The Business of Boutique Fitness

We've been moving through the best of the best episodes of this year, and I have to say that it was no surprise to me when this one jumped to the very top of the list. The fact of the matter is, most of us are confronted with one question by new prospective clients: How much do you cost? There are three ways you can answer this that will make all the difference to turning that prospect into a long...

In this episode, you'll learn:  Why Maghon's mother spelled her name the way it is Maghon's true mission since beginning her business How her happy disposition and personality comes through in her branding Why offering physical products is such a natural fit for her (and how she does it) The best ideas can sometimes come from your customers  If you're going to build a company without taking on deb...

We are right in the middle of our "Best Of" series, and I am so excited to reshare this episode with you! One of the biggest questions I get: I'm ready to expand my team, but I have no idea how to pay them? In this episode, we're going to be breaking down the different pay plans, exactly who we've used each pay plan for on own team and the pros and cons of all of them. Trust me when I tell you, th...

We're in the middle of our "Best Of" series, and this episode is one that created a ton of interest. In this show we broke down the first 9 months of our newest business, and its trajectory to over a half a million dollars in sales. Get ready – this is one episode you don't want to miss!

In this episode, you'll learn: How beneficial a coach was to Rick's business What was Rick's biggest turning point this year? Identify these things when hiring your coach Stop thinking and start doing! The fastest way to accelerate your success is… What is the benefit of turning FB ads on and off? How to take action on your business through your ads LINKS:  http://www.lisekuecker.com/uncategorized...

I am so excited you're joining me for a "Best Of" episode, where you're going to be getting access to the biggest shows of the past few months. Today's episode was one that we probably heard the biggest amount of feedback from. It was Episode 003, and it talks about the importance of writing out a life plan. That life plan is how I've been able to work less than 20 hours a week while building a mu...

Today, we're breaking down an exercise that is changing the way I'm building my path for 2017! LINKS:  http://www.lisekuecker.com/uncategorized/episode055/

In this episode, you'll learn:  What is "hope marketing"? Why I used a trifold approach for my promotion How I was able to create a traditional and digital plan to bring potential customers through the door The way I took an older marketing approach and made it work for me How I was able to make a six-figure profit in a 12-hour sale! How a "crash" has profoundly changed the way I do business and h...

In this episode, you'll learn: What is strategic communication? The different types of customers you have Why different communications tactics affect different parts of your business What do I mean by layering communication? The value of newsletters, emails, Instagram, Facebook and blogs How marketing themes can make a big impact on your business Why doing promotions on a whim is not good strategy...

In this episode, you'll learn: • What is the definition of a landing page? • The reasons why you shouldn't use your home page as your landing page • How to use headlines, subheads, bullets and "call to actions" on your landing page • Why your market and your message need to match
the benefits of split-testing your landing pages • Why adding video to your landing page can make a HUGE difference! LI...

In this episode, you'll learn: How Zach became an entrepreneur at the age of 13! Why you don't want cheap leads Learn what his first major crash and learn was What is content indigestion? Here's why you should experiment with your business Let your customers test your products and provide you with the lab results What are emotional tentacles and why they need to be separated from data How do you r...

In this episode, you'll learn: Why money is ALWAYS the biggest objection Why I define pricing within my initial marketing material Why price points do not belong on your website How sharing your price points with warm audiences is beneficial to you Here's what I mean by "mapping your clients" What are traditional buyers and the NEO buyers? There's a difference between selling to and/or educating y...

In this episode, you'll learn:  Missed opportunities are the closest thing to a "sure hypothesis" (hear why)… Email marketing isn't dead, and is an extremely powerful tool Why you need to segment your list by the prospect's action, problem and journey What is the ascension model and what does it look like in a product suite? Elite level programs and services are something to always keep in mind to...

In this episode, you'll learn: How Erin was able to overcome the largest obstacle in her business What Erin did to move away from only trading her time for money How Erin quadrupled her profit margins A completely different cultural change that allowed her to always be chasing clients for money How she found the right person to manage her business (after several wrong hires) Erin traded lower pack...

In this episode, you'll learn: How Todd Herman's program had an epic effect on my 2016! Why Todd likes pushing people through major comfort zones Some of the most disciplined people he has met are "creatives" Where does discipline start? The worst thing you can do when starting out in business The more confidence we have in life, the bigger we start to play Why momentum is key, and mindset plays i...

In this episode, you'll learn that I'm grateful for: Friends and family Opportunities in life and in business Mentors that have helped me along the way The ability to build a legacy to leave my family Being able to live the life I want and to serve others For falling, because if I didn't fall I would have never taken the steps that got me to where I am today LINKS:  http://www.lisekuecker.com/unca...

In this episode, you'll learn: What are virtual assistants capable of doing? Why virtual assistants is an industry and not a position How to overcome your lack of trust in others in order to grow your business Why processes and systems are just as important as hiring for character and temperament How Trivinia's "crash and learn" helps her be more deliberate in the business choices she makes (and h...

In this episode, you'll learn: The four different personality types to market to, and their unique buying characteristics How knowing who you're selling too will make your marketing so much easier Spontaneous types base decisions on emotion, but it doesn't mean that it's not thought out How do you "seed the experience" to get spontaneous buyers excited? Methodical buyers will go to any length to e...

In this episode, you'll learn:  How one client can turn into four with referrals! Why referrals are the warmest lead you can get Why so some people think referrals are taboo How referrals are the life blood of your business There's a right way to ask for referrals What are the two different types of referral processes? Why having the referral process being a day-to day-metric will help you increas...

In this episode, you'll learn: Why Myken left a six-figure position in corporate America The challenges that exist for an off-site owner How your legacy carries forward values to your children Why is feedback important for employees? The crucial need for your employees to come first LINKS:  http://www.lisekuecker.com/uncategorized/episode042/  

In this episode, you'll learn:  How my journey lead me to my purpose What do you want to leave as you legacy? The importance of listening to the market Why you have to know and own your worth What does "riches are found in niches" mean? My biggest regrets over the last couple years and how I've learned from them What is on the horizon in 2017? LINKS:  http://www.lisekuecker.com/uncategorized/episo...

In this episode, you'll learn: How the IRS defines "employee" and "independent contractor" What are the "common law" rules of an employee? About enforceable non-competes What is a non-solicitation clause and how that affects both independent contractor and your clients? There are different laws and regulations for hiring employees in different states across the United States What is a Factor 20 Te...

In this episode, you'll learn: How and why Racheal was able to transition from traditional corporate America to entrepreneurship The importance of calculating employee returns When to hire or outsource Why "hire slow and fire fast"? Why Racheal and Lise do not use retainer contracts How prior regrets serve you in the future Why simple is best! LINKS:  http://www.lisekuecker.com/uncategorized/episo...

In this episode, you'll learn:  What is Guardian Group? How the skills sets used in Special Ops relates to the skills needed in the human trafficking industry in the United States Why is this topic so taboo to talk about? This is how predators lure children Why there is a focus in bringing all different teams together to stop this demand How is the hospitality and travel industry involved? How to...

In this episode, you'll learn: The difference between Facebook ads and other advertising media What are the four components to a successful Facebook marketing funnel? What is a giveaway lead magnet? How to target specific neighborhoods with your Facebook ads What is retargeting and how does it work? All about Facebook pixel installation The best ways to use promo reminder ads Why you should start...