The Content Queen Podcast

Ever thought “I should start a YouTube”...  Let me play devil's advocate.  I will never say “don’t”. But I will always question those who say “you should” do this, based only on their own experience. So - let’s break it down, what about YouTube, should we all be on this platform that has more than 2.7 billion monthly active users?  If you LOVED this episode, make sure you share this on your In...

Content doesn’t work for me…  I know - because you haven’t found the right plan for you. Do you know what content you like? Do you know what your audience likes? What is your point? Your goal? And do you believe in yourself?  Let’s unpack it more.  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEG...

What is customer experience (CX) and why should we care? This week I’m joined by Brittany Fox, tech founder and CX expert, to talk about the biggest conversation happening across enterprise businesses right now - and how small business owners can use this to their advantage. Brittany shares why visibility is everything when it comes to your customer journey and how you can strengthen your customer...

You might be marketing to your customers wrong.  That is because you haven’t thought about the stage of their journey they are on.  Find out where your customer is at and marketing to them becomes a whole lot easier.  I saw this great TikTok video explaining this, so I wanted to share it with you!  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentque...

What is happening with Meta?? What will running ads look like in this AI led world.  We are talking about it. Ads strategist Ashley Boston is here to shed light on the changes and what small business owners should be looking out for!  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @ashleybostonhq. ⁠⁠LEARN THE DETAILS OF A CONTENT ST...

We aren’t in 2020 anymore, first - thank god for that.  But it means content marketing has changed. It has evolved. What worked then (and in 2019 when I started Content Queen) is NOT the same.  Let’s talk about it.  I want to share who we now consume, how we trust and how we act!  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠⁠ LEARN...

Have you ever thought that maybe the reason your marketing isn't delivering you the results you want is because of your mindset? Your confident? Your belief? I have seen how belief in yourself and the process of business has changed the way businesses show up and connect with their audience. And I want to talk about it with you. If you LOVED this episode, make sure you share this on your Insta...

Is going “viral” the goal for your business? Do you need the traffic to reach your goals? Going viral doesn’t always mean sales, but it does mean exposure. However, virality as a business is very different to going virtual as a content creator - so let’s talk about it.   If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠ ⁠⁠⁠GET YOUR AUDI...

There is a LOT going on in this online marketing space.  So let’s talk about it.  Content Queen Mariah team - Mariah and Mitch are chatting about 3 interesting things we are seeing online (or ideas for you to try as a small business).  Have more ideas or things you are seeing? Share them with us!  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentquee...

All the best ideas come in the shower, right?  I have one I want to share below and wonder if it resonates. I have thought about how we have these “categories” and the type of content we create to help us reach business and marketing objectives.  I came up with 3 “personas” or styles and I am looking for feedback!  If you LOVED this episode, make sure you share this on your Instagram stories and t...

If you’ve ever traveled, you know the trip doesn’t end when you land.  It’s about exploring, adapting, and making every moment count without burning out. In this final leg of our content strategy adventure, we’re talking about Cultivating - how to expand your reach, streamline your process, and continuously evolve your content without feeling like you’re on a never-ending flight with no destinatio...

You’ve decided to backpack through Europe. You’re inspired, your route is set, you know the cities you’ll visit and the sights you want to see. But now it’s time to plan the details...what will you do in each city? What will you pack? How will you capture the memories? Because without that plan, even the most epic trip can turn into a chaotic blur. You waste time, miss the good stuff, and come hom...

Imagine deciding to backpack through Europe. You’re inspired, excited, you’ve got your gear packed and your passport ready. But here’s the catch - you didn’t plan the route.  You’ve got no map, no guidebook, no clue which cities you’ll visit or how you’ll get there. You’re just hoping for the best (which might be fun, but also can be a disaster if you have only a short time there). That’s what run...

Posting on social media to a content calendar is NOT a strategy.  There is more than the actual posting. So we are going to talk about these 3 C’s to content marketing. The ones that build results for you.  When you understand that there is more to content marketing than just posting, then you can actually build something designed to give you the results.  Think of it like planning your travels. ...

Do you ever see brands and think “how are you everywhere”... you only see the tip of the iceberg.  In this episode, Ashley Atkinson talks about the crucial lesson of not putting all your marketing eggs in one basket.  Ashley breaks down SEO in a way that actually makes sense, offers practical strategies for diversifying your marketing, and shares her expertise on building a resilient business that...

So… are you really tired of content creation… or just exhausted by everyone telling you how you should be doing it?  In this episode, I’m unpacking a truth bomb about what’s actually going on when we hit content burnout — and what to do instead. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠⁠⁠GET YOUR AUDIO GUIDE AND LEARN CONTENT ST...

Ever wondered how others juggle a full-time job while building a business?  In this episode, I chat with the amazing Maria Benitez about how she navigated her journey from agency life to creating a thriving social media and virtual assistance business. Maria shares her personal experiences, struggles, and wins - offering valuable insights into growing an engaged audience, creating content that con...

Just came back from 2 months in Southeast Asia and let me tell you... their marketing and business approaches are interesting! I wanted to share some with you.  While exploring Vietnam and the Philippines, I couldn't help but notice so many creative forms of marketing and just how they connect with customers. From tour guides who take your phone underwater to capture perfect snorkeling photos...

Looking to try some fun and creative ways to market your business?  What if your next marketing strategy was something a little different?  In this episode, I chat with branding expert and graphic designer Joe Barron, about an outside-the-box marketing idea that can help small businesses stand out.  We explore how merchandise - from pens to hoodies - can become a powerful brand awareness tool, plu...

AI generated content… are you seeing it? Yeah - it can be hard to tell the difference. Kinda scary!  Does this mean eventually mean... AI will scroll for us?  Do we need to be on social media?  Social media is about SOCIAL - so yes while AI can save us time, we need to be mindful of the CONNECTION we are building.  I want to talk about it. I also want to talk about why LONG FORM content is QUEEEN...

"The more you know, the more you know what you don't know" - does this concept hold you back from being seen online?  When we gain knowledge, we often become more aware of what we don't know, leading to self-doubt and imposter syndrome.  But what if this is holding us back from creating the impact we're meant to have? In this episode, I chat with behavioral scientist and impa...

Social media is changing - but isn’t it always? I recently got my Instagram account taken down, and I want to talk about it. But remember, we are on BORROWED land… I want you to protect yourself and your business from these channels you have 0 control over.  Welcome aboard flight CQM222 (our LAST flight), I am your pilot, Mariah - you have your ticket to good content marketing in hand.  While on t...

Treat your business like a business!  If you are a freelancer, VA or Social Media Marketer, you also need to show up online!  Fill up your pipeline and create a business that will help you get out of the feast and famine cycle. We have an amazing freelancer mentor, Amy Posner with 30 years of experience to share with you!  This is part of our new campaign - Around the World in 90 days - your ticke...

Scrolling for content to engage in and all I see?  Promotion this, promotion that.  No wonder people are bored. Let’s talk about it and what you can do to be loud on social media without adding to the noise.  Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.  While on this flight the flight attendants will be here to assist you to get o...

Business owner creating your own content? It is time consuming, overwhelming and sometimes just not fun. I get it. Let me help you with intentional content in less time for more impact. How does that sound? Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.  While on this flight the flight attendants will be here to assist you to get off...