The Content Queen Podcast

Podcast getting lovely feedback in your DMs but no clients? Or maybe you’re exhausted by social media and craving a lower-pressure way to be visible. I’m joined by Jenny Suneson, a podcast strategist who helps entrepreneurs build sustainable businesses in 20 hours or less. We talk about turning a podcast, or any long-form content, into one of your number one marketing channels, without adding anot...

Always chasing content ideas, and none of them feel like you? There’s a style of content that might take the pressure off, because you don’t have to start from a blank page. I’m unpacking social commentary: what it is, why it works, and whether it’s right for your business. I’m also sharing how I use it with a client right now, plus the questions I ask before jumping on anything. You’ll know by th...

Think you’re “not good at selling”? You’re communicating every single day, and your body is doing a lot of the talking. I loved this conversation with Amy Reczek, CEO of Sales and Presence, certified body language expert and author ofConnect to Close. We talk about why selling is just communication, how to show up with more presence when you’re talking to a little circle on your phone, and the sim...

"Content is exhausting. I don't have time." If you're throwing something up at 5pm just to have posted, and it still drains you, this one is for you. I hear this over and over, and it's the exact reason people come to us for help. This week I'm walking through a few ways to make content feel lighter and more sustainable, so you're not stuck on the hamster wheel or gho...

Ever notice how the second a camera turns on, you turn into a slightly robotic, over-performed version of yourself? You're not broken, you're just human, and this week's guest has spent her career helping people work on exactly that. I'm joined by Helen von Dadelszen, communication and vocal coach, speaker and author of  Courageous Action , to talk about something that's been a...

"Good content" doesn't mean viral, polished or trending. It never really did. In this episode, I'm breaking it down into three parts: the five things that actually make content good, what's working right now on each social channel, and some 101 filming and photo-taking tips, because that's one of the questions I get asked the most. If you've ever wondered whether your...

Think a good-looking website means it's actually converting? So we have Anna Tillotson on ep 343 of The Content Queen Podcast to talk about why pretty stores still leak sales, and where product-based businesses are actually losing customers (hint, it's rarely the homepage). Anna is the founder of House of Cart, a Shopify and Klaviyo expert team helping women-led ecommerce brands scale and...

I could talk about content strategy in theory all day, but I think it lands so much better with real examples. In this episode, I'm taking you through three business owners from a recent Bootcamp round, each with a completely different plan, different channels, different pain points, because content strategy was never meant to be one-size-fits-all. If you've ever wondered whether a strateg...

Trying to get found on Google and AI search, without turning your website into something that reads like it was built for a robot? So we have Ashley Willis on ep 341 of The Content Queen Podcast to talk about human-first SEO in a very AI-dominant world, and why findability isn't just about ranking, it's about building an ecosystem people can land in from anywhere. Ashley is an SEO strategi...

"Instagram's not converting for me." Sound familiar? I hear this constantly. But here's the reframe I want you to take from this episode: the real issue usually isn't Instagram, it's the role you've assigned it in your overall funnel. In this episode, I'm walking through three real client stories, each one thinking Instagram was "failing" them, and how l...

Worried that everything online is starting to sound the same because of AI? We have Maria-Katarina Johannesson, better known as Links & Maria, on ep 339 of The Content Queen Podcast to talk about why the future of content isn't less AI, it's more human, and how to actually find that balance. Maria-Katarina specialises in link building and digital PR, helping businesses show up on both...

Every time I do a solo episode about content marketing beyond social media, it is one of the most popular episodes and I get the most comments on them.. So here it is. This episode is about building a proper content ecosystem, not just relying on social media to carry your whole business, and where email, blogs, podcasts and other channels fit into the picture. If you've been feeling exhausted...

Think you need a massive marketing budget to create effective content? Turns out that's not quite true, and there's a smarter way to think about where your money and time should actually go. So we have Jared Harman on ep 337 of The Content Queen Podcast to give you a behind-the-scenes look at how agency owners and marketers really think about budget, and where the line sits between doing i...

What if everything you think makes marketing "work" is actually the thing holding you back? Inspired by Neil Patel's SXSW talk, in this episode, I'm breaking down five things I think we need to unlearn in our marketing, from what we're chasing, to how we're building trust, to who we're actually speaking to. If you've ever felt like you're doing "all the r...

Want to actually connect with the people you're marketing to? Turns out the skill that changes everything isn't a content hack, it's vulnerability. So we have Shari Foos on ep 335 of The Content Queen Podcast to talk about why vulnerability might be the most underrated skill in business and marketing, and why it's not about oversharing or crying on social media, it's about bein...

Ever seen a single comment on social media outperform the actual post? I have. That's exactly what happened when Joseph replied to a video with "Hey, so I have appointments available." One comment, thousands of likes, hundreds of replies, people tagging him. Quick note before you dive in: this episode uses a viral comment as a marketing case study, purely for education, not about dia...

Think being brilliant at what you do is enough to grow your business? Same. That's what most of us think, until the phone stops ringing. So we have Nancy Benet on ep 333 of The Content Queen Podcast to help you understand why visibility and marketing aren't optional, even when you're the expert in the room. Nancy is a licensed CPA, entrepreneur and CEO of Fix-It Accounting and Success Your Way. Af...

Every time someone reads your email, listens to your podcast, watches your Reel or lands on your website... they're giving you something. Their time, attention and energy. So here's the question... Are you leaving them with more than what they came with? In this episode, I'm exploring a concept that came up while I was a guest on another podcast and it left me thinking "I need to...

What if your marketing isn't actually the problem? What if people are finding you, checking out your content, clicking through to your website... and then leaving? After analysing close to 70,000 websites, Irwin Hau (our guest on the podcast for ep 331) has come to one conclusion. Most businesses don't have a traffic problem. They have a conversion problem. In this episode, we dive into th...

What pains you about marketing? Is it not knowing what to post? Feeling like you're constantly behind? Feeling like everyone else knows something you don't? Or feeling like you're creating content but nothing is actually happening? Because if any of those resonate, I don't think your problem is content. I think your problem might be a lack of intention. In this episode, I'm unp...

Be honest... when was the last time you intentionally started a conversation in your DMs? Not replied to a comment. Not answered a question. Actually started a conversation. Because if I'm being completely transparent, this is an area of marketing that I know I could be doing more of too. We spend so much time talking about content strategy, posting content and growing our audience that someti...

When you think about marketing your business, do you immediately think about social media? Because here's the thing: organic marketing is so much bigger than Instagram posts and TikTok videos. In this episode, I’m giving you a behind-the-scenes look at one of the workshops I recently ran around Australia, where I unpack the first pillar of a marketing plan:  organic marketing . We dive into al...

Are you creating content that people watch… or content that actually gets people to buy? Because there’s a big difference. In this episode, I’m joined by Sol Hyde, who left the corporate world, picked up his phone, started creating content, and built an online business from scratch in just 18 months. Since then, he’s helped over 100 coaches, consultants and agencies grow and scale their businesses...

Question... are you creating content because it actually aligns with your business goals… or because someone on the internet told you that you should? Because if I had a dollar for every time a client came back from a coffee catch-up saying, “Someone told me I should start a podcast” or “TikTok is where I should be”… I probably wouldn’t need another retainer. 😂 In this episode, I’m unpacking why...

The age old question... should you actually be running Meta ads in your business? And if you are… how do you know if they’re actually working? In this episode, I’m joined by ad strategist Neil Shoney to unpack what business owners really need to know about Facebook and Instagram ads... without the fluff, overwhelm, or “just boost a post” energy. Neil shares how Facebook ads quite literally saved h...