook in 2023 and their implications for social media marketing. During the coming weeks Rafael will present his predictions for Instagram, tiktok, Twitter and LinkedIN - so stay tuned for more insights every Thursday.

Scott Boyle is the SVP of Analytics and Insights at Danone joins from Denver, CO in this episode to talk about creating a data-centric culture. Follow The FMCG Guys on Linkedin Topics Covered in this episode: - Scott's career path across blue-chip multinationals working in Europe and the US - Creating a data-driven culture and mindset in big corporate - Finding the right people that can connect da...

We are back with another episode of  #TheSocialCorner , with our host  Rafael Schwarz  evaluating the success of  TikTok . Whatever your opinion of  TikTok  might be: You won't be able to avoid the  #video  sharing app in 2023. Hence Rafael explores why billions of users around the world love the app and how  #FMCG  brands should start leveraging the  #marketing  opportunities on the platform.

The FMCG Guys are joined by Henkel's SVP Beauty EMEA Antoine Collette on this episode. In this conversation, you'll learn about Antoine's leadership journey across different countries and companies, from his first leadership experience through his current role heading up a multi-country region, and all the learnings in between, such as: Leading a team for the first time Balancing hands-on executio...

We are back with another episode of  #TheSocialCorner  hosted by  Rafael Schwarz , evaluating how marketers should react in times of crisis. With wars, inflation, environmental and health crisis all hitting consumer confidence and spending patterns across Europe, companies need to adjust their #marketing  priorities and strategies. Have a look at the 5 imperatives for marketing to turn 2023 from a...

Laura Benedettino , Group VP, Omnichannel Direct to Consumer at leading winter equipment and number 1 ski brand Rossignol joins us in this episode. Follow The FMCG Guys on Linkedin In this episode, you'll learn about: - Laura's career from Merchandising to her current P&L Commercial role - Managing Retail and Digital simultaneously  - Co-Creating a digital experience with Marketing - Leading and i...

We are back with another episode of  #TheSocialCorner , hosted by  Rafael Schwarz  , who is looking at the latest developments at  YouTube  and  TikTok  and their battle for the most popular  #content  creators. Which platform do you favor and who do you think has the better  #creators at the moment?

Alberto Kechler , Head of eCommerce Europe at Danish Dairy Leader Arla Foods, joins us about how he's driving eCommerce growth in a highly complex category. Follow The FMCG Guys on Linkedin Topics covered: Alberto's career journey and current role at Arla How to drive markets from a Headquarter role The State of Omni Retail and different country accelarations in Europe DTC in FMCG  Necessary condi...

We are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz who is uncovering the biggest trends that will impact #InfluencerMarketing in 2023.

We welcome 2023 with Moritz Hoffmann , Senior Director Global Retail Media at German Q-Commerce company Gorillas (recently acquired by Getir ). Follow The FMCG Guys on Linkedin In this episode, you'll learn about: - Moritz's career before Retail Media - The evolution of Retail Media - How the Brand / Retailer dynamic has changed - Opportunities for FMCG Brands - What makes Retail Media a Gorillas...

Rafael Schwarz  from Territory Influence is back with this week's edition of  #TheSocialCorner , reviewing some of the best Xmas Ads seen during these last weeks on  YouTube .

Rafael Schwarz (TERRITORY Influence) and Gregoire Berniere (Scalefast/esw) join us to go over Christmas traditions, shopping trends and, most importantly, speak about their weekly video sections coming to The FMCG Guys' Linkedin page !

Watch on Youtube Rafael Schwarz from Territory Influence is back with this week's edition of #TheSocialCorner , sharing key observations and discussions from his visit to the Digital Marketing World Forum in Amsterdam.

We are very excited to launch  The Social Corner , a new video segment looking at relevant social media marketing insights and trends. This video podcast will be hosted by  Rafael Schwarz , Managing Director at  TERRITORY Influence , the leading social media & influencer marketing agency for FMCG companies in Europe. Watch on The FMCG Guys'  LinkedIn Page  or on  Youtube .

Karl Walsh is the former CEO of Bodybuilding.com and, previously, Chief Digital Officer at JCPenney and Pandora. Follow The FMCG Guys on Linkedin In this episode, you'll learn about: - Karl's background in Consulting and Entrepreneurship - Pivoting into big corporate - What attracted him into Digital - Karl's Leadership Style - Driving Digital Transformation - Being a CEO with a Digital Background

Coinciding with the publication of Profitero's eCommerce Organizational Benchmark Survey ( download here ), we invited Andrew Pearl , VP Industry Insights, on a LinkedIn Live to: - eCommerce is "democratizing". What does that mean? - Understand if your company is ready to democratize - As an FMCG player, make the most of the current Digital environment - How to better work with Retail partners

The FMCG Guys are joined by Jonathan Hewlett , an executive with leadership experience at of Procter & Gamble, Diesel and Marc Jacobs and current CEO at w'air , a versatile, portable, handheld device that uses just cold tap water and a little detergent to spot clean, deep clean or simply refresh sneakers and sofas to clothing and carpets. Get an Exlusive 50% discount on w'air with the code FMCGGUY...

Follow The FMCG Guys on Linkedin Watch on Youtube Dunnhumby Executives Siro Descrovi (Strategy & Insight Consultant) and Feroud Seeparsand (Senior Consumer Psychologist) join Efrain and Daniel to go over their latest Global Inflation and Consumer Pulse Reports. Topics Covered - Meaning of Inflation - Current macro-economic environmnet - Consumers' reaction - Strategies adopted by Retailers - How c...

Matthew Dodge is the Managing Director International (EMEA + APAC + LATAM) at Brooks Running, one of the leading and fastest growing players in the performance running category. Follow The FMCG Guys on Linkedin. In this Episode, you'll learn about: - Matthew's unique career story: from lawyer to General Manager - A North American Leading in Europe - The Brooks Story: how a 100+ year old company ha...

Lluís Ferré is the Head of International Business at Boonrawd Brewery, a 90-year old Thai business which you may know from their flagship brand, Singha. Follow The FMCG Guys on Linkedin. In this Episode, you'll learn about: - Moving across continents, functions and industries - Why going international early is important - Learning the local culture when leading - Why rapport may be more important...