The Executive Brand Podcast

Tom Wentworth is the CMO at incident.io, and the most AI-pilled marketing leader I’ve talked to. Before incident.io, Tom was CMO at Recorded Future, RapidMiner, Acquia and Optimizely. You can call that quite a track record. In this episode, I have Tom show and explain how he runs marketing from inside Claude Code, his “agency agent” that builds Linkedin campaigns autonomously, why engineers are ta...

Trinity Nguyen is the CMO at UserGems, where she also leads their AI GTM function. UserGems is an ABM platform used by companies like Crowdstrike, Gong, Box, and our friends at Sendoso. And… THEY EAT THEIR OWN DOG FOOD (or drink their own champagne). Trinity has been running UserGems’ own ABX program for the last 6 years and iterated and improved on it every year. It now drives over 30% of their o...

Melissa Rosenthal is the co-founder of Outlever, where she’s Editor-in-Chief of its two publications: State of Brand and State of AI. Before Outlever, she was Chief Creative Officer at ClickUp, EVP of Creative Strategy at Cheddar, and Global VP of Creative at BuzzFeed. In the 3 months since she launched State of Brand, they’ve hit roughly 1.5M monthly readers, and her own Linkedin went from 100k i...

Don Jeter is the CMO at Torq, a series D enterprise cybersecurity company (valued at $1.2B) that’s notorious for its “out there” brand, unusual visual identity, and bold marketing stunts. Their stunts include a 40-foot inflatable skeleton with pterodactyls firing lasers and a monster truck parked at their conference booth, a tattoo bus at RSA (99 ACTUAL tattoos done), CISO karaoke, hiring former p...

Tycho Luijten is one of the most viral people on LinkedIn right now. He rose to LinkedIn fame on April 15th 2025 when him and Steven van Marle published a video called “The Wolf of Wall Street… but then it’s B2B marketing.” - which went absolutely bonkers. I now sits at over 11,000 likes and a total of over 5 million impressions. Since then, they’ve cracked the code of going viral on Linkedin, and...

Jeff Barr is the VP & Chief Evangelist at AWS. He joined Amazon in 2002 and wrote the very first post on the AWS blog in 2004. Over the next 20 years, he published more than 3,000 blog posts and helped turn AWS into the behemoth it is today. In 2003, he was part of a brainstorming session at Jeff Bezos’ house with Jeff and Andy Jassy to come up with the ideas that became the foundational building...

Emily Kramer is the founder of the wildly popular MKT1 newsletter with over 80k subscribers, where she writes long-form essays on marketing trends, strategies, and tactics for B2B startups. Before starting MKT1, she was VP Marketing at Carta from their series C through E, VP Marketing at Astro, which was acquired by Slack, and Head of Marketing at Asana, where she built their marketing team from 1...

Shane Hedge and Ariel Rubin are the CEO and Head of Content of Air respectively. Air is a Creative Ops Platform used by enterprise creative teams at companies like Google, Warby Parker, Perplexity, Ramp, and the Denver Broncos. They’re at 100 employees, raised $70M in total ($35M Series B last year), just won a Webby Award for best creative AI, and have cut marketing spend by 90% and CAC by 70% ov...

Domitille de Saint-Exupéry is the CMO and Erwan Gauthier is the VP Growth at lemlist, the multi-channel outreach platform founded by Guillaume Moubeche. They’re bootstrapped, doing mid 8-figures in revenue, added over $10m in net new ARR in 2025, have 180 employees, and recently acquired Claap, an AI meeting notetaker. In this episode, we talk about how to grow in a massively crowded market, their...

Renée Shaw runs brand & social at tl;dv - an AI meeting assistant. She’s also one of the funniest people on LinkedIn. Her official job title is your mom @ tl;dv… We talk about humor, how Renée runs her content strategy, information cascades, Linkedin’s algorithm, coming up with funny ideas, and why she has content scheduled our for 4 (!!!) months ahead. --- We discuss: * Why there’s no strategy be...

Abhay Rajaram is the co-CEO at Sendoso, a Direct Mail and Gifting Platform doing over $100M in annual revenue with 250 employees. They raised a total of $175M, including a $100M Series C led by SoftBank in 2021 during peak ZIRP. Abhay joined in 2023 when the business was struggling, first as Chief Business Officer, then stepping into the co-CEO role to lead a full turnaround. In this episode, we t...

Tim Soulo is the CMO at Ahrefs. Over the last 10 years, he helped bootstrap them to now well over $100M ARR - with only 160 employees, no sales team, no outbound, and zero marketing attribution. In this episode, we talk about how Ahrefs got to $100M+ ARR while being super scrappy, why the best marketing is built on common sense rather than quarterly plan, and how Tim personally uses Claude Code an...

I’m trying something new. This week, instead of interviewing a founder or executive, I took my Content Director Tobi and we’re going behind the scenes at Project 33 to talk about what we’re currently building, seeing, and experimenting with - across our own content and 15+ executive clients. Thinking of making this a recurring series. --- What we discuss: * The group interview format one customer...

I was recently a guest on the SteadyRev podcast by Austin Futers. I rarely share my own perspectives on my podcast, and I want to change that. In this episode, I talk about how to grow on LinkedIn, what’s good content, how to get ROI from posting, the role of commenting, how I’d start from zero today, and more. --- We I talk about: * Why the people who do well on LinkedIn just do the basics really...

Louis Grenier is the founder of Stand The F*ck Out, and one of my recent favorite new follows on LinkedIn. In this episode, we talk about what a real POV actually is (and why 99% of LinkedIn creators don’t have one), why low likes on a post don’t mean what you think they mean, the one marketing truth most companies are completely ignoring in 2026, and much much more. --- We discuss: * The 4-step S...

Pranav Piyush is the CEO of Paramark, a marketing measurement platform. Prior to founding Paramark, he was VP Marketing at BILL, VP Growth at Pilot.com and VP Growth at Magento during its acquisition by Adobe. After 10+ years in marketing and growth, he has strong opinions on why most marketers are getting measurement wrong. In this episode, we talk about why the brand vs performance marketing dis...

Jess Cook and Joshua Perk are the VP of Marketing and CEO of Vector respectively, which is a marketing signal platform. They also host “This Meeting Could Have Been a Podcast”, have a combined 50,000 LinkedIn followers, and actually have fun with their marketing. In this episode, we talk about how they built one of the most entertaining podcasts in B2B marketing, how they’re using LinkedIn holisti...

Jack Newton is the founder and CEO of Clio. He started the company in 2008 in Canada, and has since grown it to over 400,000 customers, 2,000 employees, and $400M+ in ARR. They raised a $500M Series G in 2025. In this episode, we talk about applying lessons from having navigated the Cloud Era to the AI Era, why the best SaaS companies are moving from selling software to selling work, what 17 years...

Tony Scott is the CEO of Intrusion, a publicly traded cybersecurity company. Before joining Intrusion in 2021, he served as the Federal CIO of the United States under President Obama, as CIO at VMWare, CIO at Microsoft, CIO at Disney, and as CTO at General Motors. Yes, let that sink in. In this episode, we talk about what Tony learned from working with Bill Gates, Obama, and other world leaders, w...

Kacie Jenkins is the new Head of Marketing for Claude Code (she joined a couple weeks after this recording). Before joining Anthropic, she was SVP Marketing at Sendoso, VP Marketing at Sourcegraph, and VP Marketing at Fastly, where she helped take the company from Series A to $200M ARR and an IPO. In this episode, we talk about how she built executive brand programs before it was a thing, what act...

Sydney Sloan was previously the CMO at G2, Drata, and Salesloft, prior to which she spent 16 years at Adobe in a variety of marketing leadership roles. She is currently an advisor at G2 and Executive in Residence at Scale Venture Partners, working with early-stage founders on go-to-market strategy. In this episode, we talk about her biggest lessons, how buyer behavior has fundamentally changed, wh...

Jessica Gilmartin was previously the CMO and CRO at Calendly, Head of Revenue Marketing at Asana, and Head of Product Marketing for Wildfire at Google. Today, she works closely with founders and first-time CMOs from pre-revenue through $100M ARR, advising them on everything from hiring, org design to GTM focus and executive communication. In this episode, we talk about how AI is changing the CMO r...

Ashley Faus is the Head of Lifecycle Marketing at Atlassian and author of Human-Centered Marketing . Besides helping build Atlassian’s thought leadership playbook, over the last year, she built her own executive presence on LinkedIn with now over 22,000 followers. In this podcast, we cover her thought leadership framework. We discuss: 1. Ashley’s approach to LinkedIn 2. The 4 pillars of thought le...

Peter Kang runs social at Clay, the GTM Engineering Platform valued at $3.1B. Peter turned LinkedIn into one of Clay’s strongest growth channels, without paid ads, without corporate content, and with a team of one. In 69 weeks, he posted 961 times and grew the Clay company page from ~14K to 120K+ followers. This episode is a deep, tactical breakdown of what actually works on LinkedIn in 2025, and...

Olga Andrienko spent 12 years helping build Semrush from $5M in revenue to IPO. She led social, brand, global marketing, and eventually operations at scale. Now she’s joining a pre-seed startup as CMO to build everything from scratch: - A new product category (AI-driven corporate learning) - A founder brand- An employee advocacy system - A modern AI-powered marketing engine We discuss: * Why Olga...