Finn Thormeier
The Executive Brand Podcast
In this podcast, Finn Thormeier, Founder of Project 33, shares the best Founder Branding and Executive Thought Leadership strategies & playbooks. Prior guests include Jason Fried, David Heinemeier Hansson, Henry Schuck, Megan Bowen, Guillaume Moubeche, Josh Braun, Todd Busler, Peter Caputa, Chris Walker, Greg Head, Adam Robinson, Gal Aga, Alina Vandenbergh, Alec Paul, Melissa Kwan and many more. Key Topics: Demand Gen, SaaS Growth, B2B Marketing, B2B Content, Linkedin, Personal Branding, Founder Branding and Executive Branding. www.executivebrand.org
Author
Finn Thormeier
Category
Podcast website
Latest episode
Jul 10, 2026
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Episodes
Sam Levan: The new Signal-Based Selling Playbook 28.05.2024 37:59
Sam Levan is the Co-founder and CEO at MadKudu. MadKudu is translating buyer signals into actions for sellers. In this episode we talk about: - The new Signal-Based Selling Playbook - How to Handle Old Opportunities - and many more topics Sam's Linkedin: https://www.linkedin.com/in/anselmelevan/ MadKudu: https://www.madkudu.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH Lin...
How to Get your CEO Posting on Linkedin with Champify's Head of Growth 24.05.2024 47:23
Taylor Udell is the Head of Growth at Champify, former Twilio. Champify finds your next champions by tracking your customers as they change jobs. Activate the right people to help you create and close new revenue. In this episode we talk about: - How to Get your CEO Posting on LinkedIn - How to Stay Top of Mind with ICPs - How to Run LinkedIn Thought Leader Ads - and many more topics Taylor's...
Chris Shutts: From selling to Oracle for $400M+ to Running his next SaaS Startup 17.05.2024 48:25
Chris Shutts is the Co-Founder and CEO of logik.io , an advanced configuration solution built to make every product simpler to sell in CPQ and Commerce, no matter how complex. In this episode, we are talking about: - How logik.io Was Started - How to Find Product Market Fit - and many more topics Chris's Linkedin: https://www.linkedin.com/in/christopher-shutts-0622237/ Logik.io : https://www.l...
Sold His Last SaaS for $10-140M, Now Launching His Next SaaS Helping Enterprise Go PLG 15.05.2024 31:39
Gururaj Pandurangi is the CEO and Founder of ThriveStack. ThriveStack equips SaaS builders with tools that facilitate user signup, product trial, purchase, and operating Self-Serve on a large scale. In this episode we talk about: - Sales-Led vs. Product-Led Growth - How to Add a PLG to a Sales-Led Motion - Gururaj's learnings of founding his 3rd SaaS Business Gururaj's Linkedin: https://ww...
A primer on GTM Ops with CS2’s Crissy Saunders 09.05.2024 45:50
Crissy Saunders is the CEO at CS2. CS2 is a leading GTM Ops consultancy. In this episode we talk about: - How to Build a GTM Ops Team - How to Track a Buyer Funnel - and many more topics Crissy's Linkedin: https://www.linkedin.com/in/crveteresaunders/ CS2: https://www.cs2marketing.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthorm...
How This SaaS Founder Barely Avoided the Series B Trap 28.04.2024 47:22
Gil Allouche is the CEO of metadata.io . In this episode, we are talking about: - How Gil ended up in Dave Gerhardts book - How Gil barely avioded the series B trap - How to work with investors - The future of SDRs Gil's Linkedin: https://www.linkedin.com/in/gilallouche/ Metadata: https://metadata.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin....
Todd Busler: How Champify’s CEO Nails LinkedIn Founder Content 23.04.2024 50:18
Todd Busler is the CEO at Champify. In this episode, we talk about: - How Todd is Crushing LinkedIn Founder Content - The Future of SDRs - and many more topics Todd's Linkedin: https://www.linkedin.com/in/todd-busler/ Champify: https://www.champify.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project...
How this CEO runs a $40M ARR SaaS with 40% Operating Margins 18.04.2024 51:43
Spencer Kupferman is the CEO at PKWARE. In this episode, we talk about: - How to sell into the Enterprise - How Spencer runs a $40M ARR SaaS with 40% Operating Margins - and many more topics Spencer's Linkedin: https://www.linkedin.com/in/spencerkupferman/ PKWARE: https://www.pkware.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finntho...
The Secret LinkedIn Consultant behind Top B2B CEO Brands 13.04.2024 1:09:49
Alec Paul is the Founder of SalesBrand, a LinkedIn B2B brand and content advisory. He is the secret LinkedIn consultant behind top B2B CEO brands. We talk about all things LinkedIn: - How to Ideate content - What makes a great post - How can run Founder-Led Marketing - LinkedIn Connection Request Strategy - and many more topics Alec's LinkedIn: https://www.linkedin.com/in/alecjpaul/ Podcast: h...
Building a $1M+ SaaS around B2B Podcasting 05.04.2024 52:26
Lindsay Tjepkema is CEO & Co-Founder at Casted. Casted is an AI-powered podcast and video marketing platform for B2B marketers to grow audience engagement and generate a better quality pipeline. In this episode we talk about: - Building a $1M+ SaaS around B2B Podcasting - How to Start a Podcast from Scratch - and many more topics. Lindsay's Linkedin: https://www.linkedin.com/in/lindsaytjep...
The State of ABM with N.Rich's CEO 02.04.2024 45:53
Markus Stahlberg is the CEO and Co-Founder at N.Rich . In this episode, we talk about: - The state of ABM - 3 Types of ABM Approaches - ABM: Quality vs. Quantity - and many more topics Markus's LinkedIn: https://www.linkedin.com/in/mstahlberg/ N.Rich : https://n.rich/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: htt...
2x $100M+ Exits, 1 Failure, Now on his 4th SaaS Startup 29.03.2024 37:28
BC Krishna is the Founder and CEO at Centime. In this episode we talk about: - his 2x $100M+ Exits, - his experience working on his 4th SaaS Startup - his darkest days as Founder and CEO - and many more topics BC's Linkedin: https://www.linkedin.com/in/krishnabc/ Centime: https://www.centime.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/i...
How this Founder is building a Consumer SaaS (at $1m+ ARR) 27.03.2024 47:12
Nathaniel Robinson is Founder & CEO at Trustworthy. Trustworthy is helping families protect and organize their important information. In this episode, we are talking about: - How Nathaniel is building a Consumer SaaS (at $1m+ ARR) - What is a Family Operating System - and many more topics Nathaniel's Linkedin: https://www.linkedin.com/in/natrobinson/ Trustworthy: https://www.trustworthy.co...
Tom Kieley: Scaling SourceDay to $10M+ ARR 24.03.2024 47:01
Tom Kieley is the CEO and Co-Founder of SourceDay. SourceDay keeps production lines going, orders flowing, and operational costs in check. We are talking about: - How he scaled SourceDay to $10M+ ARR, - Syncing Suppliers and Customers, - Dealing with Tough Times as CEO Tom's LinkedIn: https://www.linkedin.com/in/tomkieley/ SourceDay: https://sourceday.com/ Podcast: https://open.spotify.com/sho...
How to align Marketing & Sales with Laura Erdem 21.03.2024 52:36
Laura Erdem is the Sales Manager at Dreamdata. We'll dive into how Dreamdata aligns Marketing and Sales and more: - Are MQLs the right metric for optimizing? - What does a good lead handoff look like? - How important is Speed to Lead? - Should the Sales & Marketing functions be owned by 1 person? Laura's Linkedin: https://www.linkedin.com/in/lerdem/ Dreamdata: https://dreamdata.io/ Pod...
Bootstrapper’s Guide to Scaling a $1M+ “Lifestyle” SasS Startup 14.03.2024 52:36
Melissa Kwan is the co-founder and CEO of eWebinar. We are diving into all things bootstrapping, including: - Lessons from Figuring Out Pricing for Your Solution - Her Non-Negotiables for Founding a Business - Lifestyle Businesses vs. VC-funded Businesses - and many more topics. Melissa's Linkedin: https://www.linkedin.com/in/melissakwan/ eWebinar: https://ewebinar.com/ Podcast: https://open.s...
How this CEO gets 2M Impressions on LinkedIn every Month 11.03.2024 54:33
Adam Robinson is the Founder/CEO of R!B2B and Retention.com . He is currently crushing LinkedIn. What people don't know: he pays $12,500 per MONTH for a LinkedIn consultant... - he grew from 10 to 70,000+ followers in a matter of weeks - his LinkedIn posts consistently get over 1,000+ likes - ALL while running a $22m+ ARR SaaS company and launching a new B2B product We are divining into: 1. Wh...
Nathan Latka’s CMO Reveals Founder-Led Marketing Secrets 09.03.2024 53:42
Danielle Messler is Nathan Latka's CMO at Founderpath. In this episode, we are diving into: - Why Nathan Latka leverages Founder-Led Marketing - Nathan Latka’s Founder-Led Marketing Secrets - How to Run Engaging Live Events - and many more topics Danielle's Linkedin: https://www.linkedin.com/in/daniellemessler Founderpath: https://founderpath.com/ Podcast: https://open.spotify.com/show/03C...
From Head of Operations to SaaS CEO 07.03.2024 39:34
Jeff Whitlock is the CEO of Grain, a conversation Intelligence and AI Sales assistant that automates note-taking, record-keeping, and insight-capture so you can spend your time where it matters most — coaching your team and closing deals. Grain: https://grain.com/ Jeff: https://www.linkedin.com/in/jeff-whitlock/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.li...
Greg Head: How to Build a Valuable Software Company without Big Founding 01.03.2024 56:16
Greg Head is an Advisor to 40 practical SaaS founders who are building valuable software companies without big funding and the host of the Practical Founders Podcast. We talk about: - Patterns he sees between the 40 practical SaaS founders he's advising - How today's practical founders compete with the millions of funding of their VC-funded peers - The most efficient ways for companies to...
How He scaled this SaaS beyond $10M ARR in 4 Years 27.02.2024 45:19
Cobi Blumenfeld-Gantz is the CEO and Co-founder at Chapter, a technology-driven Medicare advisor improving how seniors choose their health coverage. How do you reduce the time spent on founder-led sales? This is one of many topics I covered in my conversation with Cobi Blumenfeld Gantz. In this episode, we are talking about: - Why the Founder Should Drive Your Marketing - How to Reduce the Time Sp...
Mike DeVries: How Enterprise SaaS Marketing and GTM Has Evolved 23.02.2024 48:40
Mike is a veteran of the Enterprise SaaS world: - entered the software business in 1990 - was part of the internet boom as CMO of Versata, taking it public in 2000 - ran Wakesoft, Clarus Systems, and Instill Corporation as CEO - "semi-retired" to join the boards of various software companies - currently serving as President for LiftLab I will dive into how Enterprise SaaS marketing has e...
Steven Charlap: How to Build a B2B SaaS Company in the Healthcare Space 19.02.2024 36:07
How to Build a B2B SaaS in the Healthcare Space Steven's Linkedin: https://www.linkedin.com/in/steven-charlap-md-mba-8911906/ SOAP Health: https://soap.health/ Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ Lin...
Chris Walker: How to Run an Executive Thought-Leadership Program 06.02.2024 51:53
I chatted with Chris Walker about Founder-Led Marketing and how to run a successful CEO thought leadership program on LinkedIn in 2024. In this episode we will cover: How Content Consumption Has Changed Outbound Sdr vs Thought Leadership Program How to Start Testing Founder-Led Marketing Founder-Led Marketing as a Category How to Start Driving Business Outcomes Through LinkedIn CEOs Crushing Linke...
Max Greenwald: 4 Steps to Go From Founder-Led Sales to a Repeatable Sales Process 15.01.2024 53:57
Warmly, went from 0 to 100+ paying customers in 2023. More importantly, Maximus Greenwald (founder & CEO) went from founder-led sales to a repeatable sales process. Here's how he built a repeatable sales motion this year (taken from Max's post, linked below): Q1: Founder Led Sales - Customers: 0-10- GTM Strategy: Design partners & founder friends - Key experiment: messaging Q2: Sal...
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