The Business of Boutique Fitness

In this episode, you'll learn: What Taylor means by her business being "joyful and joy-filled" How she provides motivation to her clients How a part-time job at her parents small business laid the groundwork for her to start her own business Why the attitude you have while handling situations makes a difference in the outcomes Keep moving even if you don't know where you are going! The importance...

In this episode, you'll learn: How to list your strengths and add value to them How to determine your average client monthly value Learn about psychological impulses and value What are psychological triggers? Why your smallest package should be the most expensive Why do businesses exchange financial rewards or discounts for commitment? What is the most important element to stellar pricing? How to...

In this episode, you'll learn: • Why your home must be viewed as an asset (be weary of the emotional attachment you have with your home)! • Why and when renting becomes a better option than buying • Be mindful of land development when buying a home • Check on the school zones before purchasing a home even if you do not have children • Why should you look to see if the home your purchasing is renta...

In this episode, you'll learn: • What is "compareitis"? • Why our country is in overwhelm • How mindset and mortgages work together • Hear Deryck's personal crash and learn story • What does Sheera mean by "Our Mess Is Our Message"? • Why we should be open and vulnerable with our business relationships • The difference between failures and mistakes LINKS:  http://www.lisekuecker.com/uncategorized/...

In this episode, you'll learn: Objections are only questions Objections do not always mean "No" This is the best way to handle time objections How to address the objection of not being a good fit and the underlying issues that may have led to this thought What is the objection of desire? How significant others have on impact or decisions How the question of affordability could stem from a poor val...

In this episode, you'll learn: Do what you love AND follow the money Learn how setting goals and milestones pushes you forward Why scenario testing helps you reach your goals Learn how you can gain from creating a time budget How passion can drive you, but passion can also destroy you How a revenue plan increases your statistics - know your numbers! The way to focus and take action LINKS:  http://...

In this episode, you'll learn: Stepping out of your comfort zone is always taking a step forward How quickly a dark or negative place can translate to success and fulfillment Success can never happen without the pain of having to do things you don't want to do Why do we "round corners" and expect the same results? How your attitude can deeply impact your business results The two types of personal...

In this episode, you'll learn:  Why potential clients tend to look at your highest price and then compare your other price points to that What is a reasonable time point to roll out price increases What is two-tier pricing? Mass emails create mass hysteria How to plan rolling out price change to your clients The difference between rolling out price changes in an automated manor versus doing it per...

In this episode, you'll learn: What are the two major models for service-based businesses How important recurring revenue is to financial freedom Why session-based models being the best source of revenue is a really a myth How you may be projecting your own fears about your business on to your clients That you could actually be doing your clients a disservice by telling them it is acceptable to la...

In this episode, you'll learn: How you can go into a battlefield with an idea of what success means and come out with a completely different definition That admiring a problem is just not a solution What is Guardian Group and what they stand for Over 100,000 children per year are entering this problem in the United States Receiving the support of groups with authority has been easy, but the financ...

In this episode, you'll learn: What tagging and segmentation strategies are and how they differ Tips on automated email systems and software Why keeping it simply is always best The importance of targeting objections head on Why you need a funnels to take customers to the next step More about deep dive surveys and self-identifying segmentation LINKS: http://www.lisekuecker.com/uncategorized/episod...

In this episode, you'll learn: The importance of being clear with the purpose of your challenge How to make your potential clients feel more comfortable ane less intimidated by you How to involve community in your challenge and why this is important How you use your challenge as a window for your potential clients to see what it will be like working with your company How to get your members of you...

In this episode, you'll learn: How to dream and think like an entrepreneur How to take your thoughts and turn them into the actions of an entrepreneur That it's possible to use your biggest failures to create your biggest successes That determination and mindset can literally change your business How to fail like an entrepreneur LINKS:  http://www.lisekuecker.com/uncategorized/episode024

In this episode, you'll learn: How to maximize your business in the months of historically lower revenue Why challenges are a great way for potential clients to get to know you and your business Why challenges are a good way to show your value How challenges can give you more out of your marketing money When is the best time to have a challenge? What three significant types of challenges I suggest...

In this episode, you'll learn: That sometimes not accepting help can be a fatal flaw The importance of recognizing menial tasks that do not directly move your business forward and how to delegate those tasks to others How beneficial it can be to have a smaller, leaner team of employees How to determine what tasks are the most important in your business How to set boundaries for yourself when it co...

In this episode, you'll learn: How Melissa overcame challenges as a young mom finishing school and deciding how to develop her career That she was able to transition from charging by the hour to a more profitable business model How Melissa started working with James Wedmore Learn how Melissa was able to incorporate her passion, her expertise and her secret talent into a shinning business How she b...

In this episode, you'll learn: What are funnels and what are the different types of them? The different ways to layer funnels The difference between paid marketing and funnels The importance of the education and sales piece when considering a funnel What is a landing page? The difference between providing education and selling The importance of having a referral process LINKS: http://www.lisekueck...

In this episode, you'll learn: The importance of giving back to your community and how to balance giving and receiving Reasons why you need to put your own "oxygen mask" on first How keeping your price point high actually serves the people in your community who may not necessarily be able to afford your services How to find the middle ground between for profit and not for profit businesses and how...

In this episode, you'll learn: Go for your dream, but having an alternative plan where other opportunities can flow in is important How to use those other opportunities to fuel you to make your business a success The importance of defining your own terms of success  How to create your own in-house marketing team with your tribe and the content you create How to protect your business and your tribe...

In this episode, you'll learn: What exactly is a "metric", and how it will show you how well your business is really doing   There are 6 most important metrics that I love to use in my own businesses When and how often I look at my metrics and who am I sharing them with What questions I ask myself once I have these numbers Why do I prefer to buy a struggling business versus a successful one, and h...

In this episode, you'll learn: How to re-direct the conversation from price to value Why you need to own your price point instead of trying to justify it What is the one question you need to answer to know if you hold value for the customer? How to re-route the conversation with social niceties How move the conversation to a more direct way of asking what you need to know What is the best way to a...

In this episode, you'll learn: How failure is the only thing that forces you to grow The importance of a strong positive mindset that allows you to accept your failures and move on The importance of adaptability How to minimize the effects of failure by knowing your customers The power of letting your business develop organically Knowing your customer and reaching out to them for feedback and rece...

In this episode, you'll learn : More about the loans process and why credit cards are not the best way to go What is a confused interest rate, and how interest rates work What is collateral and how does it work? The elements of a loan repayment schedule What is a pre-payment penalty? What are the types and elements of SBA loans? The pro and cons of leasing The differences between bank loans and pr...

In this episode, you'll learn: How my first hire was a gamble, but necessary for the overall growth of the company There are 7 major types of compensation plans you can use for your employees, and they all have their pros and cons A Schedule "A" is used to detail not only the specific compensation plan, but the scope of work and expectations for a new hire Setting an initial salary for a pre-deter...

In this episode, you'll learn: The importance of safety nets The difference between being comfortable and being happy How to live a fully expressed life How exploring things that resonate with you will lead to your fully expressed life What failing fast really means Why you always need to keep innovating and breaking the mould The importance of giving yourself permission LINKS:  http://www.lisekue...