The FMCG Guys

Singles Day has rapidly become the number 1 shopping occasion globally. In this episode, we'll focus move the focus towards South East Asia with Julie Landau , an eCommerce veteran in the region, to see what opportunities European Brands can have during this shopping occasion. Some key topics covered: - Singles Day Vs. Western Shopping Occasions (such as Black Friday - The South East Asian Market,...

In the second part of our discussion with Ahold Delhaize's Director Oliver Baggaley , you'll learn about the business model of direct-to-consumer; customer value proposition and balancing it with profitability. Main points: Q-Commerce: Ahold-Delhaize's partnerships with the likes of Just Eat and Deliveroo Borrowing best practices across global markets FMCG: Direct to consumer or eRetailer? Profita...

Packaging is becoming an increasingly important element in the Consumer Goods industry. Apart from being key from an aesthetic, brand building point of view, today it can also be a game changer in sustainability and new routes-to-market like eCommerce. Our guest, Jeannine Ferguson , heads up Marketing for Northern Europe at DS Smith, one of the world's main packaging companies. She joined the comp...

Oliver Baggaley joins us from Ahold Delhaize in a series of 2 episodes to understand current opportunities in eCommerce Retail. In this first episode, we explore how Brands and Retailers can better partner to create joint value. Here are the main points of this first episode: - The current state of FMCG brands working with Retailers - Embracing Technology - The Impact of Supply Chain Challenges -...

Peak season is just around the corner. With Prime Day, Singles Day, Black Friday and Christmas later on. We invited  Nabil Malouli , who heads up eCommerce at the one of the world's largest logistics companies, DHL, to better understand how the best companies in FMCG and Retail are preparing for the an upcoming peak season with many topics on the table: inflation, post-covid, excess inventories… a...

Getting out of the comfort zone has been the common thread in Stephanie Boudjenah-Mazoyer 's career. Having left her native France as a student, she then started an international career, mainly with adidas, where she climbed the ladder across different functions and countries. She credits her background in competitive sports as the cornerstone for her relentlessness.  Tune in to learn about: - Ste...

When we think of traditional commercial marketing, we focus on placement in the traditional store. Either in the isle or displays in the cashier, a lot of the work of the teams in Category Management and Retail Marketing do is securing that space to develop the right messaging to stop, engage and convert shoppers to purchase their products. In an omni-channel world, the digital shelf presents simi...

The CPG Guys & The FMCG Guys  ( Daniel , Efrain , Sri & Peter ) got together for a LinkedIn Live event where they discussed all of the latest trends in CPG/FMCG omnichannel retail, such as: - Consumer Spending in a Volatile Environment - Retail Media - QR Code: has it come of age? - The Metaverse - War on Talent And many more!

We are joined by C-Level Executives to take a deep dive into the challenges and opportunities present in today's global Supply Chain. Co-Hosted by Federico Marchesi (Brembo) and Daniel Torres (Dwyer Partners) with an expert panel: - Lorenzo Giacomoni : former COO L'Occitane, with a vast Operations experience in FMCG and Retail in companies like Reckitt, Coty and Beiersdorf. - Joachim Schueck : MD...

Brazil is a country with a population of over 200M that's gone through a rollercoaster of emotions in both politics and economics. It's also the 5th-largest country in the world. We welcome Bruno Chinellato , who heads up online user journey experience and experience at Via , the largest electronics and furniture retailer in Brazil, to better understand what's the status of Digital Commerce in the...

The FMCG Guys are joined in this episode by Levi Strauss & Co.'s SVP Northern Europe Lucia Marcuzzo. In this episode, which was actually recorded in person at Shoptalk Europe we cover aspects of Retail, Career Building and Leadership, such as: - Lucia's career in Retail - Cross-functional moves  - The evolution of Retail - Leadership with purpose - Moving internationally - Managing different types...

When we think of artificial intelligence, we may link it to digital channels, but winning in physical retail is still the key to winning in the world of Consumer Goods. In this episode with the Co-Founder and CEO of Iniflect , Anand Prabhu Subramanian we'll talk about how Image Recognition and AI technology can empower sales leaders. With him, we explore how AI can help Consumer Goods Companies bo...

Chat recorded at Shoptalk Europe with Marija Pasuljevic about the state of eCommerce in Serbia.

Chat recorded at Shoptalk Europe with Jorge Bueno from Shoppermotion about the future of in-store analytics.

Chat recorded at Shoptalk Europe with Iradj Boroumand from SC Johnson, going over the current state of FMCG eCommerce.

Chat recorded at Shoptalk Europe with Ian Rendall from Syndigo

The way companies attract new customers is evolving quickly, and one of the ways that's growing the most is Social Commerce. To talk about this we are joined by Rafael Schwarz from Territory Influence, which he joined after a long career in FMCG. You may have heard about him because he's a top voice on Linekdin, where his posts get many more likes than mine. In this conversation you'll learn about...

The proliferation of data in the last years has created a sense of need of its usage in the FMCG Retail World and, at the same time, a big challenge. But, which data actually matters? Is too much data too much? How can we choose the data that will actually be useful to commercial organizations? To better understand how FMCG and Retail executives can maximize the potential of data, we've invited Jo...

The digital revolution, continued growth of eCommerce, proliferation of data is having a deep impact on how FMCG leaders approach sales strategy. To better understand how one of the leaders in our industry, Mondelez, is approaching this from a Category Management point of view, we invited their Global Head of Shopper – Insights and Analytics to understand what good looks like in this omnichannel g...

In today's real-time economy, shoppers can quickly find what they want and buy it. There's an urgent need for companies to serve content that is complete, consistent, and accurate, wherever the customer is—or risk losing the sale. The way FMCG products' data is displayed online can make or break its success on that channel and also in the physical store. In order to better understand how brands ca...

Managing a transition from being an individual contributor to a people Leader is one of the key turning points of in a career. The step into becoming a role-model to many, thus starting to also mentor rather than manage is an integral part to building C-level material talent. To better understand the keys to growing into a Leader and Mentor we invited Francesco Pastore, currently Chief Marketing a...

Linkedin Live session with eCommerce expert Stefan Wenzel . Part 1: current Shifts in Omni-channel retail: - Away from brick & mortar and the decline of wholesale - How online players are pushing their marketplaces rather than their wholesale business - The (forced) evolution of into Direct to Consumer. Part 2: impact of these changes on companies and what type of talent you need for each of the m...

Direct to Consumer is one of the fastest growing Retail channels. Finding the secret sauce to make it work, though, is not necessarily straightforward. We invited Kay Oswald, President International at SmileDirectClub, a DTC based company that's disrupting Oral Care and Orthodontics globally, to understand his impressive global background and how he's made the SDC model work in Europe, Asia and be...

While consumer data, Shopper Marketing and insights are big in Consumer Goods Companies, this data can remain away from the sales teams and it is based uniquely on previous years' results. Veena Giridhar-Gopal is the CEO of salesBeat , a company that helps plan demand so you never run out of stock, based on socio-environmental factors. With a background in Consumer Goods, we invited her on the Pod...

The FMCG Guys, Daniel and Efrain, are joined in this episode by Vijay Talwar , a proven business leader at Foot Locker, Nike, and Blue Nile, who was named the CEO of eCommerce player Wish shortly after recording this episode. Vijay shared several learnings from his prestigious career, reflecting on how his personality has impacted his leadership style, what he learned in his years leading a non-pr...