The FMCG Guys

Alex Smith , Commercial Director at YF (formerly Young Foodies), is our guest this week. YF helps young FMCG brands scale through an array of solutions spanning across Sales, Investment or Recruitment.   Tune into this conversation to learn about: YF's mission and business model How they partner with brands and retailers Developing an FMCG innovation pipeline Upcoming areas of growth in FMCG

We are back with another episode of  #TheSocialCorner  hosted by our  #digitalmarketing  expert  Rafael Schwarz . Consumer preferences and behaviors are impacted significantly by high inflation and economic uncertainty - but how can #marketing  leaders react? is it time to invest now? time to downsize the portfolio? time to innovate? In our new  #podcast  series Rafael will share learnings and imp...

Sebastian Micozzi , Global SVP Digital Marketing & Transformation at Bacardi is our guest in this episode. He joined Daniel to share his thoughts on: The evolution of Branding Digital's impact on Marketing and FMCG Finding leaders in Digital & Marketing Going into General Management from Marketing

We are back with another episode of #TheSocialCorner hosted by Rafael Schwarz .   During the pandemic marketing teams learned to use #influencers as content creators due to their production autonomy and engaging content.   In this episode Rafael is sharing practical tips, best practices and insights to leverage all types of influencers purely for their #content creation capabilities.   Powered by...

Sid Baveja , Founder and CEO of Humanery ,is our guest this week. We are also accompanied by guest co-host George Argyropoulos . Tune into this conversation to learn about: Sid´s background and going from corporate to entrepreneur The Self-Care for Men category Humanery's business model What are the next steps of the business

After the Easter break we are back with another episode of  #TheSocialCorner  hosted by  Rafael Schwarz . Marketing teams are still at large neglecting the passion of their brand lovers and fail to involve them as #content  creators or brand advocates. In this episode  Rafael  is sharing practical tips, best practices and insights to better nurture  #brandlovers  and turn customers into advocates....

Simeon Siegel , a top voice in today's Retail scene (Dubbed "one of the more intellectual students of retail on Wall Street" by WWD), sat down with Daniel at Shoptalk for this full-length episode to go over: The current post-pandemic Retail Scenario Brands going back to Wholesale Excess inventories Leadership churn and challenges  

Ian Simpson from Sensor Tower joins us to explain how he helps his Consumer Goods clients win through understanding their competitors' retail media performance data. You can learn more about Sensor Tower's Retail Media Intelligence Here .

Itay Kahana  from Watchful joins us to tell us how monitoring the experience in your competitors  Digital Store can help you win online.

From working in a Plant to Managing a Region; from Supply Chain to Sales through Marketing and from Shampoo to Plant-Based Fish Alternatives, Christine Mei is a Leader that's seen (practically) it all.  Tune into this episode to hear her story: growing up in Texas, working in P&G Plant as a graduate, going to China in the early 90s, changing industries, going back to the US… and much more!

William Margaritis sat down with Daniel at Shoptalk in Vegas to go over the tech updates that most impressed him at Shoptalk last week, as well as going into the Retail vs Wholesale debate.

We are back with another episode of #TheSocialCorner hosted by Rafael Schwarz , reviewing concrete use cases for #ChatGPT .   How well does this #AI application perform in daily agency life? can it help editorial teams speed up some standard tasks or get them started on some creative work?   With all the buzz and excitement about #ChatGPT it is time to put it to the test.   More insights and updat...

Andrew Hamada , Co-Founder and CEO Reason Automation (and former Amazonian) joins us live to explain how he's helping companies gather quality data from Amazon.

Sunny Wu joins us live to speak about how she's building a Peer-to-Peer clothes rental platform.

Kait Stephens (Brij) joins us live to unleash the Power of QR in Consumer Goods.

Can  #ChatGPT  help marketing teams to create more branded content ? we are back with another episode of  #TheSocialCorner  hosted by our  #digitalmarketing  expert  Rafael Schwarz . in this episode, Rafael is looking at the potential of  #ChatGPT  for content creation.

Our guest is Sophie Wawro , President at Shoptalk , the organizers of the main events in FMCG and Retail. Join us to learn about: - What's made Shoptalk a staple event in the industry - Shoptalk Europe: what to expect - Innovations in this year's event - How to Prepare for the event   Get in touch with Sophie: sophie@shoptalk.com

We are back with another episode of #TheSocialCorner with our host Rafael Schwarz sharing insights and best practices regarding efficient content production.   Marketing teams are forced to create more branded #content than ever to engage with their audiences across multiple digital #media channels.   Last week Rafael shared how CMOs can leverage #UGC for their content needs - this week he is shar...

Sharon Lewis , Head of Digital & Data Latin America at Kimberly Clark , joins us this week to speak about how she's driving eCommerce growth and culture change in this emerging region. Tune in to learn about: Sharon's career journey across the US and LATAM Critical Success factors when driving Digital Transformation Latin America's different levels of digital maturity and the region as a testing g...

Amazon expert Martin Heubel joins us to go over Amazon's changes in the 1P Model after they announced they were not going to be working with some FMCG distributors in Euorope recently. Join us to learn about: Amazon's recent change breaking up with distributors in Europe What this means for FMCG Brands Changes in Amazon's internal vendor management structure What FMCG Brands can do to win in this...

Marketing teams are forced to create more  #content  than ever to engage with their target groups across multiple paid and owned  #media  channels and with several formats. But how can brands deliver that much content in a cost-effective way? We asked our  #marketing  expert  Rafael Schwarz  for some insights and best practices. During the next weeks Rafael will share some advise how CMOs can turn...

Christian von Alten joins us from Microsoft , where he helps FMCG companies accelerate their digital journey through cloud solutions. He's an industry veteran who's previously worked at the likes of Nestlé, Mondelez and Google.  In this episode, in which we were lucky to be joined by Peter VS Bond (AKA PVSB), from our sister podcast The CPG Guys , as a co-host, we cover: Christian's career journey...

We are back with another episode of  #TheSocialCorner , with  Rafael Schwarz  sharing his predictions for  Pinterest . More #socialmediamarketing  news, insights and updates every Thursday - powered by  The FMCG Guys  and  TERRITORY Influence (Bertelsmann Group) . #socialmedia   #digitalmarketing

Our guest is Yacine Terki , Co-Founder and CEO at Data Impact by NielsenIQ , an omnichannel analytics platform specialized in location-based analytics, sales data and AI. We invited Yacine to learn more about best practices for Brands and Retailers in the current environment, covering: Starting and growing DataImpact until its acquisition by NielsenIQ What changed in Retail during Covid Challenges...

Do you know what will happen to  Twitter  in 2023? We are back with another episode of  #TheSocialCorner , with  Rafael Schwarz  sharing his predictions for  Twitter  and how those changes will impact social media marketing for  #CPG  brands. More #marketing  news, insights and updates every Thursday - powered by  The FMCG Guys  and  TERRITORY Influence (Bertelsmann Group) .