The Executive Brand Podcast

Justin Levy is the Director of Social Media & Influencer Marketing at ZoomInfo, a $1.2B ARR company with 4,000+ employees. He built their first executive social program, scaled employee advocacy from 100 to 1,800 people, and grew ZoomInfo’s creator program to 40+ creators across LinkedIn, TikTok, YouTube, Substack, newsletters, and podcasts. That program alone drove thousands of webinar regist...

David Walsh, Founder & CEO of Limelight, is one of the few people who actually knows how B2B influencer marketing actually works. His marketplace powers creator campaigns for Clay, Webflow, HubSpot, ZoomInfo, Bill.com , and dozens of high-growth B2B companies. In this episode, we break down exactly how to collaborate with creators as a repeatable growth channel and not a one-off experiment. Wh...

Kyle Lacy is the CMO of Docebo, a publicly traded enterprise learning platform used by companies like Zoom, OpenTable, Dior, and Denny’s. Before Docebo, he led marketing at Lessonly, Seismic, Salesforce, and Jellyfish, and he’s been publishing online since MySpace. In this episode, Kyle breaks down what’s still true about personal branding in 2025, how executives should think about posting online,...

Melissa Rosenthal is the Co-Founder of Outlever, the company helping B2B brands build their own media properties, full newsrooms, daily publishing, real interviews, and journalism that companies actually own. Before Outlever, Melissa scaled BuzzFeed’s creative team, helped build Cheddar into a modern media brand, and later became Chief Creative Officer at ClickUp, where she helped turn the company...

Alex Josephson is the VP of Brand and Content Strategy for Advertisers at LinkedIn, helping brands tell better stories and run smarter campaigns on the world’s largest B2B platform. In this episode, Alex gives a behind-the-scenes look at how LinkedIn thinks about vertical video, thought-leader ads, creative strategy, and what’s next for the platform. We also talk about B2B storytelling that actual...

Joe Ciarallo led comms at Salesforce, Toast (through IPO), and now Wellhub (formerly Gympass), a $2.4 billion corporate-wellness company. He’s seen what happens when scrappy startup PR turns into an IPO-ready machine. In this episode, Joe breaks down exactly how to build that engine. From category creation at Salesforce to crisis playbooks at Toast, and how to make your founder’s voice a real stra...

Udi Ledergor joined Gong as their first marketer in 2016, back when “revenue intelligence” wasn’t even a thing. Nine years later, Gong is one of the most recognizable B2B brands in the world, doing well over $300M ARR and followed by 300,000+ people on LinkedIn. In this episode, Udi breaks down the marketing playbook that made that possible, and why best practices are just boring practices. We tal...

Bryan Law is the CMO at SentinelOne , an AI-powered cybersecurity company that just crossed $1B ARR . Before joining SentinelOne, Bryan led marketing at Salesforce and ZoomInfo , where he learned the power of distinctive brands and founder-led storytelling. In this episode, Bryan breaks down how he helped SentinelOne become the fastest-growing cybersecurity brand on LinkedIn (up 61% YoY) — and how...

Owner.com powers 10,000+ restaurants with tools to grow sales, from online ordering and loyalty programs, to marketing automation. Behind that growth is Kyle Norton, CRO and former Shopify revenue leader, who’s helped rebuild the business from zero to multi-millions ARR, twice. In this episode, Kyle opens up about the habits, frameworks, and trade-offs that drive long-term success as a leader, par...

Charles Tenot is the CEO of Lemlist, the $33M bootstrapped B2B SaaS company behind LinkedIn favorites like Lemwarm, Taplio, and TweetHunter. In this episode, he walks us through the transition from COO to CEO, what it’s like to follow a founder like Guillaume Moubeche, and how Lemlist builds brand without performance marketing. He also unpacks his personal LinkedIn writing system (including how he...

David Heinemeier Hansson (DHH) is the co-founder & CTO of 37signals (Basecamp, HEY) and the creator of Ruby on Rails. In this episode, DHH breaks down how he built real wealth without playing the Silicon Valley game, why “f**k you money” is misunderstood, and what it really takes to stay independent for 20+ years. We talk about effort, writing, grit, parenting, and how the most meaningful succ...

Ted Merz spent 32 years at Bloomberg. He started as reporter #15 and ended as Global Head of News Product. In this episode, Ted breaks down how storytelling became his next career. He shares the turning point after getting fired, the content habits he developed, and how that turned into Principals Media, a company helping executives build real audiences through honest stories. We talk about founde...

Amanda Zhu is the co-founder of Recall.ai , the API that lets SaaS tools access data from Zoom, Meet, Teams, and more. In just 8 months, Amanda grew her LinkedIn following to 40,000+ and turned content into a serious GTM channel, helping Recall land customers like HubSpot, Calendly, Apollo, and Datadog, while scaling past $20M ARR. In this episode, Amanda walks through her full playbook, from gett...

Sylvia LePoidevin is the CMO at Kandji, where she helped grow the Apple device management company from employee #4 to 300+, scaling from the zero-to-one phase to a mid eight figure business valued at $850M. In this episode, Sylvia breaks down what it really takes to market to technical buyers, why her team now invests in the 95% of prospects who aren’t yet in-market, and how she’s scaling brand, c...

Adam Frankl was the first VP Marketing at JFrog, Neo4j, and Sourcegraph, all three dev-first unicorns. He’s helped dozens of early-stage DevTool startups go from “cool idea” to credible company. And now he’s written the book on it. In this episode, Adam breaks down the biggest mistakes technical founders make when they try to grow. He shares the exact process he’s used to validate real problems, b...

Meghan Barr helped build one of the most powerful CEO brands on LinkedIn. As VP of Brand, Content & Comms at ZoomInfo, she’s spent the last 5 years helping turn Henry Schuck (CEO of ZoomInfo, $1.2B ARR) into a storytelling machine, without losing authenticity. In this episode, we go behind the scenes of that process: - How Meghan transitioned from journalism to tech - The content pillars behin...

Alec Paul is the CEO and Founder of SalesBrand, and behind some of the most successful CEO brands on LinkedIn. He’s helped founders like Adam Robinson ( Retention.com ), Gal Aga (Aligned), and Sam Jacobs (Pavilion) generate millions of views, without sounding like everyone else. In this episode, Alec shares his full playbook for building a breakout founder brand: from narrative structure and viral...

Philippe Léhoux is the co-founder of Missive, a collaborative email app bootstrapped to $7.5M ARR with no sales team, no paid marketing, and no funding. It took six years to reach $1M ARR. Today, Missive is used by thousands of teams, and still run by just 15 people. In this episode, Philippe breaks down the journey behind one of SaaS’s quietest success stories. He shares how he ran two companies...

Tushar Makhija is the co-founder and CEO of TeamOhana, a workforce intelligence platform that unifies finance, HR, and talent data, so growing companies can plan and manage headcount in real-time. In this episode, Tushar shares how TeamOhana is breaking into enterprise deals while still winning $15K mid-market accounts, and why he believes spreadsheets are the silent killer of scale. Topics we cov...

Kevin Dorsey (KD) is one of the most respected voices in modern sales leadership, with 137K+ followers on LinkedIn and a track record that includes leading sales at PatientPop, Bench, and now as CRO at finally. In this episode, KD shares the real reason he started posting on LinkedIn (spoiler: not to sell), how he built a magnetic hiring brand without selling to sellers, and why most founders are...

Irina Novoselsky is the CEO of Hootsuite, where she’s proving that social content is a revenue driver. Since stepping in as CEO, Irina has built one of the most effective LinkedIn presences in tech leadership. Her content drives 11.6M impressions per quarter, helps influence 40% of Hootsuite’s pipeline, and breaks every “best practice” that doesn’t serve the brand or the customer. In this episode,...

Chris Evans is the co-founder of incident.io , an incident management platform built for modern reliability teams. He started the company in 2021 with two former Monzo engineers, and they’ve raised $62M, passed $10M+ ARR, and landed customers like Linear, Vercel, and Intercom. In this episode, Chris breaks down how they built trust with technical buyers, why the co-founders chose to stay sales-led...

Peter Caputa is the CEO of Databox, a $10M+ ARR analytics platform that helps businesses centralize their data and make better decisions. Before joining Databox, Peter was one of the early sales leaders at HubSpotwhere he helped pioneer the agency partner program that fueled the company’s breakout growth. In this episode, Peter shares his full playbook for using LinkedIn as a CEO, why most founder...

Taylor Haren is the founder of Sales Automation Systems, running high-volume outbound campaigns for companies like RB2B, Fixer AI, and Directive, sending up to 8.5 million emails per month. In this episode, Taylor breaks down what actually works in cold outreach in 2025, why most people fail with it, and how to build systems that generate PLG signups, meetings, and revenue at scale. We will talk a...

Peter Walker is the Senior Director of Insights at Carta, the leading cap table platform with over 45,000 customers and one of the most followed B2B voices on LinkedIn. In this episode, Peter breaks down how he built Carta’s insights function from scratch and how it's become one of the most effective brand-building machines in SaaS. He shares how data storytelling fuels their content engine, w...