The Content Queen Podcast

There is no 'one right way' to market your business, the world of marketing strategies is huge! Never rule out the different forms of marketing, there's just so many! Whether it works for your business now or not, you can never completely predict where you will be in 6 months, a year or even 5 years, so I think it's very important to never limit yourself with firm beliefs on the marketing you want...

Connection marketing. A strategy in your business I want you to think about.  How are you using connections to help your business? Are you investing enough time in actually building connections? Not always as clients, but as people who can:  1. Be there for you  2. Give support and advice  3. Promote you to others  4. To collaborate with  5. Promote your content There...

In business we have seasons. A season for launching, a season for creating "fun" or educational content, a season for rest and a season where we collaborate like crazy.  Collaborating in your business is all about finding people around you to help you, them and an audience ready to listen. Going live, doing podcast interviews (like this one), is all part of the collaboration process.  Yo...

Are you an accountant, lawyer or grant writer and want to add more spice to your marketing and social media? We get it, creating content in this industry can be HARD and uninspiring. Eliana knows ALL about this. She is a grant writer. But she is here to show you how you can be FUN and creative in an industry that might feel dry and boring.  She is here to give you the secret to success so you...

Are you amplifying the message of your brand? Do you amplify the content you create? What does this all mean?  Content amplification is a marketing technique to help you do exactly that, amplify your message! Not only does it allow you to spread your content across multiple channels (and have access to a bigger audience), it saves you time and energy!  Start today, listen to the podcast...

I made a lot of mistakes with my marketing when I started my business. BUT, of course I have learnt from them all which is now here to help YOU!  When I started Content Queen two years ago I was in a marketing team. However, marketing a corporate business that has been around for 50+ years vs marketing a new startup is VERY different. I had to learn fast. The best thing about this is, you can...

Have you jumped on the TikTok train? If not, take this as a sign to do it! TikTok is an amazing platform for quick and easy to absorb content that is easy for ANYONE to use! There's so much to learn about the platform with endless opportunity to create and have fun. We all consumed a lot of TikTok during COVID-19 lockdown (and still are), but are we actually using it for our business??? If you are...

Can you believe we are already half way through 2021?? You know what that means... It's time for your mid-year reviews! Mid-year reviews are super important for any business owner or entrepreneur to make sure that goals are being met and all projects are on track. If you don't know where to start or how to conduct a mid-year review, we are here to share MORE on how you can do that!! Also, I am her...

I LOVED telling stories as a kid. Show and tell was my FAVOURITE! But it often can be hard to tell stories online, right?  But that is what brings us together. The art of storytelling.  Think about to a piece of content you loved. A podcast. A blog or a social media post. What did you love about it?  Who do you follow? I BET you that you follow and love their content because they sh...

A picture tells a 1000 words... so what images are you using to tell your brand story?  Yes selfies are great, they are raw and show you in an authentic way, but they only go so far.  Stock images = no (if you can help it). So trust me, it is time to invest. It is time to get a professional to help you bring your images to life.  What does that looks like? Have no fear, Jade from Hi...

When I started creating content I was posting photos of things that had nothing to do with my business.  I was posting content like "how is your weekend?" It wasn't providing value. Why was I doing this? Because I was ticking the box.  Content DONE - tick!! But it happens. We get busy and we know we have to post. So we do and we go on with our day. Often the content posted isn't our best...

Have you ever had a launch FLOP?? Don't worry I feel you.  I have launched to crickets too! But, Kate is here to save the day! Kate is the Founder of MANY product based businesses and now helps women launch their products to 6-figures.  She has joined the show to share ALL the launching strategy tips and tricks. Kate also explains the importance of content marketing during all stages of...

Content Queen has slightly changed! Nothing too dramatic but it is all part of the plan!  As Content Queen moves into a "we", it was time to change the look of the content created on Instagram! That is why I have created @contentqueenmariah as our new IG space!! You might be thinking, why?! Well, listen to the poddy to find out - but really it was because my personal brand is taking a new pat...

Content creation can be tireless. You might dedicate days to creating content, review, schedule and post. Some content goes well, others not really. This can feel so deflating, especially when you compare your content to others (TIP - don’t do that). BUT, I am here to share some secrets with you. I am here to talk about exponential growth and a formula that will help you with your content success....

As you know I am officially back after the major operation I recently had. What I did notice since coming back is how NOTHING went to plan. I lost clients, needed more rest and had a longer recovery period than expected. If you are planning a break, I want you to feel like you can get through it too!  Some of the things I learnt is to have: less expectation, more self compassion and of course...

Hey - hello! Yes I am back! Back baby.  I thought this episode I would share some insights into hospital life and how it can be related back to business. Some I am sure you know, but let's action these!! I find most of these I never did before this operation, even if I knew them. Sometimes it takes some insight and a good reminder!  SHOW RESOURCES 👇 EPISODE about masculine and feminine...

It is a short goodbye for now. In case you missed it. I have been diagnosed with two carcinoid tumours, which will require a major operation. Surgery date is sometime in Feb. So for now, you will find me on Instagram - but I have put a pause on other content! Thank you to everyone for all your love and support! I will be fine, once I am out of hospital I will be BACK BIGGER than ever! FOR REAL THI...

How do you create content but still have a break? Of course, for my clients I have been managing how to create content for them while I am away (I have also been planning this for myself).  So I wanted to share with you what that could look like and what I have learnt during this process!  KEY EPISODE TAKEAWAYS 👇 How to batch content  How to get help with your content  What to...

I know I am back.. This time to talk all about how I am managing my business during this challenging time in my life. Of course, when I first was told about my surgery and created this content, my surgery date was meant to be a lot earlier than it had currently been booked in for (now we are looking at March 2). So I couldn’t not create content between now and then - so I am back!! I’d had a lot o...

It is a short goodbye for now. In case you missed it. I have been diagnosed with two carcinoid tumours, which will require a major operation. Surgery date is sometime in Feb. So for now, you will find me on Instagram - but I have put a pause on other content!  Thank you to everyone for all your love and support! I will be fine, once I am out of hospital I will be BACK BIGGER than ever! ...

Turning YOUR dreams into a reality is really setting goals!  When I decided to quit my full-time job to work for myself, that was a GOAL so I could travel the world and live out my DREAMS of writing and travel.  It all took action steps. You can do that too! In my latest podcast with the amazing Emma ( @life_imperative ), we talked ALL about turning our dreams into reality. KEY EPISODE T...

Have you noticed your content of your travels or your family gets more engagement than the educational content you post? Don't worry - you aren't alone.  So, does that mean we no longer have to create that content? Does it mean it is a waste of our energy or time? Not quite.  It means we need to work out - what works and also need to understand the importance of this education...

She's doing it - she is talking about content strategy and goals for 2021. Have you planned out your content/marketing goals for 2021? OR have you taken a look at the plan around your content marketing? If the answer is no, it's fine! Don't even stress - I've got you. If the answer is yes - my latest podcast will still be a great benefit to you. For episode 62 - I'm giving in and giving you action...

Have you reviewed your 2020 yet?  Before you start planning all of your 2021 goals (because let's face it, you have time), let's look at last year! There are SO many lessons in what you have already done,  you might not even realise it yet.  For episode 61, I take you through my 2020. The things that worked, the things that didn't. As I've said in the poddy, it isn't an episode to t...

We are ON!! Episode 60 is sure to spark your motivation for content creation (and strategy) in 2021. Joining me on this episode is Gay Relationship Coach (and ex content marketer) Ken Reid. We dive into the things that did (and didn't) work in 2021 AND share some insights into what we will be doing in 2021 for our content.  KEY EPISODE TAKEAWAYS 👇 What worked for us in 2020 with our content...