The FMCG Guys

We are back with another episode of  #theSocialCorner  hosted by our marketing expert  Rafael Schwarz . Social  #influence  plays a massive role in consumers discovery of food and beverage products, while physical  #grocery  stores still dominate actual purchases. Here are Rafael's conclusions from a recent study with more than 3,000 grocery shoppers. more  #socialmediamarketing  insights and upda...

Paul Martin , Global Head of Retail at KPMG joins us this week to go over the "Retail's Delicate Balance" , the firm's latest industry report. Tune in to learn about: Paul's passion for a "tangible" industry like FMCG and Retail Key take away's from the Consumer Goods Forum in Kyoto and the talk of the town in the industry Company collaboration from farm to fork The 3Ps of Retail: Profit, People a...

We are back with another episode of  #theSocialCorner  hosted by  Rafael Schwarz , looking at the key social media marketing trends for the second half of 2023. Rafael is looking at the dominance of  TikTok , the growth of  #influencermarketing , the impact of  #AR  and  #VR  on online shopping and the evolution of  #socialcommerce . More social media marketing news and insights next Thursday, pow...

Nick Ashley , Managing Director Tesco Media and Insight Platform at dunnhumby joins us to share his Retail Media wisdom. With him, we'll explore how the UK largest grocer views Media and much more: Connecting Retail Media with Tesco's In-store experience #forgetthefunnel to create a true 360 brand experience Closing the loop and assessing returns on investment dunnhumby: putting a loyalty plus Ret...

We are back with another episode of  #theSocialCorner  hosted by our social media marketing expert  Rafael Schwarz . More and more brands are turning to granny influencers to engage with affluent older generations. More insights into this new  #influencermarketing  trend in our latest video powered by  The FMCG Guys  and  TERRITORY Influence (Bertelsmann Group)

Boris Rütten , Global Head of eCommerce sits with Daniel at Henkel's Content Factory to go over the required capabilities and talent required to build a best-in-class Global eCommerce team in FMCG. Tune in to learn about: Building capabilities across Amazon, brick + click, DTC and Retail Media Democratization of eCom across other functions The evolution of the Digital Leader: from specialist to ge...

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Hosted by Adeel Ansari , Head of HR Strategy, ER, Comms & DEI (DE/CH)  Dorothee Noll and usual co-host Daniel Torres Dwyer  go over the latest trends in People & Talent. Tune in to learn about: The post-COVID working scenario (working from home or the office) - Diversity and inclusion - Leveraging Social Media for Recruitment - Attracting and Retaining high potential top talents Watch on YouTube:...

Antonio Iandolo is the Chief Executive Officer at Eminence , part of the Delta Galil Group. They are a market leader in the underwear category and joins us to speak about: His experience navigating M&A Why his category is closer to FMCG than fashion given its accessibility  How his category is ideal to be truly omni-channel The importance of margin in a high volume accessible business Follow us on...

We are back with another episode of  #TheSocialCorner  with our host  Rafael Schwarz  reporting from the  Cannes Lions International Festival of Creativity . If 2015 was  #adtech 's high summer, this week has been the  #creators ' turn to plant their flags in the French riviera. #Creators  and  #influencers  have taken over the Croisette, and CMOs' schedules, at Cannes Lions this week. Social plat...

The Trade Compliance department is emerging to guide companies through an increasingly complex world. We invited  Bruna Romano , who heads it up at PUMA Group to understand: The impact of global turmoil for business How Trade Compliance can influence in a company Best Practices and pitfalls in approaching regulation How having the right Trade Compliance policy can help a company win If you enjoy t...

We are back with another episode of  #TheSocialCorner  with  Rafael Schwarz , reporting from the  Cannes Lions International Festival of Creativity . Did you know that Cannes has turned into THE go-to-event for #adtech  and  #martech  companies? and do you know why they are all there? Have a look at attached video to find out more... More news and insights from Cannes next Thursday, powered by The...

Andrey Dyatlov,  Founder and CEO of Rapid Delivery Analytics , a platform that enables FMCG brands to gather data from Q-Commerce and Rapid Delivery players, joins us to speak about:   The Evolving FMCG Landscape The Need for Real-Time Market Insights Use Cases and Success Stories The Future of Rapid Delivery in Consumer Goods

We are back with another episode of #TheSocialCorner hosted by Rafael Schwarz , looking at some new functionalities of the TikTok ad manager. If your brand is active on TikTok , you should have a look at the various #video insights available there to optimize the performance of your tiktoks. More #socialmediamarketing news and insights every Thursday, powered by The FMCG Guys and TERRITORY Influen...

Servio Calvo joins us from bread king Bimbo , where he acts as National Accounts Director, to go over his international career, his passion about sustainability and how he connects this with commercial performance. Tune in to learn about: Linking Sustainability Goals to overall business performance Involving commercial team in this industry-wide objective The Spanish Retail Market Benefits of havi...

Anna Bertoldini , Head of Employer Branding at NielsenIQ , is our guest this week. With her, Christina and Daniel explore how she leverages storytelling to build a compelling employer brand. Tune in to learn about: Building an employer brand that reflects the actual company culture Attracting and retaining top talent Balancing having a diverse team with a solid company culture Measuring success an...

Are you already leveraging the Power of People in your marketing strategies? In this latest episode of #TheSocialCorner , our #marketingstrategy expert Rafael Schwarz is sharing options for companies to better engage their employees, consumers, agency partners and advocates in times of crisis. This is the last #podcast covering marketing in times of high inflation or economic crisis - have a look...

Retail Media has really made an impact across the industry in Europe in the last year. To bring the voice of the Retailer to the show, this week we bring you Ollie Shayer , Omni-Media Director at Boots and Samuel Knights , CEO at SMG . Tune in to learn about: Best Practices when setting up a Retail Media Network How FMCG companies can better leverage this channel Connecting Retail Media Data with...

Do you know how to adjust your  #marketing  strategies in times of crisis? We are back with another episode of  #TheSocialCorner , hosted by our  #marketingstrategy  expert  Rafael Schwarz . in this episode, Rafael is evaluating options that brands have for adjusting their  #distribution  strategy in times of high inflation. Next week he will look at the importance of #people  and human partnershi...

Paola Pocci , President Africa, AsiaMEA, Australia and CEE and Member of Imperial Brands ' Executive Team, joins Daniel and new co-host Christine Nikolaou to share her global experience across markets, functions and categories. Tune in or watch on Youtube to learn about: Paola's Career background Transitioning to Imperial Brands after 22 years at P&G Advocacy Marketing & the changes happening in t...

We are back with another episode of #TheSocialCorner , hosted by our #marketing expert Rafael Schwarz .   In this episode, Rafael is evaluating options that brands have for adjusting their #pricing in times of high inflation.   Powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)

The FMCG Guys Efrain & Daniel are joined live by Jennifer Silverberg (CEO at SmartCommerce ) and Stijn Demeersseman (GM/Category Lead at Amazon ) to go over the top topics and themes exposed at Shoptalk Europe 2023.

We are back with another episode of  #TheSocialCorner  with our host  Rafael Schwarz  reporting live from the  OMR  online marketing festival in Hamburg, Germany. These last days, Hamburg has welcomed nearly 70.000 international experts from across the digital and marketing space for the #OMR2023  Festival. In keynotes by key industry leaders and international stars on multiple stages, Masterclass...

Patrick Inen , who heads up eCommerce for smart lighting brand Philips Hue at Signify , joins the podcast this week to speak about: The evolution of eCommerce since he started in 2014 Smart Lighting in Digital and eCommerce Building a unique proposition on Direct to Consumer Linking commercial and tech

We are back with another episode of  #TheSocialCorner  hosted by our  #marketing  expert  Rafael Schwarz . Last week Rafael shared his insights and learnings how to adjust #advertising  and promotion in times of crisis - this week he is talking about the impications for product  #innovation  and portfolio management. Come back next Thursday for more insights and best practices for #FMCG  brand man...