The Content Queen Podcast

The world of influencer marketing can feel daunting and unsure territory. Paying someone to promote your business? What does that even look like?  How much do you pay someone? How do you even find influencers? How can they help your business? I am sure you have a heap of questions running through your mind! Lauren, CEO and Co Founder of Perfect Gifting had ALL those too when she started. BUT...

Are you ready to start taking action in 2022? To create a content marketing strategy that works for YOU and engages/builds your audience? Of course you do! I am here, this week with a guide to help you create your best content marketing strategy!  All you have to do is, download our FREE content strategy template ( HERE ) and listen along as you fill it out and get ready to implement! The sec...

We are BACK in 2022 with a NEW podcast format and style (oh how exciting). It is going to be ALL about storytelling and strategy for 2022. Each episode will give you a memorable story AND actionable strategy you can take into 2022 and beyond for your business!  Listen and let me explain how this all came to life and how you can change up your podcast if ever needed! Join the ride for this yea...

HAPPY NEW YEAR! I can't believe we are in ANOTHER year. There is no time like RIGHT now to reflect what 2021 brought. Although this is a reflection piece of Content Queen in 2021, I want it to help inspire your year ahead and give you a few exercises to reflect and review.  This episode really helped ME in processing 2021 and I hope when you listen and do it for you, it helps as well. Thank y...

Are you looking to up your Instagram game in 2022? Want to start the year with a strategy that will help you create content that is engaging for your audience but also enjoyable for you to create?  Well, I am joined by Corey Walker (Author of Instagram for Business for Dummies) who is here to give tips and tricks all about Instagram for 2022. We had an amazing chat exploring the different fea...

We are WEEKS away from another year. So why does a simple date change impact the way our marketing strategy goes? Well, it is a reset. A chance to sit down and evaluate what is working and what isn't. After a relaxing Christmas break, it is always nice to come into a new year with new plans and ideas to implement.  So, in this episode I am going to go through all the content marketing trends,...

Do you have a process to help with your content creation and marketing? If someone started in your business tomorrow, how would you explain to them what you do?  How do you manage your day to day tasks and processes? I know it seems like a LOT of questions, but we are here to help and support you. Running a business is hard and your brain can be FILLED with so much noise you don't have time t...

Do you currently have an email list? Whether you have one or not, you might be thinking "that seems like a silly question". BUT the email list is an important part of the marketing strategy. How do we get people to join our mailing list? Because we know now asking for an email is like asking for bank details, people are hesitant and rightly so. We can spend hours trying to clean that inbox. ...

Strategies to try. Things to do. There is always things we can implement into our business. We are not here to add MORE to your list, we are here to show you the possibilities and the things you can try for yourself.  On the podcast this week we have Averi Melcher to teach us all we need to know about SEO Backlinks. The references we get from others online that help Google see us as a boss!!!...

WHOOOOP! Content Queen celebrates 100 episodes! Before I say any more, I just want to thank YOU for listening! Whether it has been all 100 or just a few, I am so grateful you have come to this corner of the podcasting world to listen to me talk each week!  What a journey it has been in 100 episodes! We have gone through a rebrand, a health scare and SO much business change! So for this big 1-...

Blogging - it maybe be "saturated" but I can tell you, it is a VERY underrated channel. Blogging took a backseat when social media, podcasting and YouTube became more popular, but honestly, I see it time and time again the power of evergreen content like blogging. I want to show you why you should think about blogging and how to execute!  Do you have a blog? Before you get confused, overwhelm...

Of course at Content Queen we create content. We have a strategy in place and we test, trial and measure strategies all the time! But now it is time to share it all with you!  We are big believers of practicing what you preach so in this episode we are doing exactly that, should you the ins and outs of how we create content at Content Queen, how we mapped out the process, the lessons we have...

What if creating simple content could be seen as art?  If you could weave your own artistic flair into your Instagram feed?  Have you ever thought about content being an art form? Or how you can create simple content from a beautifully crafted graphic or a string of words that create poetry? James Nguyen is on the podcast today to chat all about simple content, how to stand out, zig when...

Perfectionism can be the driver stoping you from consistent content.  Of course, don't get me wrong. It is good to have pride in your work. To want to create content or deliver to your audience in a way that is high quality and of value. That is not what I am saying. BUT, when does the need for your content to be "perfect" stop you from showing up and creating?  Perfectionism is somethin...

Hands up if you hate selling?  Don't worry, you are not alone. BUT we are here to help you change your mindset about selling on social media, especially Instagram. Claudia is here to help you feel better about selling on Instagram and to give you the tips, tools and strategies to sell authentically. Remember, it doesn't have to be sleazy!  In this episode you will also get an amazing Ins...

Are you letting likes and comments get the better of you?  Believe me, been there. Done that. Of course, if likes and comments is the purpose of you creating content, then great! But as a business owner, I know that isn't the metrics I want. For me, I want a network. I want website clicks. I want people on my podcast, people using my services.  So when you go to look at the vanity of you...

When was the last time you did market research?  Or sat down and reflected whether your branding messages align to your action?  Don't worry if the answer is "no clue" or "never". That is why we are here! This week I am joined by Margie Agin who is an amazing marketer and author (read more about her below) to chat marketing and specifically market research and brand messaging!  My c...

Once upon a time there were three content marketers... They came together online one day and recorded a podcast. This podcast was going to help other people in the online space create more content using storytelling. They had a laugh, shared tips, tricks and facts while creating epic value for all the listeners around the world.  After people listened to this amazing podcast, they left 5 star...

Facebook Ads - can we have a quick chat about it?  I have only really dived into the world of Facebook Ads when I worked in corporate and when I had a blog (I use to pay like $15 to boost my blog posts). But I know the game has changed A LOT since that time. As you know, these podcasts are a great way for all of us to learn (including me), so I got the amazing Jessica Tutton on the show to ch...

30 days and 30 Instagram Reels... what does it teach us?  A LOT! A lot more than we thought. BUT, this is what we are here to do. Share the lessons and knowledge to help guide you on your marketing and content creating journey as a business owner.  Inside this episode you will find the results from the 30 day Instagram Reel Challenge as well as guidance on how you can create content with...

"You have to create content"!!  I know you are probably sick of hearing this without guidance, right? Yeah, good advice - but WHAT type of content? That is why we have jumped on the podcast this week, to give you the content we LOVE at the moment. What we see is working and also what we love consuming.  As content creators, we see a lot. So why not use this to guide and help you to creat...

Hands up if you have a budget for your business?  Don't feel bad. I can feel you starting to overheat. It is NOTHING to be afraid of and as the amazing podcast guest explains (Sukhy Bansal), it is here to give you CLARITY! We all want a little more clarity in our lives right?  When I started working full-time in corporate, I had a budget because I was getting paid monthly. It was somethi...

How do you juggle multiple social media channels and stay consistent AND authentic?  Now this is a great question and one I was asked when someone joined my free Facebook group. So, it is time to answer. Now what this comes down to two of a few ways, repurposing and sticking to your values. To learn exactly how and what to do next, this is a must listen!  This topic really interests me b...

I will be a walking Instagram Reel soon...  As a entrepreneur, marketer and content creator, I am doing this for multiple reasons. I am doing a 30 day Instagram Reel challenge to test, trial and measure (what I love best). It is to help my clients, it is to help learn for my own business and to teach those lessons to you!  For this poddy episode I am explaining the method behind my madne...

Every entrepreneur needs to be a leaders in business.  And to be honest, that is f#$%ing tough if you have never done it before. Of course we lead in other ways, but managing a team is hard. Whether you have a full-time team of (insert your number here), or are hiring a freelancer to help you. It ALL requires leadership.  When I started Content Queen, I didn't know I would eventually lea...