Mariah MacInnes

The Content Queen Podcast

Business EN ↓ 334 episodes

The Content Podcast - Content Marketing, marketing and business! Welcome to the Content Queen Podcast. I am your host Mariah - entrepreneur, storyteller, digital nomad and Founder of Content Queen. I am here to teach you how to share your unique story, create content and market your business with strategy through the channels that work for you. Each week I will deliver a story to help you connect to a power strategy around marketing, business and content creation. You'll learn how to use content marketing as a lead generator without it sucking your time or energy.

Author

Mariah MacInnes

Category

Business

Podcast website

www.contentqueenmariah.com

Latest episode

Jul 6, 2026

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Episodes

233: Could your subconscious mind be holding you back online? | Gabby Pavlovic  08.07.2024

Ever blame yourself for procrastinating or having ‘no motivation’ to post content for your business?  You might be pretty hard on yourself because you “just can’t do it”.  There could be more to it than you think. There could be a lot of belief in your subconscious holding you back from posting and showing up online for your business.  An underlying fear or trauma. It sounds deep, but it could be!...

234: Stop asking yourself what channel SHOULD I be on and ask this 08.07.2024

I am going to argue and say, you could have success on any social media or content channel... If you put energy into learning it, creating on it and enjoying it, that channel will give you results. So rather than trying to work out what channel you SHOULD be on, work out which one you WANT to be on. I have a few questions to help you in this podcast. If you LOVED this episode, make sure you share...

232: If you feel the pressure of social media - this is for you 01.07.2024

Let’s think outside the box. Let’s create something more holistic so you don’t burnout, feel the fear, feel the pressure or whatever is coming up for you when you think about social media.  There are many ways you can show up on social media, and it doesn’t mean being active on it 24/7. Let me share with you a few hard truths about socials plus a few options you have!  If you LOVED this episode, m...

231: Feel the fear of posting content and do it anyway | Jess Soto-Ramirez 24.06.2024

You might not fear creating videos anymore… but maybe you fear talking about a certain topic?  Maybe you fear making a mistake? Sharing something vulnerable? Asking for something via your marketing?  Guess what? That is completely NORMAL and in this episode of The Content Queen Podcast, Empowerment Coach Jess Soto-Ramirez shares her 5-step process to help you feel the fear and do it anyway!  If yo...

230: 5 things social media managers and content marketers don’t always share 17.06.2024

We always want to learn the most effective ways to market our business online. We look to online mentors and marketers for advice and support.  But there are always things that don’t get shared. The logistics, the creative process, how yes we aren’t perfect either.  So - let me share some of the things you might not know about content marketing and how you could use this knowledge to improve your...

229: 5 things you can do to generate more leads for your business 10.06.2024

Are you looking for different ways to generate more leads? Need some ideas or even the motivation?  Lead generation usually comes in a rush when we realise we have something to launch and not as many people as we want to sell it to.  Be proactive, not reactive and learn how to be generating leads consistently.  If you LOVED this episode, make sure you share this on your Instagram stories and tag u...

228: We made it to 5 years in business and here is our message for you | Jean Michell Guerrero Naranjo (or Mitch) 03.06.2024

We turned 5 this week!  This is a time to reflect and celebrate because, did you know 1 in 3 small businesses in Australia don’t make it past the first 1-3 years?  Has it been easy? Nope. Not even a little bit.  But gosh it is worth it.  This episode Head of Visuals (Mitch) and Founder (Mariah) talk about how Content Queen started and how we have continued to build on our dream to build our agency...

227: Ask yourself these FOUR questions to make content creation for your small business more intentional and impactful 27.05.2024

No you didn’t start your business to be a content creator… But that happens and then we are filled with information to help us to keep creating content but not also build a sustainable business at the same time.   I believe there are 4 things that can help all business owners with content marketing so it is holistic and sustainable.  They are the FOUR Queens that make up our current “I am/We are C...

226: If you don't have this, it is hard to "win" in business (Support Queen) | Laetitia Andrac, Lee-Anne Prytherch and Lucy Starbuck 20.05.2024

You don't just need social media to sell and run a successful business... You need a little more than that! You need the "royal flush" in business. This looks like having your "ducks in a row". We have put together a panel style podcast for this episode of The Content Queen Podcast. Learn more than just content and marketing. Learn what your business needs to be sustainable...

225: HOW to actually tell a story and market like a journalist (Storytelling Queen) 13.05.2024

If marketing as a small business owner doesn’t align with you… why not try this!  Be the JOURNALIST!  Call yourself the journalist for your business where you share with your audience, be curious and push the boundaries in your industry.  How do you do this?  Let me share with you on this podcast as I teach you how to tell stories and market like a journalist.  If you LOVED this episode, make sure...

224: How to be more strategic as the content marketer of your business (Strategy Queen) 06.05.2024

This is for those who create content and hope for the best... Let's be more strategic with how we plan and execute the content. And no it isn't about creating a plan we never look at or don't use. It is about creating a process that allows us the time to think strategically. It is time to become a better marketer for your business. If you LOVED this episode, make sure you share this on...

223: How to repurpose your content (Repurposing Queen) | Emma Wolno 30.04.2024

We call it content repurposing... The gateway to more reach from your content and more time in your day! As content marketers, we know all the strategies to not just help us get out client content out there, but to also save us hours and hours of time. Episode 223 of The Content Queen podcast is sharing with you all you need to know to be the content repurposing QUEEN (or King) in your business! I...

222: We are all creators 22.04.2024

We are all creators. Equally, we are all creative. So - how can you find your way in marketing and content creation as a business owner? Let's explore this more. If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. ✨ BUILD YOUR CONTENT STRATEGY NOW -  ⁠⁠⁠⁠⁠⁠⁠⁠⁠ GET BOOTCAMP ⁠⁠⁠⁠⁠⁠⁠⁠⁠ KEY EPISODE TAKEAWAYS 👇 How to love creating content...

221: How your story can be your content marketing strategy | Teisha Rose 15.04.2024

Your story can change the lives of so many… And in those moments of fear, it is important to remember - it isn’t about you. It is about the people you can help.  If you want to share more of your story but don’t know how, this podcast episode is for you!  Join me as I chat with the amazing Teisha Rose about her journey from hurdle to hope and how she made that her brand, her story.  We will also s...

220: Are you thinking about these 4 elements in your marketing? | Dre Baldwin 08.04.2024

“Social media’s business model is not your business model…” Oooo - yep, that is something to ponder on! And with that so are these FOUR elements your marketing might be lacking.  On The Content Queen Podcast we are joined by Dre Baldwin who is a definition of content king, is everywhere and has learnt a lot along the way that he will share with us.    If you LOVED this episode, make sure you share...

219: Easy content creation: when does it get easier and save me some time? 01.04.2024

When does this save me time?  A question I got in a content marketing workshop last year…  Short answer - strategy. Long answer - When you put together a plan and action steps, it gets easier with time, skills and knowledge.  We will be going through the three things you need to make the content creation process in your business easier and more time effective.  If you LOVED the episode, make sure...

218: How to generate blog traffic without being on social media ALL the time | Tonya Lawson 25.03.2024

Can we take a minute to talk about a very underrated content channel?  Yes - it is blogging. One of the low maintenance content channels that can keep on giving years after you have created a blog post (no we are not joking).  If you have been thinking about starting a blog for your business or how to optimise what you already have, this episode with Tonya Lawson is for you!  You will learn a lot...

217: I have too many content ideas, what do I do? 18.03.2024

I know a lot of people struggle with ideas for content creation... But what about the ones that have ALL the ideas and don't know where to start? This is just as hard and confusing. Whether you are: 1. Starting out 2. Haven't posted in a while 3. Posting consistently I have an answer and solution for you! If you LOVED the episode, make sure you share this on your Instagram stories and tag...

216: What is mindful marketing? | Katie Delimon 11.03.2024

How mindful are you about what you post online?  Or even how much TIME you spend on these platforms?  Being a mindful marketer (for your business) can create more intention, more impact and more connection with your audience.  If you want to bring more intention (and mindfulness) into your marketing, your social media and your content - join Katie Delimon on The Content Queen Podcast as she shares...

215: What I learnt from my marketing campaign: around the world in 90 days 04.03.2024

Have you been stuck before on a “launch” of your product or service?  You have followed a recipe or formula of someone online (you either bought it or you learnt about it in a free webinar). You follow it.  And yes it can work.  But you are exhausted.  You feel like a selling machine “buy my product”. Get it now before the doors close.  Anyway - if you are over the launching formulas. Really, what...

214: How to build a traffic strategy (and why you need one) | Nicki Sciberras 26.02.2024

Do you know how much traffic you actually need to sell your products or services?  Nicki, the head Strategist and Founder of The Digital Exchange does and she is going to tell you what you need to know about creating your own traffic strategy.  Let’s be real, manifesting clients sounds fun, but we need to know the numbers to actually build a plan and strategy around our business marketing. This ep...

213: What is the difference between investing in social media and content marketing? 19.02.2024

What is content marketing and what is social media marketing? Who do I outsource to? Who can help me?  Last year I had a potential client say “I didn’t know if you offered social media content”. And this got me thinking. Do business owners know what to outsource when it comes to marketing?  Do I hire a content marketer or a social media marketer? What is the difference? Or if I am doing it myself,...

212: Get unstuck in business - connect to your vision | Olivia Clare 12.02.2024

What do you want in business? To travel? Spend more time with family? Create a legacy? Are you heading in the right direction? If you are feeling a little stuck and want to get back to WHY you started, this episode is for you! I am joined by Olivia Clare who is going to show us how to connect back to the vision. This is part of our new campaign - Around the World in 90 days - your ticket to good c...

211: How to build a content habit 05.02.2024

Been told you need to be more consistent on social media? But struggle to build the habit? These 3 steps will help you to build a content habit for this year. This is all part of our new campaign - Around the World in 90 days - your ticket to good content marketing!  Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.  While on this fligh...

210: How to find WHO you are speaking to in your marketing with 3 simple steps 29.01.2024

Think your product or service is for everyone? Sure, maybe it is... But if you don't find out exactly WHO it is for, it will be hard to market. With these three simple steps, you will know who you are speaking to in your content (and marketing) in 2024! This is all part of our new campaign - Around the World in 90 days - your ticket to good content marketing!  Welcome aboard flight CQM222, I a...

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