The FMCG Guys

How can companies come up with new, relevant innovations without proper quality insights? Our guests Joris de Bruyne (CEO at EyeSee ) and Joanna Dumont (VP Insights with experience at Danone and Colgate) join us to explain how today's technologies can give better, more complete and accurate answers to the classic questions when it comes to understanding the consumer. Get ready for a deep dive into...

Our guest today is one of the rising stars in Retail. With a background in Retail blue chips like Arcadia and Levi's, Maddy Booker-Price is now the Head of eCommerce at  Urban Outfitters . She joins the podcast to speak about how the role of Digital has become more central in Retail organizations during her career through: The role of an omni-channel Director in 2024 Working with cross-functional...

The consumer journey in today's connected world is more complex and blurry then ever. In this episode, we bring you two experts from PriceSpider , the world's leading commerce platform: Rae Guimond , Director GTM Strategy and Brett Banner , SVP Strategy. With them, we'll aim to unpack all the complexity and deliver actionable outcomes for progressive FMCG brands. Coinciding with the publishing of...

Neil Reynolds heads up the Global Digital Commerce Business Unit at Mars Snacking. With a global multifunctional team, his scope spans across Pure Play Key Accounts, Capability Building, Portfolio Development and eB2B, giving him a unique point of view of the state of FMCG in today's Commerce. He joins Efrain and Daniel to speak about: His unique career path from mainstream P&L (Sales and General...

Eva   Gallocchio is the Chief eCommerce, CRM and Customer Officer at the Iconic Italian illycaffè . She joins the pod to explain her fascinating path from Accenture to Diesel and now in coffee, having interacted with the consumer across multiple touchpoints and globally, having worked in both Europe and the US.   In this podcast, Efrain and Daniel speak with Eva about: The changing Consumer and ho...

Our guest is Peter Vasilyev , Business Development Director Europe at Ailet , an Image Recognition Solution. He joins the show to speak about how this technology can empower FMCG sales forces, as well as Retailers and Distributors to really get a deep understanding of brand and category performance through quality data at scale. Tune into this conversation to learn about: How Image Recognition Tec...

Julie Laurens ' career is one of a kind. Having studied law in her native France, she took a turn early on, ending up doing Marketing in the UK, from where she switched to eBay. At the tech giant, she lived in 3 countries (UK, Switzerland, US). This experience in a Digital company opened the door for her to digital roles... in FMCG! First at Pernod Ricard and now at Pierre Fabre . She joins Christ...

Claire Wyatt is the VP of Business Strategy & Marketing Science at Albertsons Media Collective , the Retail Media Network of one of the US' top grocers: Albertsons. She joins Daniel live from Path to Purchase's Retail Media Summit Canada . Watch on YouTube: https://youtu.be/KmInwjw_8EM   Listen to Claire Wyatt on The CPG Guys in 2022: https://www.podpage.com/cpgguys/claire-wyatt/   In this convers...

Chris Perry , one of the pioneers of FMCG eCommerce, is finally on The FMCG Guys! Currently co-heading firstmovr , he's on a mission to educate & empower people and organizations embrace the fast pace of change in today's Retail and Consumer World. Jump on the show & you'll learn about: A career that went from FMCG to Agency and back! Starting firstmovr and what this movement is all about Challeng...

Richard Rodgers heads up Marketing for Keurig's Capsules and Machines in Canada. The famous Keurig Coffee brands is part of the Keurig Dr. Pepper company. Watch on YouTube: https://youtu.be/DmlnMkKwtYI   He joined Daniel live at the Retail Media Summit in Toronto to speak about: Keurig Dr. Pepper's portfolio of brands and category His own journey from managing the physical to the Digital shelf Med...

Founded in 1894, Bata is a company with an amazing legacy which is now looking into the future. Roger Graell , their Chief Digital Officer, joins the show to speak about how he's creating a channeless consumer-centric experience and being a catalyst for change for a company of 5,000 stores and 4 sales channels. Tune in to learn about: The objectives he sets when approaching a Digital Business His...

Walmart is celebrating 30 years in Canada this spring. Leanne Gibson , who heads up their Retail Media Division, Walmart Connect , in Canada, joins Daniel at P2PI's Retail Media Summit in Toronto. Watch on YouTube: https://youtu.be/ywXadPFadlg   In this conversation, you'll hear about: Walmart Canada´s focus in Retail Media: growing the search business, measurement and in-store How the Canadian di...

2024 Update: Vijay Talwar is now the Chief Commercial and Digital Officer at Travel Retail Leader Avolta . The FMCG Guys, Daniel and Efrain, are joined in this episode by Vijay Talwar , a proven business leader at Foot Locker, Nike, and Blue Nile, who was named the CEO of eCommerce player Wish shortly after recording this episode. Vijay shared several learnings from his prestigious career, reflect...

Advance is Loblaw's Platform for Loyalty, Data & Analytics and Retail Media. Loblaw's is one of Canada's Grocers, with 2,400 stores and 190,000 employees across several banners. Their VP Sales, Marketing & Client Success Ryan Webber joins Daniel live from Path to Purchase Institute 's Retail Media Summit Canada in Toronto, where he was the opening speaker. Watch on YouTube: https://youtu.be/S9Ly_A...

Tulika Pandey is the eCommerce and Shopper Marketing Lead, Canada at WK Kellogg (The Cereal spin off of Kellogg's). Watch on YouTube: https://www.youtube.com/watch?v=KLyDIF8bFgE   She joins Daniel live from the Retail Media Summit Canada (organized by the Path to Purchase Institute ) to speak about how she leads a sales strategy agenda in an omni-channel world through: Her unique role managing bot...

Cyndi Loza is the Managing Director, Member Content at Path to Purchase Institute ( P2PI ), a member organization and publication that serves commerce marketers in Consumer Goods & Retail. Watch on YouTube: https://youtu.be/DBmiJOQQ_4Q   She joins Daniel live from the first edition of  Retail Media Summit Canada   in Toronto, to go over: Current trends in Retail Media How P2PI is helping Retailers...

Zakir Karim , VP Functional Nutrition South Asia at Unilever , based in Mumbai, is a Portuguese national with a fascinating background. He started his career in his native Portugal, where he grew within the ranks of the Anglo-Dutch conglomerate. Later on, he went international (Netherlands, France, now India) and developed a taste and speciality for business turnarounds. He joins the pod to speak...

What comes to mind when you think of Cannabis? Rico Uesluek , CEO of Marry Jane , one of Europe's largest producers, joined Daniel to speak about the state of the category and where it's headed to. With a background in Coca-Cola and Logitech, he will challenge many of your preconceptions through: His transition from small business to large blue-chip to CEO in the up-and-coming Cannabis industry Th...

Olivier Proust is a Suppy Chain leader that's specialized in transforming Operations of mid-sized multinationals. Currenlty responsible for Conair 's (the owner of Babyliss) Supply Chain for EMEA, he joins Daniel and Efrain to explore the secrets behind change and why enjoys working in this size of Consumer Goods companies. In this conversation, you'll hear about: Being French yet starting a caree...

Does Digital Transformation have to be hard? Is there a way to dodge some of the common headaches and understand the reality versus the myths? Watch on YouTube here: https://www.youtube.com/watch?v=YKP3JMn8nzU&t=2057s   Meet Tomasz Kozlowski , the VP of Global Sales at SoftServe Business Systems . He's not just any expert; he's a mythbuster who's spent the last 15 years helping FMCG companies find...

Daniel is joined by guest co-host David Sloff in a conversation with FMCG Retail Expert and former Coca-Cola CCO Europe Jacques Van Cauwenberge in this conversation. With him, we explore the current challenging scenario between FMCG Brands and Supermarkets in Europe, and also what's the route to a more strategic, positive and, ultimately, profitable and growth-oriented relationship. This Episode i...

Revenue Management is one of the hot topics in the Consumer Goods industry this 2024. Gustavo Mendonça , who has driven transformation at the function at Kraft Heinz , joins us to discuss why this function is strategic and how it's being transformed by digital. This Episode is brought to you by  Softserve Business System . Start a conversation about fact-based digital transformation today by visit...

Paul Wright has done it all: big business, small companies, run his own business... and now heads up advertising for Uber (their classic ride app plus Eats), a unique opportunity when you have a customer base of 150 million users! He joins us to speak about how they are building a robust and attractive media offering for FMCG and Retail brands. This Episode is brought to you by  Softserve Business...

Nicolas Kroeger , one of Europe's top voices in Retail Trends and current ad interim Chief Digital Officer at Manor AG, Switzeland's largest Department Store, joins Daniel live in Barcelona to go over what's happening in Retail in the old continent. Watch this episode on YouTube: https://www.youtube.com/watch?v=-Ik6mmBdRz8   This Episode is brought to you by  Softserve Business System . Start a co...

Ever wondered what running supermarkets in a remote country like Iceland looks like? Daniel was lucky enough to learn this in this fascinating in-person interview live from Keflavík. Our guest (and host, in this occasion!) is  Gunnur Gunnarsdóttir , who runs both Retail and Human Resources at Samkaup , one of the island's main players in FMCG Retail with a number of banners. This Episode is brough...