The Executive Brand Podcast

In this episode, we talk about why B2B companies should consider influencer marketing, how I would setup my B2B company’s podcast, running ads is not demand gen, why LinkedIn ads is the best B2B channel in 2023, when is Founder-Led Marketing the most effective, why your marketing is not performing and Founder-Led Marketing vs Founder Branding. Website: https://www.project33.io/ YouTube: https://ww...

In this episode, we talk about the most important content metric to track, understanding marketing cycles, how your need for tracking is destroying your content strategy, posting to LinkedIn pages vs personal profiles and how to stand out on LinkedIn in 2023. Website: https://www.project33.io/ YouTube: https://www.youtube.com/@project-33 LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/...

In this episode, we talk about tracking the what is demand gen, the main ingredients of a good B2B podcast, 4 content pillars for successful foudner branding, how much does a 45 min podcast episode cost, how to encourage your employees to be active on LinkedIn and what B2B can learn from B2C. Website: https://www.project33.io/ YouTube: https://www.youtube.com/@project-33 LinkedIn (Finn): https://w...

In this episode, we talk about tracking the ROI of Content, how we help B2B software companies grow, how to run cost-effective marketing, 5 reasons why B2B content fails, why marketing is cheaper than sales, hiring a marketing agency vs doing it yourself and should you post your B2B content only on LinkedIn. Website: https://www.project33.io/ YouTube: https://www.youtube.com/@project-33 LinkedIn (...

In this episode, we talk about Founder-led Marketing. If you can’t attend the Live Q&A, you can submit your question here . Our website: www. project33 .io Tags: b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creatio...

In this episode, we talk about why personal branding matters, why B2B marketing takes months to deliver results, why we put all of our IP out there, content is networking at scale, self-checkout for a $100K ACV software product, how your newsletter is ruining your reputation, why ChatGPT will not take over copywriting, 5 reasons why video is superior, why we started doing live events and what I’d...

In this episode, we talk about the most important B2B marketing channels in 2023. If you can’t attend the Live Q&A, you can submit your question here . Our website: www. project33 .io Tags: b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedi...

In this episode, we talk about what I would do in my first 3 months as a new VP/Head of Marketing at a B2B software company. If you can’t attend the Live Q&A, you can submit your question here . Our website: www. project33 .io Tags: b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal b...

In this episode, we talk about B2B marketing during a recession, how to cut out bad marketing to save cost, live events vs. recorded content, the problem with bots and engagement pods, why B2B marketing is just sales at scale, how to 80-20 your marketing, how to get exponential growth in marketing, why posting memes and tweets won’t get you far, and solving B2B marketing. Our website: www.project3...

In this episode, we talk about Refine Lab's and Chris Walker's content & marketing strategy. If you can’t attend the Live Q&A, you can submit your question here . Our website: www.project33.io Tags: b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, link...

In an interview on the makeitwork podcast with Balach Hussain, Finn talks about Project 33's founding story, B2B marketing for startups, founder branding, and more. makeitwork Podcast: https://open.spotify.com/show/3knFLfsifSyKF8v2U2RNJI?si=988a1013f1924417 Our website: www.project33.io Tags: b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance...

In this episode, we talk about how to post on Linkedin, the problem with selling to multiple decision-makers, how to serve the B2B side for any marketplace or B2C company, the "7 Hour Rule", how to leverage your network on Linkedin, and how videos help prove the value of your offer. Our website: www.project33.io Tags: b2b marketing, b2b content, content marketing, revenue growth, demand gen, deman...

In this Live Q&A, we talk about how B2B marketing has changed, how to avoid marketing silos, whether you should post personal content, when it makes sense to start a podcast, and more. Our website: project33.io Tags: b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, persona...

In this episode, we talk about how content helps you find channel partners, 2 mistakes beginners make when they start creating content, why your need for tracking your content strategy is destroying it, we talk about an undervalued side effect of creating a lot of video content, we compare Performance Marketing vs Content Marketing, whether you should post on LinkedIn Pages or Personal Profiles, a...

In this episode, we talk about how to deal with differing opinions in marketing, business problems you can solve using videos, why you should stop trying to create short videos, how content increases your win rate, why an audience is an asset, why it's usually the founder doing the CNBC interviews, the simplest content strategy, and the difference between creating content for a new business vs an...