The Fitness Business Podcast with Erin Dimond and Jordan Dugger

I wanted to update you all about what's been going on in my life in terms of my postpartum experience and what I and we have done differently the second time around that has worked better for us than the first time with Jaxson. If you are a soon to be mom or thinking about it, I want to cover what it's really been like for me at least and I hope you gain some insight and inspiration from it!   Tim...

Coming at you with another Content Makeover Series and this one while you might not be training WWE superstars can still definitely apply to you! We'll be breaking down the coach that got Stone Cold Steve Austin ready in his late 50's and if you coach an older population, these tips will help you stand out and get their attention.   Time Stamps:   (0:45) Stone Cold Steve Austin's Coach (1:21) The...

Not getting the conversions you want with your content and your Instagram account? This episode is for you! I'm going to breakdown one of our client's Instagram's inside of IFCA and explain the need for clarity, social proof, and why you need to speak directly to a specific type of individual.   Time Stamps:   (0:30) Instagram Audit For One of Our Clients (1:18) Breaking Down The Bio (3:07) Clarit...

We recently got back from a vacation trip to our lakehouse in Georgia and made 129k without opening Slack or any work app. This didn't happen overnight as we've built an incredible team and systems but this is possible for you too. I want to breakdown the 5 key steps of how we help our IFCA clients do this systematically and if you DM me "Client Engine" on Instagram, I'll send you a full 4 minute...

Short and to the point episode around a topic I get a lot of questions around and that is when should you establish your LLC and make your business legitimate. Immediately? Can I wait? The take home message in this episode is don't let it be the excuse for not taking action. Market and deliver your coaching services and establish the LLC when it becomes a constraint to growth. Listen in as I expla...

There are 5 distinct business killers we see all the time in the industry and in today's episode, I want to help you avoid them. We'll be talking about massive action, overwhelm, solving today's problems, comparison, and patience. Then, I'll share what 6 figure coaches do to navigate these hurdles.   Time Stamps:   (0:48) #1: Not Taking Massive Action (2:18) #2: Too Many Things At Once (3:49) #3:...

Click Here To Apply For The $200,000 Scholarship! This is one of those episodes I really wish I had when I started or felt stuck on my entrepreneurship journey because what I'm going to share with you today will get you back on track and remind you what's important when it comes to being a business owner and coach. I'm going to go through the 7 mindset and skill upgrades you need to constantly be...

Click Here To Apply For The $200,000 Scholarship! If you've been wanting to join IFCA for awhile but haven't pulled the trigger, take this as your sign that it's time. I'm going to share why we are giving away 200k in grants inside of IFCA and why it's your time to become the proven leader you're meant to be.    Time Stamps:   (0:39) Why Most Coaches Stay Stuck (1:22) Vanity to Client Metrics (2:3...

Want to know if your ads are really working so you aren't just burning money? In today's episode, I'll explain how ads actually work when it comes to lead generation and conversion in your business, the two funnels we see working really well inside of IFCA right now, how to build trust with the ad platform, and more!   Time Stamps:   (0:08) How To Know If Your Ads Are Actually Working (1:15) How A...

If you are wanting to scale your coaching business in 2025 and beyond, please learn from our lessons and successes. I wish I had this episode when I was coming up because I would have avoided countless hours of things that just don't work. I'll explain the Jordan and I with our Transform2gether program, what contributed to that, and why those principles still work right now.   Time Stamps:   (0:28...

I (Jordan) was recently on an expert panel hosted by Trainerize and I wanted to share the discussion with you our podcast fam. We talk about how to stay relevant as a coach in 2025, how to automate certain administrative tasks, how to avoid burnout as a business owner, and more!   Time Stamps:   (4:02) Why People Pay For Personal Trainers (6:50) Staying Relevant As A Coach (9:24) Automating Admini...

There are seemingly endless options when it comes to your offer structure and depending on what coach or guru you listen to, they all work. After helping thousands of online fitness coaches and selling a fitness coaching company, there are certain offers structures that just plain don't work and we don't want you to spend hours and hours trying something that is doomed to fail. I'm going to cover...

Wrapping up our profit series, the limiting belief I hear all the time inside of IFCA from coaches is "should I share my profit numbers with my team?" Yes and there's a right way and a lot of very wrong ways to go about this. In this episode, I'll explain why you should be transparent with your team, how to cut the right costs to be more profitable, the concept of strategic costs, and more.   Time...

Today's episode is the profit conversation you probably haven't had but need right now. I'm not going to go into all the logistics and boring facts about why profit is important. Instead, I'm going to share with you why profit is about making you and your company better for your clients, your team, and the world. I'll also talk about why business owners resist profits and how you can be different....

On Episode 636, we had IFCA clients Justin and Amy join us to talk about data tracking, getting leads, and their client avatar. In Part 2 which we want to share with you today, we talk about hiring and scaling. You'll get a unique perspective from their answers as they own other businesses but this was the first time they went from online coach to true owner and they shared some lessons you can le...

If you feel like all you do is work inside the business, deliver your coaching, and have no additional time to work ON the business, this reality is keeping you stuck. I know because it kept me stuck for years even working 70 hour weeks. In today's episode, I'm going to share the difference between a creator and an operator, why you need both (or the mentality of both at different points), and how...

You saved 10+ hours a week automating tasks using AI… now what ? The time you're saving shouldn't be going to Netflix but these 3 areas I'm going to cover in this Part 2 episode. We'll talk about how to build a true community, create experiences that transform, and how to create truly personalized coaching.   Time Stamps:   (0:28) Last Episode (1:20) Area #1: Building A True Community (3:24) Area...

Creating automatons with AI has never been easier and I don't want you to get left behind in this industry if you haven't started implementing these tools in your business. I am going to share 4 big coaching tasks you're probably spending too much time on that AI can help you with and even create a better product and experience for your clients. Stay tuned for Part 2 where we will cover how to imp...

175k may seem like an astronomical amount to spend on your health (and I kind of agree) but what is more important than fueling the very thing that's responsible for your success? Your body and your brain, especially as a fitness professional. In this episode, I'm going to go deep with my protocols and what I've done over the last 20 years but more specifically what I'm doing now for optimal perfo...

If your life is good on paper but internally your crumbling on the inside because the healthcare industry isn't the safe and meaningful avenue you intended, this episode is for you. We have helped many health practitioners escape the formal healthcare trap and help them build a business of their own that actually helps individuals and doesn't treat them like a number. Listen in on why building you...

If you're tired of hearing about niching down but you still aren't charging what you are worth, our hope is this episode finally wakes you up and allows you to take action on making your offer specialized to a certain group of people who need and want a unique type of problem solved.  An online fitness coach offering exercise, nutrition, and mindset coaching is a dime a dozen these days but helpin...

There are ways to copy what's working right now when it comes to content that isn't stealing… not quite. We aren't talking about straight plagiarism. That's for scumbags. We are talking about iterating on what's working and formatting it to your offer and audience using ChatGPT. In this episode, we'll go through what's been working well for our students increasing their organic reach and how you c...

You've done all the work to bring a potential client to the table and you are now at the part of the conversation where many inexperienced coaches fumble the bag. If you want to sit on the same side of the table as the prospect and actually help them, listen to this episode. I'll break down a way you can have a clear and honest conversation about finances and do what's best for the prospect but al...

Excited for you to hear this conversation with two IFCA clients Justin and Amy who are doing incredible inside their coaching business while running another business. They are not new to entrepreneurship and with some tweaks working with us, they have skyrocketed. Listen in as we discuss why KPI's and data are king, the impact of knowing your ideal client avatar, lead generation, and more!   Time...

I get it… you want to be there for your clients 24/7 and give them an incredible experience with you. This will ultimately lead to burnout and resentment as I've seen it so many times with our clients and myself a few years ago. What's the solution to this? Systems. We want our clients to eventually be self-sufficient and the three tier system I am going to share with you today will not only level...