The Executive Brand Podcast

Alyona Mysko is the founder and CEO of Fuelfinance. This all-in-one FP&A solution combines technology with human touch to help startups and small businesses better manage their finances. Alyona is a CFO turned entrepreneur and she helps startup founders making their finance function efficient. Alyona believes that financial management is too old for a new economy, and it doesn't take pace...

Stuart Chaney is the founder and CEO of Rivo, a retention platform built for shopify. Rivo converts one-time buyers into repeat customers. Since 2016, he generated over $22,000,000 in revenue from the Shopify App Store, with zero funding, and a sales & marketing spend of under 3%. We talk about how he used LinkedIn to double his ARR to 2.8m in 2024, with specific insights around: - Transitioni...

Strategic Lessons from 1.5M LinkedIn Impressions: I managed to double my impressions 2024 while posting less frequently. The whole experience has me reflecting on what "good" really means in terms of content. I analyze what actually moves the needle on LinkedIn for B2B SaaS companies. I break down the exact approach that doubled my impression rate, with specific insights around: - My mistakes and...

Chris Walker is the CEO of Passetto, a Growth Advisory Firm for SaaS CEOs Scaling from $10MM - $100MM+. Chris helps CEOs and GTM Leaders accelerate growth rate, lower CAC & maximize enterprise value through go-to-market optimization. In this deep-dive conversation, Chris and I explored the realities of modern B2B marketing and what it takes to drive sustainable growth. We discussed how marketi...

Adam Robinson is the Founder & CEO of Retention.com , a $25M ARR SaaS company that turns anonymous shoppers into revenue. We talked about the importance of Founder-Led Marketing for business growth, the benefits of a founder brand, and many other topics like: - Who Should Consider Building a Founder Brand - Practical Steps to Get Started With Content Creation - The Long-Term Advantages of Enga...

RevGenius is an online, free 45K+ community for sales, marketing, rev-ops, and customer success professionals. They offer an inclusive space to learn, share, and bond over the revenue industry experience. I talked to Jared Robin, the co-founder of RevGenius. We talked about the concept of audience-led growth, how founders can develop a unique point of view to differentiate themselves and many othe...

Fletch offers product marketing for Early Stage B2B SaaS Startups. Fletch has helped over 300 startups discover their ideal product positioning and bring it to life on a newly crafted homepage. I talked to Anthony Pierri and Robert Kaminsiki, the co-founders of Fletch. We discuss why they are relying on LinkedIn for business growth, how they are creating engaging graphics and many other topics lik...

Rob Snyder is the Founder of Reframe. He helps founders navigate the early, messy, founder-led sales stage, 0->$1M ARR. We discussed his journey from traditional business to startups, his insights on Founder-Led Marketing and many other topics like: - How to transition to Founder-Led Marketing - The importance of sales calls as feedback loops - Understanding Product Market Fit - The Leading Ind...

Peep Laja is the CEO of Wynter. Wynter is an on-demand market research platform for B2B. They help leaders answer "what are their pain points?" and "what would make them buy from us?". In under 48 hours. We discussed the concept of Founder-Led Marketing, especially the importance of visibility and content creation for startups. Peep talks about the balance between time spent on content creation an...

Holly Pennington is the Marketing Director of MyWorkChoice. MyWorkChoice provides customized workforce solutions that give workers the flexibility they want while filling the shifts you need to meet production. We discussed the challenges she faced, getting her CEO to post on LinkedIn, and how they built on Todd's personal LinkedIn profile to drive business results for MyWorkChoice. She also expla...

Emir Atli is the CRO of HockeyStack. HockeyStack helps marketing and sales teams prioritize the right campaigns, channels, and accounts at the right time to accelerate revenue. We discuss Hockey Stack's evolution, how Emir uses LinkedIn as a growth channel, and the nuances of marketing strategies like Account-Based Marketing (ABM) and influencer marketing. He also shares practical insights on buil...

In this episode, I chat with Nico Ferreyra, founder and CEO of Default, about the practical side of founder-led marketing and why it’s such a game-changer for startups. Default is helping companies scale faster with an integrated GTM orchestration suite. Nico shares his experience building Default, the challenges of positioning a product, and why founders need to be hands-on when it comes to conne...

I talked to Godard Abel, Co-Founder and CEO of G2. G2 is the leading software review platform and marketplace with over 2 million reviews read by over 5 million tech buyers every month After scaling G2 to $100M+ ARR Godard shares his insights and talks about: - Strategic Focus as a CEO - GTM Strategies - The Importance of Founder-Market Fit - Why he loves Founder-Led Marketing - Navigating SaaS Ca...

I talked to Guy Rubin, Founder and CEO of Ebsta. Ebsta is the AI-first revenue platform. They guarantee to improve rep quota attainment in the first 6 months and improve the accuracy of your forecast to within 10% of your number. After analyzing $57b of salespipline Guy shares his GTM insights and talks about: - The Widening Gap in Sales Performance - The Big Mistakes Sales Leaders Make - How to E...

I sat down with Tom Hunt, Founder and CEO of Fame, the B2B podcasting agency that’s helping brands grow with top-tier podcasting. In this episode, Tom breaks down how he got 26M impressions with 1 LinkedIn post and shares his tactics, including: - 5 Steps to Go Viral on LinkedIn - How he writes attention-grabbing posts - The impact of LinkedIn on his business - The perfect format to post on Linked...

I talked to Gaetano DiNardi, a growth advisor and thought leader in SEO and content strategy. In this conversation, Gaetano shares his LinkedIn playbook and provides insights into: - The Importance of Topical Authority - The Different Stages of LinkedIn and Content Strategy - How to Create Engaging Content on LinkedIn - Identifying Content Ideas and Audience Engagement - Personal Stories vs. Profe...

How to scale a new SaaS startup in 2025? I talked to Henry Schuck, the CEO of ZoomInfo. ZoomInfo is known for its industry-leading B2B data and software solutions, promises to help you connect with and close your most valuable buyers—all in one operating system. In this episode, Henry and I cover the following topics: - AI’s Impact on the Software Industry - How to Differentiate in a Competitive M...

Gal Aga is growing by 3,750+ LinkedIn followers EVERY MONTH. He is the CEO of Aligned. Aligned is a customer collaboration platform for sales & customer success. In this episode, Gal and I cover the following topics - The Importance of LinkedIn for Demand Generation - The Strategy Behind Consistent Posting - The Role of Category Creation in Marketing. - Crafting Engaging Content and Hooks - Bu...

Guillaume took Lempire—home to products like lemlist, lemwarm, taplio, tweet hunter, and local—from $0 to $26M ARR in just six years, all without external funding. He’s also the author of *The $150M Secret* and has been featured in over 200 media outlets. In this episode, Guillaume and I cover the following topics - Building trust in business through emotional connections. - Founding a company, do...

Matt Watson is the Founder and CTO of one of the early SaaS companies in 2003 and bootstrapped it to $35M ARR and a $150M exit in 2011. Currently, Matt is the Founder and CEO of Full Scale, which helps other startups and tech companies scale up their development teams with top global talent In this episode, Matt and I cover the following topics: Founder-led marketing is crucial for founders and CE...

Josh is the #1 top voice on LinkedIn for B2B Sales and the former Head of Sales at 37signals /Basecamp. He is absolutely CRUSHING founder-led marketing: 220,000+ followers on LinkedIn, posting daily, plus, I'm a HUGE Josh Braun fan. - Intertwining sales and marketing strategies. - Outbound vs inbound marketing strategies - Storytelling in sales - Cultivating attention and learning through offl...

Megan Bowen is the CEO at Refine Labs. Refine Labs allows you to launch, optimize, and scale digital strategies to improve key metrics: pipeline, revenue, and reduced customer acquisition costs. - The Biggest Challenge from COO to CEO - The CEO LinkedIn Playbook - How to Convince Executives to Post on LinkedIn -The Impact of Founder-Led Marketing on Brand Awareness - Selling to Different Market Se...

MJ Smith is the CMO at CoLab. CoLab makes it easy for anyone to review CAD and automates issue tracking, so that engineering teams can design better products faster. We talk about: - How to Get Your CEO to Post on LinkedIn - The Power of LinkedIn for B2B Marketing - Crafting a Compelling Strategic Narrative - Creating Ongoing Content from the Strategic Narrative - The Impact of Visuals and Videos...

Alina Vandenbergh is the Co-CEO at Chili Piper. Chili Piper helps qualify, route, and schedule leads from anywhere — be it your webform, cold calls, campaigns, G2 page, and more. We talk about: - Running a Company with Your Spouse - The Role of AI in Content Creation and Authenticity - The Decision to Raise Money and the Benefits of Bootstrapping - How She Uses LinkedIn & Founder-Led Marketing...

Max Altschuler is the Founder & General Partner at GTMfund. GTMfund is an exclusive network of revenue leaders investing in the next wave of SaaS. In this episode, we talk about: - Early-stage SaaS GTM - Max Altschuler's Playbook for an early-stage SaaS founder trying to figure out your GTM - Common Problems with GTM - and many more topics Podcast: https://open.spotify.com/show/03CXzsZp7wd...