The Executive Brand Podcast

I’m trying a new format! I bring on founders who want to take their LinkedIn more seriously, they tell me what they’re already doing / trying, and I coach them through what I’d change to grow faster and drive more revenue . Bear with me as I get better at these!!! First up: Jonathan Bland , co-founder of Omni Lab , a demand gen agency. They’re 14 people, doing over $3m in revenue, and ICP is Heads...

If you ever wondered if you can have fun on Linkedin AND still make it a major revenue channel for your startup, the answer is, surprisingly… yes. Hendrik Ojamaa is the co-founder of Jungler, a GTM tool that tracks signals. He started posting in February, but it’s almost all parody content and shitposts. Today, about 8 months later, he added 10k followers, gets about 1.2m impressions a month, and...

Dave Kellogg is a consultant, startup advisor, and founder of Kellblog.com. He built one of the most senior audiences I’ve ever seen, which is why I’ve been wanting to have him on the show for a loooong time (thanks for the intro Tom Wentworth). Before starting his consulting career in 2019, Dave spent over 30 years in various executive roles at enterprise software companies: CEO at Planful (then...

Work with me: https://thormeier.co/ I help SaaS / AI founders grow faster on LinkedIn, build a stronger founder brand, and drive more revenue from it. Track record / why I have the audacity to teach this stuff: 1. Grew my LinkedIn to 43,000 followers 2. Which to date has generated about $3.2m in revenue for myself 3. Built a LinkedIn ghostwriting agency (Project 33) to 7 people and $100k/month, wh...

David Fallarme is the VP Marketing at Owner.com (Series D, valued at $2.3B), an AI platform for restaurant owners. Before Owner.com, he ran marketing for Asia at HubSpot. Owner.com built one of the most prominent founder brands and Youtube channels in B2B. They invested $1m into brand when they were still doing only $10m in ARR (now doing over $100m), resulting in 27M impressions last year, with o...

Jillian Richardson is a Linkedin ghostwriter and runs “Make LinkedIn Weird”. Before degenerating into Linkedin work (I’m allowed to say this because I do Linkedin work), she did standup comedy and 6 years of improv training, which is where she gets her inspiration from. In this episode, we talk about why you should be weirder on Linkedin, how to find your flavor of weird, whether you can say the w...

Dan Slagen is the CMO & Chief AI Transformation Officer (CAITO) at Zapier. He joined just over a year ago as SVP Marketing, and recently got promoted to own the company-wide AI transformation mandate. Before Zapier, he was CMO at Tomorrow.io, where he helped grow the company from $2M ARR to a $1B+ valuation, CMO & Chief Culture Officer at ThriveHive, and Head of Global Advertising at HubSpot. In t...

Patrick Spychalski is the co-founder of The Kiln, a leading GTM engineering agency and one of only six Clay Elite Studios, their highest partnership tier. They recently got acquired by 2X. Before The Kiln, Patrick helped Clay stand up its early social, events and partnership motions, back when Clay had just invented the term “GTM engineer”. In this episode, we talk about the state of GTM engineeri...

This episode is a bit different. A little over a year ago, I listened to a podcast between Jonathan and Jason Fried, the co-founder of Basecamp/37signals. I had known Jonathan for a while, and I’m a big fan of Jason Fried, but the episode was very different — it was almost like a therapy session. Jonathan had reached out to Jason for some general business and life advice, and instead of keeping it...

Kyle Poyar is the founder and writer of the wildly popular Growth Unhinged, a newsletter with over 85,000 subscribers about pricing, monetization and GTM. He also has over 110,000 followers on Linkedin. He started the newsletter in March 2021 as a side project and went all-in about a year ago. Since then, his one-person business is doing over 7-figures a year , between brand partnerships, subscrib...

Adam Holmgren is the co-founder & CEO of Fibbler, a paid ads attribution tool that connects your Linkedin and Google ad accounts to your CRM and calculates influenced pipeline and revenue. They are bootstrapped, roughly 2.5 years in, and they just hit $1M ARR with a team of two. Before Fibbler, Adam was Head of Demand Gen at Rillion and GetAccept. In this episode, we talk about how Adam batch writ...

Kevin White is the Head of Marketing at Scrunch AI, an AI visibility and agent experience platform just acquired by Sitecore. Before Scrunch AI, Kevin was Head of Marketing & GTM Strategy at Common Room, Head of Marketing at Retool, and Head of Growth Marketing at Segment, which was acquired by Twilio. In this episode, we talk about how to market when AI agents are your PRIMARY website visitor, th...

Peter Caputa is the CEO at Databox (analytics platform, doing about $10m ARR) and ex-VP Sales at HubSpot. This is his 4th time on the podcast, which is the record. Since the first time I had him on the show about 3 years ago in Oct 2023, he has been extremely consistent on Linkedin, building his CEO brand. He recently posted about a Claude Skill he built that streamlined how he writes his Linkedin...

Tom Wentworth is the CMO at incident.io, and the most AI-pilled marketing leader I’ve talked to. Before incident.io, Tom was CMO at Recorded Future, RapidMiner, Acquia and Optimizely. You can call that quite a track record. In this episode, I have Tom show and explain how he runs marketing from inside Claude Code, his “agency agent” that builds Linkedin campaigns autonomously, why engineers are ta...

Trinity Nguyen is the CMO at UserGems, where she also leads their AI GTM function. UserGems is an ABM platform used by companies like Crowdstrike, Gong, Box, and our friends at Sendoso. And… THEY EAT THEIR OWN DOG FOOD (or drink their own champagne). Trinity has been running UserGems’ own ABX program for the last 6 years and iterated and improved on it every year. It now drives over 30% of their o...

Melissa Rosenthal is the co-founder of Outlever, where she’s Editor-in-Chief of its two publications: State of Brand and State of AI. Before Outlever, she was Chief Creative Officer at ClickUp, EVP of Creative Strategy at Cheddar, and Global VP of Creative at BuzzFeed. In the 3 months since she launched State of Brand, they’ve hit roughly 1.5M monthly readers, and her own Linkedin went from 100k i...

Don Jeter is the CMO at Torq, a series D enterprise cybersecurity company (valued at $1.2B) that’s notorious for its “out there” brand, unusual visual identity, and bold marketing stunts. Their stunts include a 40-foot inflatable skeleton with pterodactyls firing lasers and a monster truck parked at their conference booth, a tattoo bus at RSA (99 ACTUAL tattoos done), CISO karaoke, hiring former p...

Tycho Luijten is one of the most viral people on LinkedIn right now. He rose to LinkedIn fame on April 15th 2025 when him and Steven van Marle published a video called “The Wolf of Wall Street… but then it’s B2B marketing.” - which went absolutely bonkers. I now sits at over 11,000 likes and a total of over 5 million impressions. Since then, they’ve cracked the code of going viral on Linkedin, and...

Jeff Barr is the VP & Chief Evangelist at AWS. He joined Amazon in 2002 and wrote the very first post on the AWS blog in 2004. Over the next 20 years, he published more than 3,000 blog posts and helped turn AWS into the behemoth it is today. In 2003, he was part of a brainstorming session at Jeff Bezos’ house with Jeff and Andy Jassy to come up with the ideas that became the foundational building...

Emily Kramer is the founder of the wildly popular MKT1 newsletter with over 80k subscribers, where she writes long-form essays on marketing trends, strategies, and tactics for B2B startups. Before starting MKT1, she was VP Marketing at Carta from their series C through E, VP Marketing at Astro, which was acquired by Slack, and Head of Marketing at Asana, where she built their marketing team from 1...

Shane Hedge and Ariel Rubin are the CEO and Head of Content of Air respectively. Air is a Creative Ops Platform used by enterprise creative teams at companies like Google, Warby Parker, Perplexity, Ramp, and the Denver Broncos. They’re at 100 employees, raised $70M in total ($35M Series B last year), just won a Webby Award for best creative AI, and have cut marketing spend by 90% and CAC by 70% ov...

Domitille de Saint-Exupéry is the CMO and Erwan Gauthier is the VP Growth at lemlist, the multi-channel outreach platform founded by Guillaume Moubeche. They’re bootstrapped, doing mid 8-figures in revenue, added over $10m in net new ARR in 2025, have 180 employees, and recently acquired Claap, an AI meeting notetaker. In this episode, we talk about how to grow in a massively crowded market, their...

Renée Shaw runs brand & social at tl;dv - an AI meeting assistant. She’s also one of the funniest people on LinkedIn. Her official job title is your mom @ tl;dv… We talk about humor, how Renée runs her content strategy, information cascades, Linkedin’s algorithm, coming up with funny ideas, and why she has content scheduled our for 4 (!!!) months ahead. --- We discuss: * Why there’s no strategy be...

Abhay Rajaram is the co-CEO at Sendoso, a Direct Mail and Gifting Platform doing over $100M in annual revenue with 250 employees. They raised a total of $175M, including a $100M Series C led by SoftBank in 2021 during peak ZIRP. Abhay joined in 2023 when the business was struggling, first as Chief Business Officer, then stepping into the co-CEO role to lead a full turnaround. In this episode, we t...

Tim Soulo is the CMO at Ahrefs. Over the last 10 years, he helped bootstrap them to now well over $100M ARR - with only 160 employees, no sales team, no outbound, and zero marketing attribution. In this episode, we talk about how Ahrefs got to $100M+ ARR while being super scrappy, why the best marketing is built on common sense rather than quarterly plan, and how Tim personally uses Claude Code an...