The FMCG Guys

Can HR truly become a strategic powerhouse, shaping the narrative and direction of a global company? Join Daniel as he explores this question with  Mauricio Pordomingo , a Human Resources and Talent Leader in FMCG, most notably at Pepsico. Broadcasting live from Barcelona, they delve into the evolving role of HR and its potential to be a game-changing force in the corporate realm. Watch this episo...

Oshiya Savur is the CMO at Maesa , the Bain Capital owned Beauty Accelarator. With a wealth of experience in beauty at the likes of Unilever and Revlon, she joins us to speak about her journey and how she's bringing new, exciting brands to market. Ah! And she's also a podcast host: https://www.wh-the-tech.com/   This Episode is brought to you by  Softserve Business Systems . Start a conversation a...

Alessandro Boffi joins Christina and Daniel to speak about how Mondelez International is transforming their Global Commercial Team to reach more customers globally. This Episode is brought to you by Softserve Business Systems . Start a conversation about fact-based digital transformation today by visiting  https://softservebs.com/ Topics covered in this conversation: Alex's career background acros...

David Pivk is the Chief Marketing & Digital Officer at Outdoor Apparel & Equipment company Active Brands . He joins Efrain and Daniel to explain his career journey from Slovenia to NIKE and his current role and how he approaches an omni-channel world.   This Episode is brought to you by Softserve . Start a conversation about fact-based digital transformation today by visiting https://softservebs.c...

Rob Hollands is the Chief Executive Officer at Metacask , a premium spirits online marketplace that offers both digital and physical assets. It allows you, for example, to remotely buy a Whisky cask and get bottles delivered! With him, we explore the fascinating world of Whiskies and omni-commerce. This Episode is brought to you by  Bolt Chat AI ! Visit them here:  https://www.boltchatai.com/   To...

Vitaliy Novikov is the Digital Commerce Director at Coca-Cola HBC , one of the famous beverages' main bottlers. In this conversation, we discuss front and back-end digitalization in a Consumer Goods company. This Episode is brought to you by  Bolt Chat AI ! Visit them here:  https://www.boltchatai.com/   Vitaliy's career path from General Management to Digital Digital B2B and B2C in the context of...

Mark Jagger , Global Sales Director at Sanofi Consumer Healthcare and Alain Attias , CEO at BayBridge Digital join Christina and Daniel to speak about the Digital Transformation journey they've been on together. Follow us on Instagram:  https://www.instagram.com/fmcgguys/   In this episode, you'll hear about all the ins-and-outs of a Digital Transformation in a Consumer Goods Commercial organizati...

Canada Goose is one of the key players in the premium outdoor space, especially with its iconic jackets. Their Senior Director Digital Retail EMEA, Sri Ganesh Santhiram , joins us to speak about how they are creating a true premium experience across channels. This Episode is brought to you by  Bolt Chat AI ! Visit them here:  https://www.boltchatai.com/   In this conversation, you'll hear about: C...

Katrina Smart heads up Retail Media in Europe for The Mars Agency . Get their Retail Media Scorecard here: https://www.themarsagency.com/post/retail-media-report-card-europe/   In this conversation, you'll hear all about the current Consumer Goods Commerce Media scenario in Europe and where it's headed to through: The evolution of Retail Media in the last 3 years Particularities of the European la...

Michele Dainty , Head of Shopper & Display at pladis UK & Ireland sits with Daniel at the Retail Media Summit UK to speak about Retail Media's impact on Shopper, Marketing and Sales. This Episode is brought to you by  Bolt Chat AI ! Visit them here:   https://www.boltchatai.com/   Tune in to hear about: Retail Media: from cardboard in a store to targeting shoppers full-funnel The impact RM has had...

Dario Tarulla is the SVP of Innovation Americas at Heineken, role he recenlty took up after being the CMO of Mexico. He joins Christina and Daniel to share his Marketing and Commercial wisdom. This Episode is brought to you by Bolt Chat AI ! Visit them here:   https://www.boltchatai.com/   In this episode, you'll learn about: The beer footprint in the Americas Low Alcohol, mixes and lower calorie...

Mert Damlapinar , also known as Ecommert, is an author, speaker and recognized authority in the Digital/eCom FMCG world. He's also currently Managing Principal at EPAM Systems after a tenured career in Digital with the likes of Mondelez or L'Oréal. This Episode is brought to you by Bolt Chat AI! Visit them here:  https://www.boltchatai.com/   He joined Daniel live at Henkel's Regional HQ in Vienna...

The Co-Op is the UK's Convenience Leader, with about 2,500 stores. Their Head of Customer Rewards and Retail Media, Dean Harris , sits with Daniel at the Retail Media Summit UK to speak about: The Co-Op's convenience value proposition within the UK grocery market How can FMCG Brands maximize this convenience Retail Media Network Dean's career journey Linking Loyalty, Data and Media This Episode is...

Guest Episode! The CPGGUYS are joined in this episode by Ajay Sharma, North America VP of eCommerce & Omnichannel for Bayer Consumer Health, manufacturer of iconic brands like One-A-Day, Claritin, Alka-Seltzer, & Miralax. Follow Ajay Sharma on LinkedIn :  https://www.linkedin.com/in/ajay-sharma-26900360/ Follow Bayer on Linkedin :   https://www.linkedin.com/company/bayer/ Follow Bayer online at: ...

Martin Frech , Chief Strategy Officer at Market Expansion Leader DKSH and a Non-Executive Board Member joined Daniel some months back to speak about: His transition from Consulting into the industry How to get into operational and P&L roles Major pitfalls when moving regions Non-Executive work and the world of Private Equity This episode is brought to you by  CommerceIQ . Download the free chrome...

Christina, Daniel and Efrain speak about the podcast and their personal highlights in 2023 and go over this year's most dowloaded episodes: Sunil D'Souza: https://www.fmcgguys.com/sunil-dsouza-chief-executive-officer-at-tata-consumer-products-consumer-goods-in-india/   Rolf Oosterhoff: https://www.fmcgguys.com/rolf-oosterhoff-vp-retail-media-at-albert-heijn-on-giving-brands-a-superior-digital-expo...

John Maltman is CommerceIQ 's Chief Customer Officer. He joins Daniel and Efrain to speak about: John's career in FMCG and Retail Executive leadership and becoming an entrepreneur at 55 Brands going towards building a connected solution How can digital commerce drive conversion and build a brand? What measures should we use to analyze media success Best in class content production This episode is...

Daniel sits down with James Chandler , Chief Marketing Officer at the IAB UK (the industry body for digital advertisitng), at the Retail Media Summit UK to speak about: The IAB's interaction with Brands and Retailers Why media standardisation is a focus topic in the industry right now  James' career path prior to IAB How to bring all the relevant industry players to the table for the greater good....

Michael Schuh is the VP, Media Strategy & Product, Kroger Precision Marketing at 84.51˚ , the Retail Media Network of the US-based grocer. He sat down with Daniel at the Retail Media Sumit UK to speak about: Developing Retail Media at Kroger: Turning insights into actions Kroger's USP linked to their loyalty card Media Standardization as a purpose & way to raise the bar for the consumer How can FM...

Hakan and Ester from  Bolt Insight join Daniel and Efrain to speak about how their Chat AI tool is disrupting FMCG Market Research by delivering qualitative consumer insights at scale. Learn more about Bolt Insight: https://www.boltinsight.com/ https://www.boltchatai.com/ https://www.linkedin.com/company/boltinsight/ Check out the Xmas BoltChatAI generated reports: UK X-mas Report US X-mas Report...

Cristina Kenz from Kraft Heinz joins Efrain and Daniel to speak about how her career, which started with a backpacking trip in Australia, has driven her to foster a culture of innovative and sustainable growth at Kraft Heinz. This episode is brought to you by  CommerceIQ . Download the free chrome extension here:  https://growth.commerceiq.ai/fmcgguys   Main topics covered in this conversation are...

This episode is brought to you by  CommerceIQ . Download the free chrome extension here:  https://growth.commerceiq.ai/fmcgguys   The Path to Purchase Institute ( P2PI ) is a member organization and publication that serves commerce marketers. Their Editorial Director Jessie Dowd sits with Daniel Torres at the Retail Media Summit UK (Organized by P2PI and SMG) to speak about: The media boom that we...

Siobhán Géhin , Roland Berger 's London Office Consumer and Retail Lead, joins Christina and Daniel to speak about the transformation happening in FMCG's Food Category. This episode is brought to you by  CommerceIQ . Download the free chrome extension here:  https://growth.commerceiq.ai/fmcgguys Topics Covered in this conversation: The drivers of transformation in Foods: Regulation, Consumers, Ret...

With a unique background in start-ups, Consulting, Consumer Healthcare and FMCG, and experience in LATAM and Europe, Celso Borges Shimabukuro is the VP and Head of eCommerce for Europe at Pepsico . This episode is brought to you by  CommerceIQ . Download the free chrome extension here:  https://growth.commerceiq.ai/fmcgguys Celso joins Daniel to speak about: His unique career kick-off launching st...

Mandy Critchley is a Global Account Director at CommerceIQ , where she partners with top FMCG companies to help them win on the Digital Shelf. By the way, you can download their Chrome Plug-in here : https://growth.commerceiq.ai/fmcgguys   In this episode, you'll hear about: The evolution of the Retail landscape and challenges for eCommerce strategies it presents FMCG Brands' opportunities in Reta...