The Content Queen Podcast

Business owners turned content creators... it can be tricky. We look at what others are doing. We try to create ideas on social media, in our blogs and on our podcasts that are unique but not too foreign. We don't have to complicate things, right?  It is a balance. A blend between being original and unique AND not too outside the box that people don't 100% know what you are talking about! Wel...

Bro-Marketing. When I first heard this, I thought it meant "boys club". I wasn't completely wrong. Bro-Marketing is a group of marketing tactics that we have all been taught to use to help "grow" our business. However, some can be seen as misleading and unethical.  Don't worry if you didn't know. We are here to explain more. Rachel is a marketing coach and guru here to take us through the ins...

Have you ever had a week where you couldn't think of anything WORSE than showing your face on social media?  It happens. You are not alone. Instead of forcing it, let's work through things you CAN do instead. How you can set up your business to not just rely on using social media content to make it work.  If you LOVED the episode, make sure you share this on your Instagram stories and ta...

Here is a brilliant idea... START on a long-form content channel like blogging!  Not only does it help you be seen online, it allows you to create repurposed content on other channels, gives you access to a community of other creators and allows you creative control!  Katie from Kaybee Lives created her blog to help others with her knowledge and expertise and the end goal of creating a b...

Before I started Content Queen I started a blog. It was 2014 and I loved to travel. I loved to write. So I combined them together. Travel blogging (nothing new, but SO new to me).  This blog became the starting point of my content creation journey. This is all I want to share with you in this week's podcast episode. I also want to share how you can create your own blog strategy or create cont...

Storytelling and marketing is what I have spoken about A LOT in the last 23 weeks of the year. NOW we are up to the next level. Storytelling and selling! Using storytelling to sell within our business. I have called in an EXTREMELY experienced selling expert and storyteller, Dexter Moscow who shares with us formulas, tips and strategies around selling through storytelling! You don’t want to miss t...

I am a bit of a storytelling nerd. I love to analyse how people share stories in their business and how they use stories to build connection and sell to their audience.  From these people we can gain so much inspiration and insight. We can learn and we can create from this space. As I take you on this journey to tell more stories in your business, I encourage you to continue to learn from the...

Do you have evergreen channels you want to scale? Podcast, blog, video content or even a lead magnet? Pinterest isn't just a social media platform it is a platform here to help you reach more people.  Pinterest allows you to build on your marketing strategy, to repurpose and hit a colder audience. So, is Pinterest right for your business? We have May Thanda on the podcast this week to give us...

Social media is a great platform to market your business. However, it is not the only channel. There is more to content marketing than just social media. Think blogs, podcasts, video content, email marketing. This doesn't means more work. It mean working smarter, not harder to ensure you get visibility for your business in more ways than just social media.  It is called holistic marketing and...

Have you ever thought about how a podcast based on the stories you tell could be a HUGE benefit to your business?  Well, Dusty (our guest) is PROOF that a storytelling based podcast can create HUGE success and connection. So he joins us today to share his own journey (and the journey of his clients), on how they have created podcasts all around telling power stories.  You can do the same...

Do you have a content strategy? Maybe you have a loose one. Maybe you don't know what it means.  Don't stress. This is the episode you need! During this podcast you will learn what a content strategy is and how it can help you and your business move forward. I will also be providing you guidance on how you get started with your own content marketing strategy.  It is time to take action a...

I want to open up this conversation. To talk MORE about the relationship between freelancer and entrepreneur. We are a team! We work together. So let's create this community. I reached out to some freelancers and got some key points for entrepreneurs looking to outsource. These are very important even if you currently outsource and for the freelancer, these can be super helpful for boundary settin...

Your about page isn't about you? Say, WHAT?! But it is called "about" page. When it comes to websites, crafting the perfect about page can be a challenge, but is a CRITICAL page within the site.  So I have called on the experts to help us understand websites, understand the role of the about page and how we can nail the about page to make it unique to our brand and reliable to our audience! J...

Content Queen is getting a facelift! There are so many lessons learnt about re-doing and creating a new website design! There are 7 things we think you need to know about a website project. So if you are thinking about doing a website or giving yours a facelift, this is for you!  Within the episode we explore the journey of the Content Queen website and all the powerful lessons learnt along t...

Imagine this...  You learn more about copywriting. It all just clicks for you. You blend copywriting into your social media content, on your website and in your sales emails. People buy from you. They really see what it is you offer now. Sales come in (even when you sleep). It is a happy time for you and your business.  Sounds like a dream, right? Don't worry, it might just become your r...

We are all writers. Doesn't matter if you got A's on your school writing assignments or not. We all write everyday.  Understanding the type of writers we are is the key to creating the right type of content for you. To make it enjoyable. To make it more like, well authentic to you. From my own research and experience with writing, I have broken down the 4 types of writers there are. Have a li...

Do you find yourself sitting at your computer struggling to write a social media post? Maybe you put off starting that blog or podcast because it seems "too hard".  You might be procrastinating something that will MOVE THE NEEDLE in your business. So we are here to help! I'm joined by the marketing guru Kristy Pask who will take us through the mindset and procrastination around marketing and...

Are you feeling stuck? Wanting to show up consistently online? Wanting to build your online business? Wanting to create a podcast, blog or start a new social media channel?  I am here to teach you one thing. DON'T THINK - DO! What is going to help you do the thing! I am going to share with you my personal experiences with taking action within my business and the strategies you can implement t...

Are you ready to step into the CEO position of your business?  It comes down to this - knowing your marketing numbers. Looking at the data and really understanding what it is telling you! I know that can feel daunting and messy. That is why I have expert SEO and data marketing guru - Pri will make you feel at ease!!! She has the knowledge and the tools to help you get started!  Start fee...

They say you can't know what you don't measure, right? It is almost this feeling of unknown. You might relate to this.  You create your weekly social media content, maybe a podcast or a blog. You send out an email. Done. Tick that box. You do the same thing over and over again. But do you know what works? Do you know what your audience likes and doesn't like?  You might from the vanity....

Have you ever felt like you are creating content on a channel that doesn't light you up? You spend hours doing ALL the things you have been told to do but you don't get results? Maybe that channel just doesn't give you energy. Maybe it isn't the right channel for you.  It doesn't mean you ditch it, but how can you shift? How can you make the right choices for you and your business? Lizette Si...

Holistic marketing... an approach to marketing that allows you to use multichannel to market your business.  This doesn't mean being on ALL the channels. It means finding the RIGHT channels for you. Is it video, social media, podcast, writing? During this episode I show you how to find the right channel for you and then what the next steps are!  Have a listen, check out the quiz below an...

Your lived experiences are your expertise! So START sharing them online. People connect because of your energy, your experiences and your personality. It is time to think about how your experiences and stories can level up the way you create content!  So, that is what Alexa Martinez is on the podcast this week to talk about! She SHARES her amazing experiences online and it has changed the way...

December 30 2020, I saw my surgeon for the first time. He told me I would need major surgery - a Whipples operation. I went to the beach straight after the appointment to ground myself. As I stared out to the ocean, I turned to my friend and said, “if I am going to lose a few organs, I have to share this story”. I began to document it online. An entrepreneur trying to run a content marketing agenc...

Have you felt the pressure of social media?  Felt anxious to show up and show your face but then also pressure because you haven't shown up "enough". Do you compare yourself online and think "I could do better".  We are here to tell you this is very very normal! We all have felt this before and to be honest, still do. With the rise of social media, new features on each platform we can fi...