The Content Queen Podcast

"You need a content strategy". Okay, that is great. But what does that look like?  What do I need to do to get started? If you are procrastinating a content strategy (or the improvement of what you currently do), copy my content strategy. This is the baseline framework we use for our own marketing and client marketing within the agency.  While this is not a step by step, copy and this wi...

Think about what MIGHT be stopping you converting your clients with online marketing... Do you have the plan? What you want to create?  Maybe you do and you just can't seem to get that content online. Let us help you work out what that looks like for you and your business in 2023. In this podcast I am joined by elite content marketer, Stacy Willis to share her tips and tricks for your ideal c...

Have you started your 2023 content plan?  Don't be hard on yourself. Rome wasn't built in a day and these things take time, and in our eyes, love.  Within this episode you will learn the 3 step process to create and execute your 2023 content plan! You will be delivered everything you need to get started now!  If you LOVED the episode, make sure you share this on your Instagram stori...

It is the final week of 2022 at Content Queen so we wanted to give a nice reflection from the year! Now is a good time to look at what you loved, what you didn't love within the year (whether it is business, marketing or life). This year was a great year at Content Queen with a lot of lessons, so we wanted to share those with you! If you LOVED the episode, make sure you share this on your Instagra...

Are you looking to up your Instagram game in 2023? Want to start the year with a strategy that will help you create content that is engaging for your audience but also enjoyable for you to create? Well, I am joined by Corey Walker (Author of Instagram for Business for Dummies) who is here to give tips and tricks all about Instagram for 2023. We had an amazing chat exploring the different features...

What will content marketing look like in 2023? There are always trends and strategies that work well in given years, that is what makes it fun. While not all will work for your business, let's go through some of the things we think will happen in 2023 in the content marketing world.  It is time for you to think about what MAY or MAY NOT work in your business for the new year just around the c...

We are heading into a new year, which can mean new goals, new projects and a new way of marketing.  While you might not have thought about what 2023 looks like, that is okay! Lisa and myself are here to plant some seeds as Lisa takes us through the 3 things she would be looking at in 2023 for her marketing strategy! There is also a BONUS 2 other things Lisa mentions which might be a trend to...

While a strategy for social media and content marketing can be much of the same, there are elements that need to be considered when formulating a social media strategy.  Social media calls on both the sales and marketing parts of your business. So it is time to see what that looks like and explore the differences between social media strategy and content marketing strategy!  If you LOVED...

You might have heard "tell more stories in your content", which is great. A very good and useful tip. But HOW?  Rachel and myself (host Mariah) met online because of our love for storytelling and content marketing and noticed there really wasn't simple formulas educated to entrepreneurs on HOW to actually share their story online! Of course, Rachel has some amazing formulas to share! Get read...

You might have seen that Elton John is back. He has partnered up with amazing singers to bring his old songs back to life. Guess what? It is working for him.  What does that tell us about content marketing? That our old content should NEVER be wasted or forgotten! That is what I am here to share with you. How to create your own repurposing strategy!  If you LOVED the episode, make sure y...

Guess what? Branding is more than just your logo and colours. HUH?! Yes, your brand is the foundation of your business and helps you to stand out above the rest. But it comes down to a lot more than the graphics you put on your social media page.  Join the amazing Jen Bowers and host Mariah as we chat all about branding and give you the kickstart you need to get your brand in alignment with y...

Content marketing can be a challenging part of business. You might love it, or you might hate it. Regardless within the online space, we now can't get away without creating any type of content for our online business.  But there are loads of misconceptions and myths about content marketing. A lot of things we think "should" work or "should" happen to help us reach our audience within the onli...

The wonderful world of Facebook Ads. Some say scary and overwhelming, we say - we got you!  Any paid advertising doesn't have to be as terrifying as you think for your small business. We can tell you once you have consistent content and have an offering that is working, Facebook Ads are a beautiful way to be seen by MORE people (who doesn't love that).  Whether you think it is in your pl...

We hear a lot and see a lot about marketing our business online. There can be a lot of overwhelm, conflicting opinions and often leaves business owners feeling stuck and unable to build on consistent marketing strategies. Within the opinions of Content Queen, there are TWO core things you must know about being in the online space. If you market with these TWO things in mind, there is no doubt what...

We all have a voice. We use it to speak all day. But are you using your voice online? Are you speaking up to share your opinions and thought leadership?  When we use our voice, we are able to express what we know. We are able to speak to our potential clients and create content that resonates.  Confidence in your voice just might be holding you back from creating the content and marketin...

The email subject line is your HOOK, your headline to encourage people to open the email and get the value. While some of us give SO much energy to our email newsletter, the subject line is actually the most important part!  If you have lower than average open rates, it is time to make a change! THIS is what we exploring in this episode. After testing and trialing, I have come up with the 15...

How can you build more trust online for your business? Well, let's think about it. Now more than ever before we are craving human connection. We associate human interaction with trust building.  If you have a business and are looking to build more credibility, authenticity and trust in your brand (because we know they also help us make sales), it is time to create more focus on your personal...

Did you know there is more to a content marketing strategy than just the ACTUAL strategy part? Believe it or not there is a bit of pre and post work that needs to be done to make up what is the strategy!  That is what we will take you through, the 3 elements that make up the content marketing strategy to give you a clearer direction on how to get started!   If you LOVED the episode, make...

When we think about Public Relations, we might often think media, right? Getting in the paper, on TV and the like! BUT PR is more than just media. It is about getting visibility for you and your business on various online (and offline) channels.  Getting THIS type of visibility allows you to be seen in different communities and different audiences! From podcast guests to Instagram lives, on this p...

Putting together a marketing strategy as a small business owner can feel overwhelming and a little confusing. You have marketing jargon coming out all over the place and a lot of it you don't need right now.  There are 3 main elements to a marketing strategy (in my eyes) that if any small business owner takes on, they will see results when implemented with consistency. That is what I am here...

Content isn't just about putting words together or a video and posting it online. It allows us to be seen. To be heard and to share our passions with the world.  It allows space for conversation. To build connection and community. When you create on a topic you love and are passionate about, so many opportunities can open up. That is what Julianna and I have in common. We create online and ha...

Do you ever get to 5pm each day and think "shit I need to post on social media".  As a business owner you become all the things. Social media manager is one of them. Don't forget coming up with the idea, that can be tricky too! But don't worry, I have been there. That is why I created my 4 pillars of content marketing. To help you know what to create! Once the ideas flow, you schedule the con...

You know what they say...  We all have a book in us! We all have knowledge to share and a story to tell. Within your business, there is MANY concepts you teach. Why not think about how they can be turned into a book? Just like a blog, podcast or video series, a book is a way to connect with your audience in more "long-form" ways.  Within the podcast episode with Lin Eleoff (Author and Co...

You started your business to serve a purpose. To help people. Now you find yourself scrolling Instagram Reels and TikTok looking for content ideas! Guess what? You are a content creator now. But don't worry!  We are here to help you. To show you how to create content for your business! With ease. With confidence! So you can embrace your inner content creator and create MAGIC for your business...

You only have to scroll Instagram to find 1000 pieces of advice on content marketing.  A lot of it can be misleading and confusing. Maybe even overwhelming!  We are here to tell you, it is a long game. There is no quick fixes or hacks to get you overnight success. But content marketing is important. It is how you are seen and how you build trust and connection with your audience!  C...