Finn Thormeier
The Executive Brand Podcast
In this podcast, Finn Thormeier, Founder of Project 33, shares the best Founder Branding and Executive Thought Leadership strategies & playbooks. Prior guests include Jason Fried, David Heinemeier Hansson, Henry Schuck, Megan Bowen, Guillaume Moubeche, Josh Braun, Todd Busler, Peter Caputa, Chris Walker, Greg Head, Adam Robinson, Gal Aga, Alina Vandenbergh, Alec Paul, Melissa Kwan and many more. Key Topics: Demand Gen, SaaS Growth, B2B Marketing, B2B Content, Linkedin, Personal Branding, Founder Branding and Executive Branding. www.executivebrand.org
Author
Finn Thormeier
Category
Podcast website
Latest episode
Jul 10, 2026
Where to listen?
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Episodes
Peter Caputa: 7 Ways You Need to Tweak Your Marketing Strategy in 2024 12.01.2024 57:20
Peter Caputa must be one of the most active software CEOs on Linkedin - and it's not for nothing. After being VP of Sales at Hubspot, Peter joined Databox ($8M ARR b2b SaaS) in 2017 as CEO. And they are growing fast. Peter Caputa: https://www.linkedin.com/in/pc4media/ Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (...
Kevin Bobowski: How B2B Marketing is Changing in the New Era of Efficiency 12.01.2024 44:34
Kevin Bobowski: https://www.linkedin.com/in/kevin-bobowski/ Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsag...
Finn Thormeier: How to Start a CEO Thought Leadership Program in 2024 08.01.2024 36:14
Website: https://www.project33.io/ LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentm...
Finn Thormeier: How to Grow Your B2B SaaS Business in 2024 25.12.2023 32:01
Behrad LinkedIn: https://www.linkedin.com/in/behradmirafshar/ Behard Podcast: https://open.spotify.com/show/5GRT4OVeflkw4EkMG5rxja Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedi...
Patrick Trümpi: Why Is the CSO at Unique Posting on LinkedIn? 18.12.2023 52:03
Patrick: https://www.linkedin.com/in/patrick-tr%C3%BCmpi/?originalSubdomain=ch Unique: https://www.unique.ch/homepage Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobi...
Kevin Indig: Is SEO the Right Lever for Your B2B SaaS Startup? 11.12.2023 59:57
Kevin Indig: https://www.linkedin.com/in/kevinindig/ Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #l...
Udi Ledergor: How Gong Established & Designed Their Own Category 05.12.2023 57:32
Gong Website: https://www.gong.io/ Gong LinkedIn: https://www.linkedin.com/company/gong-io/ Udi LinkedIn: https://www.linkedin.com/in/udiledergor/ Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): htt...
Philipp Ströhemann: How to Bootstrap SaaS to $10M 27.11.2023 1:04:51
Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #...
Justin Rowe: How to Fuel Your LinkedIn Ads and Scale Efficiently 23.11.2023 1:07:25
Justin Rowe: LinkedIn: https://www.linkedin.com/in/justin-rowe-4043339b/ YouTube: https://www.youtube.com/channel/UCATGD6P27kWXDVuaAZeZBuQ Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www...
Jason Fried on Bootstrapping vs VC and Profit vs Revenue 16.11.2023 48:56
Jason Fried is the co-founder and CEO of 37signals, the company behind Basecamp and HEY. In this episode, Jason breaks down why they’ve stayed bootstrapped and profitable for 25 years, how they ship without meetings or metrics, and why the best software is always built for yourself first. He also shares why “working more” isn’t the answer and how 40-hour workweeks can lead to more creative output,...
Peter Caputa: How Databox Is Generating 6K Product Signups/Month Using LinkedIn 23.10.2023 49:07
Peter Caputa must be one of the most active software CEOs on Linkedin - and it's not for nothing. After being VP of Sales at Hubspot, Peter joined Databox ($8M ARR b2b SaaS) in 2017 as CEO. And they are growing fast. So I'm super excited that in this week's Founder-Led Marketing Episode, we'll dive into how Databox is leveraging Co-Marketing and Peter's Linkedin to generate 6,0...
How to Repurpose Your LinkedIn Posts 17.10.2023 30:22
We repurpose our Linkedin posts in 9 other channels: - Youtube (regular + Shorts) - Website for SEO - An email newsletter - Podcast on Spotify & Apple - Linkedin Ads - Meta/Facebook Ads - Instagram - TikTok Why? To give them longevity and increase conversions across platforms. So I will break down our exact 9-step repurposing framework. Website: https://www.project33.io/ Podcast: https://open....
Anurag Gupta: Lessons from AWS & How to get Past the $1M ARR Hurdle 09.10.2023 44:00
Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #...
How to Overcome Common Problems When Implementing Founder-Led Marketing 05.10.2023 34:28
Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #...
How to incorporate Founder-Led Marketing on Linkedin into your Marketing Strategy 23.09.2023 43:37
Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #...
Aleksandr Yampolskiy: Lessons From Scaling SecurityScorecard from $1M to $10M in ARR 19.09.2023 47:32
“What should the CEO focus on when scaling from $1M to $10M in ARR?” Here’s what Alex Yampolskyi (Co-Founder & CEO at Security Scorecard) had to say: “There’s no playbook for being a CEO. It’s about your unique strengths. For example, I suck at financial P&L modeling, but always ensure it’s validated by my team. Your priorities as a leader constantly shift, sometimes from week to week. Ho...
B2B vs B2C: What BMW, Olive Garden and a Local Shoe Store in Berlin Can Teach B2B Companies About Marketing 14.09.2023 28:42
B2B vs B2C: What BMW, Olive Garden and a Local Shoe Store in Berlin Can Teach B2B Companies About Marketing. Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelen...
Cutting Google Ads: Unlocking Loxo's $100k Google Ads Savings Strategy with Sam Kuehnle 09.09.2023 58:04
Cutting Google Ads: Unlocking Loxo's $100k Google Ads Savings Strategy with Sam Kuehnle Sam Kuehnle: https://www.linkedin.com/in/samkuehnle/ Loxo: https://loxo.co/ Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/...
Navigating Growth: Founder-Led Marketing vs. Founder Branding 05.09.2023 53:57
Navigating Growth: Founder-Led Marketing vs. Founder Branding Belen Wagaw: https://www.linkedin.com/in/belenwagaw/ Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi) : https://www.linkedin.com/in/tobias...
The Power of Founder-Led Marketing: Lessons From Founderpath, SaaStr & Refine Labs 30.08.2023 35:11
Welcome to The Founder-Led Marketing Show, the podcast that helps B2B SaaS founders and CEOs create awareness for their solutions, build trust and credibility in their market, generate inbound demos, and drive efficient growth In this episode, we talk about: The Power of Founder-Led Marketing: Lessons From Founderpath, SaaStr & Refine Labs. Thank you for tuning in - enjoy the episode! Website:...
How we Generated $102K Revenue From 1 Ad | The Founder-Led Marketing Show 23.08.2023 39:55
Welcome to The Founder-Led Marketing Show, the podcast that helps B2B SaaS founders and CEOs create awareness for their solutions, build trust and credibility in their market, generate inbound demos, and drive efficient growth In this episode, we talk about: How to Generate $102K Revenue From 1 Ad. Thank you for tuning in - enjoy the episode! Website: https://www.project33.io/ Podcast: https://ope...
How to Gain Credibility as Software Startup & Why Founders Need to Be Involved in Their Marketing | The Founder-Led Marketing Show 19.08.2023 32:19
Welcome to The Founder-Led Marketing Show, the podcast that helps B2B SaaS founders and CEOs create awareness for their solutions, build trust and credibility in their market, generate inbound demos, and drive efficient growth. In this episode, we talk about: - Why founders need to be involved in their marketing - Why One Post a Week Isn't Enough - The Downside of Founder Branding - Why social...
How Nathan Latka is leveraging founder-led marketing, How to shorten your marketing cycles, Facebook Ads vs LinkedIn Ads | The Founder-Led Marketing Show #18 29.07.2023 31:06
In this episode, we talk about Founder-led Marketing vs Demand Gen, facebook ads vs LinkedIn ads, how Founder-Led Marketing helps your salespeople, how Nathan Latka is leveraging founder-led marketing, how to shorten your marketing cycles, 3 reasons why video outweighs other content formats, CNBC interview vs LinkedIn content and 6 popular B2B marketing strategies that don’t work. Website: https:/...
Linkedin Ads Masterclass with Justin Rowe & Finn Thormeier — Live Q&A 6 | The Founder-Led Marketing Show #17 22.07.2023 1:03:00
Justin Rowe: LinkedIn: https://www.linkedin.com/in/justin-rowe-4043339b/ YouTube: https://www.youtube.com/channel/UCATGD6P27kWXDVuaAZeZBuQ Project 33: Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi):...
How to Implement Founder-Led Marketing, The #1 Benefit of Founder-Led Marketing, How Founder-Led Marketing Makes Sales Easier | The Founder-Led Marketing Show #16 18.06.2023 26:15
In this episode, we talk about how to implement Founder-Led Marketing, 4 content pillars for a strong Founder-Led Marketing strategy, how to turn your Founder into a 24/7 salesperson, the #1 benefit of Founder-Led Marketing, how Founder-Led Marketing makes sales easier, the 3 types of trust in Founder-Led Marketing, our blueprint for successful Founder-Led Marketing. Website: https://www.project33...
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