The Content Queen Podcast

Do you ask yourself this often?  Am I actually doing a “good job” at marketing my business?  I am going to give you 3 things to think about, but spoiler alert... There is no magic. Marketing works for businesses because they know what works for their audience and their business.  No random Instagram video tell you exactly what to do to market your business is the answer, so let’s talk about it.  I...

Looking to “clean up your systems” over the New Year break?  This is a great time to audit and see what you need for the year ahead.  But with all the options, where do you even begin? Here. Start with this episode. We are going through the systems and processes to help you in the year ahead!  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmar...

Can we even keep up? Social media, marketing via content has changed. 2025 did some crazy things and 2026 is going to be amplified. What do you do? Let's break it down together. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠ KEY EPISODE TAKEAWAYS 👇 ✨ The five...

Meta is going through a lot of changes. Recently, thousands of businesses lost access to their Instagram accounts due to edits within Meta and some AI issues.  In Australia from Dec 10, under 16s are banned from using Meta. It is a lot to get our head around so in this episode of The Content Queen Podcast we have Meta Expert Katharine Crane to give us an update and to help you future proof your Me...

What if your next launch didn’t start with a “buy now” post? In this episode of The Content Queen Podcast, I’m taking you behind the scenes of a client project where we created serious hype before doors even opened. I’ll walk you through what we did, why it worked, and how you can apply the same approach to your own launch (if it aligns).  If you LOVED this episode, make sure you share this on you...

Do you want to connect deeper with your audience through content?  And with AI, our trust levels are dropping…  We have David Ebner on ep 303 of The Content Queen Podcast to help you tell better stories in your content, especially in an AI-driven world where trust and human connection matter more than ever. If you’re ready to create content that’s remembered (not just scrolled past), this is the e...

Running a content marketing agency means wearing about 15 hats before lunchtime… strategist, editor, designer, writer, project manager, and sometimes therapist (to yourself and clients). To keep everything flowing (without burning out), having the right tech stack is non-negotiable. Over the years, my toolkit has evolved with my business - from solo freelancer to agency owner managing multiple cli...

Do you want to be a business owner and regulate your nervous system? Same. So we have Julianna Garrett on ep 301 of The Content Queen Podcast to talk about how our nervous system impacts marketing, and why honouring it might be the missing piece in your strategy. If you've ever felt overwhelmed, burnt out, or frozen when it comes to showing up online, this episode will be a game-changer.  Juli...

Can you believe it? The Content Queen Podcast has reached 300 episodes! Wild.  This isn’t a “let’s reflect on all my favourite episodes” type of podcast, no I am sharing with you how I got to 300 episodes and what you need to be consistent with anything you do in business.  If you have been thinking of starting a podcast or even a new content channel, this episode will help you a lot!  If you LOVE...

Do you want to be a business owner and a thought leader?  Same.  So... we have Martin Huntbach on ep 299 of The Content Queen Podcast to help you scale your thoughts into content that can be used for daysss (or years, probably).  If you want to be seen online for your expertise, check out this interview!  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @con...

Let’s talk about LinkedIn…  A recent client was awarded the top voice badge on the channel (if you don’t know, it is like the blue tick of Instagram before it could be bought).  But this got me thinking, what makes for a “good” LinkedIn presence? I share 3 things (the 3 C’s) I think makes a personal brand work on LinkedIn.  Hate the idea of being on LinkedIn? So did the client who is now a top voi...

Want to be seen by more people? Struggle to grow an audience on social media?  What about being in other people’s spaces?  Earned media is a great way to expand your reach and tap into an already engaged audience.  So why not start with podcasting? Pitch podcasts and start being seen (and heard) by an aligned community.  If you have a mindset struggle around this or don’t know where to start, we h...

There is a lot of marketing jargon out there. One I heard recently as a discussion at a conference was “lo-fi and hi-fi” content.  So let’s talk about it. I want to share with you when you can create lo-fi content and when to create hi-fi and how to create a content strategy for both.  This will help you know when to post “high quality” vs “raw and authentic” and I think it will be extremely helpf...

When we think about Public Relations, we might often think media, right? Getting in the paper, on TV and the like! BUT PR is more than just media. It is about getting visibility for you and your business on various online (and offline) channels.  Getting THIS type of visibility allows you to be seen in different communities and different audiences! From podcast guests to Instagram lives, on this p...

Ghosting your email list? It is one of those tasks you know you need to do and you feel guilty every time you think about it.  No more, it stops here. When doing research it was found that at least 50.7% of the people from this study were buying something from a marketing email monthly.  But more than that, it is about building your brand, creating trust and community.  No need to feel bad anymore...

Fan of networking?  Whether you like it or not, you can’t deny the power of coming together with the intent to connect, add value and see each other grow.  When we put ourselves out there, that is when we feel less lonely, feel more inspired and as a byproduct? Gain great business exposure.  This episode of The Content Queen Podcast is all about how to leverage networking for connection in busines...

Hate marketing at the moment?  You aren’t alone - I have heard many people mention this to me recently.  And to be honest - that energy isn’t going to get us anywhere! So I have created this podcast episode to help you check in, reassess and realign.  Once you have a listen you will feel more energised, I promise.  If you LOVED this episode, make sure you share this on your Instagram stories and t...

Dislike video? Creating, filming, editing? But know it is important for your business growth? Or want to learn some more tips?  If you are on platforms like Facebook and Instagram, you don’t have to post video to get content up - BUT if you want to reach knew people, Reels is the best way - it gets pushed to more than just your followers.  If you are on TikTok, you know it is the only way.  So - i...

We did 3 workshops, 3 different topics, 3 groups of business owners with the same goal - get visibility, grow their business.  So - let me share with you the 3 key takeaways and how you can use them to market your incredible, impact-driven business.  This is a “working on the business” type stuff!   If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqu...

Ever wondered why marketing in some ways is really hard? But doing other types of marketing is natural? Maybe you find networking amazing but posting on social media is... meh? This could be because of your energy type. Human Design is a self-awareness and self-growth system here to unlock what you might have been missing in your business. If you LOVED this episode, make sure you share this on you...

I get a lot of questions.  Some are pretty normal like “how many hashtags should I use on Instagram?” or most recently “should I use hashtags at all?”  But others, way more specific and helpful to individual business owners. I have been doing multiple workshops and 1:1 sessions at the moment, so I thought I would share what I am being asked (and answer them for you).  If you LOVED this episode, ma...

I struggle to be consistent…  Yep - I get it. And also, you might have some type of strategy, posting plan. But how do you actually bring it to life? It is no good sitting on your computer if you don’t use it.  I am going to share with you the 3 things I do to stay consistent in my own business while also helping my clients stay consistent as well.  If you LOVED this episode, make sure you share t...

You know what day you post about what, right? Great. You are organised and you are creating content for your business.  But without a strategy it is just a posting plan. It is just a system.  When you know the foundations, it is strategic, that is called marketing! What do you need to be more strategic? Let me break it down for you in this episode of The Content Queen Podcast.  If you LOVED this e...

Have a content problem? Time, consistency, knowledge, engagement, budget? I have the answers to your problems. I will take you through 5 different problems and how to "fix" them. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠ KEY EPISODE TAKEAWAYS 👇 ✨ Th...

What is more powerful than your email list, social media content and blog articles as a small business owner?  Earned media.  So if borrowed media are your socials, owned media is your website, email list etc, paid media is your advertising, earned media is all the coverage you get from OTHER people.  Think podcast interviews, news articles, media attention.  How do you get it? What if you don’t h...