Mariah MacInnes
The Content Queen Podcast
The Content Podcast - Content Marketing, marketing and business! Welcome to the Content Queen Podcast. I am your host Mariah - entrepreneur, storyteller, digital nomad and Founder of Content Queen. I am here to teach you how to share your unique story, create content and market your business with strategy through the channels that work for you. Each week I will deliver a story to help you connect to a power strategy around marketing, business and content creation. You'll learn how to use content marketing as a lead generator without it sucking your time or energy.
Author
Mariah MacInnes
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
209: How to plan 2 weeks of content 22.01.2024 24:16
Tell me what describes you right now... “Content takes me a lot of time” “I struggle to be consistent” “I struggle to be organised” “I never know what to post” This is all part of our new campaign - Around the World in 90 days - your ticket to good content marketing! Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand. While on this f...
208: Your Ticket to Good Design in 2024 | Lauren Felter 15.01.2024 40:50
How can you save time with content creation? Start with your branding! Build a consistent brand that you (and your audience) loves AND makes it easier for you to create with (because you don’t have to scroll Canva templates for hours). We are giving you your ticket to GOOD branding in 2024 (and content marketing) This is part of our new campaign - Around the World in 90 days - your ticket to go...
207: Three different ways you can create content in 2024: Our Reflection Episode 08.01.2024 29:40
At the beginning of 2023 I lost 2 of my biggest clients and had to let go of contractors. It was hard. I felt I had to rebuild. So that is what I did. I did these three things, and I reflect in this week's episode. I think it will help you in 2024 for your content marketing - giving you a different way to create content. This is all part of our new campaign - Around the World in 90 days - your...
206: Your Ticket to Good Content Marketing | Doreen Vanderhart 18.12.2023 43:29
I have your ticket to good content marketing in 2024... Right here. Host Mariah and Founder of Knap Creative, Doreen Vanderhart come together to share the 5 things we will see happen with content marketing in 2024. This is part of our new campaign - Around the World in 90 days - your ticket to good content marketing! Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to...
205: Instagram in 2024 | Corey Walker 11.12.2023 50:45
Are you looking to up your Instagram game in 2024? Want to start the year with a strategy that will help you create content that is engaging for your audience but also enjoyable for you to create? Well, I am joined by Corey Walker (Author of Instagram for Business for Dummies) who is here to give you strategic thoughts around Instagram in 2024. We had an amazing chat exploring the different featu...
204: How to create a 12 month content plan 04.12.2023 25:15
Do you want to do 2024 the same as this year? OR do you want to struggle to work out what you are posting on social media and how it works to your sales? Marketing and sales go together. Marketing is the awareness, sales in the conversion. So... when you know what you are selling in your business then you can make a content plan and marketing campaigns to suit. Saving time and energy. You do this,...
203: Your ticket to good PR + visibility in 2024 | Christina Lenkowski 27.11.2023 48:20
Want to try a new form of content marketing in 2024? What about visibility and guest podcasts?! This is evergreen content you can leverage across all content channels and our Co-Pilot Christina Lenkowski is going to share the ins and outs. Will this be something you try in 2024? This is part of our new campaign - Around the World in 90 days - your ticket to good content marketing! Welcome aboard...
202: What 12 months of full-time travel taught us about marketing 20.11.2023 24:43
We have been officially travelling full-time for the last 12 months. All while building and growing a content marketing agency (and supporting multiple clients) We have 3 lessons to share that can help you create better (or what we call good) content in the future for your business! All part of our new campaign - Around the World in 90 days - your ticket to good content marketing! Welcome aboard...
201: Around the World in 90 Days - Your Ticket to Good Content Marketing 13.11.2023 24:23
We have launched a FUN campaign at Content Queen and you are invited to join us! We call it Around the World in 90 days - your ticket to good content marketing! Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand. While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto...
200: How to Maximise Productivity & Stay on Top of Your Content | Tanessa Shears 06.11.2023 43:41
What would you do if you had extra time in your day? Take a minute to think about it! That is what can happen when you are managing your energy levels! Business growth comes from showing up with energy, a clear mind, and focused thinking and what you might not realise is your health and brain are your best assets! This is the podcast to learn more about this! ✨BUILD THE STRATEGY! ...
199: How can I create shareable content as a product based business 30.10.2023 21:21
This was a question I got on Spotify… “How can I create shareable content as a product based business”. You ask, I deliver. We are diving into “top of funnel content” and how to create fun and engaging content as a product based business! If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. ✨ BUILD YOUR CONTENT STRATEGY NOW - GET BO...
198: How to get organised and build a content library | Rebecca Worboys 24.10.2023 53:27
Do you want to reuse and repurpose your content more? Maybe you feel your ideas are a mess in your head? You have 1000 sticky notes that never get actioned? It is time to take control and build yourself a content library. This is a system that helps you reuse, repurpose and save HOURS on content creation! If you LOVED the episode, make sure you share this on your Instagram stories and tag us @cont...
197: The 7-step process to a content marketing strategy 15.10.2023 29:56
Feel you are too "fresh in business" or you "don't have the time" for a content strategy? Think again as I take you through the 7-step process to a content marketing strategy and the difference it can make in your business! If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. ✨ BUILD YOUR CONTENT STRATEGY NOW - G...
196: How your mindset can impact your content marketing | Hanna Bier 09.10.2023 46:42
What if we told you it could be your mindset holding you back from selling online? Or getting engagement on your social media posts? Mindset is linked to your energy and your energy can make or break your business. So join me as I have a very interesting conversation with Money Mindset Mentor, Hanna Bier all about marketing, money and mindset - you are going to love it! If you LOVED the episode,...
195: We are Content Queen: Our clients success from Content Marketing 02.10.2023 23:57
We are Content Queen! One of the things that comes with the label of Content Queen is showing you our work and stepping into our Queen energy! So - we are delivering to you a podcast all about the different elements of content marketing (and each Queen to help you step into your role as a Content Queen (or king) for your business). We back this episode with work we have done for clients and how...
194: How to optimise your sales funnel | Alaina Laird 25.09.2023 39:52
When you hear the word "funnel" what do you think? "yuck, bro-marketing". Probably. We think... "freedom". This episode is all about building and optimising your sales funnel and we have the perfect guest to help explain where to begin! If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @lainylaird. ✨BUILD...
193: 4 step content marketing audit 18.09.2023 23:11
How often do you seriously reflect on what pieces of content "works" for your business? Maybe you record the data, maybe you don't. But reflection can also look like this - asking yourself questions to tap into the knowledge you have of your business and audience to reflect on what is actually working to help you with conversions and connection while saving time and energy. I am goin...
192: The framework to help bring sales and marketing together | Daria Seredinskaya. 11.09.2023 40:00
Have you ever done this… Post something on social media for your business. Promote your offer. Share education. Share your stories. But still, nothing? Not the connection and conversion you hoped. THIS is the framework (explained in this episode) to help and support you. It is here to refine your message and bring together the marketing and sales of your business so they…work! If you LOVED...
191: Your guide to User Generated Content (UGC) 04.09.2023 39:05
What is the best type of content you can create for your business? Actually it requires no creation from you… This is called User Generated Content (UGC)! UGC is produced by users or customers/fans who make their own content related to a particular brand, product, service, or topic. The UGC content can take various forms, such as text, images, videos, reviews, testimonials, social media posts, b...
190: Social media, content marketing and networking: how to build connection! | Ally Michel 28.08.2023 55:46
Networking is a marketing strategy for your business - but it is also a great way to build CONNECTION! Really it is a win-win, build friendship in business that helps you feel less alone while also having supporters to help you grow and thrive. Content can also play an important role when you have been to a networking event (nurture those connections through social media and content channels). Thi...
189: Should I cross promote and collaborate with other complementary organisations 21.08.2023 26:56
I had this question in a workshop I did recently... "Should I cross promote and collaborate with other complementary organisations?". Because of course, there is always this fear of competition. But my answer, yes! How to do it and why you should do it can be discovered in THIS podcast episode! From brand partnerships to collaborations you will be introduced to a whole new way of content...
188: What is neuromarketing and how it helps small business | Jean Michell Guerrero Naranjo (or Mitch) 14.08.2023 48:19
How can the way people feel? What they do? And how they think? Impact the success of your small business marketing? Well - now is the time to know the answer to that question! I am joined by our Head of Visual at Content Queen (and my beautiful partner) Mitch to chat about his marketing major - neuromarketing! This is fascinating stuff! If you LOVED the episode, make sure you share this on your In...
187: Does sharing engaging and fun content bring in sales? 07.08.2023 24:16
Engaging and fun content, can it actually bring sales to your business? Short answer, yes. But who, what, when, where, why and how? That is what episode 187 will explore! If you are lacking engagement and connection with your audience, THIS is the type of content that will help with that. If you are struggling to sell because you haven’t built the connection, THIS is the episode for you! If you...
186: Never run out of leads with this content approach | Maddy Avery 31.07.2023 33:09
STOP creating this type of content… Bottom of funnel content, what does this mean and why? Well, we are joined this week by Founder of digital marketing agency (Birdcage Marketing), Maddy Avery who is going to tell us WHAT type of content we can create to help with the longevity of your business (and leads)! Maddy is the QUEEN of funnels and how to create content to this funnel! You will be ta...
185: How to build a content + marketing strategy for the future 24.07.2023 22:29
When you think about your business in the future (more specifically the content creation part)... do you imagine doing what you are doing now? Are you building sustainable practices so you can do this long-term? We need to chat about this... Episode 185 is all about creating sustainable marketing and content marketing efforts. If you LOVED the episode, make sure you share this on your Instagram st...
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