Lise Kuecker

The Business of Boutique Fitness

Health EN ↓ 736 episodes

I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable p...

Author

Lise Kuecker

Category

Health

Podcast website

www.lisekuecker.com

Latest episode

Jul 9, 2026

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Episodes

086: Here's Exactly What Installing The Wrong Technology At My Company Did {and what my must tech resources are] 28.02.2017

In this episode you'll learn: Technology will not fix underlying staffing issues and new systems cannot fix ineffective communications As a business owner, you have a bandwidth of responsibility - you should always be focused on revenue growth as a number one responsibility Why your billing systems and your customer service systems need to talk with each other Reporting is the life blood of you kn...

085: A Low Cost Competitor is Killing Me…What Do I Do? {Part 2} 23.02.2017

In this episode you'll learn:  The difference between yelling to the masses and whispering to your ideal client How to design a luxury opt-in! What is a nurtured email sequence (and how I execute it)?

084: Crash and Learn: Mike Kim 22.02.2017

In this episode you'll learn: What is a "thought leader"? What are the three parts that identify a personal brand? Why it is important to not be so focused on having every piece of work or content your masterpiece - progress over perfect! Why conveying trust is one of the most important things to do when branding Your marketing is in your personal story… Why does your branding need "stickiness"? E...

083: A Low Cost Competitor is Killing Me…What Do I Do? {Part 1} 21.02.2017

Things you will learn in this episode: How changing my mindset catapulted me into becoming a competition killer (and changed my business in a number of ways) What it means to say, "When they go low, we go high" What is a $100,000 email, and how do I get it? When it comes to premium pricing, why you need to show why you're worth it… What is the difference between premium pricing and premium packagi...

082: {Epic Mindset Shifts] You Suck at Sales {And What To Do About It} 16.02.2017

Things you will learn in this episode: Why it is so important to educate your clients Sales is NOT about being an epic persuader! Why one of the most pivotal part of sales is asking questions What is the one crucial foundation of sales? Why save your sales for the end?

081: Crash and Learn: Jess Larsen 15.02.2017

In this episode you'll learn: How Jess first learned that he could be comfortable making a living by obtaining a degree OR he could be highly successful becoming an entrepreneur (if he had the guts to take the leap)! How Jess was able to overcome major unfortunate circumstances when he was first starting out with his young family  Why Jess chose to get a job to learn about money and where that led...

080: {Epic Mindset Shifts} My bills are always bigger than my revenue. How do I finally see a profit? 14.02.2017

In this episode you'll learn: Why it is important to carve your pay checks from the earnings of your business How I was able to identify the cuts that needed to be made in my business - while still staying true to what I wanted my role in my business to be How I discovered budgeting at a young age and how I apply that to my businesses today

079: {Epic Mindset Shifts} This Is Why I Stopped Shopping For the Cheapest Leads and Started Embracing Higher Cost Marketing {With Way Bigger Returns} 09.02.2017

In this episode you'll learn: Why I invested in higher priced marketing, instead of looking for the cheap deal! How I was spending hundreds of thousands of dollars on marketing and attracting people who weren't the right fit for my business How I discovered "less is more" How to calculate your Average Lifetime Client Value How to map out your revenue sources and how to understand their thresholds

078: Crash and Learn: Carrie McQuade 08.02.2017

In this episode you'll learn: How Carrie started out with just a hair bow in a classroom What the "Kindness Box" is and what it stands for Why "No's" aren't always permanent and closed doors aren't always closed All about the "Creative Club Conference" and how Carrie manages it to be a cohesive group The importance of knowing what your customer wants There is always something on the other side of...

077: 20% of our Clients Bring in 80% of Our Income. This is exactly how I found our highest paying customers. 07.02.2017

In this episode you'll learn: Why I work in a premium provider format (versus a lower price point service) Why it is important to educate your clients on how you can make a difference Why you need to let people know there is a problem and how you can provide a solution with social proof How to use re-targeting Facebook ads focused on testimonials How gift giving can influence your customers All ab...

076: {Epic Mindset Shifts} How to Stop Assuming Your Clients Can't Afford Your Services and Start Embracing Your Value 02.02.2017

In this episode you'll learn: How I own my value How to stand by your higher prices How fear and nervousness stop you from owning you value (and what you can do about it, today)!

075: Crash and Learn: Jamal Miller 01.02.2017

In this episode you'll learn: Popularity does not equal profit - learn to leverage! Jamal focused on money and it made him lose his sense of direction How he realized that once he focused on making impact, the money naturally followed Using your skills and gifts for communication can thrust your business forward Speaking the language of your customer is one of the biggest investments you can make...

074: 5 Surveys That Will Drive Your Sales Up, Write Your Marketing Copy For You and Save You10's of Thousands of Dollars in Creating The Perfect Product 31.01.2017

In this episode you'll learn: Peoples' perspectives on certain things can vary, and this year is the year of the survey! Surveys are not just for negative feedback about your business but to identify what your customers want to see in your business How modern surveys can help you speak directly to the various types of clients you have That surveys affect your gross sales How your customers and be...

073: {Epic Mindset Shifts} Leaving Perfectionism In Your Wake 26.01.2017

In this episode you'll learn: You don't have to get it perfect! You are the one with the highest expectations "Perfect" doesn't exist You don't even have to get it right, you just have to get started It's ok to fail…

072: Crash and Learn: Suzanne Dibble 25.01.2017

In this episode you'll learn : How was Suzanne able to leverage her expertise to develop a career that fit her life The way she embraced her real love and passion How does Suzanne compares product income with one-on-one consulting and collaboration The role human interaction has in what she does Why it is important to structure fun in your business A defined selection process is highly important!...

071: From Blog to Book: Turning Your Blog Into An Entrepreneurial Building Block 24.01.2017

In this episode you'll learn: How Gretchen started a blog for personal reasons and ended up where she is today! Starting out, your business doesn't require state of the art software or equipment How a blog was able to bring massive opportunities to Gretchen Blogs are creating and serving people in AMAZING ways How is a blog, in certain ways, like an online portfolio? Being an author can give credi...

070: How I Stopped Wearing The People Pleaser Name and Started Taking Hold of My Business and Life 19.01.2017

In this episode you'll learn: How we carry the name that was given to us in to our adulthood (and how this can hold us back) The way we can rewrite the names that we have given ourselves, today.

069: Crash and Learn: Rob Masri 18.01.2017

In this episode you'll learn: Perception is reality - what you tell the market, the market believes! Never be afraid to talk to potential customers and get the data How Rob was able to offer business owners a product to not only solve their problems but create something that helped get more customer data Sales solve EVERYTHING! Make sure your business is a valid business opportunity before spendin...

068: When Cancer Comes Calling: Being the CEO When Tragedy Hits Home 17.01.2017

In this episode you'll learn:   How to communicate to your staff when personal tragedies are occurring How opportunity can come from tragedy Why having systems in place can save your business if you have to step away Embrace the fall back! The top three areas where there systems should be in place Customer services is how we live, breathe and die Give yourself grace….    

067: {Best of} You Will Encounter These 4 Objections...Here's How You Answer Them 12.01.2017

In the latest of our "Best Of" episodes, we take a closer look at objections. Objections are only questions, and they don't always mean, "No!" What's the best way to handle them and how will improving your customer intake process propel your business to a higher level? Stay tuned!

066: Crash and Learn: Melissa Ramos 11.01.2017

In this episode, you'll learn: What exactly is "Faith over Fear?" The difference between fulfillment and being successful How your body can tell you when it's time to make a change How adaptability changes your life and your business "You can be an alpha woman, just don't be alpha stupid" Define your business plan to fit into your life plan "A women's strength is her softness" (listen to how Melis...

065: {Best of} Don't Go Into 2017 Clueless: 5 Steps to Take Your Business Exactly Where you Want to Go. 10.01.2017

In this "Best Of" episode we're joined by Amber McCue. Amber is the founder of NiceOps and a business operations expert, and she shares how you can do what you love AND follow the money, how you can gain from creating a time budget, and the best way to focus and take action!

064: [Best of] 6 Ways We're Using Email Marketing To Rapidly Grow Our Company 05.01.2017

In this "Best Of" episode, we're looking at the ways we use email marketing to rapidly grow our company. Automated systems, funnels, surveys and more – it's all covered here!

063: Crash and Learn: Lise Kuecker 04.01.2017

In this episode, you'll learn: •  My most troubled times when starting my first business • Why you have to listen to your body and keep yourself healthy (both physically and emotionally) • How important it is to ask for help • Why I consider my greatest failure as actually my greatest success LINKS:  http://www.lisekuecker.com/uncategorized/episode063/

062: {Best of} What is a marketing funnel and how on earth do I use it? 03.01.2017

We kick off 2017 with another of the "Best Of" series, and today we're talking all about marketing funnels: what exactly they are, why you need them in your business and how you can implement them to achieve maximum results!

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