The Content Queen Podcast

Think being brilliant at what you do is enough to grow your business? Same. That's what most of us think, until the phone stops ringing. So we have Nancy Benet on ep 333 of The Content Queen Podcast to help you understand why visibility and marketing aren't optional, even when you're the expert in the room. Nancy is a licensed CPA, entrepreneur and CEO of Fix-It Accounting and Success Your Way. Af...

Every time someone reads your email, listens to your podcast, watches your Reel or lands on your website... they're giving you something. Their time, attention and energy. So here's the question... Are you leaving them with more than what they came with? In this episode, I'm exploring a concept that came up while I was a guest on another podcast and it left me thinking "I need to...

What if your marketing isn't actually the problem? What if people are finding you, checking out your content, clicking through to your website... and then leaving? After analysing close to 70,000 websites, Irwin Hau (our guest on the podcast for ep 331) has come to one conclusion. Most businesses don't have a traffic problem. They have a conversion problem. In this episode, we dive into th...

What pains you about marketing? Is it not knowing what to post? Feeling like you're constantly behind? Feeling like everyone else knows something you don't? Or feeling like you're creating content but nothing is actually happening? Because if any of those resonate, I don't think your problem is content. I think your problem might be a lack of intention. In this episode, I'm unp...

Be honest... when was the last time you intentionally started a conversation in your DMs? Not replied to a comment. Not answered a question. Actually started a conversation. Because if I'm being completely transparent, this is an area of marketing that I know I could be doing more of too. We spend so much time talking about content strategy, posting content and growing our audience that someti...

When you think about marketing your business, do you immediately think about social media? Because here's the thing: organic marketing is so much bigger than Instagram posts and TikTok videos. In this episode, I’m giving you a behind-the-scenes look at one of the workshops I recently ran around Australia, where I unpack the first pillar of a marketing plan:  organic marketing . We dive into al...

Are you creating content that people watch… or content that actually gets people to buy? Because there’s a big difference. In this episode, I’m joined by Sol Hyde, who left the corporate world, picked up his phone, started creating content, and built an online business from scratch in just 18 months. Since then, he’s helped over 100 coaches, consultants and agencies grow and scale their businesses...

Question... are you creating content because it actually aligns with your business goals… or because someone on the internet told you that you should? Because if I had a dollar for every time a client came back from a coffee catch-up saying, “Someone told me I should start a podcast” or “TikTok is where I should be”… I probably wouldn’t need another retainer. 😂 In this episode, I’m unpacking why...

The age old question... should you actually be running Meta ads in your business? And if you are… how do you know if they’re actually working? In this episode, I’m joined by ad strategist Neil Shoney to unpack what business owners really need to know about Facebook and Instagram ads... without the fluff, overwhelm, or “just boost a post” energy. Neil shares how Facebook ads quite literally saved h...

So… we know AI is here. We know we should be using it. But are you starting to feel like everything online is sounding the same? In this episode, I’m not giving you another “how to use AI” tutorial… I’m flipping the lens. Because the real question isn’t how do we use AI more? It’s how do we stay human while using it? If you’ve been feeling disconnected from your content, over-relying on AI, or jus...

Do you actually have the foundations in place to sustain your business… or are you just building as you go? Because here’s the thing — a lot of business owners wear many hats… but skip the pieces that actually make a business work long-term. In this episode, I’m joined by Wendy Pitts Reeves, therapist turned entrepreneur with 25+ years of experience, to break down the  7 pillars every business own...

So… do you actually question your AI? Or are you just copying, pasting, and hoping for the best? Because I saw something unfold last year that made me go… yikes. A business owner posted bold, opinionated content calling people out... and when they got called out in the comments? Their automation replied with “check your DMs.” Not ideal… especially when you’re dealing with sensitive, high-stakes co...

Do you ever feel like you know what to do with your marketing… but you’re just not doing it? Same. This episode, I’ve got Sam Sundius on the Content Queen Podcast to unpack what’s actually going on… and spoiler alert, it’s not your strategy. We’re talking about the unconscious mind, nervous system, and why hitting “post” can feel like actual danger (even though it’s just… Instagram). If you’ve eve...

It’s easy to think that if you just post more or run ads, your business will grow… but real marketing doesn’t work like that. The magic is in the foundations - understanding your audience, creating content that connects, and building trust over time. Organic marketing is where that relationship is built. Paid marketing simply expands it. So if things aren’t working yet, it’s not about doing more…...

“How do I know if it’s my marketing… or me?” Something I see ALL the time as a content marketer and business owner. We’re so quick to jump to:“I need a better strategy”“I need to post more”“I need to fix my marketing” But what if… it’s not that? What if the real shift comes from recalibrating you first? In this episode, I’m joined by the amazing Lucy Shrimpton to dive into what it actually means t...

Ask someone close to you "what do I do, tell me in a sentence or two"? Can they? If not, maybe it is because you don't spend enough time repeating and explaining what it is you do. I will never forget a mentor said to me "you have to love what you do because you will be talking about it over and over and over again". Yep - except I find most of us still only scratch the sur...

“How do I get seen in an online space that is crowded”?  One of the main questions I get as a content marketer and social media manager. How about we take a second to think outside the box and confirm how we might position ourselves over just being visible online.  I have an amazing guest on this episode to take us through the difference between simply being visible online and intentionally positi...

Do you say this to yourself a lot? Social media doesn't work... Content marketing doesn't work... But then you will jump on a trend hoping it will work? You aren't alone. We all have done it. The missing link to anything you do in your marketing is ONE key thing - and I am going to chat to you about it! If you LOVED this episode, make sure you share this on your Instagram stories and t...

What if the real reason you’re not showing up online isn’t strategy… but fear of judgment? In this episode, I’m joined by mindset coach and business strategist Ivana Ivanek to unpack the real reason so many brilliant, mission-driven women hold back from visibility. We talk about the fear of societal rejection, outgrowing old circles, and why you’re overthinking your third-grade cousin’s opinion in...

If you’ve been looking at content and thinking the posts that perform best are the dramatic ones… the big emotions, the big reveals, the viral moments - this episode is going to give you a fresh perspective. Because yes, 'dramatic' content can spike engagement. But engagement alone doesn’t build a business. In this episode, I’m breaking down why you shouldn’t rely on dramatic content all t...

I have a theory…  It doesn’t matter HOW consistent you are at marketing your business UNLESS you believe in the message you are delivering.  So I called in an expert to confirm this theory - Amy Schadt. She shares her Radical Embodiment Method, which is here to help you embody what you say so no matter how consistent you are - people will resonate with your message.  If you LOVED this episode, mak...

If you’ve ever felt like your content is missing something (that it’s not landing, not connecting) chances are, you’re not telling stories in a way that truly reflects who you are.  That’s where brand archetypes come in. In this episode I am going to break down what the archetypes are and how knowing these can transform the way you market yourself online.  If you LOVED this episode, make sure you...

I get it… the fonts, colours and logos of your brand are fun.  No one wants to sit down and write the long-term plans either, that can be scary.  But without the CORE brand foundations, it is HARD to market your business well - trust me it is rough.  So if you are a business owner wanting to create impact sustainably and get actual results from your marketing, it all starts with the basics. Brand...

Do I need social media to have a successful business? That is a question I am sure you ask yourself every time you have to sit down and post to socials.  While yes, social media can play a huge role in marketing your small business, I am here to tell you - you have options.  In this episode of The Content Queen Podcast I am giving you 3 things you can do instead of relying just on socials.  If you...

Do you have this fundamental marketing channel set up for your business?  Google My Business?  I think it is an underrated channel and one we are all guilty of either not having or not keeping updated. And yes, even if ChatGPT takes over search, your Google My Business profile creates credibility.  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentque...